Among many of our everyday activities like buying is becoming social. In the 2011 Social Commerce study of the National Retail Federation turned out every 5th US customer is using Groupon. Groupon says golf courses are one of…
Gen Yesuda says in his article in Golfweek.com that for the third consecutive year, the number of golfers in the U.S. declined, falling 3.6 percent to 26.1 million in 2010, according to the National Golf Foundation. The slide,…
Many people are giving different interpretation of over communication, in my case it is about exaggerated frequency of communication. In marketing communication text books you will find chapters about the desired number of frequency of communication messages. They…
Recently I came across with the news that Acushnet (the golf business of Fortune Brands, Inc. (NYSE: FO)) the owner of Titleist, Footjoy golf mega-brands is likely to sell its golf club brand Cobra Golf to the German…
In one of my previous post I wrote about how much worth to pay for a golf club and other golf equipments, like golf balls, putters, wedges, golf clothing, pull carts, golf bags etc. I cannot stress enough…
While golf ball manufacturers are stampeding us into lure of branding, it is worth to look around in golf ball market. When I am considering to buy new golf ball, I always consider my wallet size and handicap…
As the kick off day of Golf Expo in Munich (Germany) is getting closer, I am start think about what do we gain from such old fashioned industry exhibitions. As reading the website of Golf Expo, it turns…
If China is able to keep this pace of development soon can be the No.1 golf nation and golf equipment manufacturer of the world. China has already surpassed Japan. The annual growth rate of golf courses in the…
As last I wrote, I am trying to discover how golf equipment industry are performing in social media particularly in Facebook, Twitter and blogs. In my study I checked the following brands: Ben Hogan, Benross, Callaway, Cleveland, Cobra,…
Recently I found Burson-Marsteller's study how Fortune 100 companies are using social media. Unfortunately non of the major golf equipment producers are on this list. However golf equipment manufacturers should pay attention to this new phenomenon. This founding…