Golf Club Marketing

The River Club Boise Idaho The Barn inside

How did The Barn at The River Club become a multi-functional driving range

By: 2024. 07. 10.

I have written before about who the golf clubs who understand the importance of investing in driving range experience and do not only look at the cost side of this investment can answer at least three business challenges at the…

Dom Pedro Golf Vilamoura Old Course Hole 1 resized

What improvements would you make to the Old Course at Dom Pedro Golf Vilamoura?

By: 2024. 07. 10.

The Old Course at Dom Pedro Golf Vilamoura is probably the most popular of the Dom Pedro Golf venues. During these months, the golf club undergoes an extensive renovation. In 2018, when I spoke at the Share Algarve…

CaddieNow Logo

Troon is improving golfers’ convenience by acquiring CaddieNow.

By: 2024. 07. 09.

I see an increasing number of club managers recognizing and embracing the importance of convenience in customer service and customer experience. Convenience stores are popular because because they are convenient. They thrive despite competition from larger stores because…

Hero Dubai Desert Classic 8th Hole

The Hero Dubai Desert Classic has been GEO Certified for the 2nd time

By: 2024. 07. 08.

In August of last year, I was delighted to learn that the Hero Dubai Desert Classic golf tournament had attained GEO Certified qualification. Establishing a prerequisite for hosting major golf tournaments would be advantageous, mandating that they host…

Troon Skins golf app resized

Why is Troon investing in the SKINS golf betting app?

By: 2024. 07. 01.

83% of the 67 million golfers worldwide play popular on-course betting games such as Wolf, Banker, Vegas, Hammer, and the eponymous Skins. In July 2023, Skins was released on both iOS and Android to make it easy enough to start a…

Colin Mayes CEO Burhill Group

Which achievement Colin Mayes can be most proud of at Burhill Group?

By: 2024. 06. 27.

Back in 2017, I had the pleasure of meeting Colin Mayes in person during the 2017 World Swimming Championships in Hungary. Colin competed in the senior category, and at his request, I took him to visit the Pannonia…

SO Sotogrande Spa & Golf Resort pool

Why is it worth choosing the SO/ Sotogrande Spa & Golf Resort for your 2024 golf holiday?

By: 2024. 06. 25.

Many people ask where they should spend their golf holiday this year. This question isn't limited to just this year, however. In response to this, I typically inquire about one's budget. If budget is not a concern, I…

Troon RainDance National Golf Course

Troon offers impactful consulting services for The Water Valley Company

By: 2024. 06. 24.

For those who have yet to discover The Water Valley Company, let me offer a brief overview of what you should know about it. Pelican Lakes Resort & Golf offers 27 holes of spectacular championship golf. The Water…

Tewkesbury Park 10th anniversary

Can Tewkesbury Park provide a truly world-class golf experience now?

By: 2024. 06. 20.

This summer marks an important milestone as Tewkesbury Park celebrates its amazing 10-year transformation into one of the top golf resorts in the UK! Between 2016 and 2018, Tewkesbury Park underwent a two-year, £9m facelift. In 2018, the…

Chart Hills Golf Club renovated golf course

How will Chart Hills encourage us to stay longer?

By: 2024. 06. 19.

Two years ago, I mentioned that Chart Hills Golf Club would build a new 6-hole ‘The Loop’ par-3 golf course designed by Sir Nick Faldo. Does that ring a bell? Chart Hills has just completed the construction of…

Dubai Golf mangrove plantation

Why is Dubai Golf’s mangrove planting crucial to the local ecosystem?

By: 2024. 06. 17.

Would you believe that between 35-50% of the world’s mangrove forests were lost between 1980-2000? The Rainforest Trust makes that claim. It is worth knowing that mangrove forests provide ideal habitats for fish, crustaceans, and other organisms seeking…

Mearns Castle Golf Academy Toptracer Range with food

Guess how much Toptracer has boosted Mearns Castle’s business!

By: 2024. 06. 11.

Mearns Castle saw marginal gains in the first year after the installation, increasing its yearly golf balls hit to just over 4 million. The next year, with Toptracer’s product improving and gaining traction, turnover was up 25% in…

Burhill Golf Club modernized pro shop

How Did Burhill Golf Club Increase Its Pro Shop Sales Revenue By 18%?

By: 2024. 06. 11.

Your marketing and design efforts in the pro shop are pivotal in converting potential customers into buyers and fostering brand loyalty. In other words, in contemporary retail, the store concept has transcended its conventional role as a mere…

St Andrews Links Trust Old Course - Swilcan Bridge

St Andrews Links Trust’s record year in 2023: £11.5m operating profit

By: 2024. 06. 05.

St Andrews Links Trust has announced a record year for 2023 with unprecedented demand and revenue across its golf courses and facilities, with 283,082 rounds played at the historic venue. St Andrews Links Trust, the body responsible for…

Cotton Bay Golf Club new golf course master plan RTJ2

What golf course should RTJ2 design to make Cotton Bay Club more attractive?

By: 2024. 06. 04.

Robert Trent Jones II Golf Course Architects (RTJ II) has been awarded the commission to design a new golf course for Cotton Bay Club on the island of Eleuthera in The Bahamas. The original Cotton Bay Golf Club…

Tagmarshal Club Caddie partnership

What synergies could the Tagmarshal & Club Caddie partnership have?

By: 2024. 06. 03.

Tagmarshal, the market leader in optimizing on-course operations and pace-of-play management, has just partnered with Club Caddie. Tagmarshal and Club Caddie have aligned their focus on daily-fee courses and country clubs, solidifying their dedication to optimizing operations and…

The Inspiration Club Hole 17th - Longest green in London

Be the 1st to experience the allure of the Inspiration Club on Friday!

By: 2024. 05. 29.

In April, I shared the exciting news that the Menai-Davis family, proprietors of the Bridgetown Golf Group, will unveil their third golf course, The Inspiration Club, on June 1st. The new course is located just south of A40 Western…

Mission Hills Golf Club Haikou China and World Corporate Golf Challenge

How will the World Corporate Golf Challenge ignite excitement in China?

By: 2024. 05. 28.

The 31st edition, 2024 Luzhou Laojiao Guojiao 1573 World Corporate Golf Challenge World Final, will be held in Hainan, the second-largest island in China.  The World Corporate Golf Challenge global committee and the Bureau of Tourism, Culture, Radio,…

Argentario Golf & Wellness Resort Hills Lodge (2)

How does the Argentario Golf & Wellness Resort ensure unparalleled privacy?

By: 2024. 05. 22.

Due to the COVID-19 pandemic, affluent purchasers prefer larger, more private indoor spaces as they devote more time to their residences. They are again embracing the gated community and private club model, including country, yacht, and golf clubs.…

Finca Cortesin Solheim Cup winner

What can Finca Cortesin do to improve the Solheim Cup’s legacy?

By: 2024. 05. 21.

When clients ask for influencer marketing advice, I suggest collaborating with relevant influencers for extended partnerships rather than short-term and sporadic campaigns. In short, consider evolving the successful influencer campaigns into brand ambassadors. This role enables your brand ambassadors…