136 entries: Titleist

What makes the new Titleist DT TruSoft unique?

By: 2015. 09. 08.

In October Titleist will launch its new Titleist DT TruSoft golf ball. The new golf ball will be available from October 1 in the U.S. Titelist DT TruSoft golf ball will replace Titleist DT SoLo. There is probably one major difference…

From today: 2015 Titleist Pro V1 and Pro V1x golf balls are available

By: 2015. 01. 30.

Let's see the brief history of the Pro V1 golf balls before I would explain what I found new in the 2015 Titleist Pro V1 and Pro V1x golf balls: October 2000: the original Pro V1 prototype was launched…

Another tribute to Titleist

By: 2014. 06. 01.

Last weekend was great weekend for Titleist. Two of its brand ambassadors were among the top 2. Adam Scott topped fellow Titleist Brand Ambassador Jason Dufner to seal the Crowne Plaza Invitational at Colonial.  This was the first time…

How Titleist is fighting for more forgiving irons?

By: 2013. 09. 08.

In two months (November 8., 2013)Titleist will launch officially many new irons: AP1 and AP2 (714 Series) irons; CB and MB irons (714 Series). I think from golfer point of view the new AP1 and AP2 irons are…

A miscarried Titleist promotion

By: 2013. 04. 18.

I have just received from Titleist UK an eDM with a weird headline. I found something is strange in the wording of this headline: "loyalty is rewarded". When we say we reward your brand loyalty aren't referring to…

Pages disappeared on Titleist’s website

By: 2013. 03. 19.

One of the most annoying case when visiting a website is a page where is written the page is not found (Error 404 page). It can be for various reasons for instance page was recently removed. According to…

How far Titleist Pro V1 can go?

By: 2013. 01. 28.

Titleist Pro V1 and Titleist Pro V1x are the market leader golf balls for almost a decade. This happened despite the critics on these golf balls' durability, distance and side spinning. The durability problem can be due to the…

Titleist Pro V1 is exceeding expectations

By: 2012. 10. 19.

While we still do not have fresh statistics about golf participation around the world in 2012, it is hard to expect growth. In 2011, Europe's golf market entered a downturn. In 2011 46,000 golfers left the game. This…

How Titleist missed an opportunity…

By: 2012. 08. 23.

I have just received an eDM from Titleist via Golf.com, about Titleist V1x golf ball. I started to analyze this ad and to figure out what is the objective of this campaign? To raise brand awareness and image?…

Titleist’s mother company Acushnet is sold to Fila Korea

By: 2011. 05. 21.

The Acushnet (owner of Titleist and FootJoy) Company saga started a year ago when they sold Cobra Golf to PUMA AG. In those days I thought Acushnet Company  is just restructuring and want to focus on golf balls…

What happened to Titleist’s parent company?

By: 2010. 12. 08.

In May 2010 I wrote that Titleist's parent company Acushnet is selling Cobra Golf to Puma AG. The Acushnet saga is still not over. In those days I said OK, fine Cobra Golf is underperforming and they cannot…

Golf shaft opitimization by Titleist and Mizuno

By: 2010. 06. 20.

Just like online content, golf shafts are also becoming more personalized and optimized to our needs. Within a year two well-known golf equipment manufacturers Titleist and Mizuno came up with golf shaft optimizers. Chris McGinley, vice president of…

Scotty Cameron Xperimental GOLO 6.2 LTD putter face

Should we consider the new Scotty Cameron Xperimental GOLO 6.2 LTD putter?

By: 2024. 09. 23.

The USGA's latest U.S. Handicapping Statistics show that the average handicap index in the U.S. is: Male: 14 (UK: 17.2) Female: 28 (UK: 27.2) In 2016, I stumbled upon a MyGolfSpy report on golfers' handicaps. It was inspiring…

Vokey Design V Grind lob wedge close look

Get better control and spin with the new Vokey Design V Grind lob wedge!

By: 2024. 09. 19.

The Vokey Design V Grind, a lob wedge that provides players with increased bounce on square-faced shots and enhanced relief for open-faced shots, is now accessible through WedgeWorks on Vokey.com. When the V Grind face is opened, its heel,…

TaylorMade TP5 Stripe golf ball and the putter

Is the new TaylorMade TP5 & TP5x Stripe golf ball a gimmick?

By: 2024. 08. 28.

TaylorMade has carefully assessed that aiming is one of the biggest challenges for many of us on the golf course. Unfortunately, I have a bit of trouble aiming at the green. It's important to note that applying stripes…

Vokey Design SM10_2024

Can the new Vokey Design SM10 wedges strengthen the leading position of Vokey wedges?

By: 2024. 01. 02.

Vokey wedges have been the top choice of players on the PGA TOUR every year since 2004. Last season, over 50% of the wedges in play were Vokey Design, with 7 of the world’s top 10 players at…

Club Caddie Artificial Intelligence golf facility operations

Discover how data-driven marketing can help your golf club grow and succeed!

By: 2023. 11. 10.

A few days ago, I talked with Knight Schwandt (VP of Sales, Club Caddie) about how he sees golf clubs' success in personalizing their services and making their marketing activities data-driven. You can read the details here. Do…

Golf Pride Identify Worn Grip

Golf Pride research: How much extra ball speed & carry do fresh grips provide?

By: 2023. 06. 09.

I quickly realized that worn golf grips are hindering my game, even when I wear golf gloves. It's a shame to skimp on this because your game might suffer. If you haven't taken heed of the valuable advice…

Foremost Golf Supplier Awards 2022

Who were the top suppliers of Foremost Golf in 2022?

By: 2023. 03. 20.

Foremost Golf, the UK’s largest retail and marketing services group has announced the winners of the Foremost Golf Awards for 2022: Supplier of the Year was PING, which claimed the top spot for the 13th time since the inaugural…

Scotty Cameron Super Select putter 2023Newport close look

Which putter to select from Scotty Cameron’s 10 new Super Select putter models?

By: 2023. 02. 22.

The concept of the new Scotty Cameron Super Select putter model is not totally new. It is built on the concept of the 2020's Special Select line. In the new Scotty Cameron Super Select putter models, we will…