64 entries: Cleveland

Inbee Park’s 2nd LPGA victory in 2015

By: 2015. 05. 09.

The victory at the 2015 Volunteers of America North Texas Shootout held at the Las Colinas Country Club, in Irving, Texas last Sunday was Inbee Park's 2nd LPGA victory in 2015 ( and her 14th career LPGA title). She closed the game with a…

Smylie Kaufman wins his first Web.com Tour title

By: 2015. 05. 06.

I think it is a good day for Srixon, Cleveland Golf and Smylie Kaufman. This was Smylie Kaufman's first Web.com Tour victory at the 2015 United Leasing Championship held at the Victoria National Golf Club, in Newburgh, Indiana. Kaufman’s…

Review: Galvin Green – Gear Up mobile application

By: 2015. 03. 29.

Do you remember Puma Golf's Stylecaddie mobile application from 2013? Their aim was to promote the Puma 2013 Spring/Summer Collection. In some respect, I think Galvin Green learnt from the Puma Golf example when they created their Gear Up mobile…

Review: My Zepp Golf experience

By: 2015. 03. 22.

The implementation and set up of Zepp Golf is really easy. I might say it is no-brainer. Then came the tricky part when the mobile application (users must first download Zepp Golf's mobile application) started to ask me…

‘Your Race to Dubai’ match play challenge in the multiscreen world

By: 2015. 03. 21.

Today device usage is driven by and depend on context (time, location, goals and attitude). One device is no longer able to control all of our attention. 70% of us are using TV+smartphone together. Another typical multiscreen usage…

XXIO introduces its new XXIO forged irons tomorrow

By: 2015. 03. 14.

Tomorrow we will be able to see XXIO's new forged irons. Dunlop Sports' main concern was how could they provide better feel and distinctive forgiveness. This is what can find in the new XXIO forged irons: Dual Speed…

What do you think about QHotels’ flexible membership offer?

By: 2015. 03. 13.

QHotels has just launched its new QFairway club golf membership program/offer. They claim it is the most flexible membership offer in the UK. It gives up to 50 rounds of golf for £375 along with access to 15…

Inbee Park became ‘Champion of Champions’

By: 2015. 03. 08.

Inbee Park after winning the HSBC Women’s Champions 2015 in Sentosa was crowned as the 'Champion of Champions'. She shot a round of 2-under par 70 to win the title, two shots clear of second placed Lydia Ko. This result…

Hideki Matsuyama signs with IMG

By: 2015. 01. 06.

The world's No. 16 Japanese golf Hideki Matsuyama has just signed a contract with IMG for  for worldwide management and marketing representation. Hideki Matsuyama turned pro in 2013 (before turning pro he was the No. 1 on the World…

Thracian Cliffs Golf & Beach Resort: Bulgaria’s ‘Best Golf Hotel’ for 2014

By: 2014. 11. 26.

Recently 2 Eastern European countries were recognized for their contribution to golf tourism. Almost a month ago, Slovenia received IAGTO Awards as the "Golf Destination of the Year" (Undiscovered). Most recently the Bulgarian Thracian Cliffs Golf & Beach…

V.I.P. custom fitting boutique from XXIO

By: 2014. 10. 07.

Time-time I come across with really interesting golf equipment brands that we can hardly read in magazines like Golf Digest or Golf Monthly. In last year September, the enigma of the month was Honma Golf, a luxury golf…

Preview: Mizuno MP-T5 Wedge

By: 2014. 10. 01.

Mizuno has just launched its new wedge the Mizuno MP-T5 wedge. This new wedge is designed with insight from PGA Tour professional Luke Donald.  The new Mizuno MP-T5 wedge is featuring Mizuno’s patented Grain Flow Forging. The Grain Flow…

Srixon’s new Z series woods and irons are coming to the US

By: 2014. 09. 26.

Srixon has announced couple of weeks ago the release of the new Z Series woods and irons, the latest in the Srixon line of golf clubs. The new Z Series clubs are currently available at select locations, with nationwide (US) availability beginning on November 14, 2014.…

Ryder Cup teams’ past performance

By: 2014. 09. 16.

We have got 9 more days until the Ryder Cup. So I thought it can be useful to share with you the following infographic to be able to guess who will win the Ryder Cup this year. If…

New Callaway Golf Apex irons are available

By: 2014. 08. 20.

Callaway Golf Company announced last week their new Apex Muscleback and Apex Utility Irons. Both will be available for custom order online September 12, including on Callawaygolf.com. Apex Muscleback irons It is a new addition to the Apex Family.…

Review: Callaway Mack Daddy 2 Tour Grind Wedges

By: 2014. 06. 08.

I tend to ask myself when I hear about a new golf equipment: Is this a face lifting or something really new? Last year’s major-winning Callaway Mack Daddy 2 Wedges was received very positively by many golfers. Probably…

Wilson Staff is crowdsourcing their golf bag development

By: 2013. 12. 11.

In 2012 I wrote about why should the golf industry adapt the concept of crowdsourcing to generate more ideas for product development and to drive higher customer engagement. For golf mobile application development I found several good examples…

Are golf brands fitting to mobile?

By: 2013. 04. 08.

I have been watching people around me for a while how and what they have been using in their mobile. I noticed a trend. As people are getting familiar and comfortable with their smartphones (I hope soon I…

Are you Pinterested in golf??

By: 2012. 08. 30.

There is no day when we hear about a new social media platform is emerging. Intentionally I check them how we could use it in the golf industry (golf courses, golf HR, golf architecture, golf apparels etc.). This…

Over communication of golf equipment brands

By: 2010. 04. 05.

Many people are giving different interpretation of over communication, in my case it is about exaggerated frequency of communication. In marketing communication text books you will find chapters about the desired number of frequency of communication messages. They…