Golf Club Marketing

Junior Masters 2022 Close House

What will make the 2022 Junior Masters amazing at Close House?

By: 2022. 01. 21.

I have not written about the Junior Masters since 2020. In that year Close House was the host venue of the event. Now the PING Junior Masters' final round will return to Close House: 27th October. The reason…

Las Colinas Golf Country Club restaurant

What new awards did Las Colinas Golf & Country Club win in 2021?

By: 2022. 01. 19.

If you still have not finalized your golf club marketing strategy for 2022 or still can adjust it then utilize social proofs you have. We trust user reviews because they have experienced the product or service, unlike ourselves.…

W Costa Navarino -beach experience-pool

W Costa Navarino is inspired by the region’s traditional residential areas

By: 2022. 01. 17.

I’m reading the 2022 hotel trends right now. That’s why I’m very curious about how well Costa Navarino’s new hotel, W Costa Navarino, meets the latest hotel trends. W Hotels is one of the luxury hotel chains of…

Antognolla Golf GEO Certified

See how Antognolla Golf has successfully achieved GEO Certified status!

By: 2022. 01. 14.

If I count correctly, Antognolla Golf is the twelfth Italian GEO Certified golf club! Antognolla Golf has: Met the required certification criteria for sustainable golf operations.Successfully completed the official third-party verification process.Successfully passed the final evaluation by GEO…

Golf Genius BRS Jan 2021 Release- 1200x630

What synergies can Golf Genius and BRS Golf achieve together?

By: 2022. 01. 11.

The partnership between Golf Genius Software and BRS Golf by GolfNow has powered over 50,000 rounds in 2021. BRS Golf's and Golf Genius' joint product deliver a complete competition management solution. Based on customer feedback, the two companies’…

North Berwick Golf Club GM Elaine McBride

How does North Berwick Golf Club live up to its guests’ & members’ expectations?

By: 2022. 01. 10.

The North Berwick Golf Club honored double-winning European Solheim Cup captain Catriona Matthew by reopening a clubhouse lounge in her name last December. That’s why I thought I’d ask a few questions from Elaine McBride, the general manager…

Boca Grove from the air Boca Raton Florida

Troon Privé will manage Boca Grove members-only golf and country club

By: 2022. 01. 07.

Troon has been selected to manage Boca Grove, exclusive, members-only golf, tennis, and country club in Boca Raton, Fla.  Troon Privé, the private club operating division of Troon, will manage golf, tennis and club operations, food & beverage, golf…

Golf Genius software with users tournament management

The future of golf club tournament management

By: 2022. 01. 05.

When I shared my golf club marketing trend predictions for 2021 a year ago, I wrote 2 main thoughts to consider: The coronavirus crisis is giving another push to digitalize our golf club operations by utilizing the latest,…

Concor Golf GNK Golf with great bunker

What should Concor Golf improve at GNK Golf’s 4 Nicklaus championship courses?

By: 2022. 01. 04.

You probably haven't heard much of the Luxemburg-based Concor Golf yet even though it was founded by golf industry veteran Jon Schauder (20+ years at Troon). What really caught me in Concor Golf’s results-oriented approach and low-risk proposition…

2022 golf club marketing trends New Year is coming

2022 golf club marketing trends – thriving through customer centricity

By: 2021. 12. 27.

I was so glad that so many of you were interested in my 2021 golf club marketing trend predictions. Reading through these, I see that I was not very wrong. On the contrary! How did you see the…

Eagle Crest Resort-resized

What can Troon do to make Eagle Crest Resort even better?

By: 2021. 12. 17.

Troon has been selected to manage the golf operations at Eagle Crest Resort in Redmond, Oregon. Troon Golf, the resort and daily-fee management division of Troon, will oversee golf operations, agronomy, and sales and marketing for the resort’s two championship 18-hole…

World of Golf 185 bays Johannesburg Inrange Golf partner

Will Inrange Golf be able to serve World of Golf’s 185-bay driving range?

By: 2021. 12. 10.

Before I would share with you the latest success of Inrange Golf in South Africa and Mauritius, let's have a look what are the expectations and the needs of the future golf generations (Millennials, Generation Z). These two…

Real Club de Golf El Prat GM Ariana Martin Balet

How will Real Club de Golf El Prat consolidate its growth in 2022?

By: 2021. 12. 09.

Early this year, we heard the good news that Real Club de Golf El Prat will implement its sustainability plan and renovate its two Greg Norman-designed golf courses ("Yellow, "Pink"). I was curious how they the current golf…

2021 Porsche European Open audience

Will the 2022 Porsche European Open be a blockbuster?

By: 2021. 12. 08.

I look forward to seeing how the organizers of the 2022 Porsche European Open deal with the challenges posed by the pandemic. What can they offer to make us feel better on the spot, but even if we…

Foxhills Club & Resort Chris Fitt

How does Foxhills Club & Resort develop a meaningful & memorable experience?

By: 2021. 12. 07.

During the 2021 GCMA National Conference in November, I had a very interesting conversation with Christopher Fitt (Director of Golf & Leisure, Foxhills Club & Resort). That is why I invited him for an interview to share his…

Aphrodite Hills Golf Club PGA National Cyprus

See why you shouldn’t give up on having a golf holiday in Cyprus!

By: 2021. 12. 06.

After returning from the FAM trip to Cyprus, I came to the conclusion that I prefer golf destinations where I can do much more than enjoy the services of the selected golf resort. I will tell you more…

Toptracer UK Boys squad 2

What are the results of the England Golf & Toptracer cooperation so far?

By: 2021. 11. 26.

I told my audience at the 2021 GCMA National Conference that today's businesses no longer compete only within their market category or industry. The personalized experiences delivered by disruptors such as Amazon, Netflix, Apple, Uber, etc., and a…

Onboarding workflow by Beekeeper

How to successfully onboard great professionals in golf clubs?

By: 2021. 11. 19.

Did you know that 46% of new hires fail and leave a company within the first 3-6 months on the job? And not only that but 89% of the time when new hires leave it’s an issue of…

Bay Creek Aerial Image

How will Troon deliver the best experience for Bay Creek’s members?

By: 2021. 11. 18.

Troon has been selected to manage Bay Creek, a beach and golf community located along Virginia’s Eastern Shore in Cape Charles. Troon Privé, the private club operating division of Troon, will manage golf and club operations, food & beverage, golf course…

La Reserva Club Sotogrande view to the Mediterranean

How can Sotogrande Stay & Play package offer make our lives more pleasant?

By: 2021. 11. 09.

Not surprisingly, you are happy to read more about the offers of the Sotogrande. It is fair to say that in 2021 we were looking for: Sustainable spaces - we care much more about the spaces in which…