Since its debut in 2019, the BMW Ladies Championship has become a highlight on South Korea's sports calendar, especially as the nation's only tournament on the Ladies Professional Golf Association (LPGA) Tour. Over 250,000 fans have attended the…
A frequently encountered inquiry in the organization of golf tournaments pertains to strategies for attracting and engaging families with children. A perfect blend of fun, interaction, and family-friendly convenience transforms the event into a memorable experience rather than just a…
The green hydrogen is believed to be the "cleanest" method of producing hydrogen. Many countries have set themselves the goal of decarbonizing completely by 2050. Decarbonizing hydrogen and creating green hydrogen is key to achieving this. Unfortunately - at this…
WPP says "2023 promises to be a highly competitive environment for brands and rights-holders looking to get ahead in the sports industry". I also see the sports broadcasting landscape has changed significantly in 2022. Streaming became a very important…
Before I go into the details of the extended partnership - until 2027 - between the BMW Group and the DP World Tour, it's worth a look at the state of the global sports sponsorship. Brand sponsorships in…
Golf GameBook went little bit further and thought about how to convince golf fans to be more engaged with the European Tour and to be relevant even to the younger audience (e.g. Z Generation). In the new ‘Your…
As the Abu Dhabi HSBC Championship prepares to open the DP World Tour Play-Offs from November 6–9, the DP World Tour is celebrating a powerful new chapter in its sustainability journey. For the first time in the history…
Austria is proactively enhancing its sports tourism sector—both winter and summer—to create a more sustainable, diverse, year-round, and high-quality experience for visitors. Many alpine regions are strategically reducing their reliance on skiing by promoting summer sports, hiking, biking,…
How did the two premium brands, TravisMathew and Guinness, come together? Beyond their shared identity as premium brands, there are remarkable similarities between them. You may be surprised by the deeper connections that exist! Guinness, with its origins…
I was discussing golf sponsorships by automotive brands with my friend this morning. Two emerging automotive brands are making notable strides in the realm of golf sponsorship. The first, Genesis, which is Hyundai Motor's premium vehicle division, is…
In 2023, the demand for EV batteries surged to over 750 GWh, reflecting a robust 40% increase compared to 2022. While the annual growth rate experienced a slight slowdown compared to the impressive figures of 2021-2022, it’s noteworthy…
One of the highlights of my late royal baker uncle Frederick Floris was when he was awarded the Royal Warrant and Royal Arms titles by Queen Elizabeth, The Mother Queen, and also by Queen Elizabeth II. I believe…
In August of last year, I was delighted to learn that the Hero Dubai Desert Classic golf tournament had attained GEO Certified qualification. Establishing a prerequisite for hosting major golf tournaments would be advantageous, mandating that they host…
Can we say that despite the noise around LIV Golf, the tournament struggles to attract interest and sponsors? To what extent does the style of LIV Golf appeal to golf enthusiasts? Is it perceived as attractive or unappealing…
Transport accounts for nearly one-quarter of global energy-related CO2 emissions. The top three carbon footprint creators are cruise ships, short-haul flights, and diesel cars. I found a study that claims "Tourism is responsible for roughly 8% of the world’s carbon…
Over the past six years, I have been reporting to you more frequently about Porsche's golf sponsorship activities. Porsche appears to have realized that golf is a popular sport and leisure activity among its customers. Perhaps they have…
Remember, authentic and organic always win. In the world of micro-influencers, authenticity is the currency. What can brands achieve from cooperating with mega-influencers like Peter Finch (500K followers on YouTube) or Rick Shiels? In a previous article, I…
I know there is a difference between the size of the prizes at the BMW PGA Championship ($8 Million) and the Porsche European Open (1,75 Million Euros; June 2-5; Green Eagle Golf Courses’ Porsche Nord Course). For the…
In the new digital era, competing for golfers and keeping the attention has become the $64,000 question for the golf clubs. We can already see a massive shift to digital consumption (e.g. mobile commerce, mobile apps, e-commerce). According…
When I first heard of the Trackman Bullseye Championship, almost immediately Toptracer 9-Shot Challenge came to my mind. The coming 121st U.S. Open (17–20 June) at Torrey Pines South Course in San Diego, California gave both brands an…