Within a week, another Portuguese golf club is becoming a European Tour destination. The latest member of the exclusive European Tour Properties network is the Troia Resort. Unlike Bom Sucesso, the Troia Resort is closer to Lisbon and the…
Probably it is not an exaggeration to say that today's customers are more empowered and connected. These people are multi-taskers and mobile. Before you would say that this is only true for certain age-group and generation, then I have…
Probably not many of us can remember what was like the Essendon Country Club before 2012. Before the acquisition by Kieran and Liam Griffin, the 'maiden name' of the club was Hatfield London Golf Club. Its 6,808-yard Old…
It seems to me, more golf clubs are starting to recognize the importance of customer experience and give more attention to it. This may due to the understanding that brand alone may not be able to deliver the…
Miklós Breitner is a golf industry influencer and the Founder and CEO of Golf Business Monitor, the world #1 B2B golf business blog since 2009 which covers the latest business challenges and initiatives of the golf industry focusing on golf club…
Recently Silver Creek Valley Country Club (San Jose, California) has declared a new objective for this year. Namely, they would like to be among the leading private clubs in the country. Silver Creek Valley Country Club’s improvement plan…
Golf Tourism England has just announced the formation of a partnership with England Golf. I think they can complement each other well. I hope this partnership does not come too late. England Golf reported last year a 12%…
59Club has just launched its new product 'Stay & Play' an in-depth, statistical customer experience analysis. 59Club recommends to see the customer experience from a broader experience the total customer journey. The first golf club to utilize this customer…
In the previous post I started to explain why wearable technology solution could improve golf retail experience. I highlighted 3 major areas for improvement: product information and related services, in-store communication and navigation; payment solutions. In this post…
No matter how we look at it, golf club operation/business is a service. As such our interest is to measure the performance and satisfaction to attract new golfers and golf club members, but also to retain existing ones. …
In recent weeks I came across with an interesting debate on Rory McIlroy's possible contract with Nike Golf. Pros and cons are flying from one side to another. When suddenly somebody said basically Bridgestone is now a DBA…