Golf Club Marketing

London Golf Club 18th hole clubhouse

For the first time in London Golf Club’s history….

By: 2021. 10. 14.

I was very happy this year when I learned that the London Golf Club website is being revamped and they want to do something to achieve carbon neutrality. In my recent interview with Stephen Follett (Chief Executive, London…

Les Bordes Golf Club clubhouse interior after renovation

The Les Bordes Golf Club’s clubhouse renovation enchanted Golf Inc. Magazine

By: 2021. 10. 13.

Buffon said once: "Le style c'est l'homme". The style is the man. He meant to say that only well-written books will survive and gain permanence. I dare to say that it is also true regarding golf clubs and…

Technogym x Troon Abu Dhabi with a golfer

What is the importance of the new Troon Abu Dhabi & Technogym partnership?

By: 2021. 10. 11.

Why was it wise for Troon Abu Dhabi (Yas Links Abu Dhabi and Saadiyat Beach Golf Club) to choose Technogym to improve its wellness services? The Global Wellness Institute predicts in its study that the physical activity economy…

Estonian Pärnu Bay Golf Links on the top

How can the Estonian Pärnu Bay Golf Links prevail in the competition?

By: 2021. 10. 05.

The last time I visited Estonia, I really liked the atmosphere of their golf clubs. We don’t hear much about Estonian golf courses, but just recently Today's Golfer has ranked Pärnu Bay Golf Links as the #23 modern…

Fun For All The Family At Dirab Golf & Country Club

Dirab Golf & Country Club is open again thanks to Golf Saudi

By: 2021. 09. 29.

Have you read in The Guardian in March that Saudi Arabia has spent at least $1.5bn on high-profile international sporting events in a bid to bolster its reputation? The Saudi sports economy has grown 174% in the last…

Carnoustie Golf Links 10 hole championship players-resized

The birth of a 10-hole tournament in Carnoustie Golf Links

By: 2021. 09. 20.

I’m always happy when a golf club invents a new game format that can bring new excitement to our game. Who remembers SPRINT6GOLF or Speedgolf? Now Carnoustie Golf Links tried to come up with something new. Hopefully, we…

GolfStar-webbapp-900x600

How GolfStar takes control of its members’ tee time booking?

By: 2021. 09. 16.

Consumer behavior has changed radically in response to the COVID-19 lockdown. They became more price-sensitive/conscious than ever before. As a result, direct bookings are clawing their way back up hotels' distribution mix.  Golf clubs must rethink how and…

Vicente Rubio Finca Cortesin general director

Will women feel more welcomed at Finca Cortesin after the Solheim Cup?

By: 2021. 09. 13.

It is not big news if I tell you that the 2023 Solheim Cup will be held in Finca Cortesin between September 18-24, 2023. Finca Cortesin will become the first venue in Spain to stage the Solheim Cup. What excites me much…

London Golf Club Heritage 5th Green

What could make the new London Golf Club website more effective?

By: 2021. 09. 07.

Once I received a piece of advice on website design and development: Decide on a consistent brand message and tone, one that you're committed to presenting consistently across.! Later I will explain it in regard to the new…

Farleigh Golf Club bar frontline workers

How does the Farleigh Golf Club make itself competitive?

By: 2021. 09. 06.

In the last three years I wrote about the Farleigh Golf Club (UK) for several reasons: Winner in various categories at the 59Club 11th Annual Award: my59 Ultimate Service Excellence, Golf Operations Team, Golf Manager of the Year…

Quinta do Lago South Course - 1st hole

What did Quinta do Lago spend his € 7m investment on the South Course?

By: 2021. 09. 02.

In the last two years, golf course renovations remained the most coveted actions/plans according to ASGCA. Turf conditioning and golf course design are still among the TOP 3 aspects of golfers where to play golf. Slowly, sustainability will…

Adare Manor Resort

How does Adare Manor envision the future?

By: 2021. 08. 31.

My new interviewee, Andy McMahon is the new director of golf operations & padel club in Adare Manor. On this occasion, I thought about asking How Adare Manor is improving the customer experience & the employee experience, where…

2021 AIG Women's Open without single use plastic bottles Mastercard Adidas

Don’t look for single-use plastic bottles at the 2021 AIG Women’s Open!

By: 2021. 08. 18.

I am so happy that the organizers of the 2021 AIG Women's Open (16-22 August 2021) at Carnoustie Golf Links will not offer single-use plastic bottles instead will offer water refilling stations and reusable stainless steel bottles. It…

La Cala Resort driving range The Bucket Pros partnership

Why did La Cala Resort choose The Bucket Pros as its partner?

By: 2021. 08. 03.

A year ago I wrote golf clubs and golf academies' perspectives, it is time to rethink driving range experiences. However, it is not only about installing Toptracer Range, Trackman Range, or Inrange Golf, especially when your golf club/resort does…

Isle of Purbeck Golf Club Owners David Suruki and Kathy Tatar and Tim Lobb-resized

How will Lobb + Partners renovate Isle of Purbeck Golf Club?

By: 2021. 08. 03.

I think I found another golf course designed by Harry Colt. Some doubt that the Isle of Purbeck Golf Club has got a Harry Colt-designed golf course. Another source says the first nine holes were laid out by…

Customer Lifetime Value golf

Discover & reward your loyal & most valuable customers!

By: 2021. 08. 02.

When you know the total amount of revenue your golf club member or guest will generate, you will be able to make better decisions on how to acquire and retain customers. It is good to highlight we should…

Stockholms Golfklubb golf course fairway view

Stockholms Golfklubb to restore the Colt and Morrison’s design

By: 2021. 07. 30.

Before we start preparing for the weekend or the summer holiday, here is great news from the Swedish Stockholms Golfklubb. Stockholms Golfklubb was founded in 1904. Thus became Scandinavia's 3rd oldest golf club. It is also Sweden's second oldest…

Redbourn Golf Club by BGL

Redbourn Golf Club invests £1 million in sustainability

By: 2021. 07. 28.

Redbourn Golf Club (part of BGL Golf) became GEO Certified in 2013. In the very same year, Hoebridge Golf Centre (part of BGL Golf) earned the same title. To achieve the certification Redbourn Golf Club had to fulfill…

2021 Amundi Evian Championship Rolex sponsorship

What can Rolex expect from sponsoring the 2021 Amundi Evian Championship?

By: 2021. 07. 21.

The uncertainty of the COVID-19 pandemic had a huge impact on how rights holders sell sponsorship, brands make sponsorship investments, and how commercial partnerships are activated. In addition, advancing technology is changing the way how fans participate, engage…

self-contained accommodation offer Quinta da Marinha villa

What does self-contained accommodation offer in Quinta da Marinha?

By: 2021. 07. 19.

It is not a big surprise that self-contained accommodations are gaining momentum as many people are still very careful about spending their holidays. Villas have rocketed in popularity this year too (e.g. Villas at Renaissance). Quinta da Marinha…