Yesterday became Jim Richerson, Troon's Senior Vice President of Operations the 42nd President of the PGA of America. The 32-year golf industry veteran will serve a two-year term representing 29,000 PGA Professionals & Associates in leading the PGA of…
If you are following regularly the golf participation reports of the National Golf Foundation and KPMG you can see a stagnation in golf participation in the US since 2013. At the same time, the sport & entertainment industry…
I am always very curious about what Wilson Golf will bring out and when he will regain his old glory. As a marketing professional, I cannot afford not to think about whether the golf equipment manufacturer is using…
Titleist will launch on November 12, its new Titleist TSi2 and TSi3 fairway metals. Titleist claims very proudly "...the new Titleist TSi2 and TSi3 fairways are the longest, straightest, best looking and best sounding Titleist fairway metals ever...." Let's see…
For those who are already familiar with Kentwool golf socks, it is not a big surprise that they are made of the highest quality superfine Merino wool. From now on the basic/standard expectations for golf socks should be:…
In the first part of this interview series I asked 3 leading golf clubs' leaders about digital transformation and pricing trends in golf clubs: Javier Reviriego – CEO/General Manager – Real Club ValderramaDavid Ashington – Director of Sales & Hospitality – Monte…
If we think about it more, we can easily realize how challenging it is to meet the needs of luxury golf tourists / travelers. Before I would detail the ambitious £25m investment of Dundonald Links to revamp their…
On November 12, Titleist will launch its Titleist TSi drivers: MAP $549. Titleist TSi Premium: MAP $749. The news Titleist TSi2 and TSi3 models are part of the original Titleist Speed Project. This is the essence & differences between…
On 29 November Callaway Golf will launch its new Callaway Golf X Forged CB Irons, Apex MB Irons, and X Forged Utility Irons. Now I will focus only on Callaway Golf X Forged CB Irons and X Forged…
It seems like more and more events are moving online. The coming BIGGA online conference (10 November 2020) is not an exception. For a long time, I thought that online conferences are killing one of the biggest benefits/advantages…
I frequently read reports on digital transformation. The most recent report I read was Altimeter's The 2020 State of Digital Transformation. I found in this report that the TOP4 drivers of digital transformation are Increase productivity to streamline…
A year ago, I asked Francisco de Lancastre David as the new cluster general manager of Troon Abu Dhabi (=Yas Links Abu Dhabi, Abu Dhabi Golf Club, and Saadiyat Beach Golf Club) about his future plans in the new position.…
When I heard of this year's OMEGA Dubai Moonlight Classic, somehow Bruce Springsteen's song came to my mind: "Because the night belongs to lovers / Because the night belongs to lust / Because the night belongs to lovers…
A lengthy testing process is coming to an end this week. Following a two-year development process, next-generation Titleist Pro V1 and Pro V1x golf balls are now available to PGA Tour players to use in competition. The final…
The World Cancer Research Fund and the American Institute for Cancer Research say "Breast cancer is the most commonly occurring cancer in women and the second most common cancer overall. There were over 2 million new cases in…
Last year, after much deliberation, I switched my golf grips to Golf Pride MCC Align and Golf Pride Tour Velvet Plus 4. The results speak for themselves. In the same year, I shared with you and explained to…