The new Titleist GTS driver family is not a cosmetic refresh or a marginal upgrade cycle. It represents a meaningful engineering progression built around one central idea: improving every major driver performance category simultaneously without compromise. That has…
Cashfree Payments' Trends in Subscription Economy 2025 study reveals compelling insights about the booming membership economy. Subscription-based businesses have grown by 435% over the last decade, far exceeding traditional business models. The Subscription Economy Index (SEI) has shown…
I am excited to share that the Titleist Pro V1 Left Dot golf ball is now available through Titleist.com and select online retailers (U.S. and Canada only) in limited quantities starting today! MAP: $55 | Limit two (2) dozen…
The traditional pro-shops are becoming obsolete as they are unable to fulfill the evolving demands of contemporary consumers. To remain competitive, pro-shops and retail brand stores must integrate advanced technologies, such as interactive smart mirrors and augmented reality…
Titleist introduces the all-new GT280, the latest addition to Titleist’s GT metalwood family. This mini driver is designed for both distance, control off the tee, and playability on the turf. It harnesses advanced technology from Titleist’s GT driver…
When it comes to golf club management, rounds played, club usage, and many other metrics are used to evaluate the health of a club and its membership. When evaluating all the areas of a club, the fitness side…
The USGA's latest U.S. Handicapping Statistics show that the average handicap index in the U.S. is: Male: 14 (UK: 17.2) Female: 28 (UK: 27.2) In 2016, I stumbled upon a MyGolfSpy report on golfers' handicaps. It was inspiring…
When I introduced the Wilson Fit AI mobile app-based fitting tool last December, I emphasized the importance for golf equipment manufacturers prioritizing buying outcomes over just technology. Although not AI-powered, the new Titleist golf ball fitting application is…
Many of us seem to be facing some difficulties regarding reducing the number of shots on the greenside. Generally, the Titleist AVX golf ball is for those seeking more distance (like me). Compared to Pro V1, AVX flies…
A few days ago, I talked with Knight Schwandt (VP of Sales, Club Caddie) about how he sees golf clubs' success in personalizing their services and making their marketing activities data-driven. You can read the details here. Do…
Titleist is introducing two utility irons, the Titleist U505 irons, and the Titleist T200 utility irons. At first glance, the new Titleist U505 irons impressed me more. At the moment, I'm really interested in the Titleist U505 irons…
In September 2022, Titleist started the seeding and validation process for 2023 Titleist Pro V1 and Pro V1x golf balls on the PGA Tour at the Shriners Hospitals for Children Open in Las Vegas. The new Titleist Pro V1…
Titleist has just started the seeding and validation process for 2023 Titleist Pro V1 and Pro V1x golf balls on the PGA Tour at the Shriners Hospitals for Children Open in Las Vegas. The final Pro V1 and…
The new Titleist TSR driver family is the next generation of the Titleist Speed Project that began more than 6 years ago with the TS series and was followed by the popular TSi models. The Titleist TSi models…
The third generation of Titleist Tour Soft golf balls is available now. What could Titleist have improved over the previous Titleist Tour Soft golf ball model? How will the new model be better than the previous one? At…
I already reported to you in February about the new Vokey SM9 wedges, Vokey’s most versatile, accurate, and forgiving yet. I mention this here at the beginning because the new Vokey WedgeWorks Low Bounce K Grind wedges are…
I see Titleist holding itself to launch new Titleist AVX golf balls every two years. We have now reached the third generation of Titleist AVX golf balls. The Titleist product development team tried to meet the following expectations…
I have decided that this year I will choose only those golf balls that suit my abilities if there is a way to do it. I must admit, I am still under the spell of the new Wilson…
Do you remember when I wrote that golf equipment manufacturers should not be product-focused, but rather consumer-centric? Customer centricity is about providing great experiences & meaningful moments at every stage of the customer journey. That’s why I want to…
Have you noticed how many golf equipment manufacturers use black? E.g. limited edition Titleist T-Series T100•S and T200 Black irons, Mizuno ST-G 220 driver, Callaway Rogue Pro Black irons, etc. I checked the significance of this color. I already had…