A couple of years ago (actually in 2013!), I have already written that the golf industry and golf clubs particularly, need to increase women's participation to survive and to find a new source of revenue. In the very same year,…
The Ricoh Women’s British Open will return to Royal Lytham & St Annes Golf Club for the fifth time in 2018. Royal Lytham and St Annes Golf Club is one of the most challenging of the Open and Ricoh Women’s…
On June 7th, 2016 thousands of women and girls from 27 countries celebrated the First Annual International Women's Golf Day (WGD) by spending four hours together at over 400 courses spanning five continents. That day, Women's Golf Day…
Natalie Clarke (former Ladies European Tour golfer who also worked with Pete Cowen) the only female PGA qualified teaching professional in Derbyshire has joined the Breadsall Priory Marriott Hotel & Country Club. Their intention is to develop women's golf…
My new guest writer is Rich O’Brien. Rich is a columnist for the Charleston Golf News where he writes a Grow the Game column and a Golf Therapy Column. He is also a sport psychologist and adaptive golf instructor, he…
Ricoh, signed an agreement with the Ladies Golf Union and IMG on Wednesday (July 29, 2015) to continue as title sponsor of the Ricoh Women’s British Open through 2018. The company has been the title sponsor of the Ricoh Women’s…
On Thursday will start the 39th Women's British Open Championship at Turnberry's Ailsa Course. This was not 100% sure if LPGA will agree to hold the championship at Turnberry after Donald Trump's remarks on Mexican immigrants. LPGA, PGA…
In Gee Chun (World #10, became professional in 2012) won the 2015 U.S. Women’s Open Championship held at the Lancaster Country Club, in Lancaster, Pa. This was In Gee Chun's first appearance at the U.S. Women’s Open Championship and becomes just the…
This year the 2015 Ricoh Women’s British Open will be held at Trump Turnberry Resort, Scotland, July 30 to August 2. All of the current TOP 20 on the Rolex World Ranking, along with all of the current TOP…
Kimberly Cayce’s appointment follows a nearly 200% increase in Women On Course membership in 2014, making it one of the largest golf-related professional development organizations in the U.S. Cayce will manage daily business operations, including membership, marketing, administration,…
What a nice initiative to promote golf among women from Wilson Staff. Wilson Staff has just expanded its partnership with Women on Course (WOC), the nation’s premier golf-lifestyle networking organization (hosts more than 20,000 women at 2,000 annual…
After the success of the men's Nike Lunar Control franchise, Nike Golf introduces the women’s Nike Lunar Control. What makes Women's Nike Lunar Control golf shoes special? The first women’s shoe in the Lunarlon collection; the first women’s golf…
In 2015 HSBC Women's Champions will return to Sentosa Golf Club from 5 to 8 March 2015. Paula Creamer (aka Pink Panther) will defend her title at HSBC Women's Champions next year. The tournament will be contested over 72 holes…
Woburn Golf Club was announced today as the venue for the Ricoh Women’s British Open in 2016. Previous Championships have been held on the Duke’s Course, but Ricoh Women’s British Open will be the Marquess Course that will host the…
The big question before the next Ricoh Women's British Open, will Stacy Lewis be able to defend/reclaim her title? The event will be held at Royal Birkdale Golf Club, Southport, England, 10 –13 July. Actually everyone who are…
I am always happy to write about female golf. Now I have again a good reason, yesterday started the 7th HSBC Women's Champions in Singapore (The Serapong Course) with the best female golfers of the world. This is the…
In April I have already described why do I think it is a mistake not to pay enough attention to female golfers. I wrote that and I still believe in it: Although the golf business has been dominated by male participation,…
In 2009 I started to realize when I talked with my business partners from various industries that there is a dramatic shift toward women as primary influencer in many business situations (tourism, health, car etc.). It isn't a…
Over the past six years, I have been reporting to you more frequently about Porsche's golf sponsorship activities. Porsche appears to have realized that golf is a popular sport and leisure activity among its customers. Perhaps they have…
It is important to give equal attention to men's and women's golf tournaments. We should support and promote women's golf tournaments so that they become as successful and popular as men's golf tournaments. That's why I wanted to…