Golf Marketing

The 2019 Solheim Cup - the winning European Team

Record crowds at The 2019 Solheim Cup

By: 2019. 09. 17.

I was so happy to see Europe is winning The 2019 Solheim Cup for the first time since 2013. What is even nicer is the record crowds. More than 90,000 turned out to watch The 2019 Solheim Cup…

VisitScotland golf tourism promotion in 1991

What has VisitScotland achieved in golf tourism in 50 years?

By: 2019. 08. 27.

When we reach such a major milestone/anniversary like VisitScotland (50th), then the organization (previously called the Scottish Tourist Board) rightly looks back and summarizing its achievements. This what I will do too. I have already written about the…

Golf Business Monitor's 10th Anniversary

Golf Business Monitor’s 10th anniversary

By: 2019. 08. 13.

I am super excited today, as I arrived at a major milestone with Golf Business Monitor, the world #1 B2B golf business blog (+ golf club marketing consultancy). 10 years ago on 13th August 2009, I launched my…

PING Arccos Golf cooperation

PING is growing beyond product to experience

By: 2019. 08. 06.

This could be another post about the latest innovation or offer of PING. However, the new partnership between PING and Arccos Golf shows something more. Similar to Cobra Puma Golf, PING will offer from now on Smart Grip…

Evian Championship with Rolex as the main sponsor

What are the interests of Rolex in the Evian Championship sponsorship?

By: 2019. 07. 25.

I hope you will follow the 25th Evian Championship (25-29 July 2019) that kicks off today. Its overall prize is now $4,100,000. While we are cheering for our favorite female tour player (e.g. Lydia Ko), we should also…

Valderrama PowaKaddy rental fleet at the clubhouse entry

Will a PowaKaddy GPS trolley make you feel better at Valderrama?

By: 2019. 07. 24.

Today we are not surprised to see golfers with rangefinders, smartwatches or even smart trolleys (PowaKaddy GPS trolley fleet at Valderrama). I can see 3 global trends that can underpin/support this phenomenon: Golfers like other consumers are seeking…

NTT DATA billboard at the 148th Open Championship at Royal Portrush Golf Club

How AI contributed to the success of the 148th Open Championship?

By: 2019. 07. 22.

There are more and more pieces of evidence that AI (artificial intelligence) is penetrating into the golf industry. In 2017, Pebble Beach Resort launched its AI-based virtual concierge service. Another great example is Callaway Golf's Epic Flash Driver…

Italian wines in traditional restaurant in florence

Can Italian wines make you play better golf?

By: 2019. 07. 01.

Last weekend we hosted some guests for dinner. We wanted to pimp up the dinner with some Italian wines to make the gathering more memorable. As I was planning which wines should we buy, I used Vivino (the…

Golf International Pont Royal-sunset on the golf course

Building explicit links to value at the Golf International Pont Royal

By: 2019. 06. 24.

I am sure many of you have heard of that Education City Golf Club has completed the final installation of its Centre of Excellence that offers: V1 Analysis, TrackMan, FlightScope Golf, Biomechanics technology (including Gears and SAM Balance…

La Manga Club five-star Hotel Principe Felipe

Why should La Manga Club curate guest experience?

By: 2019. 06. 15.

In the last five years, La Manga Club won several accolades. Recently, they won two new titles at the World Travel Awards: Its five-star Hotel Principe Felipe was named ‘Europe’s Leading Luxury Resort & Villas 2019’ for the…

Golf Della Montecchia golf course female golfers

Top golf destinations in Italy for female golfers

By: 2019. 06. 03.

‘Women multiplier effect’ Forbes says if the consumer economy had a sex, it would be female. Women drive 70-80% of all consumer purchasing, through a combination of their buying power and influence. In 2017, they estimated that the “female economy” was…

The Shack Bar at Quinta do Lago, Algarve, Portugal: gastronomy experience

Where to find the best gastronomy & golf offers in Portugal?

By: 2019. 06. 03.

When we are on a golf holiday, we want to pamper ourselves. This does not stop at where we are going to play golf or the quality of the golf resort’s hotel. I am almost 100% sure that…

Slieve Russell Hotel Golf Country Club clubhouse

The great temptation of Slieve Russell Hotel, Golf & Country Club

By: 2019. 05. 28.

A few days ago, it became official that the Slieve Russell Hotel, Golf & Country Club has earned the title of PGA National Ireland. Slieve Russell Hotel, Golf & Country Club has become the association’s 8th branded resort…

Dalmahoy Hotel & Country Club Sam Oliver 59Club golf club customer experience

Golf club customer experience – It’s not a mystery

By: Simon Wordsworth - CEO, 59Club 2019. 05. 27.

59 is the ultimate score in golf, the holy grail if you like, something that most of us can only ever dream of achieving – that’s what 59club is about, it’s striving to achieve the ultimate. My aim…

Greg Norman-designed course at Al Mouj Golf

Al Mouj Golf is making headlines again…but how?

By: 2019. 05. 21.

Two years ago I have already highlighted Al Mouj Golf when I wrote about the development of Jebel Sifah (designed by Peter Harradine). I told then that Al Mouj Golf is a more complex and compelling golf experience with its Greg Norman-designed, 18-hole, par…

Has Mizuno’s glory come back finally?

By: 2019. 05. 20.

Brooks Koepka's victory at the 2019 US PGA Championship at Bethpage Black, New York is really remarkable. The Mizuno tour player is the first golfer to successfully defend the title for 12 years. Koepka hit 73.61% of Greens…

Faldo Signature Design Laguna Golf Lăng Cô plays host to the Faldo Series Asia Grand Final

What is the value of Faldo Signature Design Status?

By: 2019. 05. 16.

This morning I had to realize that Faldo Design provides two design brand options: Faldo Design,Sir Nick Faldo Signature. What I liked in the Sir Nick Faldo Signature offer is that it provides a Golf Environment Organization (GEO)…

Rick Shiels poses with Carly Booth Photo by jasonlittlegolfphotography micro-influencers

Why do micro-influencers matter to your golf marketing?

By: 2019. 05. 09.

We all witness how traditional advertising is struggling in these days. At the same time, the smart or we can call them also as the empowered customers are choosing to follow influencers and listen to their recommendations. Rick Shiels,…

ParOne Invitational STEAMathalon welcome board

ParOne Invitational STEAMathalon: how to broaden golf’s appeal?

By: 2019. 05. 07.

When we are discussing the challenge of how could golf broaden its appeal and attract new audience demographics we cannot or it is hard to neglect the importance of such technology innovation like artificial intelligence. Let me give…

sirmione-lago-di-garda Italian golf tourism

What can boost Italian golf tourism?

By: 2019. 05. 02.

I firmly believe that there is a huge and untapped opportunity in Italian golf tourism. Hence, I thought to ask the Founders of Italy4golf about how they want to boost the inbound golf tourism in Italy. What kind…