Players 1st has launched a global AI Assistant designed to turn survey data into board-ready decisions in seconds, not hours. The announcement positions the tool not as a single feature, but as the first visible layer of what…
There are numerous methods for employing artificial intelligence (AI) in customer service. You have likely encountered chatbot services, which can significantly enhance the efficiency of the customer service experience. With customer service AI, you get a personalized response…
Players 1st's fruitful collaboration with England Golf and Scottish Golf has resulted in a new partnership with another national golf organization, namely Golf Australia. It is a great step forward not only for Players 1st but for the…
Golf clubs must get in the footsteps of their guest and members to be able to deliver the desired golf club experience. The time when we developed services in our golf clubs based on intuition is over. In…
In October 2022, I highlighted that those golf clubs who understand the importance of investing in driving range experience and do not only look at the cost side of this investment can answer at least three business challenges at the…
2,000+ clubs in 20 different countries trusting the Players 1st platform. In this interview, I asked Morten Bisgaard, the CEO & Co-founder of Players 1st among the others about how has customer experience measurement developed in the last 10…
A couple of months ago I shared with you that with Players 1st Member Survey, you give your members the opportunity to voice their opinion about their membership and the services provided by you and your team. The survey template…
I have long been of the opinion that golf clubs should no longer make decisions without having data that justify their decisions. In other words, they must become data-driven. Analytics can help golf clubs to make operational improvements…
I am always delighted when I hear that more and more golf clubs are taking the customer experience seriously, to the point where they even measure it. Two years ago, Morten Bisgaard, the CEO and Co-Founder of Players 1st, explained to us…
Since its debut in 2019, the BMW Ladies Championship has become a highlight on South Korea's sports calendar, especially as the nation's only tournament on the Ladies Professional Golf Association (LPGA) Tour. Over 250,000 fans have attended the…
Through a partnership with LIV Golf, Stuburt - a British apparel brand since 1860 - has become the exclusive on-course apparel partner for all three teams (out of 13): Torque GC, Fireballs GC, and Stinger GC. The partnership…
I must admit I have not heard anything in the last 12 years about Golf de Val-Grand (25 km from the center of Paris). Maybe not by accident. Sir Nick Faldo was asked to rejuvenate and re-energize Golf…
You know I usually do not write about golf tournament unless there is something extraordinary or anything about fan engagement and event promotion best practices. I could not resist sharing with you the news about the inaugural Saudi…
In less than two weeks, County Limerick’s 5* hotel and golf resort, Adare Manor will relaunch its wholly-reconstructed, Tom Fazio-designed championship golf course. To make the moment remarkable, they will hold an Exhibition Match on 20th April. Among the invited…
Somehow in the last couple of years I have not heard a lot about Scandinavian and especially Swedish golf events. (I found 13 Swedish PGA Tour players.) OK, except one case: Henrik Stenson became part of the Callaway…
The potential advantages and benefits of AI technology for the golf industry are being considered as we head into 2024. It is worth noting that AI technology has already been utilized in specific segments, such as sports equipment and lawn…
Perhaps it is no exaggeration to say that the last two years have been outstanding for the golf industry. Wherever we look we can see significant growth in golf participation and golf equipment sales. NGF’s participation research shows…
Morten Bisgaard has spent years at the intersection of data and the golf experience. As CEO and co-founder of Players 1st, the leading golfer experience platform, he's watched the industry cling to familiar metrics — satisfaction scores, NPS,…
The boardrooms of European golf don't usually generate headlines. The sport's media spotlight tends to fall on Tour players, major championships, and the occasional controversy over handicap systems or equipment regulations. But behind every tee time, manicured fairway,…
There's a particular kind of ambition that flourishes quietly in the north of England — disciplined, evidence-based, and stubbornly resistant to the flashier instincts of the hospitality industry. Pleasington Golf Club, perched on the heathland hillsides above Blackburn,…