279 entries: "social media"

The timing of the request to write this piece about social media success and golf is curious in that I’ve been reflecting a lot on the topic recently. It was a little over a year ago that I…

SkyCaddie has overr 33,000 fans on its worldwide Facebook and Twitter channels. To reward these loyal fans, SkyCaddie has decided to provide original content celebrating the last 20 years of The Masters, in a 20-day countdown to 2015’s…

Do we remember that EA (Electronic Arts) "Walk on Water" spot with Tiger Woods from 2009?The ad went viral and generated 4,682,727 views (8/3/2010) within less than a year. How much it would cost to reach such a…

Recently I came across with PGA.com's Facebook brand page. While I analyzed this brand page, I was thinking about the goals and obejctives of it. What I know from my work  that companies are launching brand pages for…

In my previous post I highlighted how and why golf courses should incorporate social media in their media mix. What I forgot to write in that post, is how branding changed in the last couple of years due…

This week I participated in an interesting debate on LinkedIn.com about social media's role in golf courses' media mix. Some people said that it is a conservative industry, others that golf courses' marketing managers are lazy. While working…

You probably asking me, after reading golf equipment industry in social media (part 2) why do I emphasize the importance/role of social media in golf product communication and how it will gear up sales. Starting point is 72%…

As last I wrote, I am trying to discover how golf equipment industry are performing in social media particularly in Facebook, Twitter and blogs. In my study I checked the following brands: Ben Hogan, Benross, Callaway, Cleveland, Cobra,…

Recently I found Burson-Marsteller's study how Fortune 100 companies are using social media. Unfortunately non of the major golf equipment producers are on this list. However golf equipment manufacturers should pay attention to this new phenomenon. This founding…

Husqvarna, a global leader in robotic lawnmowing and part of the Husqvarna Group, has entered into a multi-year agreement to become the Title Partner of the British Masters—an esteemed tournament with a rich golfing history. The 2026 Husqvarna…

The Golf Course Awards have unveiled the winners of their second edition, spotlighting the clubs, courses, and initiatives redefining excellence across the golfing ecosystem. Established to challenge traditional interpretations of what makes a great golf facility, the awards…

In 2025’s hospitality marketing landscape, storytelling has overtaken traditional advertising as the heart of brand communication. Travelers, golfers, and event planners no longer respond to slogans — they respond to stories, evidence, and a clear purpose. And few…

In pursuit of enhancing my professional reputation and increasing awareness of my work, I actively seek opportunities to participate in industry competitions. Recently, I applied for the Sport Forum Awards, where I achieved third place in the sports…

Rockliffe Hall, the award-winning five-star resort hotel in North East England, is embarking on a transformational journey by investing millions in its golf facilities. This isn't just typical golf business news; it's a bold move driven by independent…

The DP World Tour is heading back to one of Europe’s favorite golfing destinations! The Estrella Damm Catalunya Championship will be hosted at the Real Club de Golf El Prat from May 7 to 10, 2026. The upcoming…

Clic Analytic has shattered the misconception that golf content creation is a male-dominated field. Their findings reveal that an impressive 70% of the TOP 25 content creators are FEMALE! Perhaps the most successful of them is Grace Charis.…

Rebranding trends in 2025 will reflect significant technological and cultural transformations occurring within the marketplace. The emergence of social media, mobile technology, artificial intelligence, and big data has disrupted various industries and fundamentally altered consumer behavior. In this…

How did the two premium brands, TravisMathew and Guinness, come together? Beyond their shared identity as premium brands, there are remarkable similarities between them. You may be surprised by the deeper connections that exist! Guinness, with its origins…

Influencer marketing and brand ambassadorship might sound like synonyms. Both involve leveraging someone’s loyal audience to create brand awareness and generate sales. Both types of advertising revolve around leveraging the person's power of recommendation. This is also true.…

NovaWorld Phan Thiet Golf Club, a well-designed 36-hole golf complex by Greg Norman, adds significant value to Vietnam's growing reputation in the golfing world as it becomes a part of the esteemed network of clubs managed by global…