Golf Club Marketing

Royal Greens Golf And Country Club Troon International

3 Troon International venues, in 3 countries & 3 different top-tier golf tournaments

By: 2023. 02. 02.

What would you do if you were in charge of promoting 3 known but not so hyped golf courses? This is what Troon International is now experimenting with by staging multiple top-tier events over the coming days. Within…

2023 KemperSports Golfer Insights Survey

What are the learnings of the 2023 KemperSports Golfer Insights Survey?

By: 2023. 01. 30.

KemperSports has just released its 2023 KemperSports Golfer Insights Survey. Roughly 16,000 golfers of varying levels and ages were asked about their motivations to play golf. Before I would share with you KemperSports' findings, let me show you…

Golf Genius International Year in Review 2022

Did Golf Genius International exceed its brave business goals in 2022?

By: 2023. 01. 27.

In December 2021, at the GCMA 2021 Conference, I was very pleased when Golf Genius initiated an influencer marketing cooperation with me. Golf Genius was one of my several new clients in 2022. I believe it is essential…

La Hacienda Links Golf Resort sea shore golf course real estate

What should La Hacienda Links Golf Resort do for a better golf experience?

By: 2023. 01. 25.

Last year I reported that La Hacienda Links Golf Resort was acquired by Millenium Hospitality. The Texas-based golf course architect Kurtis Bowman has redesigned the Links Course. A new contemporary clubhouse, driving range, and practice area have been completed. La Hacienda Links…

Dismal River Club resized

How can Dismal River Club improve if it is operated by KemperSports?

By: 2023. 01. 23.

You know how much of an admirer I am of Tom Doak's work. Last week, KemperSports won the full management of the Dismal River Club, a private golf club in  Mullen, Nebraska. That's why I couldn't ignore the…

JCB Championship 2023 Darren Clarke

Will the organizers repeat the success of the JCB Championship in August?

By: 2023. 01. 20.

The Legends Tour will return to the JCB Golf & Country Club - from 3-5 August 2023 - following the hugely successful JCB Championship - more than 7,000 spectators - at the venue last year, with 2011 Open…

Streamsong Resort Red golf course hole 16th (Credit_ Larry Lambrecht)

Who has been better off with the sale of Streamsong Resort?

By: 2023. 01. 17.

Two possible explanations came to my mind when I heard of Streamsong Resort's sale by The Mosaic Company to Lone Windmill LLC, a subsidiary of Kemper Sports Management LLC. Option #1: The Mosaic Company wants to focus on…

GCAE Golf Business Conference 2023

The 2023 Golf Business Conference: how to reinvent golf club business?

By: 2023. 01. 12.

The 15th Annual European Golf Business Conference (14-16 February 2023, Cascais, Portugal) is almost here. It will cover and discuss these golf business challenges below. In the continuation, you will find why these topics are so important, timely,…

Foxhills Club and Resort Sean Graham

How much more Foxhills is ready to spend on golf course modernization?

By: 2023. 01. 09.

Foxhills Club & Resort has begun work on a major golf course modernization project that has seen £1.5 million already invested – and has announced a new director of golf to help oversee the improvements. Sean Graham -…

Toptracer PGA of America partnership

How did Toptracer become an “Official Range Technology” of the PGA of America?

By: 2023. 01. 06.

I believe the strongest brands are fully relevant and make a difference in consumers’ lives. These relevant brands continue to not only win the heads and hearts of consumers/golfers but also drive top-line business growth. Toptracer driving range…

Pinehurst Resort 10th golf course by Tom Doak

How memorable will be the new Tom Doak-designed golf course at Pinehurst Resort?

By: 2023. 01. 05.

Probably one of the first golf architecture books I read was Tom Doak's The Anatomy of a Golf Course. I've followed his work since (e.g., The Loop at Forest Dunes, Barnbougle Dunes (Tasmania), Cape Kidnappers, Streamsong, Tara Iti…

Golf Business Monitor in 2022-resized

What remarkable has Golf Business Monitor achieved in 2022?

By: 2023. 01. 04.

It was great to see the growing interest in the Golf Business Monitor: campaigns, webinars, interviews, etc., in 2022. Feedspot has just ranked Golf Business Monitor as the #1 B2B golf business blog & as the #22 best golf blog in the world! Thanks to…

Burhill Group shines in 2022 with four MEA Awards

Which Burhill Group venues won at the 2022 Member Experience Awards?

By: 2023. 01. 03.

Give golfers a great golf club membership experience and they will never leave you and spend more money in your golf club. Great! This is what every golf club is striving for. So why are so many golf…

Palmilla Golf Club managed by Troon

What can Palmilla Golf Club be most proud of during its 30 years?

By: 2022. 12. 28.

Which description best fits Palmilla Golf Club? A hidden gem in Los Cabos, Mexico? An underrated golf club? An overrated golf club? Or something else? It is certain that this is Jack Nicklaus' first golf course work/project (1992)…

Arcis Golf TPC River's Bend

What did Arcis Golf find attractive about TPC River’s Bend to acquire?

By: 2022. 12. 21.

Arcis Golf - the 2nd largest and fastest-growing owner and operator of private, resort, and daily fee clubs in the United States - has added TPC River’s Bend in Maineville, Ohio, to its growing portfolio. This is the…

yield-management club caddie

How does Club Caddie see the future of golf club management softwares?

By: 2022. 12. 20.

Today I will share with you an interview with Michael Rawlins, the Director of Product at Club Caddie. He started out as the Head Golf Professional, but as an Owner, he has done every job possible in the…

Terras da Comporta Rodrigo Ulrich David McLay Kidd

How Terras da Comporta is preparing for the grand opening in 2023?

By: 2022. 12. 15.

I got very excited by the news that Terras da Comporta (Portugal), the first David McLay-Kidd-designed golf course in mainland Europe, will open next spring. Therefore, I quickly contacted Rodrigo Ulrich - Golf Director, Terras da Comporta, Vanguard…

Solana-Village-Apartments-Terrace-La Cala Resort

Is La Cala Resort Solana Village worth considering for any purpose?

By: 2022. 12. 12.

As much as I like the La Cala Resort's golf courses (Cabell B. Robinson design), and Spa & Wellness Center, now I am struggling with how to get excited about the new Solana Village. I cannot say that…

Apes Hill Barbados golf course natural look

How fun is Apes Hill Barbados’ new, Ron Kirby-designed golf course?

By: 2022. 12. 08.

Those of you who are not familiar with Ron Kirby's life work. Here is a quick overview. In the early 60s, he was a design associate of Robert Trent Jones Sr. From 1970-1986 he worked with Gary Player…

Silk Path Golf Nguyen The Dai GM_resized

How will the Vietnamese Silk Path Golf attract golf tourists & boost golf tourism?

By: 2022. 12. 05.

I am very impressed and fascinated by Vietnam's efforts to grow golf tourism in the country. Another example is Silk Path Golf's 18-hole course designed by Sir Nick Faldo. In principle, the new golf course will be ready…