121 entries: Titleist

How far Titleist Pro V1 can go?

By: 2013. 01. 28.

Titleist Pro V1 and Titleist Pro V1x are the market leader golf balls for almost a decade. This happened despite the critics on these golf balls' durability, distance and side spinning. The durability problem can be due to the…

Titleist Pro V1 is exceeding expectations

By: 2012. 10. 19.

While we still do not have fresh statistics about golf participation around the world in 2012, it is hard to expect growth. In 2011, Europe's golf market entered a downturn. In 2011 46,000 golfers left the game. This…

How Titleist missed an opportunity…

By: 2012. 08. 23.

I have just received an eDM from Titleist via Golf.com, about Titleist V1x golf ball. I started to analyze this ad and to figure out what is the objective of this campaign? To raise brand awareness and image?…

Titleist’s mother company Acushnet is sold to Fila Korea

By: 2011. 05. 21.

The Acushnet (owner of Titleist and FootJoy) Company saga started a year ago when they sold Cobra Golf to PUMA AG. In those days I thought Acushnet Company  is just restructuring and want to focus on golf balls…

What happened to Titleist’s parent company?

By: 2010. 12. 08.

In May 2010 I wrote that Titleist's parent company Acushnet is selling Cobra Golf to Puma AG. The Acushnet saga is still not over. In those days I said OK, fine Cobra Golf is underperforming and they cannot…

Golf shaft opitimization by Titleist and Mizuno

By: 2010. 06. 20.

Just like online content, golf shafts are also becoming more personalized and optimized to our needs. Within a year two well-known golf equipment manufacturers Titleist and Mizuno came up with golf shaft optimizers. Chris McGinley, vice president of…

Sandals St. Lucia Golf & Country Club Sandals Resorts

What more can Troon offer to impress Sandals Resorts?

By: 2022. 09. 12.

The cooperation between Troon and the Sandals Resorts goes back at least to 2015. In that year Troon was hired to help Sandals Resorts in the following areas daily operations including the clubhouse, staffing, maintenance facilities, and overall…

Golf It! inside

Can Golf It! make golf more inclusive and accessible?

By: 2022. 08. 16.

Stephen Smith, the chief neuroscientist at PSYenz, recommended once ‘Sell the lifestyle, not the health, benefits of golf’. He believes promoting immediate returns such as being out in the fresh air or meaningful time with the family or…

new Vokey Design WedgeWorks T Grind

Who should play with the new Vokey Design WedgeWorks T Grind?

By: 2022. 06. 08.

Titleist is launching today the much-anticipated Vokey Design WedgeWorks T Grind. Inspired by Vokey’s work with one of the game’s all-time best wedge players, the T Grind was designed for great hands and a vivid short-game imagination. Available in 58º…

Vokey WedgeWorks Low Bounce K Grind_resized

Do we really need Vokey WedgeWorks Low Bounce K Grind wedges?

By: 2022. 04. 07.

I already reported to you in February about the new Vokey SM9 wedges, Vokey’s most versatile, accurate, and forgiving yet. I mention this here at the beginning because the new Vokey WedgeWorks Low Bounce K Grind wedges are…

Scotty Cameron Phantom X putters_9

Can the new Scotty Cameron Phantom X Putters show something completely new?

By: 2022. 03. 28.

The 2022 Scotty Cameron Phantom X putters feature entirely new head shapes and updates to popular models. The putters also feature a new textured grip, new graphics, and premium styling. Tour-preferred milled 303 stainless steel face construction carries…

PING i525 irons Face ExplodeILL-2

Do we get the desired feel & distance with the new PING i525 irons?

By: 2022. 02. 15.

Does it make sense to compare the new PING i525 irons to the Titleist T-Series irons or the TaylorMade Golf P790 irons or the Wilson Staff Model CB Irons? The new 2022 PING i525 irons (RRP €219 per…

Bridgestone Golf OTTO at the driving range Flightscope

How much added value does Bridgestone Golf’s OTTO (Autonomous Ball Fitting Cart) have?

By: 2022. 01. 26.

Do you remember when I wrote that golf equipment manufacturers should not be product-focused, but rather consumer-centric? Customer centricity is about providing great experiences & meaningful moments at every stage of the customer journey. That’s why I want to…

Wilson Triad golf ball-Manolo-PHX-Photoshoot-0170

Attack pins with confidence with the new Wilson Triad golf balls!

By: 2022. 01. 24.

I found a good reason for you why to visit the PGA Show in Orlando this week. Wilson Golf is launching its most technically advanced golf ball the Wilson Triad (RRP of $39.99 / dozen) on February 15th.…

Scotty Cameron Phantom X 95 triple black putter sole

The new Scotty Cameron Phantom X 9.5 Triple Black putters for sophistication?

By: 2021. 09. 22.

Have you noticed how many golf equipment manufacturers use black? E.g. limited edition Titleist T-Series T100•S and T200 Black irons, Mizuno ST-G 220 driver, Callaway Rogue Pro Black irons, etc. I checked the significance of this color. I already had…

Scotty Camerion Champions Choice putters Flowback-5.5-Hero-Final

How would you reimagine Scotty Cameron Champions Choice putters?

By: 2021. 07. 26.

When I saw the new Scotty Cameron Champions Choice putters, immediately Scotty Cameron Teryllium T22 putters came to my mind. That’s why I thought it worthwhile to deal with limited edition, new Scotty Cameron Champions Choice putters. Let's discover…

Acushnet Awards with the winners

How Acushnet is developing outstanding employee experience?

By: 2021. 05. 05.

Last year I saw so many employee experience development initiatives at Acushnet UK. I really like them. For this reason, I thought to interview Matthew Johnson, the general manager of Acushnet UK. How do you define what is…

Wilson Staff Model R golf balls

What makes Wilson Staff Model R golf balls astounding?

By: 2020. 11. 19.

What should golf ball manufacturers do to boost their balls' consistency? Wilson Golf has rethought the classic approach to golf ball development when they developed their new Wilson Staff Model R golf balls. Frank Simonutti, Global Director of…

Wilson Staff Model CB Iron 7 hero

Are Wilson Staff Model CB Irons really for tour-level players?

By: 2020. 10. 27.

I am always very curious about what Wilson Golf will bring out and when he will regain his old glory. As a marketing professional, I cannot afford not to think about whether the golf equipment manufacturer is using…

Golf GameBook Swing Card

What are the synergies between Golf GameBook & Swing Index?

By: 2020. 08. 12.

The coronavirus crisis that we are experiencing in 2020 is very likely to boost e-learning, on-demand services, and online coaching. In this real-time, on-demand world we now live in, where access to millions of services and experiences are just a few…