When I first heard of the 4th generation Cobra Golf KING Forged TEC irons for some reason Wilson Staff Model CB irons and Wilson Staff D9 Forged irons came to my mind. The new Cobra Golf KING Forged…
Does it make sense to compare the new PING i525 irons to the Titleist T-Series irons or the TaylorMade Golf P790 irons or the Wilson Staff Model CB Irons? The new 2022 PING i525 irons (RRP €219 per…
Fujikura Golf will launch Ventus in these days its successful VENTUS line of shafts new edition: VENTUS TR. The new VENTUS TR features a mid-launch profile designed specifically to stiffen torque in the section of the shaft where…
I have already begun to believe that there will be no new golf clubs in 2022 due to global supply chain disruption. Luckily, we can play with a new Callaway Rogue ST driver ($549.99; at retail from 2/18/2022)…
Not surprisingly, you are happy to read more about the offers of the Sotogrande. It is fair to say that in 2021 we were looking for: Sustainable spaces - we care much more about the spaces in which…
Have you heard of Cobra Golf's new KING TEC Hybrid? The new KING TEC Hybrid ($279) is the newest addition to their KING players’ family. The Cobra Golf KING TEC Hybrid is designed for better players who seek a utility…
The brand new Fairway Social will be Bridgestone Golf’s latest golf entertainment venue partner. Similar to the cooperation with PopStroke Bridgestone Golf will provide TOUR B and e12 CONTACT golf balls (launched on February 26, 2021) golf gloves,…
My latest interview with Klaus-Peter Schneider, the co-Founder of Snyder Golf confirmed my assumptions that golf is struggling with its image and perceptions. The game of golf is still associated with exclusionary/snob, being slow, difficult to play...just a…
Not so long time ago I came across the German Snyder golf balls in the magazine of the German Golf Club Managers Association (GMVD). Somehow the Snyder golf balls aroused my interest. This is why I invited Klaus-Peter…
It seems like launching a limited edition golf club on the week of the Masters Tournament is an unmissable marketing opportunity....in general... Since we are in the middle of the coronavirus crisis we might say the limited-edition KING…
I am always very curious about what Wilson Golf will bring out and when he will regain his old glory. As a marketing professional, I cannot afford not to think about whether the golf equipment manufacturer is using…
How much golf equipment manufacturers like Callaway Golf can enhance the forgiveness of their golf clubs? Why don't they come up with added-value services (see product-service systems)? Until they find out the whys, let's see the new Mack…
The game of golf arrived at that level/stage - like runners - where golfers want to learn more about their games on the course (e.g. by Arccos Golf), but on the driving range as well. Wearables, smart clothing,…
The coronavirus crisis that we are experiencing in 2020 is very likely to boost e-learning, on-demand services, and online coaching. In this real-time, on-demand world we now live in, where access to millions of services and experiences are just a few…
Do you remember when I wrote about the new Titleist EXP01 golf ball concept in November 2019? It was a prototype created during the development process for what has now become the Titleist Tour Speed golf ball. The new Titleist…
At the beginning of this month, I showed you TaylorMade MyMG2 personalized wedges, now it is time to show what Callaway JAWS MD5 Raw Wedges ($159.99 each; Available from 6/4/2020) can offer us in terms of design and…
Offering personalization of golf equipment is with us for a long-long time. With direct digital access to consumers and powerful analytics capabilities, companies like TaylorMade Golf will be able to come up with sophisticated personalized offers. I will…
How many new footwear and accessories manufacturers can enter and stay in business in the golf industry in 2020 and in the future? This and similar questions came to my mind when I heard of Cuarter by TravisMathew's…
After two years, the new generation of Titleist AVX golf ball is coming with 4 innovations: New, Larger Core Formulation generates high speed and low long game spin to drive more distance with an exceptionally soft feel.Redesigned High Flex…
As I look out my window, I see the rainy Budapest. A thought goes through my head, how could I spend my time and days pleasantly. In these days and weeks, the Hungarian golf courses are still closed.…