Golf Business

2021 Amundi Evian Championship Rolex sponsorship

What can Rolex expect from sponsoring the 2021 Amundi Evian Championship?

By: 2021. 07. 21.

The uncertainty of the COVID-19 pandemic had a huge impact on how rights holders sell sponsorship, brands make sponsorship investments, and how commercial partnerships are activated. In addition, advancing technology is changing the way how fans participate, engage…

Rheingolf on the Green logo 50pcent

Rheingolf on the Green an Open-Air Golf Show in Germany: 20-22nd August

By: 2021. 07. 12.

It seems like we are over the hardest part of the COVID-19 pandemic. Of course, this does not necessarily mean that trade shows like Rheingolf will return to their original format or will not move towards holding them…

Players 1st BI Tool visual

How can Players 1st’s BI suite give an edge to golf clubs?

By: 2021. 07. 05.

I have long been of the opinion that golf clubs should no longer make decisions without having data that justify their decisions. In other words, they must become data-driven. Analytics can help golf clubs to make operational improvements…

Troon mobile application mobile commerce

When will Troon take full advantage of mobile commerce?

By: 2021. 06. 22.

Let’s face it, the golf industry is lagging far behind in mobile commerce. The mobile app of most golf clubs provides only very basic services (e.g. tee time booking, weather). Meanwhile, App Annie State of Mobile 2021 study…

London Golf Club golf course bunker close look

When will the London Golf Club achieve carbon neutrality?

By: 2021. 06. 17.

Who will be the first carbon-neutral golf club: London Golf Club (UK) or Sentosa Golf Club (Singapore)? Regardless, who will be the winner, we have to look at sustainability as a matter of value creation, not value preservation.…

Bernhard and Company Delta Turf Care

Bernhard & Co. is expanding cooperation with Delta Turf Care

By: 2021. 06. 09.

PwC is expecting an 8.7% growth in the Middle East over the next three to five years. This is the fastest growth in the world. Some experts explain this by the massive investment of the Gulf Cooperation Council…

Generation Next Project Robert Jones Black

How does Robert Jones Black’s Generation Next Project help?

By: 2021. 05. 27.

Very smart and good recognition of Robert Jones Black (Great-Grandson of Bobby Jones; the Founder of the Generation Next Project) that for Generation Z (Born 1997-2003) is difficult to escape from the threat of physical or emotional abuse, as…

John Deere-ProVQ Apprentice Training Centre training centre 2021 B

John Deere’s new £1.5 million Apprentice Training Center

By: 2021. 05. 20.

Last year I was very happy to share with you that Burhill Group is investing £60,000 into its apprenticeship training for 2020. In 2019, the company invested £42,000. I summarized the benefits of the well-designed apprenticeship program in that article, so I…

Nexxchange-Egolf acquisition

What will NexxChange gain from the acquisition of E-Golf4U?

By: 2021. 05. 19.

We are witnessing the digitalization of golf club operations (including tee time booking). I wish even "Mickey Mouse" golf courses will understand now that the Excel-sheet and telephone-based golf club management is not viable and not profitable anymore.…

BGL-Burhill Group-Facilities-Andy Hiseman

How does the Burhill Group solve the current business challenges?

By: 2021. 05. 17.

After learning in April that Burhill Group finished in 7th place at the 22nd annual Sunday Times BDO Profit Track 100 awards, I wondered how they had achieved that success. This is why I ask in this interview…

John Deere golf course mower in action

How John Deere is helping golf clubs’ sustainability efforts?

By: 2021. 05. 10.

Probably you have already noticed that I truly care about golf clubs' sustainability efforts. So far, I showed golf clubs' sustainability initiatives. I thought it would be interesting to know what do golf turf equipment manufacturers, like John…

Special First Tee edition Bridgestone Golf e6 golf balls

First Tee edition Bridgestone Golf e6 golf balls will be available in…

By: 2021. 04. 28.

I am very pleased that Bridgestone Golf is trying to make golf available to those who would otherwise have a hard time accessing the game of golf. What is it about? Bridgestone Golf has just announced a special…

Sunday Times BDO 100 Profit Track BGL w number

Burhill Group in the TOP 10 at the BDO Profit Track 100 awards

By: 2021. 04. 13.

In the last five years, I saw at least 5 great initiatives at Burhill Group that can explain their latest success at the 22nd annual Sunday Times BDO Profit Track 100 awards. I appreciate especially these initiatives: Investing in…

Shot Scope average score for the day

What do the Shot Scope data show for the March 29 opening?

By: 2021. 04. 02.

We all can agree that the rush to golf courses in the UK on March 29 was not a big surprise. As we could see last summer, most golf clubs (not just) in the UK were expecting a…

New Course at Les Bordes Golf Club at the edge of a bunker

Has Les Bordes Golf Club done everything for sustainability?

By: 2021. 03. 29.

The new Gil Hanse-designed New Course at Les Bordes Golf Club (France) is likely to open on July 1. Before I introduce you to the new golf course, let’s talk about what are the business risks in NOT…

Le Golf National 1st hole 2018 Ryder Cup

How Golf National solves its business challenges after the Ryder Cup?

By: 2021. 03. 22.

Paul Armitage left the club not so long time ago as the general manager of the Golf National. His successor is Philippe Pilato. He has been at Golf National for 25 years, almost since the day it opened.…

American Golf outlet in the UK

What kind of in-store experience would you expect from American Golf?

By: 2021. 03. 19.

The growth of online golf retailing is forcing pro-shops and brick-and-mortar golf retailers to reassess the true value and role of their stores. I believe experience remains essential to the future of the store – but it needs…

Who are 59club's 11th Annual Award nominees

Are you among the 59club’s 11th Annual Award nominees?

By: 2021. 03. 18.

Last year, was not an easy year for club managers to deliver the same level of customer experience as in a normal situation. People usually remember peak moments and pits during their stay in a golf resort or…

Hisham Abdullah Al Harbi Golf Saudi Social Agenda

What can Golf Saudi’s Social Agenda include?

By: 2021. 02. 17.

It seems like Saudi Arabia shifted to a higher speed in the transformation of its economy and society. The Saudis want to tackle as part of the 2030 Agenda for Sustainable Development the issues of poverty, inequality, climate…

Chris Duffy Modry Las Golf Resort new general manager

What concerns Modry Las Golf Resort’s management the most?

By: 2021. 02. 07.

Last time I asked Chris Duffy CMDip about the challenges of golf club committees & boards. His article was so popular among golf club managers that I thought to interview him this time. Since his article, Chris Duffy…