Golf Business

North Berwick Golf Club GM Elaine McBride

How does North Berwick Golf Club live up to its guests’ & members’ expectations?

By: 2022. 01. 10.

The North Berwick Golf Club honored double-winning European Solheim Cup captain Catriona Matthew by reopening a clubhouse lounge in her name last December. That’s why I thought I’d ask a few questions from Elaine McBride, the general manager…

Concor Golf GNK Golf with great bunker

What should Concor Golf improve at GNK Golf’s 4 Nicklaus championship courses?

By: 2022. 01. 04.

You probably haven't heard much of the Luxemburg-based Concor Golf yet even though it was founded by golf industry veteran Jon Schauder (20+ years at Troon). What really caught me in Concor Golf’s results-oriented approach and low-risk proposition…

Reflo-campaign-9

How does Reflo make sustainable golf apparel?

By: 2022. 01. 03.

A couple of years ago, I asked (among others) Kristin Hinze, the Global Head of Merchandising at Puma Golf, when golf clothing will be environmentally friendly and sustainable. I just met Reflo sportswear manufacturer who manufactures sustainable &…

Customer experience seriously talent

How to win the war for great talents by giving them the right tools?

By: 2021. 12. 20.

The latest research of The R&A and Sports Marketing Surveys (SMS) found that the total number of golfers has increased to 66.6 million from 61 million over the last five years, surpassing the previous high mark of 61.6…

Timeline & Booking HowDidiDo

HowDidiDo helps to book your casual and competition rounds on the same page!

By: 2021. 12. 20.

Simplify and make it a no-brainer. Perhaps this is how the new HowDidiDo booking platform can be summarized. The new-look booking page can be accessed directly from the HowDidiDo app’s timeline via a new booking button.  Golfers can use the calendar feature to see…

Acciona Open de Espana golf tournament logo IMG

IMG acquires the Acciona Open de España golf tournament and….

By: 2021. 12. 15.

As we prepare for Christmas, IMG acquired the Mutua Madrid Open tennis tournament and the Acciona Open de España golf tournament. The transaction is expected to close in the first quarter of 2022, subject to ATP / WTA and regulatory approvals.…

2021 Porsche European Open audience

Will the 2022 Porsche European Open be a blockbuster?

By: 2021. 12. 08.

I look forward to seeing how the organizers of the 2022 Porsche European Open deal with the challenges posed by the pandemic. What can they offer to make us feel better on the spot, but even if we…

Foxhills Club & Resort Chris Fitt

How does Foxhills Club & Resort develop a meaningful & memorable experience?

By: 2021. 12. 07.

During the 2021 GCMA National Conference in November, I had a very interesting conversation with Christopher Fitt (Director of Golf & Leisure, Foxhills Club & Resort). That is why I invited him for an interview to share his…

Portmarnock Golf Club 18th hole Blue

Will Portmarnock Golf Club be able to become carbon neutral?

By: 2021. 11. 29.

I am very happy to share with you that another golf club, the Portmarnock Golf Club is investing in cleaner, energy-efficient technology, and equipment to become carbon natural. To tackle climate change, carbon neutrality is a proven strategy…

Golfbreaks Mastercard partnership in 2022 too

The Golfbreaks partnership has proved its worth to Mastercard

By: 2021. 11. 17.

It is not a big surprise why Mastercard is satisfied with the Golfbreaks partnership. Can you imagine the value of a fresh and up-to-date email database of customers with high purchasing power? Golfbreaks, according to its confession, has…

Troon HQ Scottsdale

How will TPG Capital & Symphony Ventures accelerate Troon’s growth?

By: 2021. 11. 16.

Troon has signed a definitive agreement for TPG Capital, the private equity platform of alternative asset firm TPG, to make a significant strategic investment in the company. TPG Capital is joined by Symphony Ventures, the investment fund of…

First Green Program GCSAA logo

John Deere is supporting GCSAA’s First Green Program

By: 2021. 11. 11.

John Deere Golf has made a donation to the GCSAA Foundation, the philanthropic organization of the Golf Course Superintendents Association of America (GCSAA), to support First Green, which provides hands-on STEM (science, technology, engineering, and math) education at golf courses. John…

TaylorMade Golf TP5 golf balls

What can TaylorMade Golf achieve with the acquisition of Nassau Golf?

By: 2021. 11. 04.

Nassau Golf Co. Ltd has been part of TaylorMade’s golf ball supply chain for over 15 years, making urethane and ionomer balls, as well as mantles for TaylorMade’s TP5/TP5X facility in Liberty, South Carolina.  TaylorMade Golf has completed…

2022 GCSAA Conference and Trade Show

2022 GCSAA Conference and Trade Show will be in an in-person format

By: 2021. 11. 03.

How hungry we are for personal meetings and gatherings! The good news is that the 2022 GCSAA Conference and Trade Show (Feb. 5-10 in San Diego at the San Diego Convention Center) will be in an in-person format.…

Silk Path Dong Trieu Golf Course to begin the course's groundbreaking

Sir Nick Faldo’s latest Signature masterpiece: Silk Path Dong Trieu Golf Course

By: 2021. 11. 02.

The construction of Sir Nick Faldo's latest Signature masterpiece, the Silk Path Dong Trieu Golf Course is in progress. The centerpiece of the multi-million-dollar project in the northeast of Vietnam will be an 18-hole championship course, capable of…

ATA signing, Golf Saudi CEO, Majed Al Sorour and Atlas Turf President, John Holmes

Atlas Turf & Golf Saudi to develop the region’s first turf farm in Saudi Arabia

By: 2021. 10. 26.

I have just learned - at the University of Georgia's Turfgrass management certificate program - the 7 turfgrass species that are good salt-tolerant: bermudagrass, zoysiagrass, St. Augustinegrass, tall fescue, creeping bentgrass, alkaligrass (Puccinellia distans), and seashore paspalum. One…

Al Hamra Golf Club 3rd Hole

The European Tour has chosen Al Hamra Golf Club to host one of its tournaments

By: 2021. 10. 25.

Last time I was able to tell you that the Al Hamra Golf Club (managed by Troon International) became the first golf club in the entire Middle East region to go fully plastic-free. The Al Hamra Golf Club’s next big…

Golf course operations frontline workers

How to empower golf club frontline workers to succeed?

By: 2021. 10. 19.

The world of work has changed. Expectations of both employers and employees have changed. A significant number of golf club employees are quitting their jobs citing issues related to the employee experience (EX), from lack of work-life balance…

Normanby Hall Golf Course John Deere mower

Can Normanby Hall Golf Course afford John Deere equipment?

By: 2021. 10. 15.

How many of you have heard of Normanby Hall Golf Course (18 hole, par 72)? It is considered one of the best municipal courses in the UK. You may have noticed how many things have changed at Normanby…

Michael Waack Ecco Golf in the office

What motivated ECCO 25 years ago to enter the golf shoe market?

By: 2021. 10. 04.

It’s no big secret that I play golf in ECCO golf shoes. I have always been curious about how Ecco is able to gain a foothold in the international golf shoe market. That’s why I thought I’d ask…