Over the past six years, I have been reporting to you more frequently about Porsche's golf sponsorship activities. Porsche appears to have realized that golf is a popular sport and leisure activity among its customers. Perhaps they have…
There were rumblings during the previous year that Porsche may withdraw its European Open golf tournament sponsorship. However, the DP World Tour successfully negotiated an agreement with Porsche, allowing the tournament to continue as the Porsche European Open.…
Club Car has served as a supplier to the Tour since 1999, providing indispensable vehicles for the staging of DP World Tour events worldwide. The DP World Tour has just announced the continuation of its cooperation with Club…
Through a partnership with DP World Tour, FedEx has taken on the role of Title Sponsor for the prestigious Open de France held at Le Golf National. FedEx has become the official sponsor of the 106th edition of…
Many people recommend using Google to find suitable golf tournaments, whether you are a professional player or a regular golfer like me. At first glance, this sounds simple and easy. However, finding relevant and compelling golf tournaments can…
Here are the latest stay-and-play packages that SO/ Sotogrande Spa and Golf Resort Hotel has to offer. I will write the most important details you need to know below. The headline act of the new collection of packages…
In the year 2024, it is hoped that the organizers of golf tournaments will place a greater emphasis on sustainable practices and align sports marketing strategies with social responsibility. Achieving this objective would require a concerted effort on…
It is gratifying to observe that the golf industry has seen an increase in sustainability success stories as of late. Such instances of environmental stewardship are a testament to the industry's growing consciousness of its impact on the…
The green hydrogen is believed to be the "cleanest" method of producing hydrogen. Many countries have set themselves the goal of decarbonizing completely by 2050. Decarbonizing hydrogen and creating green hydrogen is key to achieving this. Unfortunately - at this…
Recently, it seems that more individuals are inclined towards purchasing experiences rather than material possessions. This is probably one reason companies like Apple focus on experiences and less on features. If you sell “things,” you can only win…
Trees greatly enhance our well-being, and their benefits cannot be overstated. Let me share with you 10 ways in which trees greatly benefit us. Trees produce oxygen. Trees remove carbon dioxide from the atmosphere. Trees help to regulate…
I find the 40th Porsche European Open (1-4 June) interesting because the news broke in the Guardian last week that Porsche's sponsorship had become doubtful. This may have arisen because Paul Casey and Martin Kaymer were banned from…
Much has been written and said - including me - about Sotogrande during its 60 years of existence. Here I summarize what they can be really proud of and what their competitors can learn from. We will see…
WPP says "2023 promises to be a highly competitive environment for brands and rights-holders looking to get ahead in the sports industry". I also see the sports broadcasting landscape has changed significantly in 2022. Streaming became a very important…
What would you do if you were in charge of promoting 3 known but not so hyped golf courses? This is what Troon International is now experimenting with by staging multiple top-tier events over the coming days. Within…
Before I go into the details of the extended partnership - until 2027 - between the BMW Group and the DP World Tour, it's worth a look at the state of the global sports sponsorship. Brand sponsorships in…
The organizers of the Solheim Cup did not leave the selection of the host venue for the 2026 Solheim Cup to chance. The routine Bernardus Golf - hosted the Dutch Open on the DP World Tour in 2021,…
Yesterday I watched Phil Cotton's (CEO, Nicklaus Companies, USA) presentation - on YouTube - at the APGS 2022 conference. It was a great presentation. It was so good that this lecture inspired me to write this keynote article.…
Some may wonder whether it is possible to organize such a high-level competition in a golf resort - like Las Colinas Golf & Country Club - such as the DP World Tour Qualifying School, or whether it is…
INFINITUM Lakes course has just hosted the DP World Tour’s ISPS Handa Championship. It is already known that the DP World Tour’s Final Stage Qualifying School will return from November 11-16 following a three-year absence due to the…