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Bridgestone Golf OTTO at the driving range Flightscope

How much added value does Bridgestone Golf’s OTTO (Autonomous Ball Fitting Cart) have?

By: 2022. 01. 26.

Do you remember when I wrote that golf equipment manufacturers should not be product-focused, but rather consumer-centric? Customer centricity is about providing great experiences & meaningful moments at every stage of the customer journey. That’s why I want to…

Wilderness Club Resort golf experience

What should Troon improve at the Wilderness Club Resort?

By: 2022. 01. 25.

Maybe I’ve never found so little information like about the Wilderness Club Resort (in Eureka, Montana). Troon has been selected to manage the Wilderness Club Resort. Troon Golf, the resort and daily-fee operating division of Troon, will manage…

Wilson Triad golf ball-Manolo-PHX-Photoshoot-0170

Attack pins with confidence with the new Wilson Triad golf balls!

By: 2022. 01. 24.

I found a good reason for you why to visit the PGA Show in Orlando this week. Wilson Golf is launching its most technically advanced golf ball the Wilson Triad (RRP of $39.99 / dozen) on February 15th.…

Golf Genius BRS Jan 2021 Release- 1200x630

What synergies can Golf Genius and BRS Golf achieve together?

By: 2022. 01. 11.

The partnership between Golf Genius Software and BRS Golf by GolfNow has powered over 50,000 rounds in 2021. BRS Golf's and Golf Genius' joint product deliver a complete competition management solution. Based on customer feedback, the two companies’…

Golf Genius software with users tournament management

The future of golf club tournament management

By: 2022. 01. 05.

When I shared my golf club marketing trend predictions for 2021 a year ago, I wrote 2 main thoughts to consider: The coronavirus crisis is giving another push to digitalize our golf club operations by utilizing the latest,…