Golf Club Marketing

GM of the Year 2019, Tim Good GM Thornbury golf club employees

Why golf club employees need both recognition & appreciation?

By: 2020. 03. 24.

Yesterday, I have already highlighted the importance of golf club employees' appreciation. Now I would like to explain to you why both recognition and appreciation are important. This idea came to my mind when I heard of Burhill…

COVID-19 59Club solution

Can 59Club’s COVID-19 survey templates really help us?

By: 2020. 03. 23.

The American Hotel and Lodging Association predicts some 45% of all hotel jobs have been eliminated or will be eliminated in the next few weeks. They forecast a 30% drop in hotel occupancy over a full year would…

59Club 10th Annual Industry Oscars

Who are the winners of 59Club’s 10th Annual Industry Oscars?

By: 2020. 03. 18.

The Forest of Arden Marriott Hotel & Country Club was the host venue of 59Club’s 10th annual Service Excellence Awards on March 12, 2020. On the night, 59Club presented 64 awards across 27 categories, recognizing ‘service excellence’ across…

PING Junior Masters 2020 Close House

Close House will host the PING Junior Masters in 2020

By: 2020. 03. 12.

Close House, home to European Ryder Cup legend Lee Westwood, has announced that the PING Junior Masters' final will take place at the club on 28th July (Monday) during the build-up to the European Tour’s British Masters. The…

UK Golf Federation electronic cars

The UK Golf Federation’s latest effort for a better environment

By: 2020. 03. 11.

I assume you read in the Financial Times last year that the electric and hybrid car sales grew by 10% in the UK in 2019. Today, the so-called alternatively fuelled vehicles' share is 9.9% in the UK. The…

Lake Shore Yacht and Country Club

What would you improve at Lakeshore Yacht & Country Club?

By: 2020. 03. 05.

Troon has been selected to manage Lakeshore Yacht & Country Club in Cicero, New York. Lakeshore Yacht & Country Club is located just north of Syracuse along the south shore of Oneida Lake.  Troon Privé, the private club operating division…

Ocean Tee Bamboo golf tee close look

Prince’s Golf Club: With the advantages of bamboo for sustainability

By: 2020. 02. 24.

Last year I talked about possible materials that could be used to replace plastic in our tees (e.g. liquid wood, bagasse, bioplastics, etc.). Now I discovered a new, suitable material for this purpose: the bamboo. Bamboo is probably…

59Club Eurpean Service Excellence Awards 2020 Forest of Arden

Who will have chances at 59Club’s European Service Excellence Awards?

By: 2020. 02. 21.

I was very sad to turn down the invitation to 59Club's European Service Excellence Awards due to family reasons (with my wife we are expecting a baby on March 16). This year Forest of Arden Marriott Hotel &…

hearts and likes golf club employees

Golf club employees as influencers: a blessing?

By: 2020. 02. 18.

Influencer marketing is likely to become a $5-10 billion industry by 2020. One of the trends in influencer marketing in 2020 is authenticity. Today, influencer marketing is not about collecting likes, but rather about creating deeper relationships and…

Real Club de Golf El Prat golf course and La Mola

What could Real Club de Golf El Prat achieve with an 8.5 rating?

By: 2020. 02. 07.

Recently, the Spanish Real Club de Golf El Prat achieved an 8.5 rating on Leadingcourses.com. With this result, they are the most popular golf club in the Barcelona area. Marcello Della Vecchia, director of sales and marketing at…

New branded water bottles at Abu Dhabi Golf Club, Saadiyat Beach Golf Club and Yas Links

Abu Dhabi’s trio of golf clubs are all for one: sustainability

By: 2020. 02. 06.

I know it is not a totally new idea to replace plastic bottles with aluminium bottles. However, I welcome every effort that serves to improve the sustainability of the game and the golf club itself. In November, I…

Brentford Football Club Partnership with The Shire London

What is behind The Shire London’s social cohesion effort?

By: 2020. 02. 06.

At first sight, the partnership between The Shire London and Brentford Football Club might sound just another business partnership. The two clubs are really close to each other. Google Maps says there are only 18.7 miles between them.…

Paul-Williams-Toptracer technology solutions

Which technology solutions will excite golfers?

By: Paul Williams - General Manager Toptracer Europe 2020. 02. 05.

I believe technology has a significant role in creating defining moments and exceptional customer experience for golfers and golf club guests. Based on your reactions to my previous post about Toptracer Range 100th installation in Europe, I thought…

La Finca Resort, Spain gastronomy offer

What could make La Finca Resort a true gastronomy destination?

By: 2020. 01. 30.

The Spanish destination La Finca Resort has been undertaken an extensive renovation project. The resort has got a new management team consists of former La Manga Club management members: Brendan Dwyer (General Manager), Luke Murphy (Commercial Director) and…

Guy Kinnings about the 2020 Ryder Cup

The 2020 Ryder Cup from the organizer’s perspective

By: Guy Kinnings - Deputy CEO, Ryder Cup Director & CCO at PGA European Tour 2020. 01. 27.

The 2020 Ryder Cup will be hosted on The Straits® at Whistling Straits. The late Pete Dye designed both courses at Whistling Straits, as well as both courses at Blackwolf Run®. The Whistling Straits has a huge experience in…

Carden Park PGA Golf Academy

Why is PGA Golf Academy accreditation important for Carden Park?

By: 2020. 01. 23.

It seems like Carden Park (UK) has got a busy new year. On 6th January they opened their new-built 4,500sq spa. It was a £10m investment. The spa has indoor and outdoor facilities including two vitality pools, a…

Berkhamsted Golf Club Berkhamsted trophy

Berkhamsted Golf Club enables gender equality in elite golf

By: 2020. 01. 17.

As you may have noticed I don't write or very rarely about golf tournaments. If I write it is because of sustainability or fan engagement best practices. The reason why I am writing about the Berkhamsted Trophy is…

SO Sotogrande Resort & Spa

Where will be the 1st SO/ Hotel in Spain?

By: 2020. 01. 15.

We can say good-bye soon to Almenara Hotel at Sotogrande. The Sotogrande SA has agreed with Accor’s luxury, lifestyle brand SO/ Hotels & Resorts to launch the brand's 1st hotel in Spain. This will be the 8th SO/…

European Golf Business Conference 2020 in Cascais Portugal

Get set for success at the European Golf Business Conference!

By: 2020. 01. 13.

Last November, the Euromonitor International Lifestyles Survey found: 43% of global consumers prefer experiences over things.78% - value real-world experiences.70% say they use technology to improve their day-to-day life. More and more golf clubs and resorts understand and…

Toptracer experience-Shot5

Where is Europe’s 100th Toptracer installation?

By: 2020. 01. 11.

Pine Ridge Golf Club in Surrey has become the 100th golf facility in Europe to utilize Toptracer Range. This installation also brings the total number of Toptracer Range hitting bays to 1,700 - each with the capability of hosting…