Golf Club Marketing

Parnu Bay Golf Links 17th hole digital transformation

Digital transformation & pricing trends in golf clubs -Part 2.

By: 2020. 10. 20.

In the first part of this interview series I asked 3 leading golf clubs' leaders about digital transformation and pricing trends in golf clubs: Javier Reviriego – CEO/General Manager – Real Club ValderramaDavid Ashington – Director of Sales & Hospitality – Monte…

6 bed lodge - Dundonald Links

Is £25m enough to revamp Dundonald Links into a luxury golf resort?

By: 2020. 10. 19.

If we think about it more, we can easily realize how challenging it is to meet the needs of luxury golf tourists / travelers. Before I would detail the ambitious £25m investment of Dundonald Links to revamp their…

Digital transformation in golf clubs

Digital transformations & pricing trends in golf clubs

By: 2020. 10. 13.

I frequently read reports on digital transformation. The most recent report I read was Altimeter's The 2020 State of Digital Transformation. I found in this report that the TOP4 drivers of digital transformation are Increase productivity to streamline…

Troon Abu Dhabi Gazelle at Saadiyat

5 best practices to consider for golf club leaders

By: Francisco de Lancastre David - Cluster GM, Troon Abu Dhabi 2020. 10. 12.

A year ago, I asked Francisco de Lancastre David as the new cluster general manager of Troon Abu Dhabi (=Yas Links Abu Dhabi, Abu Dhabi Golf Club, and Saadiyat Beach Golf Club) about his future plans in the new position.…

OMEGA Dubai Moonlight Classic - Faldo design

Because the night belongs to the OMEGA Dubai Moonlight Classic

By: 2020. 10. 08.

When I heard of this year's OMEGA Dubai Moonlight Classic, somehow Bruce Springsteen's song came to my mind: "Because the night belongs to lovers / Because the night belongs to lust / Because the night belongs to lovers…

Mauna Lani Golf Pink Flag Troon Women's Golf Month

How “Troon Women’s Golf Month” is contributing to breast cancer awareness month?

By: 2020. 10. 05.

The World Cancer Research Fund and the American Institute for Cancer Research say "Breast cancer is the most commonly occurring cancer in women and the second most common cancer overall. There were over 2 million new cases in…

Sir Nick Faldo Laguna Golf Lang Co 19th hole during the planning

What could make the Laguna Golf Lang Co more memorable?

By: 2020. 09. 15.

In my previous post last December I wrote about the importance of developing memorable moments for our golf club/resort's guests and members. Then I said: We must avoid flat/”mostly forgettable” experiences and create moments that matter to our customers. „Defining…

Farleigh Golf Club golf course

What has Farleigh Golf Club achieved in the last 10 years?

By: 2020. 09. 08.

I’ve been eyeing the Foxhills Collection's Farleigh Golf Club for a long time. After the Hayton family bought the golf club (the previous name was Farleigh Court, opened in 1997) 10 years ago they invested heavily in the…

Empordà Golf Club clubhouse with a view of the golf course

How homey is the remodeled clubhouse of the Empordá Golf Club?

By: 2020. 09. 02.

I assume many of us have got a certain perception and expectation in what kind of golf clubhouse we would feel delighted, comfortable, and most of all homey. Here are 5 ideas and concepts that can make a…

La Reserva Club El Mirador 04

What will La Reserva Club’s private jet concierge like?

By: 2020. 08. 31.

Probably you have already heard that luxury hotels are starting to offer private jet concierge service to their guests. Four Seasons (in cooperation with NetJets) for instance, launched its private jet service in 2015. You will find also…

Oaks Prague managed by Troon Prive FAM trip 2020 August

Will Oaks Prague be a true luxury residential community?

By: 2020. 08. 22.

Early this week I had been on a FAM trip to Oaks Prague (Czech Republic). Before I would share my impressions and thoughts about the golf resort it is interesting to understand the needs and expectations of affluent…

Saadiyat Beach Golf Club Abu Dhabi golf venues

How will Abu Dhabi golf venues get back into the swing?

By: 2020. 08. 11.

I can understand every golf club & resort around the world who are doing their best to mitigate and/or recover from the coronavirus caused damages and losses. See what happened to the tourism industry in the Middle East…

Red Hawk Golf and Resort

Will Troon Golf elevate Red Hawk Golf and Resort to a higher level?

By: 2020. 08. 06.

Troon Golf's latest "trophy" is Red Hawk Golf and Resort in Sparks, Nevada just outside of Reno. It is a semi-private facility. Through Red Hawk’s semi-private designation, the club is open to full golf members, daily-fee play, annual…

2020 U.S. Women’s Open Champions Golf Club bunker preparations

There is no need to postpone the 2020 US Women’s Open!

By: 2020. 08. 03.

Can you imagine a major golf tournament like the 2020 US Women's Open will be held in December? Due to the coronavirus (aka COVID-19), the organizers found a new date for the tournament: between December 10-14, 2020. The…

Synchronicity Product Image Small

Synchronicity becomes a wellbeing partner of Troon

By: 2020. 07. 30.

Would you believe that U.S. consumer sales of cannabidiol – usually abbreviated as CBD – will reach around 1.8 billion U.S. dollars by 2022? CBD is the most abundant cannabinoid found in hemp. I tell you, even more,…

BGL-Hoebridge-TrackMan Range technology

Why does TrackMan Range technology matters to Hoebridge & Redbourn?

By: 2020. 07. 29.

There are four main sports technology trends that have a significant impact on the golf industry in 2020: Smart equipment is gaining momentum (see PING's & Cobra Golf's cooperation with Arccos Golf) - golfers also want to track…

Jerry Kilby golf industry consultant

Is the golf industry moving in the right direction?

By: Jerry Kilby CCM, Golf industry consultant, Kanda Golf 2020. 07. 27.

Last week I heard from Jerry Kilby CCM (former CEO of the Club Managers Association of Europe) that he is relaunching his own consultancy company, Kanda Golf. That's why I thought to ask him how he sees the…

Kapolei Golf Club close to the hole and the clubhouse

Why should Kapolei Golf Club humanize its business?

By: 2020. 07. 23.

Probably you have already heard of Troon has been selected to manage Kapolei Golf Club an 18-hole daily-fee club in Kapolei, Hawaii on the island of Oahu. Troon Golf, the resort and daily-fee operations division of Troon, will…

The Manor House Hotel Grounds and Gardens

Would you consider The Manor House as golfers’ heaven?

By: 2020. 07. 21.

This morning I read on Gov.uk that because of the coronavirus crisis the Foreign & Commonwealth Office currently advises British nationals against all but essential international travel. Inbound & domestic tourism - UK VisitBritain & VisitEngland predict that…

Emporda Golf Resort Miguel Girbes

What changes are expected at the Emporda Golf Resort with the new leadership?

By: 2020. 07. 20.

You’ve probably heard that Miguel Girbes, a former golf director at Finca Cortesin, is continuing his career at the Emporda Golf Resort as a resort general manager. That’s why I thought I’d ask what his plans are and…