Golf Club Marketing

Shura Links clubhouse vignette Jon Brook interview

What can turn Shura Links into a remarkable success story?

By: 2024. 10. 24.

At the beginning of the month, I learned that Red Sea Global appointed Jon Brook as the General Manager of Shura Links, reflecting their commitment to strong leadership and strategic growth. Recognizing that this is an unconventional golf…

Toptracer Sweetspot partnership 2 TT+Terminal

How will Sweetspot make Toptracer-powered driving ranges profitable?

By: 2024. 10. 24.

A McKinsey study on data and personalization revealed that companies leveraging data can grow faster and generate 40% more revenue through personalized sales and marketing tactics. When discussing data collection, we are no longer referring to a simple…

Emirates Golf Club - How Many Strokes resized

How much does Emirates Golf Club’s new service improve convenience?

By: 2024. 10. 22.

It's been a week since I last wrote to you about how the power of convenience can transform the customer experience at your golf club for the better. A study conducted by Salesforce two years ago revealed that…

Scarecrow at Gamble Sands with Columbia River Valley resized

The opening of the Scarecrow Course at Gamble Sands is just under 10 months away!

By: 2024. 10. 22.

With nearly 10 months until its opening, the David McLay-Kidd-designed golf course at Gamble Sands has officially been named. What are your thoughts on the name Scarecrow? It’s intriguing, and I’d love to hear your perspective! Scarecrow will…

PING Junior Golf Tour

How effectively will the new PING Junior Golf Tour activate junior golfers?

By: 2024. 10. 21.

Do you think the number of junior golfers in the United Kingdom, particularly in England, has declined over the past few years? It would be interesting to explore the reasons behind this trend and how we can encourage…

Golf Genius Software_Event_Dashboard+

What features does the Golf Genius Tournament Management solution lack?

By: 2024. 10. 15.

Golf Genius, the top cloud-hosted golf software solutions provider, has recently introduced an innovative feature to its Tournament Management solution. This new feature allows for quick and efficient setup and management of golf competitions, streamlining the process for…

The Old Course Vilamoura clubhouse in British pub style

Where is the Portuguese design hidden in The Old Course’s clubhouse at Vilamoura?

By: 2024. 10. 10.

In 2018, I presented at the Share Algarve conference in Vilamoura and stayed at the Anantara Vilamoura Algarve Resort. The hotel's incorporation of local culture and Portuguese design into its architecture and proximity to the Dom Pedro Victoria…

CEO Of Shura Links Jon Brook

What challenges should the new CEO Of Shura Links anticipate?

By: 2024. 10. 09.

Shura Links -  Curley-Wagner Golf Design: length of 7,500 yards - is Saudi Arabia’s first 18-hole island golf course with holes overlooking the water, marina views and the fairways framed by the Red Sea.  Red Sea Global (wholly…

Five Iron Golf in Dubai the bar

How will Five Iron Golf leverage the indoor golf popularity?

By: 2024. 10. 07.

I believe indoor golf has evolved beyond mere trends and should be recognized as a valuable innovation. The trend remained prevalent in 2023, with 18.4 million individuals in the United States engaging in off-course golf activities. One of…

Club Car at Woodhall Spa The Hotchkin Course

Why has Woodhall Spa recently acquired 12 Club Car Tempo golf carts?

By: 2024. 10. 02.

Did you know that Woodhall Spa has not permitted buggies on its two championship courses, the Bracken and the recently renovated Hotchkin (by Tom Doak)? I'm also a fan of walking, if possible. I admit that I was…

PGA National Resort Champions Course resized

The ‘Golf Influencers & Fans’ interactive event at the PGA National Resort will include what?

By: 2024. 09. 30.

Influencer Intelligence's Influencer Marketing 2024 found brands place greater trust in influencers. 57% of respondents stated that influencers have helped create content that they have used on their brand's owned channels. The third (33%) found the most remarkable…

Golf GameBook investment 2024

Why was it worth investing €2.5 million in Golf GameBook?

By: 2024. 09. 25.

To my great satisfaction, multiple golf startup companies have successfully secured investors over the past year. Here are several noteworthy examples: Arccos Golf - $20M (in 2023): It was led by PGA TOUR with participation from PING, Inc., TaylorMade Golf…

Hoiana Shores Golf Club Vietnam clubhouse

Can you envision the 2025 Women’s Amateur Asia-Pacific championship at Hoiana Shores?

By: 2024. 09. 24.

Five years have passed since I covered the Hoiana Shores Golf Club inauguration in Vietnam. During that time, I conducted a brief interview with Ben Styles, the Vice President of Golf at the time (he currently serves as…

Rancho Mañana managed by Troon

Which three iconic Arizona golf clubs chose Troon as a partner?

By: 2024. 09. 24.

The Allred family has chosen Troon to manage its Tubac Golf Resort & Spa, Rancho Manana Golf Club, and Sedona Golf Resort. As part of this agreement, the three properties will benefit from Troon’s suite of services, including…

Nicklaus Design - Cliffhanger golf course

What task was given to Nicklaus Design by TGL presented by SoFi?

By: 2024. 09. 20.

Nicklaus Design has been chosen to design a selection of holes for TGL presented by SoFi, the new tech-infused team golf league founded by Tiger Woods and Rory McIlroy’s TMRW Sports. TGL’s innovative competition, set to debut on…

Angry Birds_Toptracer resized

Get ready for Toptracer’s exciting new Angry Birds game mode!

By: 2024. 09. 17.

Last year, Sega acquired Rovio Entertainment, the company behind Angry Birds, for an astounding €706 million ($776 million). The deal aims to utilize Rovio's expertise to enhance Sega's IP in the mobile space, including Sonic The Hedgehog, which has already succeeded…

La Cala Resort facelifted hotel room

What is the latest hotel interior design trend that La Cala Resort follows?

By: 2024. 09. 17.

I just received word from La Cala Resort that they will upgrade their hotel rooms. The planned changes have a modern, slightly retro, and light feel. It seems like sustainability aspects were also considered during the planning/design. After…

Kauri Cliffs wide aerial resized

What makes 25-year-old Kauri Cliffs so popular?

By: 2024. 09. 16.

A few days ago, I emphasized the remarkable growth of luxury tourism and hospitality in the global tourism industry. It’s imperative to recognize that luxury travelers encompass a diverse and multifaceted demographic rather than a homogenous group. During…

Tagmarshal powered by AI

What achievements of Tagmarshal impressed its latest investors?

By: 2024. 09. 12.

2023 marked a year of unprecedented growth for Tagmarshal, the leading provider of on-course optimization technology in the golf industry. The company achieved a remarkable 57% revenue growth, attracted numerous new customers, and enhanced the pace of play and staff…

Lofoten Links with a hill

Why did the Cabot Collection acquire Lofoten Links?

By: 2024. 09. 11.

People who have a good understanding of the unique features of the Cabot Collection and its golf portfolio will appreciate why the Norwegian Lofoten Links was chosen. The Cabot Collection portfolio includes Cabot Cape Breton in Nova Scotia,…