In 2012 I wrote that the golf industry needs crowdsourcing and crowdfunding to attract new players and reactivate "armchair golfers", but also to involve people in product/service development. According to National Golf Foundation, in 2013, 400,000 golfers (650,000 men left,…
At least this was Cleveland Golf's intention with the new Cleveland Golf Black Line. Their focus was espcially on senior and female golfers. I think beginners can be added to this list. Did you know that average golfer's…
No matter how we look at it, golf club operation/business is a service. As such, our interest is in measuring the performance and satisfaction of attracting new golfers and golf club members, while also retaining existing ones. It…
Last week Mizuno announced the launch of PX-850 Fairway Woods and JPX-850 Hybrids, featuring Mizuno’s new Shock Wave Sole™ Technology and Quick Switch® Technology. The new Mizuno golf clubs will be available from November 7, 2014. Mizuno believes that Shock Wave…
I assume you know that in this year the US Open and the US Women's Open were taken in the same place (Pinehurst No. 2) and very close to each other in time. I thought it might not…
I think it is a unfortunate coincidence that both 2014 U.S. Open Championship, U.S. Women’s Open Championships (June 19-22) and the 2014 World Cup start on the very same day. Probably in the U.S. it is less problematic than…
May be the golf media will focus this week more on U.S. Open and Justin Rose, but at Crown Golf they will not postpone their charity action ‘Bag & Equipment Amnesty’. The campaign will start on this Thursday and will…
I am just kidding. :-) Actually I found four golfers with a combined age of 330. They have accumulated a total of 182 years' membership at Mannings Heath Golf Club, Horsham - and they still play regular golf…
On this week was held 2014 HSBC Golf Business Forum at The Westin Abu Dhabi Golf Resort & Spa. I think the two highlights of the event were the announcement of Peter Dawson (Chief Executive of The R&A)…
This week Michael Galasso (COO at golfscape.com) continues his previous post on how social technology is influencing on golf tourism: Perhaps it’s the remnants of the bruised trust many feel in institutions post-recession where word-of-mouth now rules, or…
Last week I mentioned you that Michael Galosso, the Chief Operating Officer at Golfscape.com will share here his thoughts about the latest trend in golf tourism. Social technology is definitely changing the landscape and what think about golf…
I think 2013 was a pretty good year for HSBC Golf. HSBC marked 10th anniversary as a major international sponsor of golf. I have just received from them a mail where they announced their sponsorship of Golf Business…
I think in golf clubs there are two minorities: 1. female golfers and 2. disabled golfers/people. In my previous posts I wrote about the importance of promoting and supporting women's participation in golf and in golf clubs' life.…
One of the most frequently recurring issues regarding golf club membership is membership rates. Smarter golf clubs recognize that "old school" golf club membership model is not able to bring sufficient revenue and profit. I think to offer…
TaylorMade-adidas Golf (TMaG), the largest and most profitable golf equipment, apparel and footwear company in the world, announced at the beginning of this month, Q2 sales of $454M (EUR 348M). During unseasonably poor weather across the globe leading…
We are witnessing an explosive growth in spikeless golf shoes in the first quarter of 2013. Golf Datatech says although spikeless golf shoes have a 35% market share (triple what it was in January 2011), 90% who are…
Golf club membership retention and golf participation are two hot topics more than ever. When I was planning what to write in this post, some guesses went through my head. Is there a problem with the green fee…
Back in February this year I wrote about the prediction of HSBC on the future of golf. In that post I wrote about a shift toward Asia. As reading McKinsey's latest report on China, I see a great…
First I intended to write about Abu Dhabi HSBC Golf Championship, then I came across with HSBC's report on golf's future. In general there are no big surprises in this report: the shift towards Asia; In China and…
When we read in the Golf's 2020 Vision (by HSBC) report about the rise and importance of Chinese and Indian golf market, we should not neglect such golf markets like the Malaysian one. The Malaysian golf market's value in…