Tag: Callaway Golf

Logo Callaway Golf Next-Gen 2020 Challenge

Callaway Golf Next-Gen 2020 Challenge in live stream broadcast

By: 2020. 03. 06.

How many of you remember Callaway Golf's creative event marketing project The Links at Petco Park from 2015? It was held at the San Diego Padres stadium. I still believe it was a great idea to activate inactive/"armchair…

OGIO SE Golf Bags Ship Sticks cooperation

What are the benefits of the OGIO & Ship Sticks partnership?

By: 2020. 02. 26.

I have been saying for a while how important is for golf equipment manufacturers to have a holistic approach to the golf experience. This goes beyond providing convenience and personalization to golfers. Companies like OGIO (owned by Callaway Golf) should think about how…

Callaway Chrome Soft golf ball 2020 Hero-Concept-03

What makes the Callaway Chrome Soft golf ball go further?

By: 2020. 02. 13.

Two years ago I highlighted that Callaway Golf used graphene its Callaway Chrome Soft golf ball. It seems like the graphene insert in the Dual SoftFast™ Core has worked well for Callaway Golf. In the latest Callaway Chrome…

Callaway Golf VR industry AAA Games Studio

Why is it worth for Callaway Golf to enter the VR industry?

By: 2020. 01. 23.

In recent years esports and gaming became mainstream. We are not surprised to read about esport or gaming tournaments and events in mainstream media. The European Tour (in cooperation with DreamHack, a global entertainment company and game developers…

Callaway Golf drivers-2020-Mavrik-Driver-photo-gallery-7-600x600

Can the new Mavrik Driver outshine the Epic Flash?

By: 2020. 01. 15.

I compared in the title the new Callaway Mavrik Driver ($499; Product at Retail: 1/23/20) with the Epic Flash driver intentionally. Callaway Golf is probably the first golf equipment manufacturer to use artificial intelligence and machine learning for…

PING Arccos Golf cooperation

PING is growing beyond product to experience

By: 2019. 08. 06.

This could be another post about the latest innovation or offer of PING. However, the new partnership between PING and Arccos Golf shows something more. Similar to Cobra Puma Golf, PING will offer from now on Smart Grip…

Callaway FITS Shaft Analyzer

How Callaway FITS Shaft Analyzer affects your performance?

By: 2019. 01. 21.

Just like in any other area of our life our customers are expecting personalized products and services. Golf shafts are not exceptions. We can all agree that for irons and drivers the shaft type and its characteristics can…

Callaway Golf Big Bertha irons

How Callaway boosted the performance of the new Big Bertha irons?

By: 2018. 11. 29.

Two years ago Callaway Golf has launched the Big Bertha OS irons. These irons feature a new clubhead construction, called the Exo-Cage, that promotes more distance in an entirely new way + the 360 Face Cup Technology. In May…

In 10 days will arrive Srixon’s 3rd generation Q-STAR golf ball

By: 2015. 08. 04.

The 3rd generation Srixon Q-STAR golf ball is designed for mid to high handicap golfers who demand premium performance. Srixon believes that the new Q-STAR golf ball delivers exceptional performance in all aspects of the game at every swing speed unlike other all-ability…

Wilson Golf’s “Driver vs. Driver” crowdsourcing campaign is coming

By: 2015. 07. 21.

Couple of years ago I asked why don't we have crowdsourcing campaigns and project among well established golf equipment brands like Callaway Golf. I still think that it is an untapped source of growth and tactic for content…

Callaway Golf MD3 milled wedges

By: 2015. 07. 07.

Callaway has just launched its new Callaway Golf MD3 milled wedges. Their promise is that the MD3 Milled Wedges have the versatility and selection for every shot, every course condition, and every swing. What a brave statement!  Available Lofts:…

Review: TaylorMade’s wearable golf tracker: Microsoft Golf Tile

By: 2015. 06. 22.

In last November I wrote a review about Arccos Golf (innovation partner of Callaway Golf; the original concept/idea is from Callaway Golf) and Game Golf, where I shared my doubts about their future potentials, namely they are monofunctional and pricey…

Mack Daddy PM-Grind Wedge Inspired By Phil Mickelson

By: 2015. 04. 19.

Phil Mickelson gave his direct input on the design of this wedge. Callaway Golf tries to come up with a wedge, which has the versatility to perform out of deep rough, bunkers, on flop shots, and any of…

What a difference can a German golf ball make?

By: 2015. 02. 02.

Last year more-and more golf ball manufacturers started to focus on feeling beyond distance to help our approach shots (chips and pitches). They (e.g. Callaway Golf, Wilson Staff) lowered compression and reformulated the covers (made them softer). To…

From today: 2015 Titleist Pro V1 and Pro V1x golf balls are available

By: 2015. 01. 30.

Let's see the brief history of the Pro V1 golf balls before I would explain what I found new in the 2015 Titleist Pro V1 and Pro V1x golf balls: October 2000: the original Pro V1 prototype was launched…

What is the source of extra speed in Callaway Golf XR product family?

By: 2015. 01. 16.

Just before the start of the PGA Merchandise Show in Orlando, Callaway Golf has just announced its new line of golf clubs the XR product family (XR Driver, XR Irons, XR Hybrids, XR Fairway woods). The new golf…

Wilson Staff is launching the softest golf ball: 29 compression

By: 2015. 01. 08.

Back in last December, I wrote about Callaway Golf's new Chrome Soft golf ball with compression 65. Now Wilson Staff is rising the stakes when they are launching their new 29 compression DUO and its companion product, the 35 compression DUO Spin,…

When will start the on-demand economy in the golf industry?

By: 2015. 01. 05.

In the last couple of weeks I was thinking (inspired by The Economist's article) about how will the so-called on-demand economy change or modify the golf industry and the way we conduct golf club business. I think there…

Let’s start 2015 with Big Bertha Alpha 815 fairway woods and hybrids!

By: 2015. 01. 02.

In November Callaway Golf launched its Big Bertha Alpha 815 driver. Now the Big Bertha Alpha 815 golf club family is complementing with fairway wood golf clubs and hybrid golf clubs.  Big Bertha Alpha 815 Fairway Woods are…

Callaway Golf’s Chrome Soft golf ball with 65 compression only

By: 2014. 12. 16.

Callaway Golf has just announced today their new Chrome Soft golf ball. Chrome Soft is the only ball that has the new proprietary SoftFast Core with low compression (65) and the Tour Urethane cover (to control better the golf ball).…