Two weeks ago I promised you that I will ask Linda Quinde, Executive Vice President of Operations at Ezlinks.com to share with us what do they think about the dynamic pricing model and how they want to incorporate it into their software. We’re…
Brandt Snedeker seems to perform well just like in 2012. After winning the AT&T Pebble Beach National Pro-Am in February, yesterday he won (70-69-63-70-272 total) the RBC Canadian Open. This was the sixth career PGA TOUR victory for Brandt Snedeker. With the…
A frequently recurring problem of golf courses and golfers are those people who either not able to play in good pace or don't care about others' time or for any reasons. Here I don't want to start a…
For offline media planners dynamic bidding for GRP (Gross Rating Point: is a term used in advertising to measure the size of an audience reached by a specific media or schedule) is not a new thing. In the last 4 years in the…
Dynamic pricing has just arrived to the golf industry. Some golf clubs are already using this pricing model, like the Bent Creek Golf Club. This pricing model is not a new idea, it is widely used in the…
Golf club membership retention and golf participation are two hot topics more than ever. When I was planning what to write in this post, some guesses went through my head. Is there a problem with the green fee…
Let me share with you some of my reservations and worries about golf club improvements. I think all of us want to hit his golf ball as far as he can and to finish the game with as…
Recently I found an interesting quote in a Nike Golf print ad: "Nike Golf shoes are not for the game of golf. They are for the sport of golf. The sport of golf requires fitness. Training. Dedication." It is…