Has there ever been any universal concern that has monopolized the attention of the whole planet? Definitely, not! This is a first of its kind, an incomparable and historical situation that, has brought the world to a halt.…
With this post, I am launching an article series where I would like to share with you how various golf club managers of leading golf clubs are trying to respond commercially to coronavirus. My unhidden intention is to…
Close House, home to European Ryder Cup legend Lee Westwood, has announced that the PING Junior Masters' final will take place at the club on 28th July (Monday) during the build-up to the European Tour’s British Masters. The…
I assume you read in the Financial Times last year that the electric and hybrid car sales grew by 10% in the UK in 2019. Today, the so-called alternatively fuelled vehicles' share is 9.9% in the UK. The…
I was very sad to turn down the invitation to 59Club's European Service Excellence Awards due to family reasons (with my wife we are expecting a baby on March 16). This year Forest of Arden Marriott Hotel &…
After giving a successful keynote presentation about employee experience development in golf clubs at the Finland Golf Industry Days Conference in November 2019 I thought to interview Ian Randell, the Chief Executive of the Confederation of Professional Golf [CPG]. As…
When we are thinking about playing golf in the UK, we intentionally and unintentionally thinking about playing in Scotland and England. Wales is now trying to change this perception and attitude by hosting the IGTM in 2020. This…
The news about Glenmuir's acquisition of Sunderland of Scotland could not have come at a better time as we are entering into the cold month of November. But to be serious, they will be one company from 1st January…
I was so happy to see Europe is winning The 2019 Solheim Cup for the first time since 2013. What is even nicer is the record crowds. More than 90,000 turned out to watch The 2019 Solheim Cup…
I know how much you are focusing on the 148th Open Championship at Royal Portrush, but let's recognize the golf club's sustainability efforts as well. The noble issue of sustainability is not new to Royal Portrush that situated…
I firmly believe that there is a huge and untapped opportunity in Italian golf tourism. Hence, I thought to ask the Founders of Italy4golf about how they want to boost the inbound golf tourism in Italy. What kind…
The Gleneagles Resort the host of the 2019 Solheim Cup has been dealing with sustainability for a long time. They understood very soon that landscape is key to the 'Gleneagles experience'. The Golf Environment Organization released approximately two…
In the last couple of years, I asked several French golf industry leaders about the trends and future of golf in France. This is how I learned from: Olivier Denis-Massé (Marketing Director, French Golf Federation), Pierre Chevallier (French…
When we are talking about European golf club management companies or international golf club management companies operating in Europe we usually think about: Bluegreen (world #7),UGOLF (world #16),Marriott Golf (world #14),Crown Golf (world 19),Troon. However, we cannot neglect…
When I read recently the Golf Environment Organization's (GEO) ‘Sustainable Golf Development – Public Facilities Guidelines’ Olivier Denis-Massé's (Chief Marketing Officer, French Golf Federation) guest article came to my mind. In regarding hosting the 2018 Ryder Cup, he…
If you remember, Reed Exhibition in cooperation with Sports Marketing Surveys came out with a study about the trends in the golf tourism industry in 2017. They asked over 10,000 regular golfers (=those who play at least 10…
Let’s clear at the beginning what is not content marketing. It is not a tactic/one-time campaign or channel. It is about: consistently putting relevant and valuable content in front of the right people at the right moment;the creation…
You know I usually do not write about golf tournament unless there is something extraordinary or anything about fan engagement and event promotion best practices. I could not resist sharing with you the news about the inaugural Saudi…
Back in 2015, I already had the feeling that Ricoh's sponsorship of the Women's British Open will not continue after 2018. The company has been the title sponsor of the Ricoh Women’s British Open since 2007. In 2018, the Women’s…
Many Eastern European countries are asking themselves how could they become a golf tourism destination and to be seen on the global golf tourism map. Last year when I was not able to arrive at the IGTM 2017…