Golf Club Marketing

Golf Genius Phone & Computers

The Solution for all your golf communities

By: 2022. 06. 21.

Golf clubs are always on the look out for ways to retain members and integrate potential new ones, in the most engaging way possible. This might be through leagues, roll-ups, or swindles (to name a few) – all…

Freddie Rexstrew Muscat Resorts Operations Manager

How will Muscat Resorts be reborn with the help of Troon in 2023?

By: 2022. 06. 21.

Soon we can experience how the new owner - Ominvest, the oldest and largest investment company in Oman - transformed Muscat Resorts (formerly Muscat Hills). Muscat Hills previously opened in 2009 and closed in 2020, is the first…

Tenerife GOLFDELSUR 2

What kind of unique golf experiences can Tenerife give us?

By: 2022. 06. 20.

Tenerife is an island with 9 golf clubs. Most of them are really close to each other in the southern part of the island. Despite this fact, we do not hear too much about Tenerife's golf offers and…

omnichannel experience Players 1st

How can Players 1st help golf clubs to be able to deliver an omnichannel experience?

By: 2022. 06. 16.

2,000+ clubs in 20 different countries trusting the Players 1st platform. In this interview, I asked Morten Bisgaard, the CEO & Co-founder of Players 1st among the others about how has customer experience measurement developed in the last 10…

How can the Wisconsin Golf Tourism Week revive the golf tourism in Wisconsin?

By: 2022. 06. 16.

The forecasts by WTTC and Oxford Economics say if the vaccine and booster rollout will continue at pace, then - it is not a dream - the tourism industry is likely to outperform 2019 levels ($1.87 trillion) by over…

Players 1st x England Golf cooperation 2022

Players 1st Membership Suite of Experience surveys proved to be good for England Golf

By: 2022. 06. 15.

A couple of months ago I shared with you that with Players 1st Member Survey, you give your members the opportunity to voice their opinion about their membership and the services provided by you and your team. The survey template…

Pete Dye Golf Club 10th hole Club Caddie

How will the Pete Dye Golf Club utilize Club Caddie’s rich features?

By: 2022. 06. 01.

Recently, the Pete Dye Golf Club has selected Club Caddie as its new golf club management software. This is why I interviewed Tony Kowalski, the general manager of the club to understand their needs, expectations, and most of…

NGL Golf_Golf Genius Software

How does Golf Genius help impress tournament organizers and golfers?

By: 2022. 05. 31.

Perhaps needless to say how much customers' expectations have changed as a result of various digital innovations. A recent Epsilon study found that 80% of customers are more likely to make a purchase when businesses provide a customized…

La Cala Clubhouse 3_resized

What is left out of upgrading La Cala’s iconic clubhouse area?

By: 2022. 05. 30.

La Cala, the 4-star golf resort in Spain, has just completed the upgrade of its clubhouse area. I dared to think that resort owners and managers will take advantage of the opportunity to apply solutions that improve specific…

INFINITUM_Lakes Course_Hole 18

How will the INFINITUM Lakes course become more sustainable?

By: 2022. 05. 26.

INFINITUM Lakes course has just hosted the DP World Tour’s ISPS Handa Championship. It is already known that the DP World Tour’s Final Stage Qualifying School will return from November 11-16 following a three-year absence due to the…

Belleair Country Club Fry Straka golf architects

What will the Belleair Country Club West Course look like after the renovation?

By: 2022. 05. 25.

I am so happy that I can share with you this great news. Belleair Country Club - the oldest golf club in Florida - has got two Donald Ross-design golf courses. Now the club has decided to renovate…

Jeff Price COO PGA of America

What are the latest fan experience innovations of the PGA of America?

By: 2022. 05. 23.

The 104th PGA Show is just over with the victory of Justin Thomas. Rolex re-established its partnership in 2021 when it regained the role of Official Timekeeper and Official Partner of the PGA of America and its PGA…

La Reserva Club Sotogrande Aramco Team Series 2022

How does Aramco Team Series strengthen La Reserva Club’s reputation?

By: 2022. 05. 18.

By hosting the Aramco Team Series, round three - Ladies European Tour event - La Reserva Club is trying to provide additional proof that its golf course (Cabell B. Robinson design) meets the highest standards. Hosting such a high-end…

Lakewood National Golf Club Commander Course Icon Management Services

How does ICON Management Services fit into Troon’s portfolio?

By: 2022. 05. 17.

In the last four years, Troon is trying to diversify its portfolio and looking for new areas where it can utilize its club business expertise. This is how I explain the acquisitions of Peter Burwash International and Cliff Drysdale…

Customisation Image golf event Golf Genius

How can Golf Genius help you to create the buzz?

By: 2022. 05. 15.

Let me share with you a note from Craig Higgs, Managing Director of Golf Genius International. I recently had the pleasure of listening to renowned club management speaker Greg Patterson at the 59 Club Awards at The Belfry…

Penha Longa Golf Resort introduces new female professional, Susana Mendes Ribeiro

What is the significance of Penha Longa Resort joining R&A’s Women in Golf Charter?

By: 2022. 05. 13.

Knowing the women's golf participation statistics (26% - the share of registered adult female golfers in 2021) in Europe and in Portugal (20% - the share of registered adult female golfers in 2021), Penha Longa Resort's latest initiative…

Pleasington Golf Club view 2

What helped Pleasington Golf Club to enhance the member experience the most?

By: 2022. 05. 12.

Perhaps it is no exaggeration to say that Pleasington Golf Club (since 1891) is a real hidden treasure in North England. Pleasington Golf Club is featured in Golf Monthly’s Top 100 Hidden Gems for 2022.  In the last…

2022 Porsche European Open with PGA Tour stars

What are the 5 reasons to visit the 2022 Porsche European Open in June?

By: 2022. 05. 05.

I know there is a difference between the size of the prizes at the BMW PGA Championship ($8 Million) and the Porsche European Open (1,75 Million Euros; June 2-5; Green Eagle Golf Courses’ Porsche Nord Course). For the…

PGA NovaWorld Phan Thiet clubhouse

You can enjoy now PGA NovaWorld Phan Thiet

By: 2022. 04. 29.

I found a new opportunity to write about Vietnam and a Vietnamese golf club. The PGA NovaWorld Phan Thiet is a premier new destination for golf in Vietnam. Located less than 200-kilometres east of Ho Chi Minh City…

Oldfield Club and Community golf course

What can Oldfield Club and Community achieve with the expertise of Troon Privé?

By: 2022. 04. 27.

This could be just another new business win announcement of Troon Privé (the private club operating division of Troon). However, what caught my attention was the fact that the Oldfield Club and Community is cooperating with Audubon International…