It has come to light that Google's policy regarding the support of third-party cookies is slated for discontinuation by the first quarter of 2024. This long-standing decision will likely have significant implications for golf clubs and resorts that…
Luxury in 2023 is more about aspiration, connection to life events, a moment in time, or lifestyle. Aspirations are diversifying. Discovering how an exclusive private golf club like La Zagaleta can benefit from the changing luxury industry and golf club business is…
The Centurion Club started with the promise in 2013 that fewer rules and regulations would allow members to enjoy a new type of lifestyle club, which encourages an entrepreneurial spirit to thrive. The Centurion Club offers various membership…
Recently, it seems that more individuals are inclined towards purchasing experiences rather than material possessions. This is probably one reason companies like Apple focus on experiences and less on features. If you sell “things,” you can only win…
If we approach the golf club custom fitting further, we see that consumers generally expect brands to understand their needs and expectations. This is why I wrote in the title that professional golf club custom fitting is no…
One of the things people do not forget is how you made them feel when they interacted with them. There is an interesting debate about if convenience is part of customer service or the customer experience available, for…
Today, it is clearly visible and demonstrable that superb customer service/care can greatly boost sales and customer retention. The 2022 Global Consumer Trends study of Qualtrics found: 63% of consumers think companies should listen better to their feedback.…
Volatility in consumer behavior is at an all-time high. The COVID-19 pandemic fundamentally changed many needs and preferences. It is worth understanding that our indoor golf customers are laser-focused on value too. The demand for service, experience, and…
I learned from my experience - working at Indextools/Yahoo Analytics - that if we want to impress and convince our customers, we must help them during the onboarding period and educate them throughout the cooperation period. Hence, I…
I am suspicious of this great silence around the 2023 Ryder Cup (from 25 September to 1 October 2023, at the Marco Simone Golf & Country Club, just outside Rome.). Does it seem to you too? Are the…
You may remember from 2017 when I reported on Greg Norman's "Shark Experience" service for Club Car golf carts. Verizon provided the content (E.g. music, live sports, news, entertainment, golf tips by Greg Norman) in those days. It…
Inflation is a big challenge for many countries in the last couple of years. Not entirely unfounded, many people also fear a recession, which could reach us even this year. At the same time, I think it is…
It's unbelievable how rapidly the popularity of padel is growing. Gradually, it will be difficult to imagine modern golf clubs and golf resorts without padel courts. Am I correct? Am I exaggerating? What is certain is that according…
Last year, several trends (e.g. travel recovery, working from anywhere, bleisure, wellness tourism, etc.) favored La Cala Resort. On the other hand, we also need to see that their previous correct investments have brought results. Such an achievement,…
We here at Golf Business Monitor do our best to stay on top of all things Golf, all things Media, and all things Technology, but sometimes even internally things slip through the cracks, and we put off updating…
Golf clubs must get in the footsteps of their guest and members to be able to deliver the desired golf club experience. The time when we developed services in our golf clubs based on intuition is over. In…
What innovative club membership offers do the Champion Hills have? It is imperative to understand the recent trends of remote work, golf club usage patterns, and lifestyle changes (e.g. demand for sustainable golf club operations). Pre-pandemic customer preferences…
In October 2022, I highlighted that those golf clubs who understand the importance of investing in driving range experience and do not only look at the cost side of this investment can answer at least three business challenges at the…
If you would ask me to single out one customer experience strategy that is really working well in the last couple of years, then it would be convenience. It is all about if your customer can do business…
Today, more and more golf club managers realize that there is a connection between the pace of play and the golf experience (see customer experience). Managing tee-time intervals properly can contribute a lot to golf experience and improve net…