Monthly Archives: December 2013

Big Bertha driver in the footsteps of TaylorMade SLDR driver

By: 2013. 12. 30.

In August I was happy to report about the new invention of TaylorMade, namely: "SLDR driver incorporates a complete reinvention of TaylorMade’s movable weight technology (MWT), making it more effective and easier to use.  SLDR driver features a blue, 20-gram weight that slides…

Callaway’s Speed Regime golf balls adapts to you

By: 2013. 12. 25.

Customization is slowly flowing into the golf industry as well, as golf equipment manufacturers like Callaway Golf starts to realize that there are significant differences between golfers.  In case of the new Callaway Speed Regime golf balls that…

Donnafugata is a safe heaven for golfers in winter

By: 2013. 12. 19.

Although I prefer to write about business issues and topics, but when I was outside today I had to realize winter is here... So I was really happy to see warming pictures about Donnafugata Golf Resort & Spa.  Donnafugata…

Troon Golf is helping frozen Russian golfers

By: 2013. 12. 16.

I am just kidding. Troon Golf keeps expanding globally. As part of their expansion they will launch first-ever indoor city golf center in Moscow called City Golf. The new indoor golfing facility, will be in the center of Moscow.…

Callaway Golf’s crossbar technology is changing the game

By: 2013. 12. 15.

It seems to me Callaway Golf found a great solution how putters can connect better to our golf balls enabling more controlled and consistent roll. I would happy to see similar solution for other golf club types as…

Wilson Staff is crowdsourcing their golf bag development

By: 2013. 12. 11.

In 2012 I wrote about why should the golf industry adapt the concept of crowdsourcing to generate more ideas for product development and to drive higher customer engagement. For golf mobile application development I found several good examples…