Last year I complained about that golf clubs do not measure customer satisfaction, performance and NPS (Net Promoter Score) to be able to attract new golfers and golf club members, but also to retain existing ones. Now I…
Magnolia Green Golf Club (owned by iStar Financial who purchased he mostly undeveloped 1,896 acres (including the golf course) for $52 million at a May 2009 foreclosure auction.) has decided to continue with Billy Casper Golf. The golf club management…
Assoufid Golf Club recently named ‘Africa’s Best New Golf Course 2014’, has reinforced its growing global reputation by being nominated on the shortlist for The World Golf Awards as ‘Morocco’s Best Golf Course 2015’. It is a little bit…
American Golf and Garmin are on the hunt for the country’s Longest Drivers. If you can hit any type of ball hard, fast and long, then head to any of its 104 stores across the UK over the May bank…
The Algarve, Europe’s leading golf destination (2 nine or 18-hole golf courses), has continued its surge in popularity after revealing a five-figure increase (increase of more than 50,000 rounds played on its famous courses in 2014) in the number of…
Lee Westwood Official Masterclass mobile application is not totally new to the market. It was launched last year with a soft launch since it was not fully functional. What makes unique Lee Westwood's mobile application is that it…
The market’s very first and leading brand, PowaKaddy commissioned recently a (in my view) a very controversial and pointless study. The study was conducted by golf physiotherapist Andrew Caldwell, who provides services to clients such as the PGA…
Golf GameBook went little bit further and thought about how to convince golf fans to be more engaged with the European Tour and to be relevant even to the younger audience (e.g. Z Generation). In the new ‘Your…
Troon Golf will provide consultation for the Greg Norman-designed golf course (6 signature holes created by Greg Norman), which rivals any ocean-side course in the world, advising on daily operations including the clubhouse, staffing, maintenance facilities and overall…
Rory McIlroy is the only one who was able to win the Wells Fargo Championship twice so far. McIlroy broke his own course record at Quail Hollow with his third-round, 11-under 61. The win is McIlroy’s 11th on the…
Royal & Awesome, the funky Scottish golf clothing brand, has reached a higher level in the UK golf retail market after signing a new partnership with Direct Golf. Royal & Awesome was launched in 2012. Now it will be available…
Club Car can be relaxed for another two years as they signed a new contract with Gleneagles Hotel (Scotland) until 2017. Club Car not simply extended an existing, longstanding cooperation with Gleneagles Hotel, but also to received an…
Near Milton Keynes, iPlayGolfUK opened UK’s largest indoor golf simulator complex outside London. iPlayGolfUK has six huge screens on which you can play over 70 of the world’s most famous golf courses, in a Sports Bar environment including a large…
There is an old Chinese proverb that says: “Tell me and I will forget. Show me and I will remember. Involve me and I will understand. Step back and I will act.” This is why I think it is a good…
The Morocco Matchplay will be played in Essaouria between February 7-12, 2016. The Morocco Matchplay is sponsored by the Moroccan National Tourist Office (MNTO) and powered by HowDidiDo. The organizers are expecting that thousands of UK golfers will participate this summer to…
I rarely write about Indian golf tournament events, but in this case I thought it is worth to write about the Knight Golf Tournament. Knight Golf Tournament took place early this week at the Royal Calcutta Golf Club.…
The victory at the 2015 Volunteers of America North Texas Shootout held at the Las Colinas Country Club, in Irving, Texas last Sunday was Inbee Park's 2nd LPGA victory in 2015 ( and her 14th career LPGA title). She closed the game with a…
Donnafugata Golf Resort is one of the leading nominees to be named as the ‘Most Prestigious Sporting Venue 2015’ when the winners are announced at a lavish prize-giving ceremony in London on September 18. After 6 years Prestigious…
I think it is a good day for Srixon, Cleveland Golf and Smylie Kaufman. This was Smylie Kaufman's first Web.com Tour victory at the 2015 United Leasing Championship held at the Victoria National Golf Club, in Newburgh, Indiana. Kaufman’s…
Finally, British golf clubs start to understand why it is beneficial to cooperate with other golf clubs in their region. Golf Tourism England strategy to foster local cooperation between golf clubs and paying more attention to inbound golf…