Callaway Golf clubs are losing weight
Let me share with you some of my reservations and worries about golf club improvements. I think all of us want to hit his golf ball as far as he can and to finish the game with as…
1984 entries: the open
Bearwood Lakes Golf Club goes mobile
Bearwood Lakes Golf Club made a great leap forward, when they launched their mobile optimized website in last April. Some of you might ask why am I so excited about Bearwood Lakes Golf Club mobile website. In…
Callaway Mack Daddy 2 wedges are breaking every rule
I would not write about Callaway Golf's new Mack Daddy 2 wedges if I do not stuck in the special grooves. These are not simply larger grooves (39% larger and produces 25% more spin than its predecessor), but…
The last Wilson Staff D100 iron sets are running out
As it was expected many golf equipment manufacturers want to utilize the upcoming US Open Championship at Merion Golf Club. Wilson Staff is not an exception to this. I can understand them. Their offer is pretty classic/old school:…
Golf business prospects in China
Back in February this year I wrote about the prediction of HSBC on the future of golf. In that post I wrote about a shift toward Asia. As reading McKinsey's latest report on China, I see a great…
Why women are important in golf tourism?
In 2009, I started to realize that when I talked with my business partners from various industries, there was a dramatic shift toward women as primary influencers in many business situations (tourism, health, car, etc.). It's no surprise,…
Are golf brands fitting to mobile?
I have been watching people around me for a while how and what they have been using in their mobile. I noticed a trend. As people are getting familiar and comfortable with their smartphones (I hope soon I…
Why golf spike matters so much?
After a long debate on spikeless golf shoes, let's talk about golf shoes with spikes. FootJoy has a good reason to be happy again. Their brand ambassador D.A. Points claims Shell Houston Open title and the Trophée Hassan II. He…
Do you want to be Rickie Fowler’s new stylist?
It seems like that the golf apparel industry players are adapting slowly to the new digital trends, namely mobile marketing and mobile application development for product and brand communication. Last month I wrote about TaylorMade's new R1 tuning application. I…
First time in PGA Senior Championship history
I've got an impression that senior championships are in the shadow. It can be a great opportunity to meet former golf champions who once made headlines. De Vere Mottram Hall, Cheshire will hold between 6th-9th June the ISPS HANDA…
Golf course CRM in the era of empowered customers
In these days we are experiencing how employees and customers are embracing social technologies. They are harnessing social technologies to solve collaboration challenges. It should be the same in case of golf courses and private golf courses as…
TaylorMade combines print ad with augmented reality
This is not the first time when I come across with an innovative digital solution from TaylorMade. Last time I wrote about their Twitter campaign and before that about a POS solution. They are planning to launch a…
Titleist Pro V1 is exceeding expectations
While we still do not have fresh statistics about golf participation around the world in 2012, it is hard to expect growth. In 2011, Europe's golf market entered a downturn. In 2011 46,000 golfers left the game. This…
Golf mobile applications as a source of revenue – part 2
Last week my guest writer Anthony Douglas from Hole19 Golf started to talk about golf mobile applications and in general about golf mobile application market. We believe there are lots of opportunities in this area to exploit for our business goals.…
New tool for golf sales
There is an ongoing gossip since the beginning of June that Facebook is planning to launch next to the popular LIKE and Subscribe buttons a new one called WANT. This is probably will look like this: Why it…
Where is a true golf social networking site?
As we all know there is a social network for every audience. Golf is not an exeption. For this reason I made a little research to find out if there is any golf social networking site and what…
TaylorMade tries to stay relevant
During the last US Open I came across with an interesting personalized communication solution from TaylorMade. Before I would explain what TaylorMade had done, let me share with you my social media experience. We are clicking on LIKE buttons…
US golfers’ number close to edge of collapase
Gen Yesuda says in his article in Golfweek.com that for the third consecutive year, the number of golfers in the U.S. declined, falling 3.6 percent to 26.1 million in 2010, according to the National Golf Foundation. The slide,…
Ireland’s stumbling golf tourism marketing – part 2
As I promised in my previous post, I will continue to analyze Golf Ireland's Facebook communication. If I have to give KPIs for a Facebook brand page, the following would be: Clear Community Expectations: what the brand (in…
TaylorMade is reinventing POS communication
TaylorMade recently came up with a witty solution to engage sauntering potential customers by placing touch screen TVs in golf pro shops. It is a great help to those who do not know how to buy and what…