Golf Club Marketing

Te Arai Links North Course_Hole 2_Ricky Robinson

What aspects did Tom Doak focus on while designing the North Course at Te Arai Links?

By: 2023. 09. 29.

Te Arai Links' Managing Director, Jim Rohrstaff, proudly announced in a February interview for Golf Business Monitor that Tom Doak had been commissioned to design the North Course. Tom Doak's new masterpiece will open for play on October…

First party data strategy

How to run successful campaigns for your golf club without 3rd party cookies?

By: 2023. 09. 20.

It has come to light that Google's policy regarding the support of third-party cookies is slated for discontinuation by the first quarter of 2024. This long-standing decision will likely have significant implications for golf clubs and resorts that…

La Zalageta Casa Club restaurante old course

What is the level of demand for exclusive golf clubs in Europe?

By: 2023. 09. 18.

Luxury in 2023 is more about aspiration, connection to life events, a moment in time, or lifestyle. Aspirations are diversifying. Discovering how an exclusive private golf club like La Zagaleta can benefit from the changing luxury industry and golf club business is…

La Cala Resort 17th Hole, Campo Asia

How could the La Cala Resort benefit from using an EZGO Elite Lithium-powered golf cart fleet?

By: 2023. 09. 14.

It will be a good month for EZGO. I reported that Monster Golf Club purchased a new EZGO lithium-powered golf buggy fleet yesterday. La Cala Resort in Spain purchased a new fleet of EZGO Elite Lithium-powered golf carts,…

The Monster Golf Club resized

What did Monster Golf Club spend $40 million on?

By: 2023. 09. 13.

Monster Golf Club in Monticello, New York recently reopened for public play following a $40 million investment from Resorts World Catskills (RWC). The late summer/early fall preview season will allow golfers to experience the completely redesigned golf course…

Centurion Club LIV Golf event 2023 18th Green_resized

What achievement the Centurion Club should be most proud of in its 1st decade?

By: 2023. 09. 11.

The Centurion Club started with the promise in 2013 that fewer rules and regulations would allow members to enjoy a new type of lifestyle club, which encourages an entrepreneurial spirit to thrive. The Centurion Club offers various membership…

IOTee Banner

How does IOTee help increase golf cart rentals & extended operating hours?

By: 2023. 09. 05.

Technology has revolutionized urban mobility, with app-enabled scooters and bikes now a staple in major cities. Similarly, Digital transformation is indispensable in the golf industry. Yet, while some operations have been transformed, others remain untouched. Considering the advancements…

Toptracer_JazzyGolfer-05_resized

How did Toptracer & the UK Women’s Golf Community excite 130+ female golfers?

By: 2023. 09. 04.

The world’s number 1 range technology, Toptracer, and the UK Women’s Golf Community – founded by Jasmine, aka The Jazzy Golfer – joined forces for a groundbreaking driving range takeover that brought together more than 130 women and…

European Golf Design Climate Leader sustainability

European Golf Design became the 1st Sustainable Golf Climate Leader. Why it matters?

By: 2023. 08. 29.

It is perhaps not an exaggeration to say that anyone who takes themselves seriously will not develop a golf club, golf resort, or golf course without sustainability as a top priority in 2023 and the coming years. For…

Royal Melbourne Country Club Pickleball court

How many more guests can the Royal Melbourne Country Club’s 2 new pickleball courts attract?

By: 2023. 08. 28.

It's remarkable how popular pickleball has become in the United States. A recent study suggests that in 2022, more individuals played pickleball than tennis. Could this really be the case? According to Statista, there were 23.6 million tennis…

indoor golf facility growth chart

Here are the tips to make your indoor golf facility profitable and successful!

By: 2023. 08. 24.

Upon reviewing the latest Graffis Report from the National Golf Foundation, it became clear that a discussion with Erik Hultsberg, the Head of Simulator and Range at Sweetspot, was necessary. Our conversation centered around how owners of indoor…

La Zalageta CEO Jacobo Cestino & Tom Doak

What kind of golf course should Tom Doak design for La Zagaleta to impress golfers?

By: 2023. 08. 24.

Luxury in 2023 is more about aspiration, connection to life events, a moment in time, or lifestyle. Aspirations are diversifying, and golf clubs/resorts must attract new customers while catering to the existing customer base. Bain says the global…

Tidewater Golf Club 3rd Hole and 12th Hole background

What lucrative opportunities does KemperSports see at Tidewater Golf Club?

By: 2023. 08. 22.

It's puzzling why Tidewater Golf Club isn't more widely recognized despite receiving glowing reviews from Golf Digest, Golfweek, and the South Carolina Golf Course Owners Association. Have you had a chance to play there yourself? See details below.…

Club Car Marco Simone 2023 Ryder Cup_resized

How many Club Car golf carts are needed to provide excellent service at the 2023 Ryder Cup?

By: 2023. 08. 21.

Are you also noticing a lack of buzz surrounding the upcoming 2023 Ryder Cup, despite it being just a month away? Of course, there are bits of news around the event. This is how we found out: Chervo is…

Hero Dubai Desert Classic a GEO Certified Tournament

How did the Hero Dubai Desert Classic achieve GEO Certified Tournament status?

By: 2023. 08. 17.

It is becoming increasingly common to hear about golf clubs achieving GEO Certified status, but we hear very little about golf tournaments achieving the same GEO Certified Tournament status. Why have only 18 international golf tournaments - Hero…

Morro Bay Golf Course near the sea Club Caddie

What convinced the Golden State Golf Company owner to switch to Club Caddie?

By: 2023. 08. 15.

I am deeply intrigued by the factors that drive golf clubs to choose a particular golf club management software for their golf clubs. Recently, I learned that Golden State Golf Company opted for Club Caddie as their new…

Golfzon Social Scarsdale

How is Golfzon Social indoor golf entertainment venue network expanding?

By: 2023. 08. 11.

NGCOA CEO Jay Karen once said in 2018: "I believe the golf course of the future will be indoor and outdoor, if only we can find ways to embrace virtual reality and gamification of golf, which includes simulators…

Tobacco Road Golf Club 18th Hole

What did Troon find attractive about Tobacco Road Golf Club?

By: 2023. 08. 09.

It's hard to believe that Mike Strantz designed only seven golf courses in his lifetime, including the amazing Tobacco Road Golf Club (Established in 1998, the par 71, 6,557-yard) in Sanford, North Carolina. Despite this small number, his…

Buick LPGA Shanghai winner Danielle Kang

What will it take for the Buick LPGA Shanghai to return to Shanghai?

By: 2023. 08. 07.

In October, the Buick LPGA Shanghai - organized & promoted by IMG - will return to Shangai, China. It will be held at Shanghai Qizhong Garden Golf Club from October 12th to 15th. Buick will also present a…

Mark Chapelski Troon International

How does Mark Chapleski see the state of the international golf industry?

By: 2023. 08. 03.

Mark Chapleski, Troon Executive Vice President, has just retired at the end of July following 24 years of service with the golf and club management business. Since 2017 he has overseen the expansion of Troon’s international portfolio to…