I am always delighted when I hear about that more and more golf clubs are taking the customer experience seriously so much so that they even measure it. Two years ago, Morten Bisgaard, the CEO and Co-Founder of…
Can you imagine that the original N.S.PRO 950GH shaft was launched 20 years ago in 1999? The N.S.PRO 950GH has been sold over 40 million times worldwide and has been used by more than 250 professional tournament winners in the…
I was very pleased to hear that New Zealand Golf in cooperation with New Zealand Golf Industry Council and the Golf Managers Association of New Zealand has launched a new national sustainability initiative. They want to drive their…
The opening of the Vietnamese, US$4 billion mega-resort Hoiana Shores Golf Club is almost here. It will be open on 23rd September. The Grand Opening event will occur in early 2020. The pins will instead be adorned with…
I was curious to figure out what can Portugal offer to active senior golf travelers. This is how this article was born. As I am analyzing the UN World Population Prospect 2018 study, I can see a growing…
The notion to combine wellness and spa experience with golf is not a totally new one. I must admit this. Just think of the Spanish La Cala Resort, the Italian Palazzo Arzaga Hotel Spa & Golf Resort or…
It was obvious to me that Burhill Golf and Leisure is doing an impressive job in the field of customer experience development. Last year at the CEA (Customer Engagement Academy) Customer Experience Awards 3 Burhill Golf & Leisure venues…
I am super excited today, as I arrived at a major milestone with Golf Business Monitor, the world #1 B2B golf business blog (+ golf club marketing consultancy). 10 years ago on 13th August 2009, I launched my…