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How to turn golf club’s CX data into business impact?

By: November 20, 2024
Customer experience development and measurement

The importance of customer experience has risen significantly for golf clubs and resorts, leading to service design being recognized as a fundamental approach to innovation and management. Service design has gained significant visibility in contemporary discourse. Its potential…

How does the Soil Scout Happi100 oxygen sensor help you understand soil oxygen levels?

By: November 19, 2024
Soil Scout_Happi100_soil oxygen and moisture measurement

Oxygen plays a crucial role in the respiration of plant cells, and ensuring an adequate supply is vital to their health. Oxygen availability is primarily influenced by the balance of water and air in the soil or substrate.…

Can Topgolf attract Millennials by partnering with Sonic the Hedgehog?

By: November 18, 2024
Topgolf Sonic the Hedgehog cooperation

Analyzing the gamer statistics, Topgolf's new game has the potential to resonate with Millennials and Gen Z. Various insights into gaming demographics support this. Here are some compelling stats about gamers: By 2024, there are expected to be 3.32…

How valuable is the Landmand Golf Club’s Landmand Layover stay-and-play package?

By: November 15, 2024
Landmand Golf Club Landmand Layover stay-and-play package cottege living room

I often see that even the best-designed golf courses struggle to draw in golfers due to a lack of accommodation options. Incorporating lodging facilities could significantly increase the appeal of golf courses and attract more guests. This concept…

How is Newquay Golf Club using EcoBunker to make its bunkers more durable?

By: November 15, 2024
Dan Kendle and Richard Allen EcoBunker Newquay Golf Club

Sustainable bunker specialists EcoBunker have successfully completed the first phase of enhancements at Newquay Golf Club. This phase involved replacing 13 bunkers with their innovative EcoBunker Advanced revetted synthetic bunker technology, which offers improved aesthetics and functionality for…

What does Galvin Green offer fashion-conscious golfers in its new collection?

By: November 14, 2024
Galvin Green CONCEPT collection MIRZA_C_3_D01000749990

It is becoming increasingly evident that athleisure is a significant and growing trend in the sportswear industry, including golf apparel. This presents an exciting opportunity for brands to innovate and cater to consumers' evolving preferences, seeking style and…

Can fitness serve as a lucrative revenue center for golf clubs?

By: Chris Finn, Founder/CEO P4S Golf November 13, 2024
P4S Golf fitness gym

When it comes to golf club management, rounds played, club usage, and many other metrics are used to evaluate the health of a club and its membership.  When evaluating all the areas of a club, the fitness side…

How might the DP World Tour bring the DP World Tour Championship to life in virtual reality?

By: November 12, 2024
DP World Tour in virtual reality

Virtual Reality (VR) is widely recognized for its transformative capability of immersing users in a digital environment and facilitating interaction with computer-generated worlds through gestures and movements. This technology is anticipated to emerge as a significant trend within…

What factors contributed to Ronnie Myles’s election as President of BIGGA?

By: November 11, 2024
BIGGA Awards 2024-56 Ronnie Myles

A former Scottish First Division referee who officiated at European matches before becoming head greenkeeper at Buchanan Castle has accepted the nomination to become president of the British and International Golf Greenkeepers Association (BIGGA) in 2025. Ronnie Myles,…

What are the most efficient methods for producing sustainable golf apparel?

By: Robert Hart - Co-founder & Owner of Bunker Mentality November 11, 2024
Bunker Mentality sustainable golf apparel collection

The future may not just be around the corner—it may already be here. Sustainability is now a critical issue for the textile industry, with the clothing sector being one of the world's most significant contributors to environmental degradation.…

How Can The ClubUp Crew Platform Make It Easier To Schedule Golf Club Employees?

By: November 8, 2024
ClubUp Crew employee scheduling platform

Several years ago, I observed that the expectations of both employers and employees have evolved significantly. Many employees in the golf club industry are resigning, citing concerns related to the employee experience (EX). The primary factors influencing their…

Are golf travelers MeMooners, or are they traveling with their partners?

By: November 7, 2024
Glencor Golf Holiday golf traveler in couples

I’ve found two intriguing pieces of information highlighting a shift in the travel industry. The 2025 Hilton Trends Report reveals that solo leisure travelers, known as "MeMooners," are set to transform the landscape, urging the industry to acknowledge…

What new developments is Rockliffe Hall seeking to implement?

By: November 6, 2024
Rockliffe Hall Old Hall resized

In February, remarkable news broke that James Close, who previously served as the chef patron of the Raby Hunt, had brought his expertise to Rockliffe Hall as the new culinary director. One of James Close's initial projects at…

How can John Fendley ignite a passion for Benross?

