How many times did it happen to you that you felt lost when visiting a golf club website or when you visited their social media page/profile you had the impression that they don't care about your response? I…
Golf clubs must get in the footsteps of their guest and members to be able to deliver the desired golf club experience. The time when we developed services in our golf clubs based on intuition is over. In…
You probably haven't heard much of the Luxemburg-based Concor Golf yet even though it was founded by golf industry veteran Jon Schauder (20+ years at Troon). What really caught me in Concor Golf’s results-oriented approach and low-risk proposition…
I was so glad that so many of you were interested in my 2021 golf club marketing trend predictions. Reading through these, I see that I was not very wrong. On the contrary! How did you see the…
Now I see on my calendar that it has been 2 years since I gave a keynote presentation (customer experience as a differentiating factor) in Estoril at the 4th National Conference on Residential Tourism & Golf. Before I…
The COVID-19 pandemic forces service providers among them PGA Pros but brands among them Titleist to find alternative ways to connect with customers, golfers, etc. Early this year I recommended to PGA of Canada to discuss in their…
I can understand every golf club & resort around the world who are doing their best to mitigate and/or recover from the coronavirus caused damages and losses. See what happened to the tourism industry in the Middle East…
One of the last golf business news of 2019 was the acquisition of Chart Hills Golf Club by the Ramac Holdings Ltd. The new owner's probably the first major project is the extensive redevelopment and improvement of the entire 250-acre…
As the health situation improves after a coronavirus epidemic we are replanning and reorganizing our golf clubs' and resorts' for the rest of the year. This situation gives you an excellent opportunity to focus even more on these…
I was very sad to turn down the invitation to 59Club's European Service Excellence Awards due to family reasons (with my wife we are expecting a baby on March 16). This year Forest of Arden Marriott Hotel &…
Troon earned a very interesting assignment from KDG Capital, the new owners of The Club at Hammock Beach, part of the Hammock Beach Club community in Palm Beach, Fla. ( 30 minutes south of St. Augustine). Troon Privé,…