It seems like Carden Park (UK) has got a busy new year. On 6th January they opened their new-built 4,500sq spa. It was a £10m investment. The spa has indoor and outdoor facilities including two vitality pools, a…
In recent years esports and gaming became mainstream. We are not surprised to read about esport or gaming tournaments and events in mainstream media. The European Tour (in cooperation with DreamHack, a global entertainment company and game developers…
I was anxiously awaiting the end of the embargo and sharing it with you the details about the new Wilson DUO Soft+ golf ball. The DUO Soft+ is a premium 2-piece golf ball. Wilson claims that the new…
Last August I have already shared with you that Titleist launched the Titleist T-series irons product family (T100, T200, T300). On March 27, Titleist will launch a new member of this product family, the Titleist T-400 irons. The fittings…
In employee experience development, we highlight the importance of recognizing employees' achievements and performance. Recognition can be meaningful if we do it in a timely and genuine way. My concern with recognition is that it is not about…
As you may have noticed I don't write or very rarely about golf tournaments. If I write it is because of sustainability or fan engagement best practices. The reason why I am writing about the Berkhamsted Trophy is…
Last November, the Euromonitor International Lifestyles Survey found: 43% of global consumers prefer experiences over things.78% - value real-world experiences.70% say they use technology to improve their day-to-day life. More and more golf clubs and resorts understand and…
I think this is a perfect time to discuss golf tourists' expectations in 2020. So I thought to ask Özlem Pinho (Sales & Marketing Executive, Tee Times Golf Agency) and Telma Santos (Portugal & Spain Golf Holidays Adviser,…