164 entries: personalization

Centurion Club LIV Golf event 2023 18th Green_resized

What achievement the Centurion Club should be most proud of in its 1st decade?

By: 2023. 09. 11.

The Centurion Club started with the promise in 2013 that fewer rules and regulations would allow members to enjoy a new type of lifestyle club, which encourages an entrepreneurial spirit to thrive. The Centurion Club offers various membership…

IOTee Banner

How does IOTee help increase golf cart rentals & extended operating hours?

By: 2023. 09. 05.

Technology has revolutionized urban mobility, with app-enabled scooters and bikes now a staple in major cities. Similarly, Digital transformation is indispensable in the golf industry. Yet, while some operations have been transformed, others remain untouched. Considering the advancements…

True Spec Golf bend_fitting

Professional golf club custom fitting can no longer be seen as a “nice to have!”

By: 2023. 08. 25.

If we approach the golf club custom fitting further, we see that consumers generally expect brands to understand their needs and expectations. This is why I wrote in the title that professional golf club custom fitting is no…

Positive experience Sweetspot

How to use Sweetspot to enhance golf simulator customer loyalty?

By: 2023. 06. 26.

Volatility in consumer behavior is at an all-time high. The COVID-19 pandemic fundamentally changed many needs and preferences. It is worth understanding that our indoor golf customers are laser-focused on value too. The demand for service, experience, and…

Cedar Point Club golf course with a lake

What are KemperSports’ plans to improve member engagement at Cedar Point Club?

By: 2023. 06. 23.

Over the past four years, significant changes have occurred at the Cedar Point Club. The club was named Cedar Point Club when it first opened in 1964 but then changed to Cedar Point Country Club in the mid-2000s.…

Argentario Golf & Wellness Resort Augusto Orsini owner v3

How does Argentario Golf & Wellness Resort interpret the concept of a luxury golf resort?

By: 2023. 06. 21.

The concept of luxury has taken on a new meaning since the latest pandemic. That's why I'm curious how the concept of a luxury golf resort is interpreted at Argentario Golf & Wellness Resort. I interviewed Augusto Orsini,…

John Deere_TURF_Precision_Turf_Visual_Splitscreen_final copy

How does John Deere train its dealer network for its precision turf technology?

By: 2023. 06. 08.

Like in service or communication personalization, data collection is essential in boosting productivity and efficiency. It's becoming increasingly common to hear discussions around the use of IoT sensors and GPS tracking to make more informed decisions when it…

Ocotillo Golf Club restaurant

How would you imagine neighborhood hospitality in Ocotillo Golf Club’s restaurant?

By: 2023. 06. 06.

Ocotillo Golf Club - one of the most highly regarded, family-centric daily-fee golf clubs in the greater Phoenix area - has placed a new emphasis on neighborhood hospitality, including a refresh of its restaurant and patio dining areas. …

Vokey WedgeWorks_V_Grind_58 and 60 degree_close look

How will bounce the limited edition Vokey WedgeWorks 58° & 60° V Grind wedges?

By: 2023. 05. 15.

Vokey WedgeWorks introduces the new Limited 58.10° and 60.10° V Grind, inspired by the collaboration of Master Craftsman Bob Vokey and Vokey Tour Rep Aaron Dill with tour players worldwide. The Vokey WedgeWorks V Grind is designed for players seeking…

St Enodoc Golf Club new website resized

How does the new St Enodoc Golf Club website help storytelling?

By: 2023. 04. 13.

Golfers and golf club guests are expecting an interactive user experience in 2023. Interactive content is twice as likely to engage a visitor as static content. Those websites that continue to communicate in broadcasting style (aka one-way communication) in…

Trump Turnberry room with golf course view

Would Trump Turnberry’s new ‘Stay Longer and Save’ package impress you?

By: 2023. 04. 05.

I am sure you also looking for uplifting vibes and moments of joyful distraction to pamper yourself. An Instagram study found recently that the number of conversations about indoor golf grew by 153%. One of the latest trends…

The Manor House pro shop adidas golf shirt

How does The Manor House pro shop provide an ambient experience?

By: 2023. 03. 31.

The omnichannel shopping behavior became the new normal and I am expecting it will continue to evolve into an ambient experience. Experiences powered by augmented reality and virtual reality, along with shoppable videos, will become more prominent as…

Al Zorah 16th Hole London Golf Club partner

How much will impress London Golf Club members the ‘The Race to Al Zorah’ competition?

By: 2023. 03. 24.

Golfers' expectations are increasing regarding golf club membership. What can golf clubs do beyond golf experience personalization to impress their members? What type of event can really impress golfers and be competitive with other experiences? The usual partnership…

Champion Hills with Troon Prive_resized

What innovative club membership offers does Champion Hills have?

By: 2023. 03. 23.

What innovative club membership offers do the Champion Hills have? It is imperative to understand the recent trends of remote work, golf club usage patterns, and lifestyle changes (e.g. demand for sustainable golf club operations). Pre-pandemic customer preferences…

Shot Scope X5 GPS watch -WAT-BLE_4

How does the new Shot Scope X5 GPS watch provide contextualized insights?

By: 2023. 03. 21.

The sports performance and technology industry is undoubtedly an exciting and rapidly growing field. Allied Market Research predicts the global sports watches market size was valued at $25.6 billion in 2021, and is projected to reach $54.9 billion…

La Hacienda Links Golf Resort sea shore golf course real estate

What should La Hacienda Links Golf Resort do for a better golf experience?

By: 2023. 01. 25.

Last year I reported that La Hacienda Links Golf Resort was acquired by Millenium Hospitality. The Texas-based golf course architect Kurtis Bowman has redesigned the Links Course. A new contemporary clubhouse, driving range, and practice area have been completed. La Hacienda Links…

Golf Business Monitor in 2022-resized

What remarkable has Golf Business Monitor achieved in 2022?

By: 2023. 01. 04.

It was great to see the growing interest in the Golf Business Monitor: campaigns, webinars, interviews, etc., in 2022. Feedspot has just ranked Golf Business Monitor as the #1 B2B golf business blog & as the #22 best golf blog in the world! Thanks to…

Burhill Group shines in 2022 with four MEA Awards

Which Burhill Group venues won at the 2022 Member Experience Awards?

By: 2023. 01. 03.

Give golfers a great golf club membership experience and they will never leave you and spend more money in your golf club. Great! This is what every golf club is striving for. So why are so many golf…

Trump Turnberry family room

How does Trump Turnberry help you survive hectic days between Christmas & New Year?

By: 2022. 11. 28.

How many of you will stay at home and spend the days between Christmas and New Year in a traditional way? Or exchange Christmas presents in the shops? Or simply escape from the usual events and activities. Some…

The Club at Olde Cypress pro shop_resized

What should the renovated clubhouse of The Club at Olde Cypress look like?

By: 2022. 10. 25.

The Club at Olde Cypress a private golf club in Southwest Florida has just reopened its 34,000-square-foot clubhouse following the final phase of a major renovation of its interior and on the heels of a full-scale agronomic remastering…