What is the inspiration of Redbourn Golf Club with its driving range? Do they want to transform it into a top-tier facility with ultra-long-range, state-of-the-art tech, and extensive target facilities? A top-tier driving range should offer today: Advanced…
A McKinsey study on data and personalization revealed that companies leveraging data can grow faster and generate 40% more revenue through personalized sales and marketing tactics. When discussing data collection, we are no longer referring to a simple…
I have written before about who the golf clubs who understand the importance of investing in driving range experience and do not only look at the cost side of this investment can answer at least three business challenges at the…
The operations of golf courses, including driving ranges, are gradually moving towards digitalization. There is mounting evidence that the traditional driving range experience is no longer appealing or competitive. As golfers, we highly value the importance of distances…
I told you in July that Toptracer is giving golfers across the globe a unique chance to take on The Old Course at St Andrews during Open week in the latest edition of its 9-Shot Challenge global tournament series. Now I can…
I still see many underdeveloped/old-school driving ranges in operation. Even though there is a striking difference in customer experience between a non-tech driving range and one with driving technology solutions (e.g. Toptracer Range, Inrange Golf, Trackman Range, etc.).…
Before I would share with you the latest success of Inrange Golf in South Africa and Mauritius, let's have a look what are the expectations and the needs of the future golf generations (Millennials, Generation Z). These two…
The game of golf arrived at that level/stage - like runners - where golfers want to learn more about their games on the course (e.g. by Arccos Golf), but on the driving range as well. Wearables, smart clothing,…
In pursuit of enhancing my professional reputation and increasing awareness of my work, I actively seek opportunities to participate in industry competitions. Recently, I applied for the Sport Forum Awards, where I achieved third place in the sports…
I believe that the future of service (e.g., golf club fitting, driving range experience, golf club membership) should always be human-centered but also data-driven and tech-enabled. Personalization of golf clubs is moving beyond simply trying shafts and heads.…
In 2022, AZ Golf Ventures took ownership of Las Colinas Golf Club in Queen Creek, Arizona, setting the stage for an exciting transformation. This 18-hole course (6,655 yards, par-71), designed by Michael Asmundson, has undergone thoughtful remodeling, enhancing its appeal…
We are currently experiencing a fundamental shift in how sports, such as golf tournaments, are enjoyed, played, monetized, and experienced. Fans have transitioned from passive spectators to active participants who engage more regularly and deliberately. These evolving control…
Toptracer, the world’s number one range technology, has announced a new strategic partnership with The Professional Golfers’ Association of Great Britain and Ireland (The PGA GB&I) that is set to improve the way PGA Members learn, coach, and…
Can you believe the greens on the 18-hole championship course at Grand Resort Bad Ragaz have been around for over 50 years? Beginning in late September 2025, all 18 greens on the championship course, along with the putting…
Rockliffe Hall, the award-winning five-star resort hotel in North East England, is embarking on a transformational journey by investing millions in its golf facilities. This isn't just typical golf business news; it's a bold move driven by independent…
The traditional pro-shops are becoming obsolete as they are unable to fulfill the evolving demands of contemporary consumers. To remain competitive, pro-shops and retail brand stores must integrate advanced technologies, such as interactive smart mirrors and augmented reality…
I view the transition of Daniel Steen from his role as Sales and Marketing Director at Ranger Servant to Sales Director at GolfMore as an exciting development in his career. GolfMore serves as a payment solution that enhances…
The global indoor golf simulator industry is valued at USD 1.4–1.9 billion in 2024–2025, depending on how “indoor golf” is defined, with forecasts projecting substantial growth through the late 2020s. Fortune Business Insights estimates the global indoor golf…
A transformative revitalization project, valued at $92 million, is currently underway at Saddlebrook Resort, the renowned 480-acre destination located near Tampa, Florida. This extensive redevelopment aims to restore the property’s legacy as a premier destination for leisure travelers,…
Qiddiya City, pioneering as the world’s first city explicitly designed for play in Saudi Arabia, has partnered with the Faldo Series, a leading initiative for nurturing young golfers globally. This collaboration aims to foster grassroots golf within the…