Abacus Sportswear is not unknown for the Solheim Cup. As we have become accustomed in the last 5 years, Abacus continues to be the Official Apparel Supplier of the European Solheim Cup Team. Abacus Sportswear will provide 1,608 garments for Europe's…
In July I wrote about how Ojee Golf's Talon is using crowdfunding (on INDIEGOGO) to finance product development. Ojee Golf set then a 60-day crowdfunding target of £20,000. Now they can be satisfied as they reached £21,000. According to my sources Ojee Golf…
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To exploit Swedes' natural attraction to Portuguese golf courses, early this year Orizonte Lisbon Golf exhibited in Malmo, Sweden (part of this promotion tour they exhibited in Helsinki, Paris and Scotland as well). Now it seems like that…
Do you remember Puma Golf's Stylecaddie mobile application from 2013? Their aim was to promote the Puma 2013 Spring/Summer Collection. In some respect, I think Galvin Green learnt from the Puma Golf example when they created their Gear Up mobile…
Oceânico Golf’s latest event the Vilamoura Grand Trophy (one of Portugal’s most significant amateur tournaments; Grande Trofeu Vilamoura) has just ended. Probably this was the most successful event since the first Vilamoura Grand Trophy in 1987. 287 golfers came from Europe (Portugal, UK,…
Nowadays, Scotland attracts 220,000 golf visitors every year. 92,000 other visitors play golf whilst on holiday. Scotland's National Tourism Organisation (VisitScotland) and Golfbreaks.com ran recently a promotion campaign between September 2013 and August 2014 to foster golf tourism in Scotland and to exceed the…
Canalys recently published a survey that showed 2.7 million wearable bands (e.g. Fitbit, Nike's Fuelband, Motorola's Motoactv etc.) were shipped worldwide in Q1 2014. Some experts predict a decline in popularity + usage of wearable products. Personally I…
International Golf Travel Market commissioned a survey about our core golfers' golf holiday habits. The research, conducted in September on behalf of IGTM by Sports Marketing Surveys Inc. They found the followings: at least 50% of golfers in France…
In 2009 I started to realize when I talked with my business partners from various industries that there is a dramatic shift toward women as primary influencer in many business situations (tourism, health, car etc.). It isn't a…
What a big surprise! France was selected to host 2018 Ryder Cup. This is a great achievement to France, especially when we know who were the competitors (Germany, Spain, Portugal). The games will be played on Le Golf…
Those who are familiar with the golf industry they know that KPMG prepares from year to year a survey about golf course development and golf participation trends. 2010 is not an exception. ;) Since the last decade of…
After a big break I am back. I hope you forgive me for such delay. Recently I came across with Club Managers Association of Europe (CMAE)and and executive recruitment specialist, Colt Mackenzie McNair's new findings about golf salaries…
During the Golf Expo 2009 that was held in Munich, Germany, I came across with Golf Business Development, a start-up golf business magazine. After reading couple of copies of the magazine, I decided to subscribe to it. I…
In one of my previous post I wrote about how much worth to pay for a golf club and other golf equipments, like golf balls, putters, wedges, golf clothing, pull carts, golf bags etc. I cannot stress enough…
While golf ball manufacturers are stampeding us into lure of branding, it is worth to look around in golf ball market. When I am considering to buy new golf ball, I always consider my wallet size and handicap…
Huh, I have just returned from Golf Expo (Munich, Germany). It seemed to me that we outgrew the place. 3 big halls and a conference room were not enough. I felt very crowded the place. I met lot…
As the kick off day of Golf Expo in Munich (Germany) is getting closer, I am start think about what do we gain from such old fashioned industry exhibitions. As reading the website of Golf Expo, it turns…