This year saw the launch of the Trackman NEXT Golf Tour, an exciting development for professional golfers. The organizers -Trackman and the European Tour Group—enhanced the competition's appeal by inviting the Order of Merit winner to participate in…
We may not consider the Trackman news that Michael Horvath, co-founder and former CEO of Strava, has joined its Board of Directors significant. Understanding Strava's success story can inspire a profound change in perspective. Launched in 2009, Strava…
Recently, it seems that more individuals are inclined towards purchasing experiences rather than material possessions. This is probably one reason companies like Apple focus on experiences and less on features. If you sell “things,” you can only win…
Two years ago, I recommended to golf club managers and driving range owners to rethink the driving experience. In this interview with Nikolaj Kromann Jørgensen (COO, TrackMan) I want to figure out what is the contribution of TrackMan…
When I first heard of the Trackman Bullseye Championship, almost immediately Toptracer 9-Shot Challenge came to my mind. The coming 121st U.S. Open (17–20 June) at Torrey Pines South Course in San Diego, California gave both brands an…
There are four main sports technology trends that have a significant impact on the golf industry in 2020: Smart equipment is gaining momentum (see PING's & Cobra Golf's cooperation with Arccos Golf) - golfers also want to track…
What is the inspiration of Redbourn Golf Club with its driving range? Do they want to transform it into a top-tier facility with ultra-long-range, state-of-the-art tech, and extensive target facilities? A top-tier driving range should offer today: Advanced…
I believe that the future of service (e.g., golf club fitting, driving range experience, golf club membership) should always be human-centered but also data-driven and tech-enabled. Personalization of golf clubs is moving beyond simply trying shafts and heads.…
Rockliffe Hall, the award-winning five-star resort hotel in North East England, is embarking on a transformational journey by investing millions in its golf facilities. This isn't just typical golf business news; it's a bold move driven by independent…
The traditional pro-shops are becoming obsolete as they are unable to fulfill the evolving demands of contemporary consumers. To remain competitive, pro-shops and retail brand stores must integrate advanced technologies, such as interactive smart mirrors and augmented reality…
I view the transition of Daniel Steen from his role as Sales and Marketing Director at Ranger Servant to Sales Director at GolfMore as an exciting development in his career. GolfMore serves as a payment solution that enhances…
The demand for sports academies has increased steadily in recent years, as more individuals seek to improve their physical and mental well-being, pursue their passion for sports, or achieve their professional goals in the competitive sports arena. These…
A few weeks ago, I was thrilled to receive an invitation from 54, the communications agency for Details – Hospitality, Sports, Leisure. They invited me on a FAM trip to Vilamoura Golf. As a passionate admirer of Portugal…
DETAILS, a hospitality and sports platform owned by Arrow Global, believes that improving facilities and enhancing the customer experience offer significant growth opportunities. With this strategy, DETAILS also aims to solidify its status as one of the leading…
We all crave an escape during busy weekdays, embracing a long weekend where we can recharge, relax, and uplift our health—transforming moments into a truly captivating and memorable experience. It's really amazing how mindfulness sessions have found a…
I frequently receive inquiries regarding strategies to enhance the influx of international golf tourists to golf resorts and clubs. Several approaches may be considered, including partnerships with organizations like The PGA and CPG Collection. Discover the extra tip…
We revisited Madeira to unwind and rejuvenate in the first half of February (just like last year). Even in February, the island enjoys delightful weather, with an average temperature of 21°C. When I first visited Madeira in 2019,…
It seems like TaylorMade might have found a solution that allows golfers to benefit from both a high moment of inertia (MOI) and a low center of gravity (CG) in their clubs. This could be a game changer…
The Peter Cowen Academy at Emirates Golf Club has unveiled its fully refurbished facilities, setting a new benchmark for golf instruction in the Middle East. The newly upgraded academy features a purpose-built building housing cutting-edge Swing Studios, a…
Analyzing the gamer statistics, Topgolf's new game has the potential to resonate with Millennials and Gen Z. Various insights into gaming demographics support this. Here are some compelling stats about gamers: By 2024, there are expected to be 3.32…