The level of value or "success" that golf club members derive from our golf club membership offerings directly correlates with their loyalty. Furthermore, the greater success achieved by our golf club members translates to increased revenue generation for our golf…
The Tom Doak Golf Weekend may not initially sound like a genuine and creative idea. Nonetheless, it will be meaningful and memorable for all golfers interested in the subtleties and details of golf course design. Who wouldn't be…
How much news value does the purchase of a new golf cart fleet with GPS technology add to a golf club in 2024? It is exciting news when a golf club invests in a new fleet of modern…
How risky is sponsoring LIV Golf or any of its teams commercially? Despite significant effort and investment, LIV Golf has not yet met the owners' expectations. What is your perspective on the situation? In March, I shared that…
In 2023, Sky Sports Golf experienced remarkable success in viewership, breaking numerous records and significantly increasing viewership among individuals under 35. Here are some exciting statistics that undeniably prove I am not just talking to the wind: The…
Toptracer, the world’s number one range technology, has announced a five-year partnership with The R&A for The Open and AIG Women’s Open. The agreement will see Toptracer deliver innovations in unique ways so that fans can engage with…
I see an increasing number of club managers recognizing and embracing the importance of convenience in customer service and customer experience. Convenience stores are popular because because they are convenient. They thrive despite competition from larger stores because…
In August of last year, I was delighted to learn that the Hero Dubai Desert Classic golf tournament had attained GEO Certified qualification. Establishing a prerequisite for hosting major golf tournaments would be advantageous, mandating that they host…
Can we say that despite the noise around LIV Golf, the tournament struggles to attract interest and sponsors? To what extent does the style of LIV Golf appeal to golf enthusiasts? Is it perceived as attractive or unappealing…
83% of the 67 million golfers worldwide play popular on-course betting games such as Wolf, Banker, Vegas, Hammer, and the eponymous Skins. In July 2023, Skins was released on both iOS and Android to make it easy enough to start a…
The Cobbs Creek Foundation announced a grant award from the Jordan Spieth Family Foundation to construct a junior putting green on the revitalized Cobbs Creek Campus. The $250,000 grant will provide all funding for a 20,000-square-foot Jordan Spieth…
For those who have yet to discover The Water Valley Company, let me offer a brief overview of what you should know about it. Pelican Lakes Resort & Golf offers 27 holes of spectacular championship golf. The Water…
Bernhard and Company has just unveiled its new brand and sharpening systems brochure. Let's analyze it from a business-to-business (B2B) content marketing perspective. I usually recommend interactive content to my clients because: Their audience can actively engage with…
Mearns Castle saw marginal gains in the first year after the installation, increasing its yearly golf balls hit to just over 4 million. The next year, with Toptracer’s product improving and gaining traction, turnover was up 25% in…
Your marketing and design efforts in the pro shop are pivotal in converting potential customers into buyers and fostering brand loyalty. In other words, in contemporary retail, the store concept has transcended its conventional role as a mere…
Just before the weekend, I stumbled upon a significant initiative that aims to make golf more inclusive and accepting of individuals with disabilities. I’m excited to share this with you today. England Golf and The Golf Trust, a…
Tagmarshal, the market leader in optimizing on-course operations and pace-of-play management, has just partnered with Club Caddie. Tagmarshal and Club Caddie have aligned their focus on daily-fee courses and country clubs, solidifying their dedication to optimizing operations and…
Over the years, I've discovered that single malt, scotch, and smoky whiskeys are the most enjoyable. Which one is your favorite? The tale of Glen Moray is reminiscent of a Scottish folk story. It tells of three brothers,…
The 31st edition, 2024 Luzhou Laojiao Guojiao 1573 World Corporate Golf Challenge World Final, will be held in Hainan, the second-largest island in China. The World Corporate Golf Challenge global committee and the Bureau of Tourism, Culture, Radio,…
When clients ask for influencer marketing advice, I suggest collaborating with relevant influencers for extended partnerships rather than short-term and sporadic campaigns. In short, consider evolving the successful influencer campaigns into brand ambassadors. This role enables your brand ambassadors…