Over the past decade, I have received a significant number of inquiries from companies and brands of varying sizes. This engagement allowed me to assist several reputable brands, including Syngenta, Wilson Golf, Toptracer, Golf Genius Software, Club Caddie…
Influencer Intelligence's Influencer Marketing 2024 found brands place greater trust in influencers. 57% of respondents stated that influencers have helped create content that they have used on their brand's owned channels. The third (33%) found the most remarkable…
Influencer marketing is likely to become a $5-10 billion industry by 2020. One of the trends in influencer marketing in 2020 is authenticity. Today, influencer marketing is not about collecting likes, but rather about creating deeper relationships and…
We all witness how traditional advertising is struggling in these days. At the same time, the smart or we can call them also as the empowered customers are choosing to follow influencers and listen to their recommendations. Rick Shiels,…
Tartan’s cultural heritage shines through in high-profile collections, such as those by Dior and Vivienne Westwood, while unique tartans, like MacIntyre, are embraced by celebrities and influencers, celebrating timeless styles and individuality. The MacIntyre Tartan beautifully illustrates the…
Influencer marketing and brand ambassadorship might sound like synonyms. Both involve leveraging someone’s loyal audience to create brand awareness and generate sales. Both types of advertising revolve around leveraging the person's power of recommendation. This is also true.…
What’s driving the interest in golf among gin manufacturers? Previously, I discussed Eden Mill's gin, and now I’m pleased to present Ben Lomond Scottish Gin's Open Special Edition 2025 (see below). While beer and whisky brands have traditionally…
Brands must embrace authenticity to rise above the noise and forge lasting connections. By partnering with influencers to share genuine brand stories instead of merely creating advertisements, they engage audiences profoundly, making it harder for them to tune…
Over the past few years, I've had the opportunity to learn more about St Enodoc Golf Club in North Cornwall, England, and it's been a rewarding experience. Undoubtedly, being so close to nature and focusing on golf drew…
There is considerable evidence indicating that increases in brand trust correlate with enhanced business outcomes for the brand. Trust and credibility can be established by acquiring certifications and awards from authoritative organizations. I encourage my clients to consider…
In recent years, it has become increasingly evident that content creators have driven more ROI than traditional digital advertising without creators. Furthermore, brand marketers have identified sponsored digital ads featuring creators as the most effective marketing strategy. Authenticity remains a crucial…
In 2025, golf clubs and resorts aiming to maximize tee time and hotel bookings should consider the following six relatively new aspects to enhance their appeal to golf tourists. It's evident how significant visual experiences are in influencing…
Brand ambassadors are instrumental in elevating brand awareness and shaping a brand image that resonates with the target audience. They play a pivotal role in brand ambassador marketing by harnessing authentic customer reviews and endorsements. Brand ambassadors can…
Who should we trust more: Golf Digest's golf course evaluators or Leadingcourses users? The only two Spanish courses are listed on the most recent Golf Digest World Top 100. Both of them are within the Sotogrande estate: Real…
When clients ask for influencer marketing advice, I suggest collaborating with relevant influencers for extended partnerships rather than short-term and sporadic campaigns. In short, consider evolving the successful influencer campaigns into brand ambassadors. This role enables your brand ambassadors…
Over the past six years, I have been reporting to you more frequently about Porsche's golf sponsorship activities. Porsche appears to have realized that golf is a popular sport and leisure activity among its customers. Perhaps they have…
There were rumblings during the previous year that Porsche may withdraw its European Open golf tournament sponsorship. However, the DP World Tour successfully negotiated an agreement with Porsche, allowing the tournament to continue as the Porsche European Open.…
The global influencer marketing spending is around $21.1 billion. Emarketer forecasted in 2022 that the influencer marketing spending in the U.S. in 2024 will be $7.14 billion. Hence I predict 2024 will bring us more connections and collaborations…
For a considerable time, I have been underscoring the significance of social proof as a central tool for attaining trust, soliciting interest, and ultimately boosting sales. In light of this, I will refrain from repeating myself. If you…
Once again, ECCO Golf is trying to utilize the power of celebrity social endorsement to build trust for its ECCO Golf BIOM H4 golf shoes and drive sales. In 2022, Lydia Ko designed a custom version of the…