The 2026 Faldo Futures season has arrived with a momentum few could have predicted even a few years ago. With more than 3,900 junior golfers already registered across Great Britain and Ireland, and nearly 900 players securing places…
In January, Reliance Golf announced a groundbreaking partnership with the World Corporate Golf Challenge, becoming the tournament’s official licensee in Pakistan. As the new Executive Partner, Reliance Golf has secured the license to host the world's largest corporate…
Somewhere along the 15th fairway of the Penha Longa Atlantic Course in Portugal, a Porsche customer lines up a shot, not to lower a handicap, but to win six months behind the wheel of the new Cayenne Electric.…
The Austrian Alpine Open is transforming a storied ski resort into a world-class golf destination, and the course is already playing as dramatic as its mountain backdrop. Kitzbühel is a town that knows how to stage a spectacle.…
There is a moment every great global brand recognizes: the moment a new market stops being a question and becomes an inevitability. For the World Corporate Golf Challenge — the planet's largest corporate golf tournament — that moment…
This July, the world's best female golfers will compete for a $10 million prize fund at Royal Lytham & St Annes in Lancashire, England — the most money ever offered at the AIG Women's Open, and the sixth…
Ben Lomond Gin has built one of the more coherent and authentic spirits sponsorships in British sport. As the Official Gin of The Open since 2023, the brand has consistently moved beyond logo placement to create participatory campaigns…
The DP World India Championship is not merely a sporting spectacle. It is a calculated, multi-layered business investment — in a market of 1.4 billion people, a logistics empire's strategic ambitions, and the global sport of golf itself.…
For a retailer that has spent decades as the UK's quiet infrastructure of the game — the place you go for clubs, balls, and waterproofs rather than inspiration — launching a first-ever brand campaign is a significant act…
The 2026 Austrian Alpine Open is just around the corner (25 to 31 May 2026), inspiring us to explore the business dynamics behind this remarkable DP World Tour event. It’s a true honor that Al-Khaffaf Ali Alexander, the…
There is a quiet revolution underway in how the golf world decides what is excellent. Not in the editorial suites of storied golf publications, not in the committee rooms of national federations, but on the smartphones and laptops…
Few sporting events in Europe can claim a return-on-investment ratio quite so striking: a tournament with a total budget of €5.5 million that generates an estimated €55 million in global media advertising value, €11 million in domestic value…
On a Tuesday morning in late March 2026, inside the storied halls of Barcelona's Antiga Fàbrica Estrella Damm — a 19th-century brewery that has long been a symbol of Catalan cultural identity — two CEOs shook hands and…
Delta Air Lines isn't just flying fans to Augusta — it's turning every touchpoint, from seat-back screens to baggage carousels, into a piece of the Masters experience. A look at how the carrier's 2025 activation stacks up against…
When The Els Club Vilamoura hosts the PGA TOUR Champions (from July 27-August 2, 2026), it will not simply stage a prestigious tournament—it will mark a structural shift in the geography of elite senior professional golf. As the…
IBM’s latest enhancements to the Masters Tournament digital platforms represent a strategically significant evolution in AI-enabled fan engagement, combining generative AI, agentic orchestration, and advanced analytics into a unified ecosystem. The initiative moves beyond traditional highlight automation toward…
The Foremost Golf 2025 Supplier Awards have once again provided a clear snapshot of performance excellence across the golf retail landscape, highlighting the brands that have most effectively supported PGA professionals and driven commercial success at the store…
AM GOLF has been chosen to power the AMPTour, bringing advanced live scoring and leaderboard capabilities to multiple, two-day tournaments across Florida in 2026. Through the AM GOLF app, elite competitors can track their performance in real time,…
Husqvarna and The R&A have received a notable honor by being nominated for two prestigious sports industry awards for their innovative autonomous mowing activation at the AIG Women’s Open at Royal Porthcawl. Their forward-thinking partnership is a finalist…
When Leading Courses unveiled its Best Golf Resorts in Europe 2026 ranking, it did more than publish another industry list. Unlike traditional rankings shaped by expert panels or closed-door deliberations, this classification is built exclusively on verified golfer…