In August I was happy to report about the new invention of TaylorMade, namely: "SLDR driver incorporates a complete reinvention of TaylorMade’s movable weight technology (MWT), making it more effective and easier to use. SLDR driver features a blue, 20-gram weight that slides…
TaylorMade-adidas Golf (TMaG), the largest and most profitable golf equipment, apparel and footwear company in the world, announced at the beginning of this month, Q2 sales of $454M (EUR 348M). During unseasonably poor weather across the globe leading…
TaylorMade introduced in 2011their new driver, the R1 driver. First day offered it white and then this May in black. Personally, I prefer the black one because it gives the feeling of a powerful driver. I like TaylorMade R1…
We complained so much (actually 3 years) about the white color of TaylorMade R1 drivers. Now, I have a good news for those who believe that a golf club must be black. TaylorMade announced today that they have…
In last September I had already written about how smartphones and mobile applications are gaining momentum. Today, I am ready to risk to say that mobile as a device and as a communication channel and platform became integral…
This is not the first time when I come across with an innovative digital solution from TaylorMade. Last time I wrote about their Twitter campaign and before that about a POS solution. They are planning to launch a…
During the last US Open I came across with an interesting personalized communication solution from TaylorMade. Before I would explain what TaylorMade had done, let me share with you my social media experience. We are clicking on LIKE buttons…
TaylorMade recently came up with a witty solution to engage sauntering potential customers by placing touch screen TVs in golf pro shops. It is a great help to those who do not know how to buy and what…
There was a time when American and British tennis players ruled the world championships and Wimbledon, but in recent years Czechs and Russians are in the headline of tennis news. Something similar might occur or expected to happen…
News has just arrived that Europe’s #1 push cart and golf bag manufacturer, BIG MAX, has appointed former Wilson global commercial director Doug Wright to lead its U.S. operations. BIG MAX USA is now looking to expand significantly…
Artificial intelligence has evolved from being an emerging technological trend to a strategic imperative that significantly alters the sports landscape. It influences various aspects, including how games are played, viewed, managed, and monetized. To truly grasp the transformative…
I enjoyed playing on the beautiful Palheiro Golf course in Madeira last week! While out there, I kept thinking about the Wilson DUO Soft TRK360 golf ball. There were several moments when I was really close to making…
I’m sure you’re already aware, but I just wanted to share a little bit about why the position of the center of gravity is so important. The center of gravity is an essential aspect of clubhead design, influencing…
To my great satisfaction, multiple golf startup companies have successfully secured investors over the past year. Here are several noteworthy examples: Arccos Golf - $20M (in 2023): It was led by PGA TOUR with participation from PING, Inc., TaylorMade Golf…
The travel industry has made a remarkable recovery after facing challenging times caused by the recent pandemic. Both leisure and business travel are growing similarly, depicting a positive trend in the industry. The year 2022 witnessed a significant…
Last year I was asked to show examples of unique golf course designs. This is how I mentioned among the others the Tom Doak-designed The Loop (Forest Dunes), and the 6-6-6 golf course design of the Nikanti Golf…
Foremost Golf, the UK’s largest retail and marketing services group has announced the winners of the Foremost Golf Awards for 2022: Supplier of the Year was PING, which claimed the top spot for the 13th time since the inaugural…
As a Wilson Golf fan, I am very excited to see the return of Wilson Golf's Dynapower in a renewed version. The history of Dynapower is quite well-known but I summarize it briefly. In 1956, Wilson Golf's Dynapower…
When I first heard of the 4th generation Cobra Golf KING Forged TEC irons for some reason Wilson Staff Model CB irons and Wilson Staff D9 Forged irons came to my mind. The new Cobra Golf KING Forged…
Does it make sense to compare the new PING i525 irons to the Titleist T-Series irons or the TaylorMade Golf P790 irons or the Wilson Staff Model CB Irons? The new 2022 PING i525 irons (RRP €219 per…