112 entries: personalization

golf club marketing trends 2021

Golf club marketing trends to expect in 2021 are…

By: 2020. 11. 16.

I know many of you are finalizing or in the middle of the planning of your marketing strategy and activities right now for 2021. That’s why I was thinking about summarizing what golf club marketing trends I expect…

6 bed lodge - Dundonald Links

Is £25m enough to revamp Dundonald Links into a luxury golf resort?

By: 2020. 10. 19.

If we think about it more, we can easily realize how challenging it is to meet the needs of luxury golf tourists / travelers. Before I would detail the ambitious £25m investment of Dundonald Links to revamp their…

BGL-Hoebridge-TrackMan Range technology

Why does TrackMan Range technology matters to Hoebridge & Redbourn?

By: 2020. 07. 29.

There are four main sports technology trends that have a significant impact on the golf industry in 2020: Smart equipment is gaining momentum (see PING's & Cobra Golf's cooperation with Arccos Golf) - golfers also want to track…

Vokey WedgeWorks with T Grind wedges

Vokey WedgeWorks adds tour-proven T Grind. See how!

By: 2020. 07. 09.

If the 2020 Ryder Cup is postponed to 2021 then at least let's have something new and tour-proven in our bag. The good news that Vokey WedgeWorks adds tour-proven T Grind. The T Grind was designed for great…

CX Trends 2020 the nex big

3 CX trends that matter your golf club business in 2020

By: 2020. 06. 17.

As the health situation improves after a coronavirus epidemic we are replanning and reorganizing our golf clubs' and resorts' for the rest of the year. This situation gives you an excellent opportunity to focus even more on these…

Customer experience design-tee time marketplace

How does tee time marketplace work in golf tourism?

By: 2020. 06. 09.

Golf club managers have already been thinking and trying a lot about how to sell more tee time and increase the revenue from it. Just think, for instance, of dynamic pricing or even yield management. Some of them…

TaylorMade Golf MyMG2 personalized wedges program in 2020-JPO-38-141696-original-1588178798

What can we get in the MyMG2 personalized wedge program?

By: 2020. 05. 05.

Offering personalization of golf equipment is with us for a long-long time. With direct digital access to consumers and powerful analytics capabilities, companies like TaylorMade Golf will be able to come up with sophisticated personalized offers. I will…

59Club 10th Annual Industry Oscars

Who are the winners of 59Club’s 10th Annual Industry Oscars?

By: 2020. 03. 18.

The Forest of Arden Marriott Hotel & Country Club was the host venue of 59Club’s 10th annual Service Excellence Awards on March 12, 2020. On the night, 59Club presented 64 awards across 27 categories, recognizing ‘service excellence’ across…

female golf travelers

How do you want to impress female golf travelers?

By: 2020. 03. 02.

I have been wondering while service and product personalization is gaining momentum why is it so hard to find golf holiday packages for female golf travelers???? Today's smart female golf travelers expect experiences that closely match their preferences…

OGIO SE Golf Bags Ship Sticks cooperation

What are the benefits of the OGIO & Ship Sticks partnership?

By: 2020. 02. 26.

I have been saying for a while how important is for golf equipment manufacturers to have a holistic approach to the golf experience. This goes beyond providing convenience and personalization to golfers. Companies like OGIO (owned by Callaway Golf) should think about how…

TaylorMade Spider S putter Navy-from the back

TaylorMade Spider S putters with high-MOI mallet designs

By: 2020. 02. 12.

Have you already seen the new TaylorMade Spider S putters in your golf club? It came to the market on 7 February. The selection of raw materials always fascinates me. Today we can say the usage of tungsten…

Carden Park PGA Golf Academy

Why is PGA Golf Academy accreditation important for Carden Park?

By: 2020. 01. 23.

It seems like Carden Park (UK) has got a busy new year. On 6th January they opened their new-built 4,500sq spa. It was a £10m investment. The spa has indoor and outdoor facilities including two vitality pools, a…

European Golf Business Conference 2020 in Cascais Portugal

Get set for success at the European Golf Business Conference!

By: 2020. 01. 13.

Last November, the Euromonitor International Lifestyles Survey found: 43% of global consumers prefer experiences over things.78% - value real-world experiences.70% say they use technology to improve their day-to-day life. More and more golf clubs and resorts understand and…

TaylorMade SIM driver close look

Why should we believe in the new TaylorMade SIM driver?

By: 2020. 01. 07.

It is fair enough to say that January is one of the most exciting months of the year when golf equipment marketers like TaylorMade are showing us their latest golf equipment models. Hence, I get to the point…

Customer-Lifetime-Value

What are the benefits of customer lifetime value for golf clubs?

By: 2019. 12. 16.

Among the most advanced golf clubs who invest heavily in customer experience measurement, I often hear about the usage of NPS (net promoter score). Unfortunately, there are fewer words about the importance of customer lifetime value. This fact…

Gimme 5 moments

Why worth creating memorable moments for your guests?

By: 2019. 12. 10.

Do you think your golf club guests and members remember every single moment during their stay in your golf club? I am sure that they will not. People usually remember peak moments and pits during their stay in…

Stick with me golf travel agency

How to recognize a superb golf travel agency in 2020?

By: 2019. 12. 01.

I have just had an interesting conversation with a leading Finnish golf travel agency. We were talking about the challenges of golf travel agencies. She mentioned that too many golf travel agencies are popping up. This made me…

2020 Troon Cards logo

2020 Troon Cards in the lights of loyalty marketing trends

By: 2019. 10. 09.

The 2020 Troon Cards officially went on sale on Tuesday, October 1. This is why I thought to share with you what kind of loyalty marketing trends I am expecting for 2020. What I try to do now…

NTT DATA billboard at the 148th Open Championship at Royal Portrush Golf Club

How AI contributed to the success of the 148th Open Championship?

By: 2019. 07. 22.

There are more and more pieces of evidence that AI (artificial intelligence) is penetrating into the golf industry. In 2017, Pebble Beach Resort launched its AI-based virtual concierge service. Another great example is Callaway Golf's Epic Flash Driver…

Real Club de Golf El Prat La Mola Lobby B Arty

Is smart hospitality important to La Mola?

By: 2019. 05. 08.

The Real Club de Golf El Prat has just extended its exclusivity agreement with La Mola Conference Center Hotel. La Mola is located next to the 10th hole of the North course of Real Club de Golf El…