Golf Club Marketing

Sunday Times BDO 100 Profit Track BGL w number

Burhill Group in the TOP 10 at the BDO Profit Track 100 awards

By: 2021. 04. 13.

In the last five years, I saw at least 5 great initiatives at Burhill Group that can explain their latest success at the 22nd annual Sunday Times BDO Profit Track 100 awards. I appreciate especially these initiatives: Investing in…

Golf GameBook Open 2021 Finland Sweden

Who can win in the Golf GameBook Open digital golf tournament?

By: 2021. 04. 08.

Now that we start to see the end of the lockdown, it is a nice challenge how to reactivate golfers and offer them a unique golf experience. When you think of increasing and improving your mobile app's (e.g.…

golf club tee time booking in 10 minutes

How to digitize your golf club tee time booking in 10 minutes?

By: 2021. 04. 06.

The current pandemic forced many golf clubs that they should start taking their golf operations’ (including tee time booking) digitalization seriously. If you have read John P. Kotter’s book Leading Change, you might say the COVID-19 pandemic could/is…

Golf de Pals autonomous mower

Golf de Pals gave an opportunity to autonomous mowers

By: 2021. 04. 05.

How many of you have thought to implement autonomous/robotic mowers in your golf clubs? What motivates you to consider them? I am asking this because it is one of the commercial landscaping trends in 2021. My clients explain…

Shot Scope average score for the day

What do the Shot Scope data show for the March 29 opening?

By: 2021. 04. 02.

We all can agree that the rush to golf courses in the UK on March 29 was not a big surprise. As we could see last summer, most golf clubs (not just) in the UK were expecting a…

Prince's Golf Club-drone-220321-01

Prince’s Golf Club’s Himalayas and Shore nines are almost ready

By: 2021. 03. 25.

The renowned golf course architects, Mackenzie & Ebert scooped the further improvements to key holes on Prince's Golf Club's Himalayas and Shore nines, the works started in November 2020. It will be completed when the club reopens on March 29th,…

Sir Nick Faldo Thanh Lanh Golf Club Hanoi resized

Sir Nick Faldo’s latest golf course design: Thanh Lanh Golf Club

By: 2021. 03. 24.

It’s a little bit early to talk about Sir Nick Faldo’s latest new golf course design in Thanh Lanh Golf Club near Hanoi, Vietnam. The new golf course will be ready for use in the summer. The unique…

Le Golf National 1st hole 2018 Ryder Cup

How Golf National solves its business challenges after the Ryder Cup?

By: 2021. 03. 22.

Paul Armitage left the club not so long time ago as the general manager of the Golf National. His successor is Philippe Pilato. He has been at Golf National for 25 years, almost since the day it opened.…

Who are 59club's 11th Annual Award nominees

Are you among the 59club’s 11th Annual Award nominees?

By: 2021. 03. 18.

Last year, was not an easy year for club managers to deliver the same level of customer experience as in a normal situation. People usually remember peak moments and pits during their stay in a golf resort or…

A House in Estoril the room

What makes the A House in Estoril homey for golfers?

By: 2021. 03. 16.

Now I see on my calendar that it has been 2 years since I gave a keynote presentation (customer experience as a differentiating factor) in Estoril at the 4th National Conference on Residential Tourism & Golf. Before I…

rocket business performance tee time booking

How to prepare for the massive tee time booking after the COVID-19?

By: 2021. 03. 01.

One would think that 2020 was a terrible year for almost all golf clubs. As I look at US statistics, then I see a boom in play that started in the summer continued through the end of the…

Gadsden Country Club

How could Troon help the Gadsden Country Club to succeed?

By: 2021. 02. 16.

Thanks to Troon and Honours Golf, I can discover now a private golf club in Gadsden, Alabama: Gadsden Country Club. Honours Golf, the Birmingham, Alabama-based division of Troon has been selected to manage Gadsden Country Club. Honours Golf will…

Chris Duffy Modry Las Golf Resort new general manager

What concerns Modry Las Golf Resort’s management the most?

By: 2021. 02. 07.

Last time I asked Chris Duffy CMDip about the challenges of golf club committees & boards. His article was so popular among golf club managers that I thought to interview him this time. Since his article, Chris Duffy…

Jack Nicklaus Design Confirmed For Qiddiya

Jack Nicklaus-designed golf course in Qiddiya is a dream?

By: 2021. 02. 05.

Two years ago, I wrote Saudi Arabia is diversifying its economy by moving away from oil. To achieve this, the Saudi government launched the Quality of Life Program. They are planning to invest 130 billion riyals (1 riyal =…

Main Picture - Golf Booking Software Branding

How to streamline tee time booking with Golf Booking Software?

By: 2021. 02. 04.

It is really surprising to find golf clubs in 2021 that are using the classic and outdated tee time booking method: telephone + paper + pen/pencil. In many cases I get answers to my question - why do…

Sterling Grove #10 - Photo Credit Patrick Koenig

Sterling Grove Golf & Country Club will be an exclusive private club

By: 2021. 02. 01.

The Nicklaus Design and Heritage Links began the development of an 18-hole course at Sterling Grove Golf & Country Club on 7 February 2019. This is the second Nicklaus Design golf course with Toll Brothers (a Troon brand).…

GolfBIC Online-conference-and-show-logo

What my next speaking engagement will be about at the GolfBIC Online?

By: 2021. 01. 28.

I am totally aware of the benefits of speaking engagements as a great tool to build my personal brand. This is why I started a couple of years ago to search for relevant golf business events and podcast…

The Manor House Hotel Bedroom

The Manor House Golf Club’s optimistic spring and summer offer

By: 2021. 01. 14.

I understand that the "show must go on". I have just read that the non-top priority groups and over 50s are likely to be vaccinated by May.  This is why I consider optimistic The Manor House Golf Club's…

North Foreland Golf Club hero

What North Foreland Golf Club is preparing for The Open Championship?

By: 2021. 01. 11.

The 149th Open is still far away (11-18 July 2021, Royal St. George's). However, the North Foreland Golf Club is preparing how to take advantage of this major golf event. North Foreland Golf Club, located just 13 miles…

John-Brown-Jason-Harshbarger-GolfBack tee time market place

How can GolfBack help to drive direct tee time bookings?

By: 2021. 01. 06.

We have long witnessed a battle in the hotel industry between hotels and OTAs. Some experts believe the Covid-19 crisis will lead to the victory of direct booking or at least a bigger share. I don't say we…