Golf Marketing

FedEx Open de Golf title sponsor

FedEx is the new Title Sponsor of the Open de France

By: 2024. 02. 07.

Through a partnership with DP World Tour, FedEx has taken on the role of Title Sponsor for the prestigious Open de France held at Le Golf National. FedEx has become the official sponsor of the 106th edition of…

Club Caddie - OPED - revenue

Golf Courses and Country Clubs are Diversifying their Revenue Streams: How is Golf Management Software Keeping Up?

By: 2024. 02. 07.

The golf industry has been known to be stubborn. Even when the need for change feels crystal clear, courses and their operators stand firm in old ways and honor tradition. However, GMs are being notified now that course…

GolfPlus logo

Ready to Discover Professional Golf Tournaments with GolfPlus?

By: 2024. 02. 06.

Many people recommend using Google to find suitable golf tournaments, whether you are a professional player or a regular golfer like me. At first glance, this sounds simple and easy. However, finding relevant and compelling golf tournaments can…

The Hagen 54_resized

Why is the Hagen 54 golf tournament worth experiencing?

By: 2024. 01. 26.

Prince’s Golf Club, Royal St. George’s, and Royal Cinque Ports have joined forces to offer a unique and storied championship links experience – the Hagen 54. The name is inspired by Walter Hagen’s now-famous 1920 Open Championship practice…

ECCO GOLF Erik Anders Lang Random Golf Club

How could ECCO Golf take advantage of the partnership with Random Golf Club?

By: 2024. 01. 18.

The global influencer marketing spending is around $21.1 billion. Emarketer forecasted in 2022 that the influencer marketing spending in the U.S. in 2024 will be $7.14 billion. Hence I predict 2024 will bring us more connections and collaborations…

Porsche Singapore Classic logo

What will make the 2024 Porsche Singapore Classic so memorable?

By: 2024. 01. 10.

In the year 2024, it is hoped that the organizers of golf tournaments will place a greater emphasis on sustainable practices and align sports marketing strategies with social responsibility. Achieving this objective would require a concerted effort on…

Customer persona development and usage

Why should we use customer personas to improve your golf club marketing’s efficiency?

By: 2023. 12. 14.

It would be folly to think that all golfers are the same. We have to learn the difference between them and how to differentiate among them to be able to attract the right customers to our golf clubs…

St Andrews Old Course Landscape Graphic-02-01

What a special experience it can be to play the Old Course backward!

By: 2023. 12. 01.

I was so thrilled when I heard about the opportunity to play St Andrews' Old Course in reverse, and it immediately brought to mind two other incredible golf courses that I can't wait to tell you about! These…

Sweetspot 59Club partnership

How will Sweetspot and 59club Nordic strengthen each other?

By: 2023. 11. 29.

Sweetspot, a Stockholm-based revenue management company, has successfully reached a noteworthy milestone. The achievement is a testament to the company's dedication and expertise in revenue management. 59club Nordic has just partnered with Sweetspot. This collaboration will provide Golf…

indoor golf media AIG Womens Open

What are the opportunities in indoor golf media communication?

By: 2023. 11. 28.

The proliferation of advertisements on digital displays - indoor golf media - within golf clubs has become increasingly evident. This trend is noteworthy due to its potential to impact communication efficiency significantly. To gain a comprehensive understanding of…

Minthis Golf Resort Amphitheatre

How should Minthis use its social proofs to fuel sales?

By: 2023. 11. 28.

For a considerable time, I have been underscoring the significance of social proof as a central tool for attaining trust, soliciting interest, and ultimately boosting sales. In light of this, I will refrain from repeating myself. If you…

Nippon shaft ns pro950gh neo

Which Nippon shaft was used by the CME Group Tour Championship winner?

By: 2023. 11. 21.

The winner of the CME Group Tour Championship used Nippon Shaft’s N.S. PRO 950GH neo shafts in her irons and wedges to shoot a record 27-under par in the LPGA’s final event of the year at Tiburon Golf Club in Naples,…

Golf Genius x BRS 2023

What results has the Golf Genius and BRS Golf cooperation brought so far?

By: 2023. 11. 14.

Golf Genius, the leading provider of cloud-based golf software solutions, has announced year-on-year growth of its integrated competition management and tee time solution in partnership with BRS Golf. In 2020, the two companies formed a strategic collaboration to…

Club Caddie Artificial Intelligence golf facility operations

Discover how data-driven marketing can help your golf club grow and succeed!

By: 2023. 11. 10.

A few days ago, I talked with Knight Schwandt (VP of Sales, Club Caddie) about how he sees golf clubs' success in personalizing their services and making their marketing activities data-driven. You can read the details here. Do…

The Cabot Collection golf courses in Golf Magazine TOP100

How would you rank Cabot Collection golf courses if you were Golf Magazine?

By: 2023. 11. 10.

How much marketing and sales benefits can come from a golf club's favorable ranking in a golf magazine's TOP100 list? It can be said with great certainty that it can give the golfer one more confirmation during the…

Bally's Golf Links at Ferry Point image

How does Troon help Bally’s Golf Links at Ferry Point?

By: 2023. 11. 09.

Troon and Bally's Golf Links at Ferry Point - a 222-acre parcel in the Throgs Neck section of the Bronx - have just signed a new consulting agreement and sales and marketing partnership. Bally's selected Troon to support…

Yas Acres Golf and Country Club - 9th hole and the Clubhouse

What new group coaching packages are available at Yas Acres Golf Course?

By: 2023. 10. 26.

Is it possible that group coaching packages designed for PGA professionals have not yet become widespread? I will tell you what I mean. The Yas Acres Golf and Country Club on Yas Island, Abu Dhabi, has unveiled two…

St Andrews Links Bluewater Mineralizer

How does St Andrews Links get rid of single-use plastic bottles?

By: 2023. 10. 24.

It is imperative that St Andrews Links switch from single-use plastic bottles to more sustainable alternatives. This move towards environmental consciousness is commendable and essential in the current global climate. Fortunately, many golf clubs have switched to reusable…

NXXT Women's Pro Tour with a player

How can the brand-new NXXT Women’s Pro Tour increase competition opportunities?

By: 2023. 10. 20.

Yesterday, I had a great conversation with Kevin Flanagan (CEO of ACD Consulting) about their new partner, the NXXT Women's Pro Tour ambitions. The brand-new NXXT Women's Pro Tour is trying to give a proper answer to the…

Players 1st Golf Australia partnership_resized

How could Players 1st convince Golf Australia to partner with him?

By: 2023. 10. 16.

Players 1st's fruitful collaboration with England Golf and Scottish Golf has resulted in a new partnership with another national golf organization, namely Golf Australia. It is a great step forward not only for Players 1st but for the…