Golf Club Marketing

Guy Kinnings about the 2020 Ryder Cup

The 2020 Ryder Cup from the organizer’s perspective

By: Guy Kinnings - Deputy CEO, Ryder Cup Director & CCO at PGA European Tour 2020. 01. 27.

The 2020 Ryder Cup will be hosted on The Straits® at Whistling Straits. The late Pete Dye designed both courses at Whistling Straits, as well as both courses at Blackwolf Run®. The Whistling Straits has a huge experience in…

Carden Park PGA Golf Academy

Why is PGA Golf Academy accreditation important for Carden Park?

By: 2020. 01. 23.

It seems like Carden Park (UK) has got a busy new year. On 6th January they opened their new-built 4,500sq spa. It was a £10m investment. The spa has indoor and outdoor facilities including two vitality pools, a…

Berkhamsted Golf Club Berkhamsted trophy

Berkhamsted Golf Club enables gender equality in elite golf

By: 2020. 01. 17.

As you may have noticed I don't write or very rarely about golf tournaments. If I write it is because of sustainability or fan engagement best practices. The reason why I am writing about the Berkhamsted Trophy is…

SO Sotogrande Resort & Spa

Where will be the 1st SO/ Hotel in Spain?

By: 2020. 01. 15.

We can say good-bye soon to Almenara Hotel at Sotogrande. The Sotogrande SA has agreed with Accor’s luxury, lifestyle brand SO/ Hotels & Resorts to launch the brand's 1st hotel in Spain. This will be the 8th SO/…

European Golf Business Conference 2020 in Cascais Portugal

Get set for success at the European Golf Business Conference!

By: 2020. 01. 13.

Last November, the Euromonitor International Lifestyles Survey found: 43% of global consumers prefer experiences over things.78% - value real-world experiences.70% say they use technology to improve their day-to-day life. More and more golf clubs and resorts understand and…

Toptracer experience-Shot5

Where is Europe’s 100th Toptracer installation?

By: 2020. 01. 11.

Pine Ridge Golf Club in Surrey has become the 100th golf facility in Europe to utilize Toptracer Range. This installation also brings the total number of Toptracer Range hitting bays to 1,700 - each with the capability of hosting…

The Club at Hammock Beach at sunset

How will Troon raise the bar at The Club at Hammock Beach?

By: 2020. 01. 08.

Troon earned a very interesting assignment from KDG Capital, the new owners of The Club at Hammock Beach, part of the Hammock Beach Club community in Palm Beach, Fla. ( 30 minutes south of St. Augustine). Troon Privé,…

8th hole 439yds Par 4 Chart Hills Golf Club

Here are the details of Chart Hills Golf Club’s acquisition!

By: 2020. 01. 03.

One of the last golf business news of 2019 was the acquisition of Chart Hills Golf Club by the Ramac Holdings Ltd. If I tell you that Ramac Holdings is the owner and operator of Prince’s Golf Club,…

2020-2019 body-image

What was I the proudest of in 2019?

By: 2019. 12. 30.

I am very happy that I could make 2019 a very eventful year as well. Let's take a look at the achievements and results. For my advertiser partners, it is really promising that Golf Business Monitor's traffic grew…

'Birds at Al Mouj Golf' Book Launch 

Is Al Mouj Golf a safe haven for birds?

By: 2019. 12. 26.

Hanne & Jens Eriksen have already written 7 books about the birds of Oman. This is why I was curious about what can they add more. Al Mouj Golf and Al Mouj Muscat are home to 173 bird…

Enjoy high-quality offerings on and off the course at The Shire London

What is The Shire London’s vision for 2020?

By: 2019. 12. 25.

I haven't written a while about The Shire London, the only Seve Ballesteros designed course in the UK. So I wondered what they are coming up with for 2020. In short, affordable luxury, on and off the course.…

Customer-Lifetime-Value

What are the benefits of customer lifetime value for golf clubs?

By: 2019. 12. 16.

Among the most advanced golf clubs who invest heavily in customer experience measurement, I often hear about the usage of NPS (net promoter score). Unfortunately, there are fewer words about the importance of customer lifetime value. This fact…

Gimme 5 moments

Why worth creating memorable moments for your guests?

By: 2019. 12. 10.

Do you think your golf club guests and members remember every single moment during their stay in your golf club? I am sure that they will not. People usually remember peak moments and pits during their stay in…

Okol Lake Park an overview

Does Okol Lake Park golf resort will be created in Bulgaria?

By: 2019. 12. 05.

I think we can all agree that Eastern European countries are not really considered as typical golf destinations like Spain and Portugal. Some of these countries made a great effort to get on the map of the global…

conversational marketing

Is your golf club prepared for conversational marketing?

By: 2019. 12. 03.

How many times did it happen to you that you felt lost when visiting a golf club website or when you visited their social media page/profile you had the impression that they don't care about your response? I…

Tagmarshal-2way-cartscreens-in carts-pace of play

How to manage the pace of play well at your golf club?

By: 2019. 11. 25.

The R&A says there are 3 factors which influence the pace of play: The management of play;The course design and set-up;The players. In this interview with Stephen Knoop (Managing Director, Tagmarshal International) I try to get answers on,…

Golf Business Forum 2020

Who will impress us at the Golf Business Forum 2020?

By: 2019. 11. 20.

In 2018, 282 delegates participated in the Golf Business Forum 2018. For the Golf Business Forum 2020, the organizers are expecting to attract over 400 delegates from all segments of the golf industry. The Golf Business Forum 2020 will be…

Silverado Resort & Spa

Silverado Resort and Spa on the way to utilize wine tourism

By: 2019. 11. 13.

If you are a real wine lover then I don't have to introduce Napa Valley to you. In 2018, Napa Valley attracted 3.85 million visitors. The tourism industry generated $2.23 billion in total visitor spending inside Napa County.…

LedgeRock Golf Club and its clubhouse

What will enhance membership at the LedgeRock Golf Club?

By: 2019. 11. 11.

As you know, private golf clubs are closing, redeveloping and converting to public play in record numbers. This is why I thought to bring a positive example of the LedgeRock Golf Club (in suburban Philadelphia: 15 minutes southwest…

Seven Canyons Sedona, AZ, USA

Full golf club management service for Seven Canyons by Troon

By: 2019. 10. 31.

Troon and Seven Canyons have been working together since the summer of 2018. In those days, Troon was asked to help the sales and marketing of the Arizonian golf course and private, gated residential community. As per the…