Automated personalization is projected to be one of the most significant e-commerce trends in 2023. It is gaining momentum because it can save time for businesses like golf clubs while still providing customers with an individualized experience. With…
It is clear as noonday, that consumers – among them golfers – are more likely to respond favorably to membership offers and communication messages if the golf club treats them in a personal manner. As competition increases, golf…
Personalization of products and services is one of the biggest marketing challenges for marketers as it became a must-have. For this reason, in this reason, you can hear firsthand from Drew Parsons (Territory Sales Manager Scotland & Cumbria,…
In the new digital era, competing for golfers and keeping the attention has become the $64,000 question for the golf clubs. We can already see a massive shift to digital consumption (e.g. mobile commerce, mobile apps, e-commerce). According…
We can all agree that the COVID-19 crisis made us understand the importance of relationships, care, understanding, and empathy. A Salesforce research found: 71% of customers believe businesses that have shown more care and empathy in 2020 have gained…
The need for personalization of offers, online experience, services, products, and communication is not a totally new trend. When we get a personalized service or product it means the marketer treats us well as individuals. Such approach can lead…
Did you notice that Srixon has just launched text personalization for golf balls on its website? Srixon gives you the opportunity (see photo below) to design your new golf balls (e.g. monogram, special message etc.). These Srixon golf ball models…
When Moor Park Golf Club, the storied Hertfordshire venue whose twin Harry Colt-designed parkland courses have hosted European Tour events and Ryder Cup qualifying rounds, announces a significant fleet upgrade, the golf world pays attention. The club has…
As the 2031 Ryder Cup host unveils its science-led Sports Recovery Program, we assess where it stands in the global wellness race — and whether it is leading the conversation or catching up. The verdict in detail The…
IBM’s latest enhancements to the Masters Tournament digital platforms represent a strategically significant evolution in AI-enabled fan engagement, combining generative AI, agentic orchestration, and advanced analytics into a unified ecosystem. The initiative moves beyond traditional highlight automation toward…
The Foremost Golf 2025 Supplier Awards have once again provided a clear snapshot of performance excellence across the golf retail landscape, highlighting the brands that have most effectively supported PGA professionals and driven commercial success at the store…
At the 2026 59club Europe Service Excellence Awards, the jury recognised La Cala Resort with a Bronze Flag — a distinction that celebrates not only the quality of facilities but significant year‑on‑year improvements in guest experience and service…
In a highly competitive hospitality landscape—especially within the golf resort category—continual reinvestment in guest experience is no longer optional; it is essential. La Cala Resort, set against the rolling greens of Costa del Sol, has recognized this imperative…
Husqvarna, a global leader in robotic lawnmowing and part of the Husqvarna Group, has entered into a multi-year agreement to become the Title Partner of the British Masters—an esteemed tournament with a rich golfing history. The 2026 Husqvarna…
Pravets Golf Club, located 50 km outside Bulgaria's capital, Sofia, has announced Jordan Fairweather as its new General Manager. In 2017, Pravets Golf Club formally appointed Troon International to manage its golf-club operations. The golf course, designed by…
Earlier this year, I highlighted the exciting changes technology is bringing to the hospitality sector, particularly within the golf club industry. By integrating advanced technology into golf club operations, we can unlock numerous opportunities that significantly enhance our…
I believe that the future of service (e.g., golf club fitting, driving range experience, golf club membership) should always be human-centered but also data-driven and tech-enabled. Personalization of golf clubs is moving beyond simply trying shafts and heads.…
The expansion of sports tourism is a promising trend, driven by increasing international fan mobility and rising disposable incomes. This growth has notably contributed to the flourishing sports hospitality market, as fans demonstrate a willingness to travel for…
The traditional pro-shops are becoming obsolete as they are unable to fulfill the evolving demands of contemporary consumers. To remain competitive, pro-shops and retail brand stores must integrate advanced technologies, such as interactive smart mirrors and augmented reality…
This year has revealed the transformative power of AI-based personalization. Applications are harnessing individual behaviors to create tailored recommendations, content, and user experiences, making each interaction uniquely impactful. Super Apps, the all-in-one mobile or web applications that combine…