Golf Marketing

Faldo Futures happy boy golfer

Faldo Futures: A beacon of growth in the junior golf landscape

By: 2026. 05. 14.

The 2026 Faldo Futures season has arrived with a momentum few could have predicted even a few years ago. With more than 3,900 junior golfers already registered across Great Britain and Ireland, and nearly 900 players securing places…

World Corporate Golf Challenge parners with Reliance Golf in Pakistan

“Pakistan is Global”: How a visionary is using golf to put Pakistan on the world corporate stage

By: 2026. 05. 13.

In January, Reliance Golf announced a groundbreaking partnership with the World Corporate Golf Challenge, becoming the tournament’s official licensee in Pakistan. As the new Executive Partner, Reliance Golf has secured the license to host the world's largest corporate…

Porsche Golf Cup winners

How is Porsche’s Golf Cup its most brilliant marketing move?

By: 2026. 05. 07.

Somewhere along the 15th fairway of the Penha Longa Atlantic Course in Portugal, a Porsche customer lines up a shot, not to lower a handicap, but to win six months behind the wheel of the new Cayenne Electric.…

Pressekonferenz Austrian Alpine Open Kitzbühel 2026

Where the fairways meet the Alps: Inside golf’s most scenic new tour stop

By: 2026. 05. 06.

The Austrian Alpine Open is transforming a storied ski resort into a world-class golf destination, and the course is already playing as dramatic as its mountain backdrop. Kitzbühel is a town that knows how to stage a spectacle.…

World Corporate Golf Challenge UAE licensee team

The World’s Most Powerful Golf Network Just Landed in the UAE — And It’s Open for Business

By: 2026. 04. 29.

There is a moment every great global brand recognizes: the moment a new market stops being a question and becomes an inevitability. For the World Corporate Golf Challenge — the planet's largest corporate golf tournament — that moment…

50th AIG Women's Open

The $10 Million Milestone: How The R&A And AIG Are Riding Women’s Golf’s Commercial Wave

By: 2026. 04. 29.

This July, the world's best female golfers will compete for a $10 million prize fund at Royal Lytham & St Annes in Lancashire, England — the most money ever offered at the AIG Women's Open, and the sixth…

Ben Lomond Gin Garden

Does it land? A review of Ben Lomond Gin’s ‘Serve of The Open 2026’ brand activation

By: 2026. 04. 28.

Ben Lomond Gin has built one of the more coherent and authentic spirits sponsorships in British sport. As the Official Gin of The Open since 2023, the brand has consistently moved beyond logo placement to create participatory campaigns…

DP World India Championship Justin Rose

Beyond the fairways: The business case behind India’s biggest golf event

By: 2026. 04. 24.

The DP World India Championship is not merely a sporting spectacle. It is a calculated, multi-layered business investment — in a market of 1.4 billion people, a logistics empire's strategic ambitions, and the global sport of golf itself.…

We are obsessed too campaign by American Golf

Campaign review: American Golf: We’re Obsessed Too

By: 2026. 04. 21.

For a retailer that has spent decades as the UK's quiet infrastructure of the game — the place you go for clubs, balls, and waterproofs rather than inspiration — launching a first-ever brand campaign is a significant act…

2026 Austrian Alpine Open interview

Staging excellence: Turning a golf tournament into a destination engine

By: 2026. 04. 20.

The 2026 Austrian Alpine Open is just around the corner (25 to 31 May 2026), inspiring us to explore the business dynamics behind this remarkable DP World Tour event. It’s a true honor that Al-Khaffaf Ali Alexander, the…

Leading Courses Golfers’ Choice badge - Generic Launch 2026

How golfers are crowning the world’s greatest courses?

By: 2026. 04. 17.

There is a quiet revolution underway in how the golf world decides what is excellent. Not in the editorial suites of storied golf publications, not in the committee rooms of national federations, but on the smartphones and laptops…

Austrian Alpine Open winner 2025

The €55 Million Bet on a Golf Green in the Alps

By: 2026. 04. 07.

Few sporting events in Europe can claim a return-on-investment ratio quite so striking: a tournament with a total budget of €5.5 million that generates an estimated €55 million in global media advertising value, €11 million in domestic value…

Estrella Damm Championship confirmed players (2)

Why the Estrella Damm Championship is the most important golf tournament you haven’t heard of yet?

By: 2026. 04. 02.

On a Tuesday morning in late March 2026, inside the storied halls of Barcelona's Antiga Fàbrica Estrella Damm — a 19th-century brewery that has long been a symbol of Catalan cultural identity — two CEOs shook hands and…

Delta Airlines The Masters 2026

Delta’s Masters Play: How Airlines Are Rewriting the Sponsorship Playbook

By: 2026. 04. 02.

Delta Air Lines isn't just flying fans to Augusta — it's turning every touchpoint, from seat-back screens to baggage carousels, into a piece of the Masters experience. A look at how the carrier's 2025 activation stacks up against…

The Els Club Vilamoura Portugal Invitational

This is how The Els Club Vilamoura builds a remarkable golf destination

By: 2026. 03. 26.

When The Els Club Vilamoura hosts the PGA TOUR Champions (from July 27-August 2, 2026), it will not simply stage a prestigious tournament—it will mark a structural shift in the geography of elite senior professional golf. As the…

IBM_2026_Masters Vault main page

How IBM and the Masters are pioneering the future of sports analytics.

By: 2026. 03. 26.

IBM’s latest enhancements to the Masters Tournament digital platforms represent a strategically significant evolution in AI-enabled fan engagement, combining generative AI, agentic orchestration, and advanced analytics into a unified ecosystem. The initiative moves beyond traditional highlight automation toward…

Foremost Golf_Foremost Awards 2025_Supplier montage

PING Leads Foremost Golf 2025 Supplier Awards: What This Industry Recognition Means for Golf Retail Success

By: 2026. 03. 18.

The Foremost Golf 2025 Supplier Awards have once again provided a clear snapshot of performance excellence across the golf retail landscape, highlighting the brands that have most effectively supported PGA professionals and driven commercial success at the store…

AM GOLF powers AMPTour

From tee to leaderboard: AMPTour elevates florida golf with AM GOLF technology

By: 2026. 03. 12.

AM GOLF has been chosen to power the AMPTour, bringing advanced live scoring and leaderboard capabilities to multiple, two-day tournaments across Florida in 2026. Through the AM GOLF app, elite competitors can track their performance in real time,…

AIG Women's Open 2025_R&A_Husqvarna team with Ian Kinley_resized

What made Husqvarna’s golf sponsorship stand out in 2025?

By: 2026. 03. 09.

Husqvarna and The R&A have received a notable honor by being nominated for two prestigious sports industry awards for their innovative autonomous mowing activation at the AIG Women’s Open at Royal Porthcawl. Their forward-thinking partnership is a finalist…

Leading Courses Best Resorts 2026

How golf clubs can profit from top course rankings?

By: 2026. 03. 04.

When Leading Courses unveiled its Best Golf Resorts in Europe 2026 ranking, it did more than publish another industry list. Unlike traditional rankings shaped by expert panels or closed-door deliberations, this classification is built exclusively on verified golfer…