For decades, Troon International has been the quiet operator behind some of the world's most coveted golf experiences, managing championship layouts from the Algarve to Oman without ever fully owning the customer relationship. That changes now. The Scottsdale-based…
When Troon — the world's largest golf management company — was handed the keys to Salgados Golf Club in August 2023, the brief was ambitious: transform a scenic but underperforming Algarve property into a "must-play destination" within a…
A recent study conducted by HSMAI Europe has indicated that the luxury and up-market segment within European hotels is outperforming more mainstream categories. For instance, the "Upscale" segment experienced a growth in revenue per available room (RevPAR) of…
Jebsen & Jessen Technology – Turf & Irrigation, a division of the Technology business unit of the diversified industrial conglomerate Jebsen & Jessen Group, has been awarded a 5-year contract to provide equipment, resources, and expertise for the…
It is almost possible to say the same thing about Troon as about Coca-Cola: wherever you go in the world, you are likely to find a golf club managed by them. Most recently, Laolao Bay Golf Resort (1.6…
The Centurion Club started with the promise in 2013 that fewer rules and regulations would allow members to enjoy a new type of lifestyle club, which encourages an entrepreneurial spirit to thrive. The Centurion Club offers various membership…
Mark Chapleski, Troon Executive Vice President, has just retired at the end of July following 24 years of service with the golf and club management business. Since 2017 he has overseen the expansion of Troon’s international portfolio to…
I have enjoyed Troon's & Troon International's trust almost since the start of Golf Business Monitor in 2009. Thanks to them, I got to know many golf industry best practices. Adopting a 'growth mindset' is one of the…
What would you do if you were in charge of promoting 3 known but not so hyped golf courses? This is what Troon International is now experimenting with by staging multiple top-tier events over the coming days. Within…
Sustainable golf course operations are not a marketing gimmick anymore. It is a strategic imperative. At the same time, a matter of survival, and a customer obsession enabler as well as an integral part of business risk. Some…
This year we can see an interesting HR trend globally. Namely, the increase in internal career moves. HR professionals really like this solution. When golf clubs a struggling to retain their best talents in various fields and the…
Troon, through its Troon International division, has been engaged at The Bay and The Dunes courses since inception. Until now, Troon International has only provided golf operations service to Costa Navarino. The range of services will be expanded…
Soon we can experience how the new owner - Ominvest, the oldest and largest investment company in Oman - transformed Muscat Resorts (formerly Muscat Hills). Muscat Hills previously opened in 2009 and closed in 2020, is the first…
If you still have not finalized your golf club marketing strategy for 2022 or still can adjust it then utilize social proofs you have. We trust user reviews because they have experienced the product or service, unlike ourselves.…
After returning from the FAM trip to Cyprus, I came to the conclusion that I prefer golf destinations where I can do much more than enjoy the services of the selected golf resort. I will tell you more…
Last time I was able to tell you that the Al Hamra Golf Club (managed by Troon International) became the first golf club in the entire Middle East region to go fully plastic-free. The Al Hamra Golf Club’s next big…
Why was it wise for Troon Abu Dhabi (Yas Links Abu Dhabi and Saadiyat Beach Golf Club) to choose Technogym to improve its wellness services? The Global Wellness Institute predicts in its study that the physical activity economy…
You must have heard that Aldar Properties sold the Abu Dhabi Golf Club Complex for $49 million in 2020. The new owner is a financial investor. Following new ownership at the start of 2021, the Club is now…
I had been to Las Colinas Golf & Country Club (managed by Troon) on a FAM trip in 2018. I can still remember the challenging, Cabell B. Robinson-designed golf course. Jon Brook (Director of Golf & Sports) gave…
Troon International has selected 59club to afford its venues full access to their market-leading "performance management" products & services. Troon International is not entirely a new client for 59club. In the second half of this article, I will…