TaylorMade boldly claims that the new Qi4D driver family is the company’s fastest and most fittable. The earlier iterations of adjustable TaylorMade drivers featured a weight track in addition to an adjustable hosel. This design enabled precise tuning…
I believe that the future of service (e.g., golf club fitting, driving range experience, golf club membership) should always be human-centered but also data-driven and tech-enabled. Personalization of golf clubs is moving beyond simply trying shafts and heads.…
It’s always fascinating to see how sporting goods manufacturers continually find innovative materials to improve performance and our overall playing experience. While this applies to many brands, TaylorMade stands out, especially after reading the technical specifications for their…
TaylorMade Golf has launched the all-new Tour Response™ golf balls, incorporating innovative Tour-proven technologies and vibrant hi-vis designs. These golf balls, including the Tour Response and Tour Response Stripe™, are engineered to provide exceptional performance and a soft…
Introduced in 1987, the slogan "Red Bull Gives You Wings " is an enduring and iconic phrase in global marketing. Its consistent and long-standing use has cemented its status as a hallmark of the brand's identity. The slogan,…
I really hate it when I have to hunt for my golf ball in a deep bunker with steep walls. It's definitely one of the reasons why I'll never forget my game at Las Colinas Golf & Country…
Based on data from Cognitive Market Research, the estimated size of the global golf balls market in 2023 is USD 984.5 million. The market is anticipated to experience a compound annual growth rate (CAGR) of 1.2% from 2023…
A recent TaylorMade research showed that UDI usage skews towards the better player, but many mid-handicappers still play utility irons. The majority of DHY™ players ranged from 6 handicaps to 18 handicaps. Another finding of this research was…
As I prepare to unveil the latest TaylorMade TP5 golf balls, let me take a moment to reflect on the incredible innovations that have transformed this model over the past five years: In 2019, TaylorMade introduced the Speed-Layer…
Last year I was asked to show examples of unique golf course designs. This is how I mentioned among the others the Tom Doak-designed The Loop (Forest Dunes), and the 6-6-6 golf course design of the Nikanti Golf…
It just bothers me how much TaylorMade emphasizes its new TaylorMade Tour Response golf balls have got tour-proven technologies and features? TaylorMade integrated into the new TaylorMade Tour Response golf balls the Tour Flight Dimple Pattern seen in…
What a sensation it was in the early ’90s when the Japanese began making titanium alloy golf clubs. They became quickly popular among golfers due to their excellent stability and flexibility. Despite these tangible benefits iron golf clubs…
It seems like SpeedFoam Technology has lived up to its promise. You will see below how it has changed in the 3rd generation TaylorMade Golf P790 irons. The first version of the SpeedFoam Technology has already appeared in…
How many of you remember TaylorMade's iconic 300 series (300 Ti, 320 Ti, and 360 Ti) from 2001? As we desire a return to normalcy, nostalgia marketing will likely continue to enjoy a renaissance in 2021. Just think…
Would you believe that the TaylorMade TP5 golf ball exists only for a few generations? The original 5-layer TaylorMade golf ball was launched in 2009 with the TaylorMade Penta TP. TaylorMade was the first manufacturer to offer five-piece…
Have you enjoyed your game with the TaylorMade M series drivers? Personally, I am very happy with the forgiveness of the TaylorMade M6 driver. In the new TaylorMade SIM2 drivers, you will realize soon that TaylorMade increased the…
TaylorMade Golf is launching on 14 August (Friday; pre-order) 4 new additions to its acclaimed P Series: P•7MB, P•7MC, and P•770 irons. Now I will focus only on the TaylorMade P•770 iron as it is probably the most…
Offering personalization of golf equipment is with us for a long-long time. With direct digital access to consumers and powerful analytics capabilities, companies like TaylorMade Golf will be able to come up with sophisticated personalized offers. I will…
How many of you are playing with the original TaylorMade P790 irons? Now you can get prepared for the 2nd generation of the TaylorMade P790 irons. Check out the innovations and new features, but also what did they…
To me it is always a big question mark what can a golf tour-player really contribute to golf course design or in this case to TaylorMade P•7TW irons. Namely, it would OK if this is about custom-fitting of…