I found a new opportunity to write about Vietnam and a Vietnamese golf club. The PGA NovaWorld Phan Thiet is a premier new destination for golf in Vietnam. Located less than 200-kilometres east of Ho Chi Minh City…
EA Sports announced today Rory McIlroy as the cover athlete and namesake of its golf franchise, officially making him the face of EA SPORTS Rory McIlroy PGA TOUR, releasing in June 2015. EA SPORTS Rory McIlroy PGA TOUR is the…
New year, new challenges. Pete Bevacqua, has been named Chairman of World Golf Foundation’s Board of Directors for 2015. Bevacqua succeeds Tim Finchem, Commissioner of the PGA TOUR, who served as the 2014 Board Chairman. Bevacqua became the…
I have just heard a rumour that Tiger Woods might not be able to continue to play as a professional golfer due to his injuries. This is why I thought to analyze a little bit the brand Tiger…
There must be a great presistence in Kevin Streelman if he didn't give up his PGA career after 152 unsuccessful PGA Tour start. His efforts brought the desired/dreamt results yesterday by winning at the Tampa Bay Championship.The win earned…
I've got an impression that senior championships are in the shadow. It can be a great opportunity to meet former golf champions who once made headlines. De Vere Mottram Hall, Cheshire will hold between 6th-9th June the ISPS HANDA…
As we are coming closer to the real winter, I look with envy on our Spaniard friends who can always find a golf course in their country where they can play without jackets and enjoy the sun. I…
I have just came across with a golf video site that I would call it as GolfTube (the real name is Click on Golf. Unlike IMG Media's Golfing World, this portal is aggregating contents from all around the world…
I was surprised to read in the latest edition of The Economist (June 11th 2011) that in US people prefer to watch golf over tennis. I started to check worldwide ranking of US tennis players where I had…
Spring is coming soon, and with it also "side effects" of post-winter time like inland waters and floods are endangering golf courses at least in Europe. But we should be also prepared for hurricanes whenever they likely to…
Recently I came across with PGA.com's Facebook brand page. While I analyzed this brand page, I was thinking about the goals and obejctives of it. What I know from my work that companies are launching brand pages for…
As it was expected golf courses' revenues declined significantly not just because of the economic climate, but also the stubborn attitude of golf course owners and managers. These golf course managers should understand that as a result of…
Today I found a website of a golf promotion company, called Links Marketing&Promotions. I felt like I am back in the late 90's. No introduction who they are what are they doing (although from menu names you can…
Huh, I have just returned from Golf Expo (Munich, Germany). It seemed to me that we outgrew the place. 3 big halls and a conference room were not enough. I felt very crowded the place. I met lot…
When the economic climate is not in favor of golf courses, golf club managers' job descriptions are widening with new skills and duties. In general, the minimum requirements are bachelor's degree, 5+ years experience managing a full service…
If China is able to keep this pace of development soon can be the No.1 golf nation and golf equipment manufacturer of the world. China has already surpassed Japan. The annual growth rate of golf courses in the…
R&A launched recently a new website, www.bestcourseforgolf.org to help golf course developers,owners and average golfers to perform better. Great!! I would expect from such website that it enables me to ask questions from the editors, evaluate content and…
As a groundswell, the collapse of the American automotive and financial sector arrived to the golf industry by significant cuts in golf sponsorship budgets. The sponsorships shrunk by 3.7% according to IEG LLC. As one of the major…
It is very likely that PGA golf players are also discovering the social media to boost their popularity and indirectly their sponsors, the golf equipment manufacturers. Today I found an interesting website (https://twitter-athletes.com)that collects Twitter accounts of sportsmen…
As last I wrote, I am trying to discover how golf equipment industry are performing in social media particularly in Facebook, Twitter and blogs. In my study I checked the following brands: Ben Hogan, Benross, Callaway, Cleveland, Cobra,…