696 entries: content marketing

How could Bom Sucesso attract golf tournaments?

By: 2016. 04. 28.

Bom Sucesso in Portugal has been announced as the latest member of the exclusive European Tour Properties network, becoming an official European Tour Destination. This year 2 other golf clubs joined the European Tour Properties network so far:…

How to achieve sustainability with limited cash flow?

By: Jonathan Smith 2016. 04. 27.

Jonathan Smith is the Chief Executive of GEO (The Golf Environment Organization) the not-for-profit organization dedicated to working with the golf industry to drive sustainability in and through the sport. Jonathan has worked in the golf industry for…

What could improve Srixon’s B2B customer experience?

By: 2016. 04. 26.

Srixon has been announced as the title sponsor of the inaugural Foremost Assistants Championship, scheduled to be held on Wednesday 20th July at The Nottinghamshire Golf and Country Club. Foremost Professional Assistants will battle it out over the…

Are golf clubs prepared for the “connected customers”?

By: 2016. 04. 19.

Probably it is not an exaggeration to say that today's customers are more empowered and connected. These people are multi-taskers and mobile. Before you would say that this is only true for certain age-group and generation, then I have…

How can Troon exploit German golf tourism?

By: 2016. 04. 18.

There is a golf country in Europe that despite its size and purchasing power we hardly hear about her. The country is Germany. Germany is the #2 golf country in Europe (639,137 golfers; 15% of European golfers), not far…

Why is the indoor golf concept luring entrepreneurs?

By: 2016. 04. 13.

Unsurprisingly, one of the main reasons why people don't want to play or give up playing golf is their time constraints (the other is the overall cost). This perception is also supported by Syngenta's Growing Golf in the…

What are Essendon Country Club’s ambitious future plans?

By: 2016. 04. 05.

Probably not many of us can remember what was like the Essendon Country Club before 2012. Before the acquisition by Kieran and Liam Griffin, the 'maiden name' of the club was Hatfield London Golf Club. Its 6,808-yard Old…

How can Your Golf Travel expand its customer base?

By: 2016. 04. 04.

Foremost Golf has just announced that Your Golf Travel, the world's largest golf travel operator (3,000 destinations in 22 countries, more than 200,000 golf travelers annually), as its new Approved Travel Partner. The agreement will see Foremost’s Elite Marketing…

Should the Powder Horn Golf Club become private?

By: 2016. 03. 31.

Not so long time ago, I have reported that Troon Privé selected to manage Powder Horn Golf Club. From tomorrow, they will become a private golf club. The change to private achieves a long-time goal of the club and is…

Why Burhill Golf Club renovation is in the spotlight?

By: 2016. 03. 29.

It seems like Burhill Golf Club is once again investing in its golf course. In the last couple of years, we saw several forward-thinking investments like: their commitment to improving environmental performance across all areas of operations; the…

How does it feel like being an extension of a putter?

By: 2016. 03. 25.

Nike Golf will launch it's new Nike Method Origin putter ($349.99) on April 22 at nike.com and selected retailers. Nike Golf thought about how can they achieve that the putter becomes an extension of a golfer, in such…

How can a £5 million investment improve a golf club?

By: 2016. 03. 22.

Burhill Golf and Leisure Ltd (BGL) will invest this year, £5,000,000 into the development of the newly branded Birchwood Park Golf and Country Club, currently Birchwood Park Golf Centre. The venue will undergo a complete transformation of its health…

What will come after the enhancements of the clubhouse?

By: 2016. 03. 18.

What we see renovations and enhancement activities today at The Cape Club (formerly Ballymeade Country Club; managed by Troon) are part of a complex strategy of the new owner, to transform the property into a five-star resort. The golf course…

How new technologies are impacting on golf?

By: 2016. 03. 16.

The EIGCA is organizing a conference, which will be held at The Hastings Stormont Hotel in Belfast on Friday 15th April. The topic of the conference will be how technology is impacting on golf. It is a nice…

How to manage your golf life with minimum investment?

By: 2016. 03. 08.

A couple of years ago, I wrote about the phenomenon of "nomad golfers". In 2013, their share of nomad golfers in the UK & Ireland was 68%. In 2014, England Golf found that their share grew: 73% and as such…

Why is golf so popular in the Costa Brava region?

By: 2016. 03. 07.

The Costa Brava region is celebrating its ‘Year of Golf 2016’, which commemorates 50 years of golf in the region, is to welcome more than 70 tour operators and travel agents from 25 countries when it hosts the…

Who is the next to join the European Tour Properties network?

By: 2016. 03. 02.

A new Eastern European golf club is joining the European Tour Properties network in these days. The 7 years old Albatross Golf Resorts will be the 3rd Eastern European golf club to join the European Tour Properties network.…

What is PGA Catalunya Resort’s luxurious Airbnb solution like?

By: 2016. 02. 29.

Do we prefer more personal travel experiences over those provided by large hotel or travel companies? In 2015, more than 40 million people used the home rental service of Airbnb in 190 countries. I don't think PGA Catalunya Resort will be hurt…

What should Troon improve at the Rio Mar Country Club?

By: 2016. 02. 22.

Puerto Rico is one of the key golf tourism destinations (market share: 17%) of the Caribbean region. Only the Dominican Republic is more popular than Puerto Rico.  What is not so rosy in Puerto Rico is the economy.…

What is like a carefree golf polo?

By: 2016. 02. 17.

Probably one of the most popular topics is social media is a demand for relaxed golf attire (for this phrase we can find 720,000 results in Google) and dress code. Some people demand it because the classic golf attire…