The New Course at Trump International Golf Links in Scotland was unveiled by President Donald J. Trump on Tuesday, marking a significant milestone. The grand opening ceremony brought together influential political figures, including Scotland’s First Minister, John Swinney,…
I never thought I would ever mention Donald Trump, the 45th President of the United States, in the Golf Business Monitor. The reason for this is that I don't want to talk about politics, but only about the…
I am sure you also looking for uplifting vibes and moments of joyful distraction to pamper yourself. An Instagram study found recently that the number of conversations about indoor golf grew by 153%. One of the latest trends…
How many of you will stay at home and spend the days between Christmas and New Year in a traditional way? Or exchange Christmas presents in the shops? Or simply escape from the usual events and activities. Some…
The British & International Golf Greenkeepers Association (BIGGA) and its Premium Partner, Bernhard Academy, have proudly chosen 10 esteemed members to participate in one of the most prestigious learning opportunities in the sports turf industry. As part of…
In 2023, the National Golf Foundation estimated that there were 11.5 million on-course senior golfers (aged 50 and over) in the U.S., accounting for 43% of all on-course golfers. I couldn't find any substantial statistical data on the…
Athletes increasingly take control of their personal brands in unprecedented ways, a shift poised to redefine the traditional brand ambassador model. Moving beyond their roles solely as performers on the field, athletes are now emerging as content creators.…
Troon has purchased The Club at Cordillera, a private club in Edwards, Colorado, near Vail. Troon Privé, the company's private club operating division, has managed the 54-hole mountain golf club since January 2013. Troon purchased The Club at…
2023 marked a year of unprecedented growth for Tagmarshal, the leading provider of on-course optimization technology in the golf industry. The company achieved a remarkable 57% revenue growth, attracted numerous new customers, and enhanced the pace of play and staff…
Troon and Bally's Golf Links at Ferry Point - a 222-acre parcel in the Throgs Neck section of the Bronx - have just signed a new consulting agreement and sales and marketing partnership. Bally's selected Troon to support…
The Legends Tour found a new format for senior golfers to help them qualify for its flagship event, the Staysure PGA Seniors Championship, hosted at Trump International Golf Links, Scotland, on August 23-27. The new ‘Q-Series’ features four…
If you would ask me to single out one customer experience strategy that is really working well in the last couple of years, then it would be convenience. It is all about if your customer can do business…
The Legends Tour will return to the JCB Golf & Country Club - from 3-5 August 2023 - following the hugely successful JCB Championship - more than 7,000 spectators - at the venue last year, with 2011 Open…
Recently, I bought Jonathan Cummings' book, The Rating Game. It made me wonder how the author sees the role and importance of various leading golf magazines' - Golf Digest, Golf Magazine, and Golfweek -golf club lists. To what…
Post Virus (coronavirus / COVID-19) people will be HUNGRY for CLUB! And clubs that do CLUB right will flourish. The Virus will provide managers, owners, and staff an opportunity to emphasize the WHY of clubdom---that clubs exist to…
I am almost hundred percent sure that I don't have to introduce Gil Hanse to you. Here are some of his known golf course design works: The Olympic Golf Course - Rio de Janeiro, BrasilCastle Stuart Golf Links:…
59 is the ultimate score in golf, the holy grail if you like, something that most of us can only ever dream of achieving – that’s what 59club is about, it’s striving to achieve the ultimate. My aim…
The very first step of improving customer experience in our golf clubs is the measurement of CX. This is why I am happy to see so much nominees at the latest 59club Service Excellence Awards. Today, customer experience…
Just one year after Cape Wickham Golf Links has been sold for almost $16 million to Ekaterina Kolmakova, a Vietnam-based investor here is another major change. Troon International has been selected to manage the Australian Cape Wickham Golf Links.…
The “Golf Club Staff Happy” Imperative Every golf club manager’s toolbox needs to be filled with “Big Time-Long Time” Golf Club Staff Happy Tools---tactics they can use to keep the employee team Big Time Happy for a Long,…