Author: Miklos Breitner

Finkbine Golf Course 8th hole

Guess who will help Finkbine Golf Course in day-to-day operations?

By: 2020. 02. 25.

The Finkbine Golf Course (a daily-fee facility in Iowa City, Iowa) has selected Troon to help in day-to-day operations. This new assignment came to Troon after the golf course made a loss of nearly $300,000 in 2018. This…

Ocean Tee Bamboo golf tee close look

Prince’s Golf Club: With the advantages of bamboo for sustainability

By: 2020. 02. 24.

Last year I talked about possible materials that could be used to replace plastic in our tees (e.g. liquid wood, bagasse, bioplastics, etc.). Now I discovered a new, suitable material for this purpose: the bamboo. Bamboo is probably…

59Club Eurpean Service Excellence Awards 2020 Forest of Arden

Who will have chances at 59Club’s European Service Excellence Awards?

By: 2020. 02. 21.

I was very sad to turn down the invitation to 59Club's European Service Excellence Awards due to family reasons (with my wife we are expecting a baby on March 16). This year Forest of Arden Marriott Hotel &…

hearts and likes golf club employees

Golf club employees as influencers: a blessing?

By: 2020. 02. 18.

Influencer marketing is likely to become a $5-10 billion industry by 2020. One of the trends in influencer marketing in 2020 is authenticity. Today, influencer marketing is not about collecting likes, but rather about creating deeper relationships and…

Callaway Chrome Soft golf ball 2020 Hero-Concept-03

What makes the Callaway Chrome Soft golf ball go further?

By: 2020. 02. 13.

Two years ago I highlighted that Callaway Golf used graphene its Callaway Chrome Soft golf ball. It seems like the graphene insert in the Dual SoftFast™ Core has worked well for Callaway Golf. In the latest Callaway Chrome…

TaylorMade Spider S putter Navy-from the back

TaylorMade Spider S putters with high-MOI mallet designs

By: 2020. 02. 12.

Have you already seen the new TaylorMade Spider S putters in your golf club? It came to the market on 7 February. The selection of raw materials always fascinates me. Today we can say the usage of tungsten…

Glenmuir Autumn Winter 2020 Collection Front Cover-Landscape

Think ahead with the Glenmuir Autumn Winter 2020 Collection!

By: 2020. 02. 11.

Recently I read that the traditional resource of four natural fibers, cotton, wool, silk, and flax is limited. The apparels of the Glenmuir Autumn Winter 2020 Collection are combining sustainable luxurious natural fibers and technical fabrics with contemporary…

Titleist AVX golf ball dozen and sleeve-group

Will the new Titleist AVX golf ball make you a golf hero?

By: 2020. 02. 11.

After two years, the new generation of Titleist AVX golf ball is coming with 4 innovations: New, Larger Core Formulation generates high speed and low long game spin to drive more distance with an exceptionally soft feel.Redesigned High Flex…

Mizuno M Craft putter MixedSilver

The new Mizuno M. Craft putter is not a Minecraft game!

By: 2020. 02. 10.

I don't hear often golfers would talk about Mizuno putters. I think they deserve much more attention. Mygolfspy.com says: TP Mills, Bettinardi, and even Scotty Cameron were all at one time associated with manufacturing putters under the Mizuno…

Real Club de Golf El Prat golf course and La Mola

What could Real Club de Golf El Prat achieve with an 8.5 rating?

By: 2020. 02. 07.

Recently, the Spanish Real Club de Golf El Prat achieved an 8.5 rating on Leadingcourses.com. With this result, they are the most popular golf club in the Barcelona area. Marcello Della Vecchia, director of sales and marketing at…

New branded water bottles at Abu Dhabi Golf Club, Saadiyat Beach Golf Club and Yas Links

Abu Dhabi’s trio of golf clubs are all for one: sustainability

By: 2020. 02. 06.

I know it is not a totally new idea to replace plastic bottles with aluminium bottles. However, I welcome every effort that serves to improve the sustainability of the game and the golf club itself. In November, I…

Brentford Football Club Partnership with The Shire London

What is behind The Shire London’s social cohesion effort?

By: 2020. 02. 06.

At first sight, the partnership between The Shire London and Brentford Football Club might sound just another business partnership. The two clubs are really close to each other. Google Maps says there are only 18.7 miles between them.…

Paul-Williams-Toptracer technology solutions

Which technology solutions will excite golfers?

By: Paul Williams - General Manager Toptracer Europe 2020. 02. 05.

I believe technology has a significant role in creating defining moments and exceptional customer experience for golfers and golf club guests. Based on your reactions to my previous post about Toptracer Range 100th installation in Europe, I thought…

Author Circles-Ian Randell PGA Professional

The PGA Professional & the PGA profession: a flourishing future?

By: Ian Randell - Chief Executive at Confederation of Professional Golf 2020. 02. 04.

After giving a successful keynote presentation about employee experience development in golf clubs at the Finland Golf Industry Days Conference in November 2019 I thought to interview Ian Randell, the Chief Executive of the Confederation of Professional Golf [CPG]. As…

Vale do Lobo Resort beach golf destination

The best golf destination to travel in February is…

By: 2020. 02. 03.

As I look out my window, I see the rainy Budapest. A thought goes through my head, how could I spend my time and days pleasantly. In these days and weeks, the Hungarian golf courses are still closed.…

La Finca Resort, Spain gastronomy offer

What could make La Finca Resort a true gastronomy destination?

By: 2020. 01. 30.

The Spanish destination La Finca Resort has been undertaken an extensive renovation project. The resort has got a new management team consists of former La Manga Club management members: Brendan Dwyer (General Manager), Luke Murphy (Commercial Director) and…

TaylorMade TP5 golf ball

TaylorMade TP5 / TP5X pix golf balls a’la Rickie Fowler

By: 2020. 01. 29.

We have got used to Tiger Woods is helping Bridgestone Golf (e.g. Bridgestone’s 2018 Tour B XS golf ball) in golf ball development. Now we can see how Rickie Fowler contributed to the development of TaylorMade TP5 &…

Burhill Group Limited - Colin Mayes-Dubravka Griffiths-Jessica 2020

Why Burhill Group invests £60,000 in its apprenticeship program?

By: 2020. 01. 28.

20 years ago, I started my professional career as a trainee at the Leo Burnett communications agency in Budapest. I must admit it had a significant contribution to my future career. This is why I got my head…

Ecco S-Three golf shoes-upper-MABS-black and white version

How can the Ecco S-Three golf shoes enhance our comfort?

By: 2020. 01. 28.

It is not a bad idea to treat separately the 3 distinct areas of the golf shoe sole. Ecco Golf invented the ZONAL FLUIDFORM™ TECHNOLOGY, that creates a molded midsole with three distinct zones of softness to ensure the…

Guy Kinnings about the 2020 Ryder Cup

The 2020 Ryder Cup from the organizer’s perspective

By: Guy Kinnings - Deputy CEO, Ryder Cup Director & CCO at PGA European Tour 2020. 01. 27.

The 2020 Ryder Cup will be hosted on The Straits® at Whistling Straits. The late Pete Dye designed both courses at Whistling Straits, as well as both courses at Blackwolf Run®. The Whistling Straits has a huge experience in…