Golf Club Marketing

Oulton Hall exterior QHotels

How does QHotels help recover from the effects of the coronavirus?

By: 2020. 05. 21.

I recently read an interesting study on how coronavirus affects our mental health. This US study is quite shocking: The 2020 participants were 8x as likely to screen positive for serious mental illness – 28%, compared to 3.4%…

Community development and building in golf clubs

Hungry for CLUB!!!

By: Gregg Patterson - Founder & President “Tribal Magic!!!” 2020. 05. 19.

Post Virus (coronavirus / COVID-19) people will be HUNGRY for CLUB!  And clubs that do CLUB right will flourish. The Virus will provide managers, owners, and staff an opportunity to emphasize the WHY of clubdom---that clubs exist to…

Longbow Golf Club

Longbow Golf Club to host new LPGA Symetra Tour Tournament

By: 2020. 05. 18.

Longbow Golf Club is not a new venue for the LPGA. Longbow Golf Club previously hosted the Symetra Tour Gateway Classic from 2013-2015 and in 2017. The 2015 event was particularly noteworthy as Hannah O’Sullivan became the youngest…

Zest Golf Channel Manager logo

The future of the golf club business is under construction and you are the architect

By: 2020. 05. 13.

In the last couple of weeks, I asked club managers of leading golf clubs what their plans are for the post-coronavirus crisis period. Maybe one, a Belgian golf club manager, had an idea regarding how they could mitigate…

Technology golf club management

Team & technology in the future of golf club management!

By: Andrea Faldella CCM - Operations Manager at The Els Club, Dubai 2020. 05. 11.

‘Accelerate innovation’ this is an interesting expression that I’ve recently read. We find ourselves in the middle of difficulty from time to time, yet rarely do we find ourselves with a chance to somewhat pause ‘business as usual’…

extra-mile COVID-19

Is your Club going to stay afloat?

By: Chris Duffy CMDip - Board Member, CMAE 2020. 05. 07.

Your Club is currently sailing on the COVID-19 (coronavirus) seas, but does it sink or stay afloat, and who is now steering the ship, what speed is it going and which direction is it heading? The current COVID-19…

The Club at ArrowCreek Legend 3

How will Troon elevate The Club at ArrowCreek?

By: 2020. 05. 06.

The story of The Club at ArrowCreek is really interesting. A group of 36 investors bought the ArrowCreek Country Club from the Federal Bankruptcy Court in October 2014. In 2015, the new investors made both its 18-hole championship…

Julán Romaguera general manager Los Naranjos Golf Club coronavirus

What will golf club committee work look like AFTER the coronavirus crisis?

By: Julián Romaguera - GM, Los Naranjos Golf Club 2020. 05. 03.

There is a lot of uncertainty around the consequences this Covid19 (coronavirus) will have over the game of golf, not only in the aspect of the game itself as we have already read in many different articles but…

Ile aux Cerf Golf Club, Mauritius.

How will the COVID-19 transform the Mauritius golf industry’s future?

By: Priscilla Guranna, Sales & Marketing manager, Ile aux Cerfs Golf Club 2020. 04. 21.

Has there ever been any universal concern that has monopolized the attention of the whole planet? Definitely, not! This is a first of its kind, an incomparable and historical situation that, has brought the world to a halt.…

5th hole at Royal St George’s Golf Club

Royal St George’s Golf Club will host the 149th Open in 2021

By: 2020. 04. 20.

The organizers of the 149th Open had to realize that they will not be able to hold the event on the planned date (12-19 July 2020). The 149th Open will be held at Royal St George's Golf Club between…

5th Green - April 2020 Peebles Golf Club coronavirus crisis

The changing role of a golf club committee member during the coronavirus crisis

By: Ross Duncan, Marketing convenor, Peebles Golf Club 2020. 04. 17.

Throughout 128 years of our club’s history, committee meetings had taken place in the clubhouse, a council building or gathered round a hotel boardroom. On three occasions last month, that tradition was broken as several members of our…

Moments Matter initiative by Troon

Troon introduces “Moments Matter” initiative

By: 2020. 04. 09.

Do you remember when I urged you to create meaningful and memorable moments for your golf club guests and members? Just as a quick reminder: Today it is NOT enough to meet customer expectations since you are competing with…

Adare Manor recognized by Golf Digest's Editors Choice Award

Adare Manor tripled at Golf Digest’s Editors’ Choice Award

By: 2020. 03. 30.

Golf Digest, has revealed 5* hotel and golf resort, Adare Manor, has been awarded a prestigious Editors’ Choice Award (since 2016) in the category of ‘Best Golf Resorts in Great Britain and Ireland 2020’ for the third year…

GM of the Year 2019, Tim Good GM Thornbury golf club employees

Why golf club employees need both recognition & appreciation?

By: 2020. 03. 24.

Yesterday, I have already highlighted the importance of golf club employees' appreciation. Now I would like to explain to you why both recognition and appreciation are important. This idea came to my mind when I heard of Burhill…

COVID-19 59Club solution

Can 59Club’s COVID-19 survey templates really help us?

By: 2020. 03. 23.

The American Hotel and Lodging Association predicts some 45% of all hotel jobs have been eliminated or will be eliminated in the next few weeks. They forecast a 30% drop in hotel occupancy over a full year would…

59Club 10th Annual Industry Oscars

Who are the winners of 59Club’s 10th Annual Industry Oscars?

By: 2020. 03. 18.

The Forest of Arden Marriott Hotel & Country Club was the host venue of 59Club’s 10th annual Service Excellence Awards on March 12, 2020. On the night, 59Club presented 64 awards across 27 categories, recognizing ‘service excellence’ across…

PING Junior Masters 2020 Close House

Close House will host the PING Junior Masters in 2020

By: 2020. 03. 12.

Close House, home to European Ryder Cup legend Lee Westwood, has announced that the PING Junior Masters' final will take place at the club on 28th July (Monday) during the build-up to the European Tour’s British Masters. The…

UK Golf Federation electronic cars

The UK Golf Federation’s latest effort for a better environment

By: 2020. 03. 11.

I assume you read in the Financial Times last year that the electric and hybrid car sales grew by 10% in the UK in 2019. Today, the so-called alternatively fuelled vehicles' share is 9.9% in the UK. The…

Lake Shore Yacht and Country Club

What would you improve at Lakeshore Yacht & Country Club?

By: 2020. 03. 05.

Troon has been selected to manage Lakeshore Yacht & Country Club in Cicero, New York. Lakeshore Yacht & Country Club is located just north of Syracuse along the south shore of Oneida Lake.  Troon Privé, the private club operating division…

Ocean Tee Bamboo golf tee close look

Prince’s Golf Club: With the advantages of bamboo for sustainability

By: 2020. 02. 24.

Last year I talked about possible materials that could be used to replace plastic in our tees (e.g. liquid wood, bagasse, bioplastics, etc.). Now I discovered a new, suitable material for this purpose: the bamboo. Bamboo is probably…