Nike Golf blundering ad with Tiger Woods
Nike Golf came out recently with a really controversial and divisive ad stating: "Winning takes care of everything". What does it tell to a common man like us? If I am winning or winner then it will cover…
Monthly Archives: March 2013
How Sergio Garcia found himself on the tree?
When I was learning for my PAT exam, I came across with really funny rules about unplayable golf balls for special cases like golf ball stuck very high in the foliage of a tree. I thought I will…
Do spikeless golf shoes take over the market?
Two years ago if somebody played in golf shoes without replaceable spikes, people would think he is not a serious golfer or cannot afford more. In those days spikeless golf shoes accounted hardly 10%. As golf dress code…
Pages disappeared on Titleist’s website
One of the most annoying case when visiting a website is a page where is written the page is not found (Error 404 page). It can be for various reasons for instance page was recently removed. According to…
How to fix Troon Rewards loyalty program?
IBM estimates that we create every day 2.5 quintillion bytes of data (90% of the data in the world today has been created in the last two years alone.). It is really hard to digest and understand how big…
First time in PGA Tour
There must be a great presistence in Kevin Streelman if he didn't give up his PGA career after 152 unsuccessful PGA Tour start. His efforts brought the desired/dreamt results yesterday by winning at the Tampa Bay Championship.The win earned…
Do you want to be Rickie Fowler’s new stylist?
It seems like that the golf apparel industry players are adapting slowly to the new digital trends, namely mobile marketing and mobile application development for product and brand communication. Last month I wrote about TaylorMade's new R1 tuning application. I…
Golf Game: How to raise $125,000 in 30 days
In last December I wrote about the concept of crowdfunding as a potential solution to raise capital and financial support for a golf course. Of course this idea is not limited to golf courses. From the Finnish example we…
Low flying falcons over Las Colinas Golf Club
So far I knew a little about Las Colinas Golf Club. I knew that it is a par 71 18-hole championship golf course designed by Cabell B. Robinson. Las Colinas Golf Club is one of the 3 golf courses…
First time in PGA Senior Championship history
I've got an impression that senior championships are in the shadow. It can be a great opportunity to meet former golf champions who once made headlines. De Vere Mottram Hall, Cheshire will hold between 6th-9th June the ISPS HANDA…
Golf course CRM in the era of empowered customers
In these days we are experiencing how employees and customers are embracing social technologies. They are harnessing social technologies to solve collaboration challenges. It should be the same in case of golf courses and private golf courses as…