Monthly Archives: October 2020

Jim Richerson Troon PGA of America

Who is the new President of the PGA of America?

By: 2020. 10. 30.

Yesterday became Jim Richerson, Troon's Senior Vice President of Operations the 42nd President of the PGA of America. The 32-year golf industry veteran will serve a two-year term representing 29,000 PGA Professionals & Associates in leading the PGA of…

Topgolf Callaway Golf merger benefits

Who are the winners of the Topgolf & Callaway Golf merger?

By: 2020. 10. 29.

If you are following regularly the golf participation reports of the National Golf Foundation and KPMG you can see a stagnation in golf participation in the US since 2013. At the same time, the sport & entertainment industry…

Wilson Staff Model CB Iron 7 hero

Are Wilson Staff Model CB Irons really for tour-level players?

By: 2020. 10. 27.

I am always very curious about what Wilson Golf will bring out and when he will regain his old glory. As a marketing professional, I cannot afford not to think about whether the golf equipment manufacturer is using…

Titleist TSi2 TSi3 fairway metals Family

Are Titleist TSi2 and TSi3 fairways really groundbreakers?

By: 2020. 10. 26.

Titleist will launch on November 12, its new Titleist TSi2 and TSi3 fairway metals. Titleist claims very proudly "...the new Titleist TSi2 and TSi3 fairways are the longest, straightest, best looking and best sounding Titleist fairway metals ever...." Let's see…

Kentwools Limited Edition Fall Winter Collection 2020

Kentwool limited-edition Fall-Winter Collection with 3 benefits

By: 2020. 10. 20.

For those who are already familiar with Kentwool golf socks, it is not a big surprise that they are made of the highest quality superfine Merino wool. From now on the basic/standard expectations for golf socks should be:…

Parnu Bay Golf Links 17th hole digital transformation

Digital transformation & pricing trends in golf clubs -Part 2.

By: 2020. 10. 20.

In the first part of this interview series I asked 3 leading golf clubs' leaders about digital transformation and pricing trends in golf clubs: Javier Reviriego – CEO/General Manager – Real Club ValderramaDavid Ashington – Director of Sales & Hospitality – Monte…

6 bed lodge - Dundonald Links

Is £25m enough to revamp Dundonald Links into a luxury golf resort?

By: 2020. 10. 19.

If we think about it more, we can easily realize how challenging it is to meet the needs of luxury golf tourists / travelers. Before I would detail the ambitious £25m investment of Dundonald Links to revamp their…

Titleist TSi driver TSi3 driver lifestyle photo

From what can the new Titleist TSi drivers save us?

By: 2020. 10. 16.

On November 12, Titleist will launch its Titleist TSi drivers: MAP $549. Titleist TSi Premium: MAP $749. The news Titleist TSi2 and TSi3 models are part of the original Titleist Speed Project. This is the essence & differences between…

Callaway Golf X Forged CB irons STUDIO 29102020

Callaway Golf X Forged CB Irons vs. X Forged UT Irons

By: 2020. 10. 15.

On 29 November Callaway Golf will launch its new Callaway Golf X Forged CB Irons, Apex MB Irons, and X Forged Utility Irons. Now I will focus only on Callaway Golf X Forged CB Irons and X Forged…

BIGGA online conference

What should the BIGGA online conference be about?

By: 2020. 10. 14.

It seems like more and more events are moving online. The coming BIGGA online conference (10 November 2020) is not an exception. For a long time, I thought that online conferences are killing one of the biggest benefits/advantages…

Digital transformation in golf clubs

Digital transformations & pricing trends in golf clubs

By: 2020. 10. 13.

I frequently read reports on digital transformation. The most recent report I read was Altimeter's The 2020 State of Digital Transformation. I found in this report that the TOP4 drivers of digital transformation are Increase productivity to streamline…

Troon Abu Dhabi Gazelle at Saadiyat

5 best practices to consider for golf club leaders

By: Francisco de Lancastre David - Cluster GM, Troon Abu Dhabi 2020. 10. 12.

A year ago, I asked Francisco de Lancastre David as the new cluster general manager of Troon Abu Dhabi (=Yas Links Abu Dhabi, Abu Dhabi Golf Club, and Saadiyat Beach Golf Club) about his future plans in the new position.…

OMEGA Dubai Moonlight Classic - Faldo design

Because the night belongs to the OMEGA Dubai Moonlight Classic

By: 2020. 10. 08.

When I heard of this year's OMEGA Dubai Moonlight Classic, somehow Bruce Springsteen's song came to my mind: "Because the night belongs to lovers / Because the night belongs to lust / Because the night belongs to lovers…

The new generation of Titleist ProV1 and ProV1x 2020

The final Titleist Pro V1 and Pro V1x prototypes will be tested at TPC Summerlin

By: 2020. 10. 06.

A lengthy testing process is coming to an end this week. Following a two-year development process, next-generation Titleist Pro V1 and Pro V1x golf balls are now available to PGA Tour players to use in competition. The final…

Mauna Lani Golf Pink Flag Troon Women's Golf Month

How “Troon Women’s Golf Month” is contributing to breast cancer awareness month?

By: 2020. 10. 05.

The World Cancer Research Fund and the American Institute for Cancer Research say "Breast cancer is the most commonly occurring cancer in women and the second most common cancer overall. There were over 2 million new cases in…

Golf Pride Pro-Only Cord Series

Golf Pride Expands Popular PRO ONLY Putter Grip Family with CORD Series

By: 2020. 10. 02.

Last year, after much deliberation, I switched my golf grips to Golf Pride MCC Align and Golf Pride Tour Velvet Plus 4. The results speak for themselves. In the same year, I shared with you and explained to…