Golf Club Marketing

La Manga Club 1st Hole

How would you celebrate La Manga Club’s 50th anniversary?

By: 2022. 09. 30.

The La Manga Club found a unique way to celebrate its 50th anniversary. La Manga Club will be the host venue for Legends Tour's Farmfoods European Senior Masters hosted by Peter Baker. It will be held on October…

PGA NovaWorld Phan Thiet_Radisson Resort Phan Thiet hotel room

Has PGA NovaWorld Phan Thiet chosen the right hotel partner?

By: 2022. 09. 29.

Vietnam’s newest premier lifestyle resort, PGA NovaWorld Phan Thiet, continues to reach new heights with the launch of a state-of-the-art luxury hotel – Radisson Resort Phan Thiet. It is fascinating that luxury hotels do not have an official…

Swing Factory_Secondary_Logo_Navy_RGB

Should Swing Factory acquire Golf Paradise Terrey Hills?

By: 2022. 09. 28.

The Australian Swing Factory - a Toptracer Partner - seems like clearly understands what the future generations of golf - Millennials and Generation Z are looking for: Public courses;Playing with friends (golf social tendencies): 62%experiences (e.g. Toptracer). Golf…

2022 Presidents Cup organizes Johnny Harris Adam Sperling Johno Harris

What are the key learnings of the organizers of the 2022 Presidents Cup?

By: 2022. 09. 26.

The 2022 Presidents Cup has just ended. I am sharing with you now an interview with Rolex Partners Johnny Harris (Quail Hollow Club, President), Johno Harris (2022 Presidents Cup Chair), and Adam Sperling (Executive Director, 2022 Presidents Cup).…

Pula Golf Resort garden golf course

Would you give an Eco-Friendly Award to Pula Golf Resort?

By: 2022. 09. 21.

Probably one of the very few positive side effects of the Russian-Ukrainian conflict is the understanding of the importance of renewable energies. Those golf clubs and resorts that - among them, Pula Golf Resort in Mallorca - invested…

2022 Presidents Cup official timekeeper Rolex

Who is the Official Timekeeper & Global Partner of the 2022 Presidents Cup?

By: 2022. 09. 19.

Nielsen tracked a 107% increase in sponsorship spending globally in the first part of 2021. Nielsen's 2021 Trust in Advertising study found: Millennials (25-40) and Gen X (41-56) trust advertising the most. Those aged 65+, followed by Gen Z (15-24) and Boomers (57-66) have the…

David McLay-Kidd at Terras da Comporta_resized

Who will enjoy the McLay-Kidd-designed golf course in Terras da Comporta?

By: 2022. 09. 15.

I am still under the spell of Mike Keiser's book The Nature of the Game: Links Golf at Bandon Dunes and Far Beyond. I believe links courses are far more exciting and closer to the authentic form of…

Troon International Infographic_Leader Movements 2022

Who has Troon International promoted to leadership positions internally?

By: 2022. 09. 13.

This year we can see an interesting HR trend globally. Namely, the increase in internal career moves. HR professionals really like this solution. When golf clubs a struggling to retain their best talents in various fields and the…

Sandals St. Lucia Golf & Country Club Sandals Resorts

What more can Troon offer to impress Sandals Resorts?

By: 2022. 09. 12.

The cooperation between Troon and the Sandals Resorts goes back at least to 2015. In that year Troon was hired to help Sandals Resorts in the following areas daily operations including the clubhouse, staffing, maintenance facilities, and overall…

Elaine McBride North Berwick Golf Club Launches Community Fund for 2022

Who will the North Berwick Golf Club’s Community Fund support in 2022?

By: 2022. 09. 08.

Golf clubs should not operate in isolation from the local community and region. It harms the relationship between the golf club and the local community. Golf clubs simply cannot prosper without the support of the local communities. Those…

Infinitum Lakes Course and the lake

Will our game be better on Infinitum’s Lakes course with Bermuda Tifway 419 grass?

By: 2022. 09. 06.

When we consider our sustainability investment goals, our local climate, how to use water wisely, and not forget the golf experience it is good to think about what turfgrass species would be the best for us. Such and…

La Hacienda Alcaidesa Links Golf Resort golf course

Who should La Hacienda Alcaidesa Links Golf Resort choose as its hotel partner?

By: 2022. 09. 05.

In February I shared with you that Millenium Hospitality - listed on the MAB since the 4th of July 2019 - acquired 90,000 square meters for 33.2 million Euros in the estate known as La Hacienda de San Roque in 2019. Today…

Quinta do Lago golf academy team

Why should you pay attention to the Quinta do Lago golf academy?

By: 2022. 09. 01.

The Portuguese Quinta do Lago in the Algarve continues investing and developing its golf academy. Today it is considered one of the European elite golf academies. As part of the development, Quinta do Lago promoted Callum Burgess to…

Faisal Salhab 2021 Saudi Open Winner_Golf Saudi

How did Golf Saudi convince the Asian Development Tour to come to Saudi Arabia?

By: 2022. 08. 30.

A good reason for Saudi Arabia and Golf Saudi to cheer is when the Asian Development Tour will visit the Riyadh Golf Club in December. This is the first visit of ADT to the kingdom. Boasting a prize…

St Andrews Links Trust Swilcan Bridge

Why has St Andrews Links Trust opted for cloud-based ERP software?

By: 2022. 08. 22.

Two years ago, I already mentioned how important digital transformation is for golf clubs in order to maintain competitiveness, enhance employee productivity, and serve guests more efficiently (see also customer experience & personalization). The main motivations of businesses…

Antognolla International Pro-Am putting castle

Come to the inaugural Antognolla International Pro-Am by +Energia & win €30,000!

By: 2022. 08. 17.

I prefer those pro-am golf tournaments, where I can not only enjoy the golf tournament itself and the services of the hosting golf club, but also the local culture. A golf tournament hosted by a colorful and exciting…

Golf It! inside

Can Golf It! make golf more inclusive and accessible?

By: 2022. 08. 16.

Stephen Smith, the chief neuroscientist at PSYenz, recommended once ‘Sell the lifestyle, not the health, benefits of golf’. He believes promoting immediate returns such as being out in the fresh air or meaningful time with the family or…

Carnoustie Golf Links team up with Abertay University 2

How does Carnoustie Golf Links wants to make golf more accessible?

By: 2022. 08. 12.

Golf in Scotland had an extraordinary year in 2021. The number of registered golfers grew by 7.17%: 179,832 registered golfers in 2020,192,724 registered golfers in 2021. The total number of golfers was 595,000 golfers. What is less flattering…

Clube de Golf Santo da Serra clubhouse drone view

How did the Clube de Santo da Serra reduce its water usage by 66%?

By: 2022. 08. 10.

GCSAA’s Golf Course Environmental Profile (GCEP) Survey Series - 3rd edition - found water use down by 29% at U.S. golf facilities since 2005. I definitely wanted to share this with you before reporting on Clube de Santo…

Chart Hills Golf Club_Putting Green_SR-C_A4_250

The Chart Hills Golf Club is expanding with a new par-3 golf course

By: 2022. 08. 09.

I like to think about a new investment idea in the way how it can improve the overall customer experience at the golf club. I thought I'd mention this because Chart Hills Golf Club is now building an…