Everyone’s needs and abilities are different so the first question really is; how good do you have to be in order to be successful in your market and/or to meet the demands of your ownership, members, and guests?…
I am very happy that I could make 2019 a very eventful year as well. Let's take a look at the achievements and results. For my advertiser partners, it is really promising that Golf Business Monitor's traffic grew…
It’s an interesting question when you are posed with it – how do you see the golf industry? Well, I’ve been playing golf now for close on 40 years and have worked in the golf industry for close…
Whereas pace of play might be the most crucial issue to face for golf development in France, time management for Club Managers is due to become one of most relevant KPI. Take your time, not everyone else’s When…
The R&A found two years ago in its survey that 60% of golfers would enjoy golf more if they could play golf in less time. Most recently, a USGA survey shows 74% of golfers believe appropriate speed is critical…
Troon North Golf Club, the preeminent daily-fee club in Scottsdale, will soon launch a new caddie service for guests. As guests, we will have the option of a Forecaddie or a Single-Bag Caddie or choose to play without…
Thanks to Crown Golf, GolfBoard is not totally new in the UK. Last year Crown Golf has tested GolfBoard in 3 of its golf courses: The Hertfordshire, Paultons (rental from £15) and Sherfield Oaks. Now, the Troon (preferred partner of GolfBoard…
The 18 hole, par 72 championship golf course The Address Montgomerie Dubai (managed by Troon) has just announced that they are expanding the golf cart fleet with 100 ClubCar Precedent i2L vehicles. At the same week Hydroturf International…
Billy Casper Golf and Sol Boards have partnered to feature GolfBoard – the first and only substantive, surf-inspired, motorized golf vehicle built specifically for the sport – at numerous Billy Casper Golf owned and operated golf courses, country clubs and…
For some golfers Quinta do Lago’s North course is a hotchpotch. This is a really a disadvantageous perception of a golf course that is situated in such a competitive golf marketplace as Algarve where there are 40+ golf courses…
A frequently recurring problem of golf courses and golfers are those people who either not able to play in good pace or don't care about others' time or for any reasons. Here I don't want to start a…
Last week my guest writer Anthony Douglas from Hole19 Golf started to talk about golf mobile applications and in general about golf mobile application market. We believe there are lots of opportunities in this area to exploit for our business goals.…
Influencer Intelligence's Influencer Marketing 2024 found brands place greater trust in influencers. 57% of respondents stated that influencers have helped create content that they have used on their brand's owned channels. The third (33%) found the most remarkable…
Nicklaus Design has been chosen to design a selection of holes for TGL presented by SoFi, the new tech-infused team golf league founded by Tiger Woods and Rory McIlroy’s TMRW Sports. TGL’s innovative competition, set to debut on…
Brand ambassadors are instrumental in elevating brand awareness and shaping a brand image that resonates with the target audience. They play a pivotal role in brand ambassador marketing by harnessing authentic customer reviews and endorsements. Brand ambassadors can…
On June 23, 1988, a NASA scientist's testimony significantly expanded global awareness of climate change. Concurrently, businesses began recognizing environmentalism as a marketable attribute. Coincidentally, this period marked the inception of the term "greenwashing." This was important to…
Your marketing and design efforts in the pro shop are pivotal in converting potential customers into buyers and fostering brand loyalty. In other words, in contemporary retail, the store concept has transcended its conventional role as a mere…
Centro Nacional de Golf, the home of the Spanish Golf Federation, has made significant progress in enhancing its driving range experience since integrating Toptracer Technology in 2018. As one of Toptracer’s earliest clients in continental Europe, Centro Nacional…
In recent years, we’ve seen a dramatic shift across the daily fee golf landscape as savvy operators have adjusted their business model to capitalize on an opportunity to create steady, recurring revenue streams from their core customers. As…
Did you know that the Princeville Makai Golf Course was Robert Trent Jones Jr.'s first solo design in the early 1970s? It opened in 1971 and was redesigned in 2009. The same ownership group owns the neighboring St. Regis…