112 entries: personalization

How could Golf Pride provide better brand experience?

By: Brandon Sowell 2016. 07. 27.

 What are Golf Pride's biggest business challenges in 2016? Overall our retail business has had a strong year, particularly in North America among the large retailers. Our biggest challenge is continuing to increase awareness about the performance benefits of new grips with 2/3…

What should Lumine improve in its The Lakes course?

By: 2016. 07. 21.

Lumine Mediterránea Beach & Golf Community announced yesterday it will be making a strategic investment in The Lakes course to enhance guest and playing experiences. The Lakes course is a Greg Norman designed, par-71, 6300-meter long golf course. Lumine…

How can PGA Catalunya Resort’s new hotel inspire you?

By: 2016. 05. 26.

Early this year, I have already written about that the PGA Catalunya Resort has enhanced its portfolio of rental properties by over 70% to include a larger mix of luxurious family houses, golf-fronted semi-detached villas. Most recently, PGA Catalunya Resort…

Do you have doubts about digital marketing potential?

By: Keith Haslam 2016. 02. 01.

There is still a lot of discussions about the actual tangible benefits of using social media and digital marketing. My view on such matters is that on its own, it is not a silver bullet, but used as…

How could The Falls Club really revive?

By: 2015. 12. 03.

The Falls Club has undergone recently a couple of changes, among them a name change (from The Falls Country Club to The Falls Club), new branding, along with renovations and upgrades to the golf course and clubhouse. Part…

What is missing from the tarnished Chateau d’Augerville?

By: 2015. 11. 12.

I am always amazed when I see a tarnished, medieval castle in a golf club. The 15th century Chateau d’Augerville is not an exception. Chateau d'Augerville is a member of the Châteaux & Hôtels Collection. The hotel has 40 rooms distributed in…

Who can get 15% discount at the Macdonald Hotels & Resorts?

By: 2015. 08. 10.

I've got good news for the 218,000 Scottish Golf Membership Card holders. Thanks to the new partnership with MacDonald Hotel & Resorts, card holders will get 15% discount at Macdonald Hotel & Resorts across the UK. This means a…

Gleneagles Hotel continues with Club Car

By: 2015. 05. 15.

Club Car can be relaxed for another two years as they signed a new contract with Gleneagles Hotel (Scotland) until 2017. Club Car not simply extended an existing, longstanding cooperation with Gleneagles Hotel, but also to received an…

Golf GameBook a new breed of golf social networking site

By: 2015. 02. 05.

One of my learning at the latest PGA Merchandise Show in Orlando was that the big data phenomenon and measurement fetish have arrived to the golf industry. Today different kind of mobile apps, wearables and other gadgets are…

How to fix Troon Rewards loyalty program?

By: 2013. 03. 18.

IBM estimates that we create every day 2.5 quintillion bytes of data (90% of the data in the world today has been created in the last two years alone.). It is really hard to digest and understand how big…

TaylorMade is boosting golf experience on mobile

By: 2013. 02. 07.

In last September I had already written about how smartphones and mobile applications are gaining momentum. Today, I am ready to risk to say that mobile as a device and as a communication channel and platform became integral…

Titleist Pro V1 is exceeding expectations

By: 2012. 10. 19.

While we still do not have fresh statistics about golf participation around the world in 2012, it is hard to expect growth. In 2011, Europe's golf market entered a downturn. In 2011 46,000 golfers left the game. This…