572 entries: customer experience

Golf Hub 2 Golf Genius marketing automation

How does marketing automation improve your golf club’s customer experience?

By: 2022. 03. 01.

Great customer experience needs marketing automation. In the last couple of years, the number of new channels and customer touchpoints grew significantly. This is a great challenge for marketers, among them golf club managers to manage the complexity of content…

TrackMan Players Shot Analysis

How can TrackMan contribute to golf clubs’ customer experience efforts?

By: 2022. 02. 21.

Two years ago, I recommended to golf club managers and driving range owners to rethink the driving experience. In this interview with Nikolaj Kromann Jørgensen (COO, TrackMan) I want to figure out what is the contribution of TrackMan…

Dalmahoy Hotel & Country Club Sam Oliver 59Club golf club customer experience

Golf club customer experience – It’s not a mystery

By: Simon Wordsworth - CEO, 59Club 2019. 05. 27.

59 is the ultimate score in golf, the holy grail if you like, something that most of us can only ever dream of achieving – that’s what 59club is about, it’s striving to achieve the ultimate. My aim…

Burhill Golf and Leisure (BGL)-The Shropshire Golf Centre-Stuart-Perry-GM

The Shropshire Golf Centre & the return on customer experience investment

By: 2018. 12. 06.

In less than a year, I had the chance to talk about customer experience measurement both with Colin Mayes (CEO, Burhill Group) and Guy Riggott (Operations Director, Burhill Group) about customer experience measurement. It was great to hear…

Manuel Biota CEO Bluegreen France

Customer experience innovations at Bluegreen

By: Manuel Biota - CEO, Bluegreen 2018. 11. 12.

Why customer experience is essential today? Customer experience development is essential for the understanding, on our core business, of membership and green fee customers' level of satisfaction, their expectations. Moreover, we believe that our industry needs to attract…

customer experience reality expectation

Do you align Customer Experience with your golf club marketing?

By: 2018. 03. 07.

In these days, I am working on the next presentation that I will give at the 4th National Conference on Residential Tourism & Golf in Estoril, Portugal on 11th April. I was invited by Vanessa Velosa, the secretary general…

Foremost 59club logos

How Foremost tries to win at customer experience?

By: 2017. 10. 23.

One of this year's TOP 5 retail trends is the creation of meaningful customer experience and brand engagement. Smarter companies like Foremost (soon I will tell you why) understood that customer experience will be their primary basis for…

Chris Reeve about customer experience

How to maintain the quality of customer experience?

By: Christopher Reeve, Director of Golf, The Belfry Hotel & Resort 2017. 10. 11.

Everyone working together achieves more. It’s a simple concept, but one that I’ve tried to instill in the talented golf team we have here at The Belfry. When you work at a resort that demands the very best…

How can caddie service improve customer experience?

By: 2016. 10. 13.

Troon North Golf Club, the preeminent daily-fee club in Scottsdale, will soon launch a new caddie service for guests. As guests, we will have the option of a Forecaddie or a Single-Bag Caddie or choose to play without…

What could improve Srixon’s B2B customer experience?

By: 2016. 04. 26.

Srixon has been announced as the title sponsor of the inaugural Foremost Assistants Championship, scheduled to be held on Wednesday 20th July at The Nottinghamshire Golf and Country Club. Foremost Professional Assistants will battle it out over the…

Never compromise on golf cart customer experience!

By: 2015. 12. 23.

It seems to me, more golf clubs are starting to recognize the importance of customer experience and give more attention to it. This may due to the understanding that brand alone may not be able to deliver the…

What should be the Golf Pride customer experience like?

By: 2015. 12. 15.

In recent years (10) I see a constant power shift from marketers to buyers/customers. Due to the changes, the trust is less relevant as it one was. The Baby Boomers was the 1st generation that questioned on an institutional…

Niche social networks: new drivers to customer experience

By: Patrick Rahme 2015. 09. 28.

As I promised last week, today Patrick Rahme the Co-founder & CEO of All Square Golf will share with us his thoughts about niche social networks' role in driving favorable customer experience. Hearing what customers say about your golf…

Monte Rei starts to measure customer experience in a new way

By: 2015. 01. 28.

59Club has just launched its new product 'Stay & Play' an in-depth, statistical customer experience analysis. 59Club recommends to see the customer experience from a broader experience the total customer journey. The first golf club to utilize this customer…

Players 1st - AI Assistant_media_

How can the AI Assistant effectively help Players 1st gather customer feedback?

By: 2024. 11. 04.

There are numerous methods for employing artificial intelligence (AI) in customer service. You have likely encountered chatbot services, which can significantly enhance the efficiency of the customer service experience. With customer service AI, you get a personalized response…

MGI Golf_Zip X3_Troon partnership

What remarkable experiences will Troon and MGI Golf create together?

By: 2024. 10. 21.

Troon has announced that MGI Golf is the global leader in technology for the walking golfer and maker of America’s No. 1 electric golf caddy as Troon's official electric golf caddy. Encompassing the multi-year partnership, MGI Golf products will be…

59club Das Achental partnership 2024

How will 59club help Das Achental to advance its golfing experience?

By: 2024. 08. 02.

While digitalization is increasingly visible and experienced in golf clubs, its role and contribution to customer experience development are even more evident. I give you a few examples. Golf clubs have traditionally involved a lot of in-person interaction…

Hole19 online pro shop

What Makes The Shopping Experience In Hole19’s Online Store Truly Unique?

By: 2024. 06. 18.

In today's discussions on e-commerce personalization, the following four trends are consistently brought to the forefront, paving the way for innovation and progress: Getting ready for Generative AI (which allows users to input a variety of prompts to generate new…

One Club by R&A memorable experience

What money-can’t-buy experiences will the R&A One Club offer?

By: 2024. 04. 02.

In 2019, I highlighted the significance of memorable moments in customer experience management. We must create moments that matter! In my interpretation, defining moments are both memorable and meaningful. Such moments typically do not endure for a long…

Syngenta Golf and Social Media study about golf entertainment venues

Do golf entertainment venues cannibalize traditional golf course customers?

By: 2024. 03. 19.

Elisa Guadet shared an exciting statistic from our interview yesterday. While 75% of on-course golfers are male, the gender split of players off the course is almost 50-50, with 47% female and 53% male. Syngenta's recently published study…