Golf Marketing

PopStroke Entertainment & Bridgestone Golf & Tiger Woods Ventures

Bridgestone Golf cooperates with PopStroke to exploit golf entertainment

By: 2021. 01. 15.

My latest interview with Klaus-Peter Schneider, the co-Founder of Snyder Golf confirmed my assumptions that golf is struggling with its image and perceptions. The game of golf is still associated with exclusionary/snob, being slow, difficult to play...just a…

North Foreland Golf Club hero

What North Foreland Golf Club is preparing for The Open Championship?

By: 2021. 01. 11.

The 149th Open is still far away (11-18 July 2021, Royal St. George's). However, the North Foreland Golf Club is preparing how to take advantage of this major golf event. North Foreland Golf Club, located just 13 miles…

Personalization of golf club services and communication

How personalization can drive golf club members’ loyalty in 2021?

By: 2021. 01. 04.

We can all agree that the COVID-19 crisis made us understand the importance of relationships, care, understanding, and empathy. A Salesforce research found: 71% of customers believe businesses that have shown more care and empathy in 2020 have gained…

Golf Business Monitor in year 2020

Golf Business Monitor’s fascinating achievements in 2020

By: 2020. 12. 28.

When I first tried to summarize Golf Business Monitor's achievements in 2020, I wouldn’t have thought that due to character limits on LinkedIn I will not be able to complete what I wanted to share with you. Golf…

G2 Girls Golf Academy - Lonestar Invitational Group Photo

Troon is partnering with the G2 Girls Golf Academy

By: 2020. 12. 19.

As you know I am a great supporter of female golf participation and female golf tournaments. Do you remember when I wrote about the love.golf program (sponsored by Syngenta) a few years ago? This time I found another…

WGC HSBC Champions - Previews Day One - Photo by Getty Images

HSBC’s key global golf partnerships can calm down. See why!

By: 2020. 12. 14.

HSBC announced today that it will continue to support the 3 key pillars of its global golf brand partnership portfolio: the HSBC Women’s World Championship in Singapore, the World Golf Championships-HSBC Champions in Shanghai and the CGA-HSBC China…

Race to Dubai European Tour Martin Kaymer Rolex

Race to Dubai Rankings Presented by Rolex vs sports sponsorship trends

By: 2020. 12. 11.

I see the coronavirus has triggered changes in sports sponsorship as well. The organizers of the Race to Dubai (of course other golf tournaments too), but also its sponsors like Rolex have to face and embrace the changes…

Toptracer Range Mobile technology in Essendon Country Club

Toptracer Range Mobile technology is arriving in the UK

By: 2020. 12. 07.

I am happy to see that another golf club understood the importance of rethinking and redesigning the driving range experience available in their golf club. One of the customer experience trends that I am expecting in 2021 is…

59Club Service Excellence Award Winners 2020

Who are the winners of the 59Club Service Excellence Award in 2020?

By: 2020. 12. 04.

The COVID-19 pandemic affected almost every aspect of life and business in 2020. It will not be very different in 2021. Before I would detail the customer experience trends in 2021, let's see who are the winners of…

golf club marketing trends 2021

Golf club marketing trends to expect in 2021 are…

By: 2020. 11. 16.

I know many of you are finalizing or in the middle of the planning of your marketing strategy and activities right now for 2021. That’s why I was thinking about summarizing what golf club marketing trends I expect…

Shot Scope Course Hub social community Pumpherston page

Do we really need Shot Scope’s Course Hub social community?

By: 2020. 11. 12.

When I first heard of Shot Scope's all-new virtual social community, the Course Hub social community somehow Nir Eyal's Hook Model (see his 'Hooked: How to build habit-forming products' book) came to my mind. Before I would tell…

Limited Edition Cobra Golf KING MIM Wedge--2020 Masters--hero-2

For the 2020 Masters Tournament: Limited-Edition KING MIM Wedge?

By: 2020. 11. 09.

It seems like launching a limited edition golf club on the week of the Masters Tournament is an unmissable marketing opportunity....in general... Since we are in the middle of the coronavirus crisis we might say the limited-edition KING…

Oulton Hall Q Hotels Masters Challenge

How to solve your summer holiday with the QHotels Masters Challenge?

By: 2020. 11. 05.

We are thinking of many things these days but not really about our next golf holiday in 2021. Or would it still be worth it? I am expecting that after the COVID-19 there will be a huge demand…

Topgolf Callaway Golf merger benefits

Who are the winners of the Topgolf & Callaway Golf merger?

By: 2020. 10. 29.

If you are following regularly the golf participation reports of the National Golf Foundation and KPMG you can see a stagnation in golf participation in the US since 2013. At the same time, the sport & entertainment industry…

Parnu Bay Golf Links 17th hole digital transformation

Digital transformation & pricing trends in golf clubs -Part 2.

By: 2020. 10. 20.

In the first part of this interview series I asked 3 leading golf clubs' leaders about digital transformation and pricing trends in golf clubs: Javier Reviriego – CEO/General Manager – Real Club ValderramaDavid Ashington – Director of Sales & Hospitality – Monte…

Digital transformation in golf clubs

Digital transformations & pricing trends in golf clubs

By: 2020. 10. 13.

I frequently read reports on digital transformation. The most recent report I read was Altimeter's The 2020 State of Digital Transformation. I found in this report that the TOP4 drivers of digital transformation are Increase productivity to streamline…

Troon Abu Dhabi Gazelle at Saadiyat

5 best practices to consider for golf club leaders

By: Francisco de Lancastre David - Cluster GM, Troon Abu Dhabi 2020. 10. 12.

A year ago, I asked Francisco de Lancastre David as the new cluster general manager of Troon Abu Dhabi (=Yas Links Abu Dhabi, Abu Dhabi Golf Club, and Saadiyat Beach Golf Club) about his future plans in the new position.…

OMEGA Dubai Moonlight Classic - Faldo design

Because the night belongs to the OMEGA Dubai Moonlight Classic

By: 2020. 10. 08.

When I heard of this year's OMEGA Dubai Moonlight Classic, somehow Bruce Springsteen's song came to my mind: "Because the night belongs to lovers / Because the night belongs to lust / Because the night belongs to lovers…

14th Portugal Masters at the Victoria Course Dom Pedro Golf

What are behind the scenes of the 14th Portugal Masters?

By: 2020. 09. 11.

We are just over the first day of the 14th Portugal Masters in Victoria Golf Course (Arnold Palmer design). 5 Portuguese played under Par yesterday. This is a great opportunity to interview Rui Grave, Head Greenkeeper at Dom…

Inrange Golf Greenwich Penninsula Golf Range 20200827

Can Inrange Golf define the desired driving range experience?

By: 2020. 08. 29.

The game of golf arrived at that level/stage - like runners - where golfers want to learn more about their games on the course (e.g. by Arccos Golf), but on the driving range as well. Wearables, smart clothing,…