Record crowds at The 2019 Solheim Cup
I was so happy to see Europe is winning The 2019 Solheim Cup for the first time since 2013. What is even nicer is the record crowds. More than 90,000 turned out to watch The 2019 Solheim Cup…
Golf Club Marketing
100+ UK golf clubs are confident in Players 1st
I am always delighted when I hear about that more and more golf clubs are taking the customer experience seriously so much so that they even measure it. Two years ago, Morten Bisgaard, the CEO and Co-Founder of…
What will impress us at the Hoiana Shores Golf Club?
The opening of the Vietnamese, US$4 billion mega-resort Hoiana Shores Golf Club is almost here. The Hoiana Shores Golf Club will welcome golfers from 23 September, pending a grand opening in early 2020. The pins will instead be…
Where should active senior golf travelers play golf in Portugal?
I was curious to figure out what can Portugal offer to active senior golf travelers. This is how this article was born. As I am analyzing the UN World Population Prospect 2018 study, I can see a growing…
25% membership growth at Burhill Golf and Leisure
It was obvious to me that Burhill Golf and Leisure is doing an impressive job in the field of customer experience development. Last year at the CEA (Customer Engagement Academy) Customer Experience Awards 3 Burhill Golf & Leisure venues…
Golf Business Monitor’s 10th anniversary
I am super excited today, as I arrived at a major milestone with Golf Business Monitor, the world #1 B2B golf business blog (+ golf club marketing consultancy). 10 years ago on 13th August 2009, I launched my…
How did Troon impress the owner of Yas Links?
Probably, you have already heard that Troon has been selected to manage Yas Links. This is the 17th Troon managed venue in the MENA region. Troon is not a newcomer in Abu Dhabi. They are already helping Abu…
Golf tournament at the 15th European Maccabi Games!
I was happy to discover that golf will be part of the 15th European Maccabi Games (29th July - 6th August 2019). The golf industry veteran, Mark D. Berman of Ponte Vedra Beach, FL was the Overall Golf…
Where are the eco-friendly Portuguese golf clubs?
I would like to believe that we golfers recognize the efforts of golf clubs who are trying to manage an eco-friendly golf club operations. Sustainable golf tourism is not another popular trend, but it must be a top-top…
What are the interests of Rolex in the Evian Championship sponsorship?
I hope you will follow the 25th Evian Championship (25-29 July 2019) that kicks off today. Its overall prize is now $4,100,000. While we are cheering for our favorite female tour player (e.g. Lydia Ko), we should also…
Will a PowaKaddy GPS trolley make you feel better at Valderrama?
Today we are not surprised to see golfers with rangefinders, smartwatches or even smart trolleys (PowaKaddy GPS trolley fleet at Valderrama). I can see 3 global trends that can underpin/support this phenomenon: Golfers like other consumers are seeking…
Can Italian wines make you play better golf?
Last weekend we hosted some guests for dinner. We wanted to pimp up the dinner with some Italian wines to make the gathering more memorable. As I was planning which wines should we buy, I used Vivino (the…
Is Ocean Course at Hokuala on the path of perfection?
Billy Casper Golf has been recently selected to manage Ocean Course at Hokuala (on the Hawaiian island of Kauai). The American golf club management company will oversee clubhouse operations, golf course maintenance, marketing, sales, staffing, merchandising, golf instruction…
Building explicit links to value at the Golf International Pont Royal
I am sure many of you have heard of that Education City Golf Club has completed the final installation of its Centre of Excellence that offers: V1 Analysis, TrackMan, FlightScope Golf, Biomechanics technology (including Gears and SAM Balance…
Why should La Manga Club curate guest experience?
In the last five years, La Manga Club won several accolades. Recently, they won two new titles at the World Travel Awards: Its five-star Hotel Principe Felipe was named ‘Europe’s Leading Luxury Resort & Villas 2019’ for the…
Time to discover less known Portuguese golf courses!
Early this year, I received a very kind invitation from Carlos Ferreira (owner of Tee Time Golf Agency, Portugal). He invited me to participate in the 1st Tee Times Lisbon Tournament 2019 (29th May – 2nd June). The…
Where to find the best gastronomy & golf offers in Portugal?
When we are on a golf holiday, we want to pamper ourselves. This does not stop at where we are going to play golf or the quality of the golf resort’s hotel. I am almost 100% sure that…
The great temptation of Slieve Russell Hotel, Golf & Country Club
A few days ago, it became official that the Slieve Russell Hotel, Golf & Country Club has earned the title of PGA National Ireland. Slieve Russell Hotel, Golf & Country Club has become the association’s 8th branded resort…
Golf club customer experience – It’s not a mystery
59 is the ultimate score in golf, the holy grail if you like, something that most of us can only ever dream of achieving – that’s what 59club is about, it’s striving to achieve the ultimate. My aim…
Al Mouj Golf is making headlines again…but how?
Two years ago I have already highlighted Al Mouj Golf when I wrote about the development of Jebel Sifah (designed by Peter Harradine). I told then that Al Mouj Golf is a more complex and compelling golf experience with its Greg Norman-designed, 18-hole, par…