736 entries: content marketing

What makes Nippon Shafts popular among Tour players?

By: 2016. 01. 06.

It is obvious that winning golf tournaments and championships are important in golf equipment sales and marketing. Although, I really understand why is it important to Nippon Shaft to highlight how many tour players are playing with their…

How can Mizuno respond to golf industry changes?

By: 2015. 12. 04.

Chuck Couch, a Mizuno veteran with more than 20 years of experience at Mizuno has been promoted to the position of Corporate VP of Sales, Mizuno USA. He started his Mizuno career in customer support and later held various high-level positions like…

WORK WITH ME

By: 2015. 07. 22.

If you are interested in Golf Business Monitor and in my services, then please do not hesitate to get in touch using the form below. Alternatively, you can email me at mikibreitner@gmail.com. My services: Digital marketing, content marketing,…

Wilson Golf’s “Driver vs. Driver” crowdsourcing campaign is coming

By: 2015. 07. 21.

Couple of years ago I asked why don't we have crowdsourcing campaigns and project among well established golf equipment brands like Callaway Golf. I still think that it is an untapped source of growth and tactic for content…

World of Leading Golf convinced Le Golf National to…

By: 2015. 06. 01.

The home of the 2018 Ryder Cup, France's stunning Le Golf National, is the newest member of the World of Leading Golf. The club's outstanding L'Albatros course will play host to the biennial team event in September 2018…

Glencor Golf Holiday golf traveler in couples

Are golf travelers MeMooners, or are they traveling with their partners?

By: 2024. 11. 07.

I’ve found two intriguing pieces of information highlighting a shift in the travel industry. The 2025 Hilton Trends Report reveals that solo leisure travelers, known as "MeMooners," are set to transform the landscape, urging the industry to acknowledge…

Fenners Benross 3 resized

How can John Fendley ignite a passion for Benross?

By: 2024. 11. 06.

In recent years, it has become increasingly evident that content creators have driven more ROI than traditional digital advertising without creators. Furthermore, brand marketers have identified sponsored digital ads featuring creators as the most effective marketing strategy. Authenticity remains a crucial…

Toptracer Sweetspot partnership 2 TT+Terminal

How will Sweetspot make Toptracer-powered driving ranges profitable?

By: 2024. 10. 24.

A McKinsey study on data and personalization revealed that companies leveraging data can grow faster and generate 40% more revenue through personalized sales and marketing tactics. When discussing data collection, we are no longer referring to a simple…

Emirates Golf Club - How Many Strokes resized

How much does Emirates Golf Club’s new service improve convenience?

By: 2024. 10. 22.

It's been a week since I last wrote to you about how the power of convenience can transform the customer experience at your golf club for the better. A study conducted by Salesforce two years ago revealed that…

MGI Golf_Zip X3_Troon partnership

What remarkable experiences will Troon and MGI Golf create together?

By: 2024. 10. 21.

Troon has announced that MGI Golf is the global leader in technology for the walking golfer and maker of America’s No. 1 electric golf caddy as Troon's official electric golf caddy. Encompassing the multi-year partnership, MGI Golf products will be…

TaylorMade Golf partnership Oracle Red Bull Racing

Will Red Bull give wings to TaylorMade Golf’s sales?

By: 2024. 10. 16.

Introduced in 1987, the slogan "Red Bull Gives You Wings " is an enduring and iconic phrase in global marketing. Its consistent and long-standing use has cemented its status as a hallmark of the brand's identity. The slogan,…

IAGTO-Business-Session4519x3013

What can IAGTO contribute to the growth of the golf tourism industry in 2025?

By: 2024. 10. 14.

In 2025, golf clubs and resorts aiming to maximize tee time and hotel bookings should consider the following six relatively new aspects to enhance their appeal to golf tourists. It's evident how significant visual experiences are in influencing…

The Old Course Vilamoura clubhouse in British pub style

Where is the Portuguese design hidden in The Old Course’s clubhouse at Vilamoura?

By: 2024. 10. 10.

In 2018, I presented at the Share Algarve conference in Vilamoura and stayed at the Anantara Vilamoura Algarve Resort. The hotel's incorporation of local culture and Portuguese design into its architecture and proximity to the Dom Pedro Victoria…

PGA National Resort Champions Course resized

The ‘Golf Influencers & Fans’ interactive event at the PGA National Resort will include what?

By: 2024. 09. 30.

Influencer Intelligence's Influencer Marketing 2024 found brands place greater trust in influencers. 57% of respondents stated that influencers have helped create content that they have used on their brand's owned channels. The third (33%) found the most remarkable…

Rancho Mañana managed by Troon

Which three iconic Arizona golf clubs chose Troon as a partner?

By: 2024. 09. 24.

The Allred family has chosen Troon to manage its Tubac Golf Resort & Spa, Rancho Manana Golf Club, and Sedona Golf Resort. As part of this agreement, the three properties will benefit from Troon’s suite of services, including…

Kauri Cliffs wide aerial resized

What makes 25-year-old Kauri Cliffs so popular?

By: 2024. 09. 16.

A few days ago, I emphasized the remarkable growth of luxury tourism and hospitality in the global tourism industry. It’s imperative to recognize that luxury travelers encompass a diverse and multifaceted demographic rather than a homogenous group. During…

Charley Hull Nobu Hotel & Residences Al Marjan Island brand ambassador

How can Charley Hull Help create a strong brand image for Nobu Hotel & Residences Al Marjan Island?

By: 2024. 09. 06.

Brand ambassadors are instrumental in elevating brand awareness and shaping a brand image that resonates with the target audience. They play a pivotal role in brand ambassador marketing by harnessing authentic customer reviews and endorsements. Brand ambassadors can…

BGL Golf Burhill Golf Club clubhouse

Guess how much BGL Golf increased its rounds played year-on-year!

By: 2024. 08. 29.

Burhill Group Limited (BGL) Golf, a leading UK multi-course operator, has announced a significant increase in rounds played for the second quarter of 2024. In the second quarter of 2024, BGL reported a 9% increase in rounds played…

Aramco Team Series the grand strand 18th hole

The Aramco Team Series goes to Mission Hills Resort in Shenzhen

By: 2024. 08. 27.

Like the World Corporate Golf Challenge (from October 28th to November 1st, 2024, Haikou Mission Hills Golf Club), the Aramco Team Series, presented by PIF and organized by Golf Saudi, will bring an important golf tournament to a…

Sotogrande Valderrama 2nd hole

Sotogrande is representing Spain in the Golf Digest World Top 100 ranking

By: 2024. 08. 19.

Who should we trust more: Golf Digest's golf course evaluators or Leadingcourses users? The only two Spanish courses are listed on the most recent Golf Digest World Top 100. Both of them are within the Sotogrande estate: Real…