When The R&A launched Greenlinks in 2016, it set out to answer a question that few major sporting events had seriously tackled at the time: could a global championship reduce its environmental footprint without compromising the spectacle fans…
La Cala Resort, already recognized as one of the Costa del Sol's most complete golf destinations, has just opened a redesigned Golf Hub, and it's a move that says a lot about where golf resorts need to head…
AI has moved from a marketing buzzword to an operational layer across three distinct categories of golf technology, and it is worth separating them clearly because they solve different problems for course operators. All-in-One Platforms with Embedded AI…
In May 2026, I joined a FAM trip hosted by SalzburgerLand Tourism, exploring the region's golf clubs, touring Schloss Mittersill, and attending the 2026 Austrian Alpine Open. It was there, on the sidelines of the tournament, that I…
Golf has always run on gut feel. Pricing, staffing, and marketing decisions get made on the strength of a manager's memory of last season, not a live read of what's actually happening on the course today. That gap,…
The integrated resort's new Stay & Play packages solve a real booking problem, but the golf and the beds aren't new, and neither is the competition circling Phuket's fairways. Golf travel has always had an awkward middle step.…
Players 1st has launched a global AI Assistant designed to turn survey data into board-ready decisions in seconds, not hours. The announcement positions the tool not as a single feature, but as the first visible layer of what…
From August 13 to 15, 2026, the shores of Lake Zug will once again host the biggest stage in Swiss women's golf. Migros Golfpark Holzhäusern will welcome the Ladies European Tour (LET) for the 7th edition of the…
Toptracer, the world's number one range technology, has announced that Royal Birkdale, host venue of The 154th Open, is now available to play on virtual golf at Toptracer-powered facilities around the world. As one of the most celebrated…
Golf has always been a game of marginal gains. The right read on a tricky putt, a timely club recommendation against a crosswind, or simply the grounding presence of a trusted looper, these are the contributions caddies have…
For decades, food and beverage (F&B) operations at golf clubs have been managed as a blend of intuition, historical patterns, and reactive staffing. Managers “know” that Saturday mornings are busy, that tournament days strain the kitchen, and that…
When MyGolfSpy crowns a Best Overall winner in its Most Wanted testing, the golf equipment world takes notice. Their methodology is rigorous, their independence is genuine, and their data carries real weight with serious golfers. So when the…
When The Belfry secured its fourth Ryder Cup hosting duty in 2002, a tournament America finally won back on home soil after the trauma of 9/11 delayed it by a year, the Warwickshire resort cemented its place in…
My visit to Azerbaijan was the product of a fortunate chain of connections — the kind that only the golf world seems to generate. I first heard about the Azerbaijani Dreamland Golf Club back in 2018, when I…
La Cala Resort's completion of the latest phase of its €5m infrastructure program marks one of the more substantive operational investments seen at a European golf resort in recent memory. Situated in the hills above the Costa del…
Morten Bisgaard has spent years at the intersection of data and the golf experience. As CEO and co-founder of Players 1st, the leading golfer experience platform, he's watched the industry cling to familiar metrics — satisfaction scores, NPS,…
After more than two decades of operation, Sandia Golf Club in Albuquerque, New Mexico, has embarked on a long-overdue and well-considered transformation of its clubhouse, and if Phase One is any indication, the result will be among the…
For the better part of a decade, premium sports hospitality has operated on a familiar formula: a marquee, a three-course lunch, a decent view, and a retired athlete answering questions about a game played years ago. Hospitality Finder,…
The 20th edition of the Solheim Cup, the premier team match-play competition in women's professional golf, will make history in September 2026 as the first to be hosted in the Netherlands. Staged at Bernardus Golf in Cromvoirt from…
Overlooked by international golf tourists for decades, the Salzburg region is quietly assembling the ingredients of a world-class destination — spectacular mountain courses, DP World Tour credentials, and a connectivity story the industry has barely noticed. For years,…