Golf Club Marketing

Saadiyat Beach Golf Club Abu Dhabi golf venues

How will Abu Dhabi golf venues get back into the swing?

By: 2020. 08. 11.

I can understand every golf club & resort around the world who are doing their best to mitigate and/or recover from the coronavirus caused damages and losses. See what happened to the tourism industry in the Middle East…

Red Hawk Golf and Resort

Will Troon Golf elevate Red Hawk Golf and Resort to a higher level?

By: 2020. 08. 06.

Troon Golf's latest "trophy" is Red Hawk Golf and Resort in Sparks, Nevada just outside of Reno. It is a semi-private facility. Through Red Hawk’s semi-private designation, the club is open to full golf members, daily-fee play, annual…

2020 U.S. Women’s Open Champions Golf Club bunker preparations

There is no need to postpone the 2020 US Women’s Open!

By: 2020. 08. 03.

Can you imagine a major golf tournament like the 2020 US Women's Open will be held in December? Due to the coronavirus (aka COVID-19), the organizers found a new date for the tournament: between December 10-14, 2020. The…

Synchronicity Product Image Small

Synchronicity becomes a wellbeing partner of Troon

By: 2020. 07. 30.

Would you believe that U.S. consumer sales of cannabidiol – usually abbreviated as CBD – will reach around 1.8 billion U.S. dollars by 2022? CBD is the most abundant cannabinoid found in hemp. I tell you, even more,…

BGL-Hoebridge-TrackMan Range technology

Why does TrackMan Range technology matters to Hoebridge & Redbourn?

By: 2020. 07. 29.

There are four main sports technology trends that have a significant impact on the golf industry in 2020: Smart equipment is gaining momentum (see PING's & Cobra Golf's cooperation with Arccos Golf) - golfers also want to track…

Jerry Kilby golf industry consultant

Is the golf industry moving in the right direction?

By: Jerry Kilby CCM, Golf industry consultant, Kanda Golf 2020. 07. 27.

Last week I heard from Jerry Kilby CCM (former CEO of the Club Managers Association of Europe) that he is relaunching his own consultancy company, Kanda Golf. That's why I thought to ask him how he sees the…

Kapolei Golf Club close to the hole and the clubhouse

Why should Kapolei Golf Club humanize its business?

By: 2020. 07. 23.

Probably you have already heard of Troon has been selected to manage Kapolei Golf Club an 18-hole daily-fee club in Kapolei, Hawaii on the island of Oahu. Troon Golf, the resort and daily-fee operations division of Troon, will…

The Manor House Hotel Grounds and Gardens

Would you consider The Manor House as golfers’ heaven?

By: 2020. 07. 21.

This morning I read on Gov.uk that because of the coronavirus crisis the Foreign & Commonwealth Office currently advises British nationals against all but essential international travel. Inbound & domestic tourism - UK VisitBritain & VisitEngland predict that…

Emporda Golf Resort Miguel Girbes

What changes are expected at the Emporda Golf Resort with the new leadership?

By: 2020. 07. 20.

You’ve probably heard that Miguel Girbes, a former golf director at Finca Cortesin, is continuing his career at the Emporda Golf Resort as a resort general manager. That’s why I thought I’d ask what his plans are and…

Kulm Golf Kulm Hotel St Moritz 5

Precision is a must-have at the Kulm Hotel St. Moritz!

By: 2020. 07. 15.

When I am reading Kulm Hotel St. Moritz's ‘Golf Break’ package (starts from CHF 620 pp) the following ideas come to my mind regarding the future of luxury hotels after coronavirus: How can we maximize touchpoints, but still…

La Finca Resort restaurant after renovation

How will La Finca Resort welcome us at the end of the month?

By: 2020. 07. 09.

Probably you have already heard of the 6 million Euro investment of La Finca Resort. In my previous post, I have already highlighted some elements of this project: Thorough development work has been carried out at the resort,…

Southern Trace Country Club Hole #1

Where is the Southern Trace Country Club heading to?

By: 2020. 07. 08.

Last week Troon Privé has been selected to manage Southern Trace Country Club (since 1988). Previously ClubCorp managed the country club. Troon will oversee golf, club and food & beverage operations as well golf course agronomy and membership…

Zala Springs Golf Resort wellness service

The great wellness escape to Zala Springs Golf Resort!

By: 2020. 07. 06.

These days when we start to see the light at the end of the tunnel, many of us start thinking where and how can people feel recharged, improve their wellbeing and last but not least, play golf and…

Ricardo Pascual CEO GolfSpain, Spain

Getting Spain ready for #golfpostcorona.

By: 2020. 07. 01.

During the CV19 pandemic,  we sat down (virtually) with some of the Spanish golf industry representatives and asked them a few questions about the state of the Spanish golf market, how they dealt with the situation, and the…

The Manor House Golf Club clubhouse from waterfall

Would you give a chance to the membership at The Manor House Golf Club?

By: 2020. 06. 18.

I have written about The Manor House Golf Club since 2014. This made up mind to check what do they offer to members in 2020 vs 2014. What do you expect from a golf club membership in 2020?…

CX Trends 2020 the nex big

3 CX trends that matter your golf club business in 2020

By: 2020. 06. 17.

As the health situation improves after a coronavirus epidemic we are replanning and reorganizing our golf clubs' and resorts' for the rest of the year. This situation gives you an excellent opportunity to focus even more on these…

Shore-05th-New-Hole-Prince's Golf Club

How could the Prince’s Golf Club impress you?

By: 2020. 06. 15.

I thought to ask it because the Prince's Golf Club has just completed their 3-year renovation project with the opening of Smugglers’ Landing, a completely new par-3. The renowned golf course architects, Mackenzie & Ebert scooped this project 3…

The Virginian Hole 12 by Troon

Can Troon Privé exceed expectations at The Virginian?

By: 2020. 06. 11.

Troon has been selected to manage The Virginian and its sister property, Nicewonder Farm & Vineyards, both of which are located in Bristol, Virginia. Troon Privé, the private club operating division of Troon, will oversee golf, club and food &…

Customer experience design-tee time marketplace

How does tee time marketplace work in golf tourism?

By: 2020. 06. 09.

Golf club managers have already been thinking and trying a lot about how to sell more tee time and increase the revenue from it. Just think, for instance, of dynamic pricing or even yield management. Some of them…

Al Mouj Golf Expands Its International Certifications for Environmental Excellence

Al Mouj Golf sets a new level of commitment to sustainability…

By: 2020. 06. 02.

How many golf clubs can claim to be both GEO & Audubon International certified? Al Mouj Golf is one of the less than 20 golf clubs worldwide who can be proud of this high-level of achievement. This is…