Golf Marketing

Cabot Citrus Farms Kohjiro Kinno the Porch

How does Cabot Citrus Farms embrace the spirit of luxury golf tourism?

By: 2025. 01. 29.

According to Allied Market Research's 2024 report, the global luxury tourism market is valued at approximately $1.4 trillion and is projected to reach $2.2 trillion by 2030. This growth corresponds to a compound annual growth rate (CAGR) of…

Keep scrolling influencer marketing

What does successful influencer marketing usage depend on for your golf club?

By: 2025. 01. 27.

Over the past decade, I have received a significant number of inquiries from companies and brands of varying sizes. This engagement allowed me to assist several reputable brands, including Syngenta, Wilson Golf, Toptracer, Golf Genius Software, Club Caddie…

Square Golf Awesome Golf integration

What makes the integration of Awesome Golf into Square Golf truly profitable?

By: 2025. 01. 21.

Right before the PGA Show kicks off in Orlando, Awesome Golf revealed the integration of its golf simulator software with the Square Golf launch monitor. Jinhyuk Yang, CEO of Square Golf, says "We want to make sure that…

lightbulb sponsor

Guide to securing sponsors for your golf club events

By: 2025. 01. 20.

Sponsorship represents a strategic marketing approach that brands employ to engage with their target audience, encompassing your golf club's guests and members. It is essential to recognize that potential sponsors typically have specific objectives. Ideally, these objectives should…

LINKS Magazine The LINKS 100 list logo

Who are in the TOP10 of LINKS Magazine’s The LINKS 100?

By: 2025. 01. 16.

A study by Nielsen reveals that 92% of consumers trust recommendations from peers and industry experts (e.g., golf architects). Such endorsements can significantly contribute to establishing customer trust and confidence, enhancing conversion rates. This is particularly effective when…

The Sand box customer experience

Why must golf clubs strive to deliver a consistent customer experience?

By: 2025. 01. 06.

Probably the biggest customer experience challenge golf clubs face today is consistency. Carefully crafted Instagram galleries, engaging taglines, and high-budget advertising require substantial investments of both time and money to build a lasting brand identity. Golfers anticipate a…

1st hole at St Enodoc Golf Club

Which marketing strategy proved most effective for St Enodoc Golf Club in 2024?

By: 2024. 12. 23.

Over the past few years, I've had the opportunity to learn more about St Enodoc Golf Club in North Cornwall, England, and it's been a rewarding experience. Undoubtedly, being so close to nature and focusing on golf drew…

Teilnehmer PK Amundi German Masters 2025 (c) Stefan von Stengel Germany

Where will Germany’s only women’s professional golf tournament be held in 2025?

By: 2024. 12. 17.

I’d like to shift our conversation away from business topics and focus on the promising potential within women's golf tournaments. I believe that with increased support and attention, these events can thrive and create significant opportunities for growth…

Landmand Golf Club aerial

How long will it take for Landmand Golf Club to sell all of its 2025 tee times?

By: 2024. 12. 16.

When Landmand Golf Club put the tee times for 2023, its inaugural full season, it sold out for the year on April 10, just over a month before it opened that year. The following year, though, was rather…

Aescape Hero resized

How does Invited enhance athletic-focused experiences with Aescape?

By: 2024. 12. 10.

Wellness travel is transforming, shifting from a focus on passive relaxation to dynamic, activity-driven experiences. In the wake of the pandemic, we have seen a significant rise in outdoor, sports-oriented wellness activities such as cycling excursions, hiking adventures,…

Trackman NEXT Golf Tour in 2025

How appealing will the 2025 Trackman NEXT Golf Tour be to professional golfers?

By: 2024. 12. 06.

This year saw the launch of the Trackman NEXT Golf Tour, an exciting development for professional golfers. The organizers -Trackman and the European Tour Group—enhanced the competition's appeal by inviting the Order of Merit winner to participate in…

Trackman Michael Horvath joins board of directors 2024

What new knowledge can Michael Horvath (Strava) contribute to Trackman?

By: 2024. 12. 05.

We may not consider the Trackman news that Michael Horvath, co-founder and former CEO of Strava, has joined its Board of Directors significant. Understanding Strava's success story can inspire a profound change in perspective. Launched in 2009, Strava…

Duca del Cosma 2025 PGA Show golfers

Tip for the 2025 PGA Show: Visit the Duca del Cosma booth (#6573)

By: 2024. 12. 04.

The US market has enthusiastically welcomed Duca del Cosma's ultra-stylish golf shoes (men's and women's), a testament to the power of blending fashion and performance on the course. When the rainy and cooler seasons roll around, I love…

Aerial of St Enodoc Golf Club golf course

How much can a TOP 10 ranking help St Enodoc Golf Club boost sales?

By: 2024. 11. 29.

Golf World composed a list of golf courses based on 2024 green fees. This explains how the review team defined the term ‘Value for Money’. The James Braid-designed Church Course at St Enodoc Golf Club in Cornwall, England,…

GOLFZON Tour with Golf Genius Software

How much will Golf Genius improve the quality of the GOLFZON Tour?

By: 2024. 11. 27.

It is not uncommon for golf tournament organizers to encounter obstacles when trying to elevate customer experience initiatives amid other strategic business goals. If you are in a similar situation, it would be beneficial to clearly illustrate how…

Close House clubhouse air view

Do you know what professional awards Close House was nominated for?

By: 2024. 11. 26.

There is considerable evidence indicating that increases in brand trust correlate with enhanced business outcomes for the brand. Trust and credibility can be established by acquiring certifications and awards from authoritative organizations. I encourage my clients to consider…

Customer experience development and measurement

How to turn golf club’s CX data into business impact?

By: 2024. 11. 20.

The importance of customer experience has risen significantly for golf clubs and resorts, leading to service design being recognized as a fundamental approach to innovation and management. Service design has gained significant visibility in contemporary discourse. Its potential…

Topgolf Sonic the Hedgehog cooperation

Can Topgolf attract Millennials by partnering with Sonic the Hedgehog?

By: 2024. 11. 18.

Analyzing the gamer statistics, Topgolf's new game has the potential to resonate with Millennials and Gen Z. Various insights into gaming demographics support this. Here are some compelling stats about gamers: By 2024, there are expected to be 3.32…

P4S Golf fitness gym

Can fitness serve as a lucrative revenue center for golf clubs?

By: Chris Finn, Founder/CEO P4S Golf 2024. 11. 13.

When it comes to golf club management, rounds played, club usage, and many other metrics are used to evaluate the health of a club and its membership.  When evaluating all the areas of a club, the fitness side…

DP World Tour in virtual reality

How might the DP World Tour bring the DP World Tour Championship to life in virtual reality?

By: 2024. 11. 12.

Virtual Reality (VR) is widely recognized for its transformative capability of immersing users in a digital environment and facilitating interaction with computer-generated worlds through gestures and movements. This technology is anticipated to emerge as a significant trend within…