The global sports sponsorship market is poised for remarkable growth in 2026, with forecasts indicating a value that exceeds 2025 levels, paving the way for expansion throughout the decade. Market size estimates range from approximately USD 63–104 billion…
Today, I had an inspiring conversation with a client about how a country can seamlessly integrate into the world of international golf tourism and attract a surge of golf enthusiasts. A shining example of this is Viya's expanding…
The Hero Dubai Desert Classic, in collaboration with Deloitte, is excited to unveil the Green Incubator Challenge, a global initiative designed to foster innovative, sustainable solutions for events. This initiative invites participants to submit their ideas, with the…
The DP World Tour is heading back to one of Europe’s favorite golfing destinations! The Estrella Damm Catalunya Championship will be hosted at the Real Club de Golf El Prat from May 7 to 10, 2026. The upcoming…
The New Course at Trump International Golf Links in Scotland was unveiled by President Donald J. Trump on Tuesday, marking a significant milestone. The grand opening ceremony brought together influential political figures, including Scotland’s First Minister, John Swinney,…
Tartan’s cultural heritage shines through in high-profile collections, such as those by Dior and Vivienne Westwood, while unique tartans, like MacIntyre, are embraced by celebrities and influencers, celebrating timeless styles and individuality. The MacIntyre Tartan beautifully illustrates the…
The Austrian Alpine Open, presented by SalzburgerLand, will take place from May 29 to June 1, 2025. This thrilling event continues the legacy of the DP World Tour in Austria, building on the tradition established since 2010 at…
In 2023, the National Golf Foundation estimated that there were 11.5 million on-course senior golfers (aged 50 and over) in the U.S., accounting for 43% of all on-course golfers. I couldn't find any substantial statistical data on the…
Indian golf is often overlooked in discussions surrounding the sport, particularly in relation to its more prestigious tournaments. However, it is noteworthy that approximately 200,000 individuals in India actively participate in golf. Additionally, mention should be made of…
Prepare for an exhilarating second half of the week as the DP World Tour's Porsche Singapore Classic returns - for the 2nd time- to the Classic Course at Laguna National Golf Resort Club. Scheduled for March 20 to…
Sweden’s Anna Nordqvist has been named the European Captain for the 2026 Solheim Cup. The club will be held at Bernardus Golf (designed by Kyle Phillips) in the Netherlands from September 7-13, 2026. Since its opening in 2018,…
Athletes increasingly take control of their personal brands in unprecedented ways, a shift poised to redefine the traditional brand ambassador model. Moving beyond their roles solely as performers on the field, athletes are now emerging as content creators.…
This year saw the launch of the Trackman NEXT Golf Tour, an exciting development for professional golfers. The organizers -Trackman and the European Tour Group—enhanced the competition's appeal by inviting the Order of Merit winner to participate in…
Virtual Reality (VR) is widely recognized for its transformative capability of immersing users in a digital environment and facilitating interaction with computer-generated worlds through gestures and movements. This technology is anticipated to emerge as a significant trend within…
Shura Links - Curley-Wagner Golf Design: length of 7,500 yards - is Saudi Arabia’s first 18-hole island golf course with holes overlooking the water, marina views and the fairways framed by the Red Sea. Red Sea Global (wholly…
2023 marked a year of unprecedented growth for Tagmarshal, the leading provider of on-course optimization technology in the golf industry. The company achieved a remarkable 57% revenue growth, attracted numerous new customers, and enhanced the pace of play and staff…
Can we say that despite the noise around LIV Golf, the tournament struggles to attract interest and sponsors? To what extent does the style of LIV Golf appeal to golf enthusiasts? Is it perceived as attractive or unappealing…
Transport accounts for nearly one-quarter of global energy-related CO2 emissions. The top three carbon footprint creators are cruise ships, short-haul flights, and diesel cars. I found a study that claims "Tourism is responsible for roughly 8% of the world’s carbon…
Over the past six years, I have been reporting to you more frequently about Porsche's golf sponsorship activities. Porsche appears to have realized that golf is a popular sport and leisure activity among its customers. Perhaps they have…
There were rumblings during the previous year that Porsche may withdraw its European Open golf tournament sponsorship. However, the DP World Tour successfully negotiated an agreement with Porsche, allowing the tournament to continue as the Porsche European Open.…