By: November 6, 2024
Fenners Benross 3 resized

In recent years, it has become increasingly evident that content creators have driven more ROI than traditional digital advertising without creators. Furthermore, brand marketers have identified sponsored digital ads featuring creators as the most effective marketing strategy. Authenticity remains a crucial…

How will the new COBRA Golf KING TEC irons enhance golfers’ performance?

By: November 5, 2024
Cobra Golf King TEC irons_xGO_Clubs_Paper_Flow_King_Tec_Chrome

COBRA Golf has introduced its new KING TEC irons, specifically designed to help golfers with a handicap of 20 or less improve their performance on the course. KING TEC IRONS The new KING TEC irons, aimed at 0-12 handicaps…

How can the AI Assistant effectively help Players 1st gather customer feedback?

By: November 4, 2024
Players 1st - AI Assistant_media_

There are numerous methods for employing artificial intelligence (AI) in customer service. You have likely encountered chatbot services, which can significantly enhance the efficiency of the customer service experience. With customer service AI, you get a personalized response…

What can turn Shura Links into a remarkable success story?

By: October 24, 2024
Shura Links clubhouse vignette Jon Brook interview

At the beginning of the month, I learned that Red Sea Global appointed Jon Brook as the General Manager of Shura Links, reflecting their commitment to strong leadership and strategic growth. Recognizing that this is an unconventional golf…

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Byrdy golf trolley – when less is more

By: October 25, 2024
Byrdy golf trolley from Slovakia

Those who know me well can tell you how much I enjoy carrying my golf bag on my back while playing. After all, golf is meant to be an active sport! I have to admit that there are…

How will Sweetspot make Toptracer-powered driving ranges profitable?

By: October 24, 2024
Toptracer Sweetspot partnership 2 TT+Terminal

A McKinsey study on data and personalization revealed that companies leveraging data can grow faster and generate 40% more revenue through personalized sales and marketing tactics. When discussing data collection, we are no longer referring to a simple…

How much does Emirates Golf Club’s new service improve convenience?

By: October 22, 2024
Emirates Golf Club - How Many Strokes resized

It's been a week since I last wrote to you about how the power of convenience can transform the customer experience at your golf club for the better. A study conducted by Salesforce two years ago revealed that…

The opening of the Scarecrow Course at Gamble Sands is just under 10 months away!

By: October 22, 2024
Scarecrow at Gamble Sands with Columbia River Valley resized

With nearly 10 months until its opening, the David McLay-Kidd-designed golf course at Gamble Sands has officially been named. What are your thoughts on the name Scarecrow? It’s intriguing, and I’d love to hear your perspective! Scarecrow will…

How effectively will the new PING Junior Golf Tour activate junior golfers?

By: October 21, 2024
PING Junior Golf Tour

Do you think the number of junior golfers in the United Kingdom, particularly in England, has declined over the past few years? It would be interesting to explore the reasons behind this trend and how we can encourage…

What remarkable experiences will Troon and MGI Golf create together?

By: October 21, 2024
MGI Golf_Zip X3_Troon partnership

Troon has announced that MGI Golf is the global leader in technology for the walking golfer and maker of America’s No. 1 electric golf caddy as Troon's official electric golf caddy. Encompassing the multi-year partnership, MGI Golf products will be…

How does the GOLFING GREEN help to buy sustainable golf products?

By: October 18, 2024
GOLFING GREEN logo with circle and text resized

According to Straits Research, the global sustainable athleisure market was valued at USD 90.62 billion in 2022. It is projected to attain a value of USD 134.67 billion by 2031, representing a compound annual growth rate (CAGR) of…

How do the new BIG MAX golf bags enhance golfers’ lives?

By: October 17, 2024
BIG MAX___Dri Lite Hybrid Tour 2 resized

When reflecting on what truly matters in a golf bag, I recognize the following essential elements that inspire my choice: Lightweight design, Durability - Even a tee or a golf turf repair fork won't pierce the bag. User-friendly…

Will Red Bull give wings to TaylorMade Golf’s sales?

By: October 16, 2024
TaylorMade Golf partnership Oracle Red Bull Racing

Introduced in 1987, the slogan "Red Bull Gives You Wings " is an enduring and iconic phrase in global marketing. Its consistent and long-standing use has cemented its status as a hallmark of the brand's identity. The slogan,…

What features does the Golf Genius Tournament Management solution lack?

By: October 15, 2024
Golf Genius Software_Event_Dashboard+

Golf Genius, the top cloud-hosted golf software solutions provider, has recently introduced an innovative feature to its Tournament Management solution. This new feature allows for quick and efficient setup and management of golf competitions, streamlining the process for…