It is really surprising to find golf clubs in 2021 that are using the classic and outdated tee time booking method: telephone + paper + pen/pencil. In many cases I get answers to my question - why do…
Those golf clubs will be able to realize their customer experience strategy who invest in their employees and put them first. They will be able easier to retain their best talents too. By investing in employee experience (EX)…
My latest interview with Klaus-Peter Schneider, the co-Founder of Snyder Golf confirmed my assumptions that golf is struggling with its image and perceptions. The game of golf is still associated with exclusionary/snob, being slow, difficult to play...just a…
We have long witnessed a battle in the hotel industry between hotels and OTAs. Some experts believe the Covid-19 crisis will lead to the victory of direct booking or at least a bigger share. I don't say we…
We can all agree that the COVID-19 crisis made us understand the importance of relationships, care, understanding, and empathy. A Salesforce research found: 71% of customers believe businesses that have shown more care and empathy in 2020 have gained…
When I first tried to summarize Golf Business Monitor's achievements in 2020, I wouldn’t have thought that due to character limits on LinkedIn I will not be able to complete what I wanted to share with you. Golf…
The British & International Golf Greenkeepers Association (BIGGA) has unveiled its program of education for January 2021, with members offered access to BIGGA’s world-renowned Continue to Learn via an entirely-online platform for the first time ever. BIGGA should…
HSBC announced today that it will continue to support the 3 key pillars of its global golf brand partnership portfolio: the HSBC Women’s World Championship in Singapore, the World Golf Championships-HSBC Champions in Shanghai and the CGA-HSBC China…
I am happy to see that another golf club understood the importance of rethinking and redesigning the driving range experience available in their golf club. One of the customer experience trends that I am expecting in 2021 is…
The COVID-19 pandemic affected almost every aspect of life and business in 2020. It will not be very different in 2021. Before I would detail the customer experience trends in 2021, let's see who are the winners of…
I look at this year’s global tourism statistics dumbfounded. Due to the COVID-19 pandemic international tourist arrivals (overnight visitors) declined 70% in January-August 2020 over the same period of last year: -79% - Asia & The Pacific,- 69% - Middle…
I am very happy to hear news about golf course development despite the COVID-19. Architect Gil Hanse will open the full 18 at Ballyshear Golf Links, a remarkable hole-by-hole homage to The Lido Club, in August 2021. Hanse harnessed…
We do not necessarily think of Cambodia as a typical golf destination. However, it is one of the rising golf destinations in Asia, right after Vietnam. Cambodia has been named as the 2020 Undiscovered Golf Destination of the Year in…
I know many of you are finalizing or in the middle of the planning of your marketing strategy and activities right now for 2021. That’s why I was thinking about summarizing what golf club marketing trends I expect…
We are thinking of many things these days but not really about our next golf holiday in 2021. Or would it still be worth it? I am expecting that after the COVID-19 there will be a huge demand…
In the last couple of months most of the time, I heard of temporary or permanent layoffs and furloughs. A refreshing exemption from this is Lumine Golf Club. Before I would detail the changes in the management of…
I frequently read reports on digital transformation. The most recent report I read was Altimeter's The 2020 State of Digital Transformation. I found in this report that the TOP4 drivers of digital transformation are Increase productivity to streamline…
When I heard of this year's OMEGA Dubai Moonlight Classic, somehow Bruce Springsteen's song came to my mind: "Because the night belongs to lovers / Because the night belongs to lust / Because the night belongs to lovers…
I have already shared with you the news about the renovation work at Chart Hills. The club is hoping that all of the work will be completed before the start of the 2021 golf season or sooner if…
Everyone’s needs and abilities are different so the first question really is; how good do you have to be in order to be successful in your market and/or to meet the demands of your ownership, members, and guests?…