It is not uncommon for golf tournament organizers to encounter obstacles when trying to elevate customer experience initiatives amid other strategic business goals. If you are in a similar situation, it would be beneficial to clearly illustrate how…
There is considerable evidence indicating that increases in brand trust correlate with enhanced business outcomes for the brand. Trust and credibility can be established by acquiring certifications and awards from authoritative organizations. I encourage my clients to consider…
The importance of customer experience has risen significantly for golf clubs and resorts, leading to service design being recognized as a fundamental approach to innovation and management. Service design has gained significant visibility in contemporary discourse. Its potential…
Analyzing the gamer statistics, Topgolf's new game has the potential to resonate with Millennials and Gen Z. Various insights into gaming demographics support this. Here are some compelling stats about gamers: By 2024, there are expected to be 3.32…
When it comes to golf club management, rounds played, club usage, and many other metrics are used to evaluate the health of a club and its membership. When evaluating all the areas of a club, the fitness side…
Virtual Reality (VR) is widely recognized for its transformative capability of immersing users in a digital environment and facilitating interaction with computer-generated worlds through gestures and movements. This technology is anticipated to emerge as a significant trend within…
In recent years, it has become increasingly evident that content creators have driven more ROI than traditional digital advertising without creators. Furthermore, brand marketers have identified sponsored digital ads featuring creators as the most effective marketing strategy. Authenticity remains a crucial…
There are numerous methods for employing artificial intelligence (AI) in customer service. You have likely encountered chatbot services, which can significantly enhance the efficiency of the customer service experience. With customer service AI, you get a personalized response…
A McKinsey study on data and personalization revealed that companies leveraging data can grow faster and generate 40% more revenue through personalized sales and marketing tactics. When discussing data collection, we are no longer referring to a simple…
It's been a week since I last wrote to you about how the power of convenience can transform the customer experience at your golf club for the better. A study conducted by Salesforce two years ago revealed that…
Do you think the number of junior golfers in the United Kingdom, particularly in England, has declined over the past few years? It would be interesting to explore the reasons behind this trend and how we can encourage…
Troon has announced that MGI Golf is the global leader in technology for the walking golfer and maker of America’s No. 1 electric golf caddy as Troon's official electric golf caddy. Encompassing the multi-year partnership, MGI Golf products will be…
Introduced in 1987, the slogan "Red Bull Gives You Wings " is an enduring and iconic phrase in global marketing. Its consistent and long-standing use has cemented its status as a hallmark of the brand's identity. The slogan,…
Golf Genius, the top cloud-hosted golf software solutions provider, has recently introduced an innovative feature to its Tournament Management solution. This new feature allows for quick and efficient setup and management of golf competitions, streamlining the process for…
In 2018, I presented at the Share Algarve conference in Vilamoura and stayed at the Anantara Vilamoura Algarve Resort. The hotel's incorporation of local culture and Portuguese design into its architecture and proximity to the Dom Pedro Victoria…
I believe indoor golf has evolved beyond mere trends and should be recognized as a valuable innovation. The trend remained prevalent in 2023, with 18.4 million individuals in the United States engaging in off-course golf activities. One of…
Influencer Intelligence's Influencer Marketing 2024 found brands place greater trust in influencers. 57% of respondents stated that influencers have helped create content that they have used on their brand's owned channels. The third (33%) found the most remarkable…
To my great satisfaction, multiple golf startup companies have successfully secured investors over the past year. Here are several noteworthy examples: Arccos Golf - $20M (in 2023): It was led by PGA TOUR with participation from PING, Inc., TaylorMade Golf…
Five years have passed since I covered the Hoiana Shores Golf Club inauguration in Vietnam. During that time, I conducted a brief interview with Ben Styles, the Vice President of Golf at the time (he currently serves as…
Last year, Sega acquired Rovio Entertainment, the company behind Angry Birds, for an astounding €706 million ($776 million). The deal aims to utilize Rovio's expertise to enhance Sega's IP in the mobile space, including Sonic The Hedgehog, which has already succeeded…