Tag: DP World Tour

2023 BMW PGA Championship goes green energy

What will green hydrogen be used for at the 2023 BMW PGA Championship?

By: 2023. 09. 12.

The green hydrogen is believed to be the "cleanest" method of producing hydrogen. Many countries have set themselves the goal of decarbonizing completely by 2050. Decarbonizing hydrogen and creating green hydrogen is key to achieving this. Unfortunately - at this…

European Tour Group NEXT Golf Tour Powered by Trackman_resized

How does the NEXT Golf Tour by Trackman get you on the DP World Tour?

By: 2023. 08. 30.

Recently, it seems that more individuals are inclined towards purchasing experiences rather than material possessions. This is probably one reason companies like Apple focus on experiences and less on features. If you sell “things,” you can only win…

DP World Tour Green Drive trees

How does DP World Tour promote its Green Drive program?

By: 2023. 07. 05.

Trees greatly enhance our well-being, and their benefits cannot be overstated. Let me share with you 10 ways in which trees greatly benefit us. Trees produce oxygen. Trees remove carbon dioxide from the atmosphere. Trees help to regulate…

Porsche European Open 2022

How much competition can we expect at the 40th Porsche European Open?

By: 2023. 05. 16.

I find the 40th Porsche European Open (1-4 June) interesting because the news broke in the Guardian last week that Porsche's sponsorship had become doubtful. This may have arisen because Paul Casey and Martin Kaymer were banned from…

Sotogrande La Reserva Clubhouse

What can Sotogrande be proud of in its 60-year history?

By: 2023. 04. 21.

Much has been written and said - including me - about Sotogrande during its 60 years of existence. Here I summarize what they can be really proud of and what their competitors can learn from. We will see…

Jörn Plinke Head of BMW Golfsport Marketing and Partnerships

What opportunities does BMW see in golf sponsorship?

By: 2023. 03. 06.

WPP says "2023 promises to be a highly competitive environment for brands and rights-holders looking to get ahead in the sports industry". I also see the sports broadcasting landscape has changed significantly in 2022. Streaming became a very important…

Royal Greens Golf And Country Club Troon International

3 Troon International venues, in 3 countries & 3 different top-tier golf tournaments

By: 2023. 02. 02.

What would you do if you were in charge of promoting 3 known but not so hyped golf courses? This is what Troon International is now experimenting with by staging multiple top-tier events over the coming days. Within…

BMW Group DP World Tour sponsorship deal 2023 car and trophy

How will BMW Group take advantage of the DP World Tour sponsorship?

By: 2022. 12. 13.

Before I go into the details of the extended partnership - until 2027 - between the BMW Group and the DP World Tour, it's worth a look at the state of the global sports sponsorship. Brand sponsorships in…

Bernardus Golf SOLHEIM CUP 2026

Why did Bernardus Golf become the host of the 2026 Solheim Cup?

By: 2022. 11. 16.

The organizers of the Solheim Cup did not leave the selection of the host venue for the 2026 Solheim Cup to chance. The routine Bernardus Golf - hosted the Dutch Open on the DP World Tour in 2021,…

Cloud gaming in golf clubs

Should golf clubs take advantage of the popularity of cloud gaming?

By: 2022. 11. 14.

Yesterday I watched Phil Cotton's (CEO, Nicklaus Companies, USA) presentation - on YouTube - at the APGS 2022 conference. It was a great presentation. It was so good that this lecture inspired me to write this keynote article.…

Las Colinas Golf & Country Club golf course 1

Las Colinas Golf & Country Club proves to be good for the DP World Tour Qualifying School

By: 2022. 10. 12.

Some may wonder whether it is possible to organize such a high-level competition in a golf resort - like Las Colinas Golf & Country Club - such as the DP World Tour Qualifying School, or whether it is…

INFINITUM_Lakes Course_Hole 18

How will the INFINITUM Lakes course become more sustainable?

By: 2022. 05. 26.

INFINITUM Lakes course has just hosted the DP World Tour’s ISPS Handa Championship. It is already known that the DP World Tour’s Final Stage Qualifying School will return from November 11-16 following a three-year absence due to the…

2022 Porsche European Open with PGA Tour stars

What are the 5 reasons to visit the 2022 Porsche European Open in June?

By: 2022. 05. 05.

I know there is a difference between the size of the prizes at the BMW PGA Championship ($8 Million) and the Porsche European Open (1,75 Million Euros; June 2-5; Green Eagle Golf Courses’ Porsche Nord Course). For the…

Golf Genius Software convenience digital transformation

How Golf Genius is helping golf clubs to succeed in digital transformation?

By: 2022. 02. 17.

It is time to say goodbye to paper-based scorecards and golf tournaments. Nothing justifies their usage in the era of smartphones. The progressive golf clubs have already started the digital transformation of their golf club operations. The pandemic…