Golf Marketing

2022 Presidents Cup organizes Johnny Harris Adam Sperling Johno Harris

What are the key learnings of the organizers of the 2022 Presidents Cup?

By: 2022. 09. 26.

The 2022 Presidents Cup has just ended. I am sharing with you now an interview with Rolex Partners Johnny Harris (Quail Hollow Club, President), Johno Harris (2022 Presidents Cup Chair), and Adam Sperling (Executive Director, 2022 Presidents Cup).…

2022 Presidents Cup official timekeeper Rolex

Who is the Official Timekeeper & Global Partner of the 2022 Presidents Cup?

By: 2022. 09. 19.

Nielsen tracked a 107% increase in sponsorship spending globally in the first part of 2021. Nielsen's 2021 Trust in Advertising study found: Millennials (25-40) and Gen X (41-56) trust advertising the most. Those aged 65+, followed by Gen Z (15-24) and Boomers (57-66) have the…

Elaine McBride North Berwick Golf Club Launches Community Fund for 2022

Who will the North Berwick Golf Club’s Community Fund support in 2022?

By: 2022. 09. 08.

Golf clubs should not operate in isolation from the local community and region. It harms the relationship between the golf club and the local community. Golf clubs simply cannot prosper without the support of the local communities. Those…

Faisal Salhab 2021 Saudi Open Winner_Golf Saudi

How did Golf Saudi convince the Asian Development Tour to come to Saudi Arabia?

By: 2022. 08. 30.

A good reason for Saudi Arabia and Golf Saudi to cheer is when the Asian Development Tour will visit the Riyadh Golf Club in December. This is the first visit of ADT to the kingdom. Boasting a prize…

TMRW Sports_Tiger Woods Rory McIlroy

How can TMRW Sports benefit from rising demands for sports technology?

By: 2022. 08. 24.

A ResearchAndMarkets.com study found a year ago that the global sports technology market was valued at USD 17.9 billion in 2021 and is expected to reach USD 40.2 billion by 2026, at a CAGR of 17.5% between 2021…

Antognolla International Pro-Am putting castle

Come to the inaugural Antognolla International Pro-Am by +Energia & win €30,000!

By: 2022. 08. 17.

I prefer those pro-am golf tournaments, where I can not only enjoy the golf tournament itself and the services of the hosting golf club, but also the local culture. A golf tournament hosted by a colorful and exciting…

Golf It! inside

Can Golf It! make golf more inclusive and accessible?

By: 2022. 08. 16.

Stephen Smith, the chief neuroscientist at PSYenz, recommended once ‘Sell the lifestyle, not the health, benefits of golf’. He believes promoting immediate returns such as being out in the fresh air or meaningful time with the family or…

Carnoustie Golf Links team up with Abertay University 2

How does Carnoustie Golf Links wants to make golf more accessible?

By: 2022. 08. 12.

Golf in Scotland had an extraordinary year in 2021. The number of registered golfers grew by 7.17%: 179,832 registered golfers in 2020,192,724 registered golfers in 2021. The total number of golfers was 595,000 golfers. What is less flattering…

Trinifold Sports Management logo tour players

How are tour players able to have a successful career cycle?

By: 2022. 08. 11.

Trinifold Sports Management has just partnered with Centrum Solutions. This gave me the idea to interview James Byers (CEO, Trinifold Sports Management) and Leon Lloyd (Co-Founder & Director, Centrum Solutions). Where did the concept of Trinifold Sports Management…

Peter Finch The R&A at the 150th Open Championship

What can Peter Finch’s community of 500K+ be good for brands?

By: 2022. 08. 02.

Remember, authentic and organic always win. In the world of micro-influencers, authenticity is the currency. What can brands achieve from cooperating with mega-influencers like Peter Finch (500K followers on YouTube) or Rick Shiels? In a previous article, I…

Amundi Evian Championship trophy

What opportunities does Rolex see in supporting the Amundi Evian Championship?

By: 2022. 07. 21.

The Amundi Evian Championship (21–24 July, Evian Resort Golf Club) is the only Major played in continental Europe. Rolex, a partner of the event for more than 20 years, will once again be the Official Timekeeper. Rolex is…

Toptracer 9 hole competition 150th Open Championship

How to use Toptracer be like playing at the 150th Open Championship?

By: 2022. 07. 08.

The world’s leading driving range technology provider, Toptracer, is giving golfers across the globe a unique chance to take on The Old Course at St Andrews during Open week in the latest edition of its 9-Shot Challenge global…

Lyle & Scott x Rick Shiels best

How can Rick Shiels influence Lyle & Scott golf apparel sales?

By: 2022. 07. 08.

We should be careful when we select influencers for our influencer marketing program. One of the biggest mistakes is to mix up popularity with influence. They are not the same. Popularity itself is about being liked and not…

RepSpark Community_filtered for GOLF-resized

How joining RepSpark can help your pro-shop earn more?

By: 2022. 07. 07.

Insider Intelligence found in 2022, worldwide retail e-commerce sales will exceed $5 trillion for the first time, accounting for more than a fifth of overall retail sales. In 2022, worldwide retail sales are poised to grow 5% year-over-year…

club caddie-logo-revcon2

Checklist for membership & communication personalization features of Club Caddie

By: 2022. 07. 06.

It is clear as noonday, that consumers – among them golfers – are more likely to respond favorably to membership offers and communication messages if the golf club treats them in a personal manner. As competition increases, golf…

Toptracer30 reach the green effectively

How does Toptracer30 connect the range and the golf course for our benefit?

By: 2022. 07. 01.

Industry-leading range technology provider, Toptracer, has just launched a brand-new game mode: Toptracer30. The exciting new game mode puts players in 30 realistic virtual on-course scenarios and measures how successfully the player navigates them – providing a mountain of…

Costa Navarino_International Olympic Academy Golf Course - Troon International FABIAN SIXT

What new assignments have Troon International won from Costa Navarino?

By: 2022. 06. 28.

Troon, through its Troon International division, has been engaged at The Bay and The Dunes courses since inception. Until now, Troon International has only provided golf operations service to Costa Navarino. The range of services will be expanded…

Jon Podany CCO USGA

What will be the top commercial priorities of the USGA in the coming years?

By: 2022. 06. 22.

Recently - at the U.S. Open, at The Country Club, Brookline - I had the chance to interview Jon Podany the Chief Commercial Officer of the USGA. This is what you can read here. Jon Podany, Chief Commercial…

Golf Genius Phone & Computers

The Solution for all your golf communities

By: 2022. 06. 21.

Golf clubs are always on the look out for ways to retain members and integrate potential new ones, in the most engaging way possible. This might be through leagues, roll-ups, or swindles (to name a few) – all…

Tenerife GOLFDELSUR 2

What kind of unique golf experiences can Tenerife give us?

By: 2022. 06. 20.

Tenerife is an island with 9 golf clubs. Most of them are really close to each other in the southern part of the island. Despite this fact, we do not hear too much about Tenerife's golf offers and…