The Toro Company continues to uphold its pledge to promote sustainability in golf as it extends its strategic partnership with the GEO Sustainable Golf Foundation for another decade. For years, The Toro Company has been an inspiration in…
In recent years, when I bought new golf apparel, I discovered the following sustainable materials in them: recycled plastics, organic cotton, recycled cotton, recycled merino, and rarely cupro (vegan alternative of silk). Do not underestimate the fact that…
I believe that the customer experiences that are most productive and memorable are the experiences that are convenient for the customer (including golfers). Convenience is about creating a situation that saves the customer effort and time. A PwC study found:…
One of my discoveries in 2023 was IOTee, the keyless golf cart fleet management solution that can help golf clubs have a new revenue stream and better cater to golf club members and guests (see customer experience). In…
In the year 2024, it is hoped that the organizers of golf tournaments will place a greater emphasis on sustainable practices and align sports marketing strategies with social responsibility. Achieving this objective would require a concerted effort on…
I have the impression that the luxury property market is doing well despite the uncertainty, stubborn inflation, interest rate gyrations, etc. Amidst changing times, traditional buyers continue to seek the serenity of waterfront luxury and the peacefulness of…
The Kelly Ranch Golf Club is all set to become Texas' 908th golf course, opening its doors in 2025. The $100 million Kelly Ranch Golf Club - by Escalante Golf - is located on 240 acres of rugged rolling…
Camiral Golf & Wellness is actively seeking professional solutions to reduce the amount of irrigation water used on its golf courses without compromising the quality of its greens. Recently invested €1 million in new water reduction measures such…
It is imperative that St Andrews Links switch from single-use plastic bottles to more sustainable alternatives. This move towards environmental consciousness is commendable and essential in the current global climate. Fortunately, many golf clubs have switched to reusable…
It has come to my attention that Aphrodite Hills is currently undergoing a trial of the Capillary Bunkers system. This trial has been initiated with the objective of identifying an alternative solution to reduce the expenses incurred in…
The Cabot Collection, developer and operator of luxury resort and residential golf destinations, has found a jaw-dropping location for its new property - Cabot Revelstoke - in Revelstoke. It is their second property in Canada after Cabot Links…
Luxury in 2023 is more about aspiration, connection to life events, a moment in time, or lifestyle. Aspirations are diversifying. Discovering how an exclusive private golf club like La Zagaleta can benefit from the changing luxury industry and golf club business is…
It will be a good month for EZGO. I reported that Monster Golf Club purchased a new EZGO lithium-powered golf buggy fleet yesterday. La Cala Resort in Spain purchased a new fleet of EZGO Elite Lithium-powered golf carts,…
The green hydrogen is believed to be the "cleanest" method of producing hydrogen. Many countries have set themselves the goal of decarbonizing completely by 2050. Decarbonizing hydrogen and creating green hydrogen is key to achieving this. Unfortunately - at this…
To enhance the quality of its services, the Bull's Bridge Golf Club has taken the first step towards its very first renovation project since its establishment in 2004. McDonald and Sons is the construction contractor. The Bull’s Bridge…
It is perhaps not an exaggeration to say that anyone who takes themselves seriously will not develop a golf club, golf resort, or golf course without sustainability as a top priority in 2023 and the coming years. For…
It is becoming increasingly common to hear about golf clubs achieving GEO Certified status, but we hear very little about golf tournaments achieving the same GEO Certified Tournament status. Why have only 18 international golf tournaments - Hero…
The encouraging statistics regarding the rise of female golfers in the United States and the United Kingdom are absolutely fantastic to see: In the past 3 years (2020, 2021, and 2022), female on-course golf participants in the U.S.…
I hope it is now clear to everyone that every golf club must spend on sustainability. What is more interesting now is what a golf club does at the local level for sustainability. That's why I'm interested in…
Mark Chapleski, Troon Executive Vice President, has just retired at the end of July following 24 years of service with the golf and club management business. Since 2017 he has overseen the expansion of Troon’s international portfolio to…