The uncertainty of the COVID-19 pandemic had a huge impact on how rights holders sell sponsorship, brands make sponsorship investments, and how commercial partnerships are activated. In addition, advancing technology is changing the way how fans participate, engage…
It is not a big surprise that self-contained accommodations are gaining momentum as many people are still very careful about spending their holidays. Villas have rocketed in popularity this year too (e.g. Villas at Renaissance). Quinta da Marinha…
I’m so glad we got to this big day when Les Bordes Golf Club's New Course (Gil Hanse design) is ready for playing. This is Gil Hanse's first golf course design project in continental Europe at the start…
I had been to Las Colinas Golf & Country Club (managed by Troon) on a FAM trip in 2018. I can still remember the challenging, Cabell B. Robinson-designed golf course. Jon Brook (Director of Golf & Sports) gave…
It seems like we are over the hardest part of the COVID-19 pandemic. Of course, this does not necessarily mean that trade shows like Rheingolf will return to their original format or will not move towards holding them…
Troon has been selected to manage The Club at Pasadera, a private country club in Monterey, California. Troon Privé will manage: resort-style amenities, food & beverage operations, golf course agronomy and membership marketing. The Club at Pasadera - history &…
To understand my impatience, we have to go back in time to 2016. The golf design company Fry/Straka has completed plans for a new nine-hole golf course in Abu Dhabi, UAE in 2016. Yas Acres golf course is…
I have long been of the opinion that golf clubs should no longer make decisions without having data that justify their decisions. In other words, they must become data-driven. Analytics can help golf clubs to make operational improvements…
I have just read the findings of the European Travel Commission’s study about Europeans’ sentiments regarding travelling after the COVID-19 pandemic. These insights I found the most promising: 70% - likely / highly likely to travel.51% - will…
Let’s face it, the golf industry is lagging far behind in mobile commerce. The mobile app of most golf clubs provides only very basic services (e.g. tee time booking, weather). Meanwhile, App Annie State of Mobile 2021 study…
When I first heard of the Trackman Bullseye Championship, almost immediately Toptracer 9-Shot Challenge came to my mind. The coming 121st U.S. Open (17–20 June) at Torrey Pines South Course in San Diego, California gave both brands an…
Recently I read in Business Insider that influencer marketing set to become a $15 billion dollar industry by 2022. 63% of marketers are planning to increase their influencer marketing spending in 2021. Are you surprised? Although Greg Norman…
Troon International has selected 59club to afford its venues full access to their market-leading "performance management" products & services. Troon International is not entirely a new client for 59club. In the second half of this article, I will…
It is good to see businesses among them golf clubs like Saadiyat Beach Golf Club are prioritizing sustainability and ESG (Environmental, Social, and Governance). A recent Abu Dhabi Sustainability Week study found 87% of executives said improving ESG…
In recent years, wellness has grown into mandatory service. To stay in the competition among the high-end and not-so-average golf clubs and resorts wellness service is a must-have. The question, of course, is how to interpret the concept…
Before I would share with you QHotels Group's investment plans, it is worth understanding what are the expectations in the hospitality industry in the UK. Here are some interesting insights to consider Over 50% of UK travelers are…
We do not just use technology today – we have a relationship with it. When it comes to tech at work in a golf club — the software, systems, and apps employees use in their day-to-day jobs—that relationship…
The developers of the two golf courses at Navarino Hills are promising to be ready in spring 2022. At this moment, 70% of the golf courses are ready. As we got used to at the other golf courses…
It seems like Asian cuisine is still very popular. Quinta do Lago's recently opened (13th) UMAMI restaurant, is first the Asian restaurant of the Portuguese resort. They are also following one of the 10 foodservice trends in 2021:…
We are witnessing the digitalization of golf club operations (including tee time booking). I wish even "Mickey Mouse" golf courses will understand now that the Excel-sheet and telephone-based golf club management is not viable and not profitable anymore.…