A miscarried Titleist promotion
I have just received from Titleist UK an eDM with a weird headline. I found something is strange in the wording of this headline: "loyalty is rewarded". When we say we reward your brand loyalty aren't referring to…
127 entries: Titleist
Pages disappeared on Titleist’s website
One of the most annoying case when visiting a website is a page where is written the page is not found (Error 404 page). It can be for various reasons for instance page was recently removed. According to…
How far Titleist Pro V1 can go?
Titleist Pro V1 and Titleist Pro V1x are the market leader golf balls for almost a decade. This happened despite the critics on these golf balls' durability, distance and side spinning. The durability problem can be due to the…
Titleist Pro V1 is exceeding expectations
While we still do not have fresh statistics about golf participation around the world in 2012, it is hard to expect growth. In 2011, Europe's golf market entered a downturn. In 2011 46,000 golfers left the game. This…
How Titleist missed an opportunity…
I have just received an eDM from Titleist via Golf.com, about Titleist V1x golf ball. I started to analyze this ad and to figure out what is the objective of this campaign? To raise brand awareness and image?…
Titleist’s mother company Acushnet is sold to Fila Korea
The Acushnet (owner of Titleist and FootJoy) Company saga started a year ago when they sold Cobra Golf to PUMA AG. In those days I thought Acushnet Company is just restructuring and want to focus on golf balls…
What happened to Titleist’s parent company?
In May 2010 I wrote that Titleist's parent company Acushnet is selling Cobra Golf to Puma AG. The Acushnet saga is still not over. In those days I said OK, fine Cobra Golf is underperforming and they cannot…
Golf shaft opitimization by Titleist and Mizuno
Just like online content, golf shafts are also becoming more personalized and optimized to our needs. Within a year two well-known golf equipment manufacturers Titleist and Mizuno came up with golf shaft optimizers. Chris McGinley, vice president of…
Golf Pride research: How much extra ball speed & carry do fresh grips provide?
I quickly realized that worn golf grips are hindering my game, even when I wear golf gloves. It's a shame to skimp on this because your game might suffer. If you haven't taken heed of the valuable advice…
Who were the top suppliers of Foremost Golf in 2022?
Foremost Golf, the UK’s largest retail and marketing services group has announced the winners of the Foremost Golf Awards for 2022: Supplier of the Year was PING, which claimed the top spot for the 13th time since the inaugural…
Which putter to select from Scotty Cameron’s 10 new Super Select putter models?
The concept of the new Scotty Cameron Super Select putter model is not totally new. It is built on the concept of the 2020's Special Select line. In the new Scotty Cameron Super Select putter models, we will…
Can Wilson Golf repeat its success with the new Dynapower club range?
As a Wilson Golf fan, I am very excited to see the return of Wilson Golf's Dynapower in a renewed version. The history of Dynapower is quite well-known but I summarize it briefly. In 1956, Wilson Golf's Dynapower…
What more can Troon offer to impress Sandals Resorts?
The cooperation between Troon and the Sandals Resorts goes back at least to 2015. In that year Troon was hired to help Sandals Resorts in the following areas daily operations including the clubhouse, staffing, maintenance facilities, and overall…
Can Golf It! make golf more inclusive and accessible?
Stephen Smith, the chief neuroscientist at PSYenz, recommended once ‘Sell the lifestyle, not the health, benefits of golf’. He believes promoting immediate returns such as being out in the fresh air or meaningful time with the family or…
Who should play with the new Vokey Design WedgeWorks T Grind?
Titleist is launching today the much-anticipated Vokey Design WedgeWorks T Grind. Inspired by Vokey’s work with one of the game’s all-time best wedge players, the T Grind was designed for great hands and a vivid short-game imagination. Available in 58º…
Do we really need Vokey WedgeWorks Low Bounce K Grind wedges?
I already reported to you in February about the new Vokey SM9 wedges, Vokey’s most versatile, accurate, and forgiving yet. I mention this here at the beginning because the new Vokey WedgeWorks Low Bounce K Grind wedges are…
Can the new Scotty Cameron Phantom X Putters show something completely new?
The 2022 Scotty Cameron Phantom X putters feature entirely new head shapes and updates to popular models. The putters also feature a new textured grip, new graphics, and premium styling. Tour-preferred milled 303 stainless steel face construction carries…
Do we get the desired feel & distance with the new PING i525 irons?
Does it make sense to compare the new PING i525 irons to the Titleist T-Series irons or the TaylorMade Golf P790 irons or the Wilson Staff Model CB Irons? The new 2022 PING i525 irons (RRP €219 per…
How much added value does Bridgestone Golf’s OTTO (Autonomous Ball Fitting Cart) have?
Do you remember when I wrote that golf equipment manufacturers should not be product-focused, but rather consumer-centric? Customer centricity is about providing great experiences & meaningful moments at every stage of the customer journey. That’s why I want to…
Attack pins with confidence with the new Wilson Triad golf balls!
I found a good reason for you why to visit the PGA Show in Orlando this week. Wilson Golf is launching its most technically advanced golf ball the Wilson Triad (RRP of $39.99 / dozen) on February 15th.…