Monthly Archives: January 2016

Why does Nike Golf give a chance to Ryan Ruffels?

By: 2016. 01. 29.

Nike Golf has just announced the addition of Australian athlete Ryan Ruffels (he is just 17 years old) to their brand team. As part of the sponsorship deal, Ryan will receive not just golf equipment from Nike Golf,…

What happens when you have a supersized golf grip?

By: 2016. 01. 28.

Today, I have decided to 'move up' on the shaft of the putter to show you an interesting, supersized golf grip. I know that one of the drawbacks of a thicker golf grip is that the golfer will…

How does Titleist’s new multi-material technology bring surprises?

By: 2016. 01. 27.

It seems like this week I talk more about putters than as usual. The reason behind this that I found a couple of putters (e.g. Ping TR 1966 Anser putter) that are interesting from a technology point of…

What happens when Odyssey White Hot gets a dual layer?

By: 2016. 01. 27.

Do you remember when I wrote about the launch of  the Odyssey Works putter line in January 2015? It seems like Odyssey Golf reconsidered the usage of Fusion RX Insert & Metal-X roll pattern. This is how the new Odyssey White Hot RX putter…

What is the next step in wedge innovation?

By: 2016. 01. 26.

Titleist has just announced that by launching the new Titleist Vokey Design Spin Milled 6 wedges, they would like to establish a new performance standard. Therefore, during the development of the new Titleist Vokey Design Spin Milled 6 wedges…

What is the new surprise of The Els Club Teluk Datai?

By: 2016. 01. 26.

The Els Club Teluk Datai (managed by Troon) is constantly surprising me. First, they were not able to open the golf club on time (it was opened in November 2014). After a not so smooth start, The Els Club…

Did you see the PING Anser putters’ reincarnation?

By: 2016. 01. 25.

Just like Wilson Staff (Wilson Staff 88002 putter) in 2014, now PING revives its successful Anser putter from 1966. The new TR 1966 Anser and Anser 2 arrive as PING is celebrating the iconic Anser model’s 50th birthday. In developing the…

What happens when a regular golf car is not enough?

By: 2016. 01. 25.

Last year, I had already talked about the importance of mobile connectivity in golf club operations (e.g. Powerscourt Golf Club, Las Colinas Golf Club) to improve the communication among employees, but also to help golfers to communicate better…

How long will Lee Westwood be able to help PING?

By: 2016. 01. 24.

PING was happy to announce early this week, the extended multi-year  sponsorship agreements with Lee Westwood (official world golf ranking: 51st), Andy Sullivan (became pro in 2011; Official world golf ranking: 37th) and Brandon Stone (became pro in 2013; Official world golf…

What is the little secret of the new Chrome Soft golf ball?

By: 2016. 01. 22.

A couple of weeks ago I heard about the new Callaway Chrome Soft golf ball that it will be a tough competitor for Titleist’s Pro V1x golf ball. It will be launched in two weeks (2/5/2016; Pricing: $39.99 per…

Is it worth for European Tour Properties to expand in Bulgaria?

By: 2016. 01. 21.

Bulgaria’s Lighthouse Golf & Spa Resort, featuring an Ian Woosnam-designed par-71 golf course, has become the 18th member of the exclusive European Tour Properties network. The project was started in 2005 and the golf course opened in September…

How Minjee Lee gained an ECCO Golf sponsorship?

By: 2016. 01. 21.

The Australian LPGA Tour player Minjee Lee had just finished her rookie year in December 2015. However, it was not an obstacle to gain a new sponsor, the ECCO Golf. She turned professional in 2014. At the age of 17,…

Who is the new golf club partner of Mission Hills China?

By: 2016. 01. 20.

I've got a feeling that Chinese government's golf policy is not very consistent. In 2015, they shut down 10% of the country's golf clubs (=66) what they found illegal. The Communist Party also banned party members (=88 million…

What was the best performing golf event in the UK in 2015?

By: 2016. 01. 19.

Probably, The 2015 Open Championship in St Andrews was the best-performing golf event in the United Kingdom and Ireland. It delivered £140 million of economic benefit to Scotland. Just from visitors to Scotland for the tournament generated £88 million – nearly…

Are you prepared for the Abu Dhabi HSBC Golf Championship?

By: 2016. 01. 19.

A Little bit more than 40 hours left before the kickoff of the Abu Dhabi HSBC Golf Championship. Just like in 2015, the players will line up for the US $2.7 million showpiece.  Abu Dhabi Golf Club (January 21-24) will…

Is the Sony Open victory a living proof for Lamkin?

By: 2016. 01. 19.

This post could have been solely about the victory of Lamkin at the latest Sony Open, where Lamkin brand ambassador Brandt Snedeker (earned $626,400; was equipped with Lamkin Crossline grips) in the playoff lost out on Fabian Gomez. In…

How to improve the pace of play of a golf course?

By: Rich O'Brien 2016. 01. 18.

The next interview in the Grow the Game Initiative series was with Rand Jerris, the Senior Managing Director of Public Services for Public Services for the United States Golf Association. He oversees many of the key functions of…

What can improve Callaway’s new XR OS irons & hybrids?

By: 2016. 01. 15.

It is not the first time when I read from a golf equipment manufacturer that they have designed a new hybrid golf club that can replace irons (e.g. Titleist 816H hybrids). Can we say that replacing irons with hybrid golf…

Who is the big winner of the latest Middle East Golf Awards?

By: 2016. 01. 14.

I almost started this post by heralding Troon's 4 new accolades (within 3 months Troon received awards in 12 categories in total) at the latest Middle East Golf Awards (MEGA). Although The Els Club, Dubai is managed by Troon,…

Can Wilson’s Driver vs. Driver competition inspire innovation?

By: 2016. 01. 14.

Let's hope that Wilson Golf  asked an important question from itself last year when the heralded their Driver vs. Driver first-of-its-kind television series that: How can I be relevant in the future in the golf industry? The only way…