In April, I informed you that Ross Crosbie, the first apprentice in recent years at Carnoustie Golf Links, has completed his 4-year apprenticeship and is now a fully qualified Greenkeeper. The 4-year apprenticeship works in conjunction with Elmwood College in…
NGCOA CEO Jay Karen once said in 2018: "I believe the golf course of the future will be indoor and outdoor, if only we can find ways to embrace virtual reality and gamification of golf, which includes simulators…
In October, the Buick LPGA Shanghai - organized & promoted by IMG - will return to Shangai, China. It will be held at Shanghai Qizhong Garden Golf Club from October 12th to 15th. Buick will also present a…
Mark Chapleski, Troon Executive Vice President, has just retired at the end of July following 24 years of service with the golf and club management business. Since 2017 he has overseen the expansion of Troon’s international portfolio to…
Have you been keeping up with Castle Stuart Golf Links (since 2009) lately? The Cabot Collection acquired this fantastic golf club in Inverness, Scotland, in 2022 and added it to its impressive collection. One of the first actions…
Did you know that India boasts a whopping 298 registered golf courses, with almost half of them located on military bases? India's rank as Asia's 5th-largest golf country is undoubtedly impressive, as it only slightly trails behind Thailand.…
Once again, ECCO Golf is trying to utilize the power of celebrity social endorsement to build trust for its ECCO Golf BIOM H4 golf shoes and drive sales. In 2022, Lydia Ko designed a custom version of the…
Today, it is clearly visible and demonstrable that superb customer service/care can greatly boost sales and customer retention. The 2022 Global Consumer Trends study of Qualtrics found: 63% of consumers think companies should listen better to their feedback.…
In fact, sustainability should be a fundamental consideration when somebody is considering developing a new golf course or a golf club. It should be an elementary requirement and expectation for golf architects and golf course design companies. Golf…
It's only 101 days left until the much-anticipated 2023 Ryder Cup takes place at the Marco Simone Golf & Country Club. Back in May, I mentioned that Hilton was selected as the worldwide partner for the 2023 Ryder…
As expected from (also) PUMA Golf, they created a new collection for the 2023 US Open (North Course of Los Angeles Country Club, June 15-18). PUMA Golf linked its athletes with custom footwear artists to create designs that…
I learned from my experience - working at Indextools/Yahoo Analytics - that if we want to impress and convince our customers, we must help them during the onboarding period and educate them throughout the cooperation period. Hence, I…
Like in service or communication personalization, data collection is essential in boosting productivity and efficiency. It's becoming increasingly common to hear discussions around the use of IoT sensors and GPS tracking to make more informed decisions when it…
The British & International Golf Greenkeepers Association (BIGGA) has revealed that Janne Lehto, course manager at Hirsala Golf, has become Finland’s 1st certified Master Greenkeeper. Janne, 30, is the chairperson of the Finnish Greenkeepers Association and is an…
The last time I wrote about the Apes Hill golf course (7041 yards, par-72, 18 holes) designed by Ron Kirby, I was very impressed with his work. Last December, I could only report that the Apes Hill golf…
As you know, Le Golf National is the French Golf Federation's facility and the host venue of several international golf tournaments (e.g., 2018 Ryder Cup, 2024 Olympic Games, French Open, etc.). That's why I was very curious about,…
Inflation is a big challenge for many countries in the last couple of years. Not entirely unfounded, many people also fear a recession, which could reach us even this year. At the same time, I think it is…
I find the 40th Porsche European Open (1-4 June) interesting because the news broke in the Guardian last week that Porsche's sponsorship had become doubtful. This may have arisen because Paul Casey and Martin Kaymer were banned from…
Vokey WedgeWorks introduces the new Limited 58.10° and 60.10° V Grind, inspired by the collaboration of Master Craftsman Bob Vokey and Vokey Tour Rep Aaron Dill with tour players worldwide. The Vokey WedgeWorks V Grind is designed for players seeking…
I'm a little surprised that I haven't written about Ak-Chin Southern Dunes Golf Club in the last 14 years. Ak-Chin Southern Dunes Golf Club was designed by Brian Curley and Fred Couples in 2002. All this despite the…