Golf Business

Normanby Hall Golf Course John Deere mower

Can Normanby Hall Golf Course afford John Deere equipment?

By: 2021. 10. 15.

How many of you have heard of Normanby Hall Golf Course (18 hole, par 72)? It is considered one of the best municipal courses in the UK. You may have noticed how many things have changed at Normanby…

Michael Waack Ecco Golf in the office

What motivated ECCO 25 years ago to enter the golf shoe market?

By: 2021. 10. 04.

It’s no big secret that I play golf in ECCO golf shoes. I have always been curious about how Ecco is able to gain a foothold in the international golf shoe market. That’s why I thought I’d ask…

Abu Dhabi Golf Club clubhouse

How smart will be the enhanced clubhouse of the Abu Dhabi Golf Club?

By: 2021. 09. 28.

You must have heard that Aldar Properties sold the Abu Dhabi Golf Club Complex for $49 million in 2020. The new owner is a financial investor. Following new ownership at the start of 2021, the Club is now…

GEO-Sustainable Golf Development Standard 2nd-resized

What are the new elements in GEO’s Sustainable Golf Development Standard 2.0?

By: 2021. 09. 22.

The first version/edition of GEO's Sustainable Golf Development Standard was created in 2016. The main focus was three areas: PreparationDesignConstruction Even then, I really missed the fourth element/phase, the "follow-up." To remain relevant and stay in business golf…

Toro Student Greenkeeper of the Year winners Rhian Barton and Matthew Milligan

Who won the 2nd Toro Student Greenkeeper of the Year competition?

By: 2021. 09. 08.

I found an interesting study from O.C. Tanner. They found the most important driver (37%) of great work is "Recognize me". To have a successful culture of recognition, you need to consider these 5 factors: Be specific &…

Jean-franck Burou the new ADGF president

What business challenges will the new President of the ADGF face?

By: 2021. 08. 30.

As you may have noticed in recent years, I have tried to provide more insight into the French golf industry. I interviewed Olivier Denis-Massé (CMO, French Golf Federation - FFGOLF), Paul Armitage (former GM, Golf National), Pierre-André Uhlen,…

2021 AIG Women's Open without single use plastic bottles Mastercard Adidas

Don’t look for single-use plastic bottles at the 2021 AIG Women’s Open!

By: 2021. 08. 18.

I am so happy that the organizers of the 2021 AIG Women's Open (16-22 August 2021) at Carnoustie Golf Links will not offer single-use plastic bottles instead will offer water refilling stations and reusable stainless steel bottles. It…

Alastair Higgs - Rain Bird career news

How positively Rain Bird is viewed as an employer?

By: 2021. 08. 16.

When I first heard about the promotion of Alastair Higgs (Europe Service Manager) and the appointment of Antonio Farina (Area Sales Manager: Italy, Turkey, Greece, and Cyprus), Rain Bird's corporate culture came to my mind unintentionally. As a…

2021 Amundi Evian Championship Rolex sponsorship

What can Rolex expect from sponsoring the 2021 Amundi Evian Championship?

By: 2021. 07. 21.

The uncertainty of the COVID-19 pandemic had a huge impact on how rights holders sell sponsorship, brands make sponsorship investments, and how commercial partnerships are activated. In addition, advancing technology is changing the way how fans participate, engage…

Rheingolf on the Green logo 50pcent

Rheingolf on the Green an Open-Air Golf Show in Germany: 20-22nd August

By: 2021. 07. 12.

It seems like we are over the hardest part of the COVID-19 pandemic. Of course, this does not necessarily mean that trade shows like Rheingolf will return to their original format or will not move towards holding them…

Players 1st BI Tool visual

How can Players 1st’s BI suite give an edge to golf clubs?

By: 2021. 07. 05.

I have long been of the opinion that golf clubs should no longer make decisions without having data that justify their decisions. In other words, they must become data-driven. Analytics can help golf clubs to make operational improvements…

Mobile commerce Troon mobile application in 2021

When will Troon take full advantage of mobile commerce?

By: 2021. 06. 22.

Let’s face it, the golf industry is lagging far behind in mobile commerce. The mobile app of most golf clubs provides only very basic services (e.g. tee time booking, weather). Meanwhile, App Annie State of Mobile 2021 study…

London Golf Club golf course bunker close look

When will the London Golf Club achieve carbon neutrality?

By: 2021. 06. 17.

Who will be the first carbon-neutral golf club: London Golf Club (UK) or Sentosa Golf Club (Singapore)? Regardless, who will be the winner, we have to look at sustainability as a matter of value creation, not value preservation.…

Bernhard and Company Delta Turf Care

Bernhard & Co. is expanding cooperation with Delta Turf Care

By: 2021. 06. 09.

PwC is expecting an 8.7% growth in the Middle East over the next three to five years. This is the fastest growth in the world. Some experts explain this by the massive investment of the Gulf Cooperation Council…

Generation Next Project Robert Jones Black

How does Robert Jones Black’s Generation Next Project help?

By: 2021. 05. 27.

Very smart and good recognition of Robert Jones Black (Great-Grandson of Bobby Jones; the Founder of the Generation Next Project) that for Generation Z (Born 1997-2003) is difficult to escape from the threat of physical or emotional abuse, as…

John Deere-ProVQ Apprentice Training Centre training centre 2021 B

John Deere’s new £1.5 million Apprentice Training Center

By: 2021. 05. 20.

Last year I was very happy to share with you that Burhill Group is investing £60,000 into its apprenticeship training for 2020. In 2019, the company invested £42,000. I summarized the benefits of the well-designed apprenticeship program in that article, so I…

Nexxchange-Egolf acquisition

What will NexxChange gain from the acquisition of E-Golf4U?

By: 2021. 05. 19.

We are witnessing the digitalization of golf club operations (including tee time booking). I wish even "Mickey Mouse" golf courses will understand now that the Excel-sheet and telephone-based golf club management is not viable and not profitable anymore.…

BGL-Burhill Group-Facilities-Andy Hiseman

How does the Burhill Group solve the current business challenges?

By: 2021. 05. 17.

After learning in April that Burhill Group finished in 7th place at the 22nd annual Sunday Times BDO Profit Track 100 awards, I wondered how they had achieved that success. This is why I ask in this interview…

John Deere golf course mower in action

How John Deere is helping golf clubs’ sustainability efforts?

By: 2021. 05. 10.

Probably you have already noticed that I truly care about golf clubs' sustainability efforts. So far, I showed golf clubs' sustainability initiatives. I thought it would be interesting to know what do golf turf equipment manufacturers, like John…

Special First Tee edition Bridgestone Golf e6 golf balls

First Tee edition Bridgestone Golf e6 golf balls will be available in…

By: 2021. 04. 28.

I am very pleased that Bridgestone Golf is trying to make golf available to those who would otherwise have a hard time accessing the game of golf. What is it about? Bridgestone Golf has just announced a special…