Golf Club Marketing

The Manor House Hotel Bedroom

The Manor House Golf Club’s optimistic spring and summer offer

By: 2021. 01. 14.

I understand that the "show must go on". I have just read that the non-top priority groups and over 50s are likely to be vaccinated by May.  This is why I consider optimistic The Manor House Golf Club's…

North Foreland Golf Club hero

What North Foreland Golf Club is preparing for The Open Championship?

By: 2021. 01. 11.

The 149th Open is still far away (11-18 July 2021, Royal St. George's). However, the North Foreland Golf Club is preparing how to take advantage of this major golf event. North Foreland Golf Club, located just 13 miles…

John-Brown-Jason-Harshbarger-GolfBack tee time market place

How can GolfBack help to drive direct tee time bookings?

By: 2021. 01. 06.

We have long witnessed a battle in the hotel industry between hotels and OTAs. Some experts believe the Covid-19 crisis will lead to the victory of direct booking or at least a bigger share. I don't say we…

Troon acquired Indigo Golf Partners

Troon’s acquisition of Indigo Golf Partners & the consequences

By: 2021. 01. 05.

In November, we talked about the new name of Billy Casper Golf (founded in 1989), Indigo Golf Partners (with nearly 7,000 employees; more than 160 golf courses, country clubs, and resorts in 29 states). In January 2019, the…

Personalization of golf club services and communication

How personalization can drive golf club members’ loyalty in 2021?

By: 2021. 01. 04.

We can all agree that the COVID-19 crisis made us understand the importance of relationships, care, understanding, and empathy. A Salesforce research found: 71% of customers believe businesses that have shown more care and empathy in 2020 have gained…

Golf Business Monitor in year 2020

Golf Business Monitor’s fascinating achievements in 2020

By: 2020. 12. 28.

When I first tried to summarize Golf Business Monitor's achievements in 2020, I wouldn’t have thought that due to character limits on LinkedIn I will not be able to complete what I wanted to share with you. Golf…

Toptracer Range Mobile technology in Essendon Country Club

Toptracer Range Mobile technology is arriving in the UK

By: 2020. 12. 07.

I am happy to see that another golf club understood the importance of rethinking and redesigning the driving range experience available in their golf club. One of the customer experience trends that I am expecting in 2021 is…

59Club Service Excellence Award Winners 2020

Who are the winners of the 59Club Service Excellence Award in 2020?

By: 2020. 12. 04.

The COVID-19 pandemic affected almost every aspect of life and business in 2020. It will not be very different in 2021. Before I would detail the customer experience trends in 2021, let's see who are the winners of…

Troon Country Club final version

The results of Troon Country Club’s $4.6 million golf course renovation

By: 2020. 12. 03.

We don't hear too much about Tom Weiskopf's golf course design works. He has got only cca. 26 golf course design works in the US. Troon Country Club (Scottsdale, Arizona) is one of his first venture into golf…

Ban Rakat Club Ballyshear Golf Links

Ballyshear Golf Links is Gil Hanse’s first-ever design in Asia

By: 2020. 11. 24.

I am very happy to hear news about golf course development despite the COVID-19. Architect Gil Hanse will open the full 18 at Ballyshear Golf Links, a remarkable hole-by-hole homage to The Lido Club, in August 2021.  Hanse harnessed…

Vattanac Golf Resort West golf course the terrace of hte elephants

What makes the Vattanac Golf Resort in Cambodia attractive?

By: 2020. 11. 20.

We do not necessarily think of Cambodia as a typical golf destination. However, it is one of the rising golf destinations in Asia, right after Vietnam. Cambodia has been named as the 2020 Undiscovered Golf Destination of the Year in…

golf club marketing trends 2021

Golf club marketing trends to expect in 2021 are…

By: 2020. 11. 16.

I know many of you are finalizing or in the middle of the planning of your marketing strategy and activities right now for 2021. That’s why I was thinking about summarizing what golf club marketing trends I expect…

Oulton Hall Q Hotels Masters Challenge

How to solve your summer holiday with the QHotels Masters Challenge?

By: 2020. 11. 05.

We are thinking of many things these days but not really about our next golf holiday in 2021. Or would it still be worth it? I am expecting that after the COVID-19 there will be a huge demand…

The Lakes is one of two course designed by Greg Norman at Lumine Golf Club

Refreshment in the management of Lumine Golf Club

By: 2020. 11. 02.

In the last couple of months most of the time, I heard of temporary or permanent layoffs and furloughs. A refreshing exemption from this is Lumine Golf Club. Before I would detail the changes in the management of…

Parnu Bay Golf Links 17th hole digital transformation

Digital transformation & pricing trends in golf clubs -Part 2.

By: 2020. 10. 20.

In the first part of this interview series I asked 3 leading golf clubs' leaders about digital transformation and pricing trends in golf clubs: Javier Reviriego – CEO/General Manager – Real Club ValderramaDavid Ashington – Director of Sales & Hospitality – Monte…

6 bed lodge - Dundonald Links

Is £25m enough to revamp Dundonald Links into a luxury golf resort?

By: 2020. 10. 19.

If we think about it more, we can easily realize how challenging it is to meet the needs of luxury golf tourists / travelers. Before I would detail the ambitious £25m investment of Dundonald Links to revamp their…

Digital transformation in golf clubs

Digital transformations & pricing trends in golf clubs

By: 2020. 10. 13.

I frequently read reports on digital transformation. The most recent report I read was Altimeter's The 2020 State of Digital Transformation. I found in this report that the TOP4 drivers of digital transformation are Increase productivity to streamline…

Troon Abu Dhabi Gazelle at Saadiyat

5 best practices to consider for golf club leaders

By: Francisco de Lancastre David - Cluster GM, Troon Abu Dhabi 2020. 10. 12.

A year ago, I asked Francisco de Lancastre David as the new cluster general manager of Troon Abu Dhabi (=Yas Links Abu Dhabi, Abu Dhabi Golf Club, and Saadiyat Beach Golf Club) about his future plans in the new position.…

OMEGA Dubai Moonlight Classic - Faldo design

Because the night belongs to the OMEGA Dubai Moonlight Classic

By: 2020. 10. 08.

When I heard of this year's OMEGA Dubai Moonlight Classic, somehow Bruce Springsteen's song came to my mind: "Because the night belongs to lovers / Because the night belongs to lust / Because the night belongs to lovers…

Mauna Lani Golf Pink Flag Troon Women's Golf Month

How “Troon Women’s Golf Month” is contributing to breast cancer awareness month?

By: 2020. 10. 05.

The World Cancer Research Fund and the American Institute for Cancer Research say "Breast cancer is the most commonly occurring cancer in women and the second most common cancer overall. There were over 2 million new cases in…