91 entries: "customer journey"

Carnoustie Golf Links Scotland Tagmarshal

Carnoustie Golf Links saved 17 minutes of its golfers’ time

By: 2017. 12. 08.

The R&A found two years ago in its survey that 60% of golfers would enjoy golf more if they could play golf in less time. Most recently, a USGA survey shows 74% of golfers believe appropriate speed is critical…

Golf Pride Innovation Campus

Why is Golf Pride’s home moving to Pinehurst Resort?

By: 2017. 11. 06.

Last week I heard that Golf Pride is planning to build a new purpose-built facility in Pinehurst Resort, North Carolina. The manufacturer of Golf Pride is expecting from the new place to accelerate new product development and manage…

Gleneagles winning team at Scottish Golf Tourism Awards 2017

How Gleneagles wins out the customer-led market?

By: 2017. 11. 02.

The Scottish Golf Tourism Awards 2017 was a great moment for The Gleneagles Hotel. Unlike in 2016 (won only in one category: The Best Catering), this time they won in 3 categories with 33,000 votes from golf consumers across Scotland:…

golf travel blogs influencer marketing

TOP 10 golf travel blogs to consider

By: 2017. 08. 25.

As we all know that people will be influenced by many things during their customer journey before they arrive (if they arrive at all) to our golf resort/club or to the golf resort's website. We also know that 90% of the consumers…

Abu Dhabi Golf Club

What are the new golf destination promotion techniques in 2017?

By: 2017. 08. 09.

Troon International has recently sealed a partnership with leading golf tour operators Golfbreaks.com, Your Golf Travel and golf.extra, to increase visibility and encourage more golfers than ever to venues within its world-class golf course portfolio. Properties in the…

5th Annual Club Leadership Summit

Secrets of the 5th Annual Club Leadership Summit

By: 2016. 12. 15.

Last week ended the 5th Annual Club Leadership Summit (4th-6th December 2016) at Lord’s, the Home of Cricket. More than 50 of the world's top CEOs and general managers were among the participants from places like Valderamma, The Wisley, Queenwood, Royal Dornoch…

Helpful findings of Syngenta on women’s participation

By: 2016. 11. 30.

A couple of years ago (actually in 2013!), I have already written that the golf industry and golf clubs particularly, need to increase women's participation to survive and to find a new source of revenue. In the very same year,…

Do you care about the Golf Business & Industry Convention?

By: 2016. 11. 10.

I believe that for European golf club managers there are few really important events that they should visit. One of them is the Golf Business & Industry Convention that will be held in 2017, between 17-19 January at…

How can caddie service improve customer experience?

By: 2016. 10. 13.

Troon North Golf Club, the preeminent daily-fee club in Scottsdale, will soon launch a new caddie service for guests. As guests, we will have the option of a Forecaddie or a Single-Bag Caddie or choose to play without…

Is it time to discover golf in North-East Poland?

By: 2016. 10. 07.

I am always curious to read about Central European countries' golf clubs' efforts to attract golf tourists. This why I thought to write about two Polish golf clubs' latest initiative. Two of the leading golf clubs in Poland,…

Hotel Quinta da Marinha Resort tries to break sameness

By: 2016. 09. 16.

The Hotel Quinta da Marinha Resort, in Cascais, Lisbon, is celebrating in these days its 30th position in Golf World's inaugural Top 100 Golf Resorts in Continental Europe ranking. This is a nice achievement for a niche operator like the Onyria Golf…

What is missing from the Slovenian Golf Course Bled?

By: 2016. 08. 15.

We can agree that Slovenia will not be your first thought when you are thinking about your next golf holiday. Even if IAGTO has named Slovenia as the Undiscovered Golf Destination of the Year 2015. Slovenia is one of…

What is the polished Heythrop Park Resort like?

By: 2016. 08. 12.

In two weeks Heythrop Park Resort will host its first European Challenge Tour Event, the Bridgestone Challenge, which runs from August 25th – 28th. Bridgestone, early this year has signed a sponsorship deal with the European Tour and thus…

What Crown Golf’s lethal generosity is about?

By: 2016. 08. 03.

I have just found a good example of lethal generosity when I read that Crown Golf (UK’s largest golf club operator) has dropped Club Hire fees at its venues in a bid to attract as many newcomers as possible.…

How can IMG make The 2019 Solheim Cup great?

By: 2016. 07. 22.

Probably you remember that Scotland won last year the right of hosting The 2019 Solheim Cup. The tournament will be held at The Gleneagles Hotel. It seems like that Scotland does not leave the success to chance. VisitScotland on…

What should Lumine improve in its The Lakes course?

By: 2016. 07. 21.

Lumine Mediterránea Beach & Golf Community announced yesterday it will be making a strategic investment in The Lakes course to enhance guest and playing experiences. The Lakes course is a Greg Norman designed, par-71, 6300-meter long golf course. Lumine…

Is the new hotel of PGA Catalunya Resort attractive?

By: 2016. 07. 14.

Probably you remember, that in last May, I wrote about that the PGA Catalunya Resort will add a new 5-star hotel, the Hotel Camiral in June following an investment of €33 million. So from now on, we can enjoy the…

When will Foremost Golf embrace the opportunities of IoT?

By: 2016. 06. 08.

Foremost Golf has announced it is to expand its innovative NetTickIT in-store ticketing solution. Since the launch of NetTickIT last year, over 40,000 tickets printed. The essence of the ticketing solution is that it enables Foremost Golf members to…

Who should get the Harry Colt Award?

By: 2016. 05. 15.

The European Institute of Golf Course Architects has presented its Harry Colt Award to the Golfing Union of Ireland. The award, which is given to an organization or individual that have made an outstanding contribution to golf or…

How can golf win the 2016 Rio Games?

By: 2016. 05. 11.

We have waited for this moment more than 100 years. It was in 1904 in St. Louis when golf participated last time in the Olympic Games. The return of golf to the Olympic Games became official in September…