Tag: customer experience

Club Caddie - OpEd Quote

All-In-One Application Vs. Integrated Golf Management Technology

By: 2024. 03. 12.

In the ever-evolving landscape of golf course management, the introduction of the Internet marked a pivotal shift in how clubs handle their operations. From the old server-based technologies of the '90s to the modern cloud-based solutions of today,…

Nick Moran GM of the Year Golf Division Burhill Group

What constitutes a record-breaking year of performance for Burhill Group?

By: 2024. 03. 04.

BGL (Burhill Group Limited) has announced that its golf division, BGL Golf, is celebrating a record-breaking year of performance in 2023, with a 10% revenue increase, a significant investment and refurbishment program, an ‘excellent’ group NPS rating, and…

PING s159_E_Lifestyle_2

Is the WebFit application reliable for personalizing the new PING s159 wedges?

By: 2024. 02. 15.

Last December, when I introduced you to Wilson FIT AI, I emphasized that golf equipment manufacturers are to focus on buying outcomes and not just on technology. In the case of PING, the marketer tries to simplify the…

Golf Genius IAGTO partnership

Make the most of your golf trip experience offer with Golf Genius!

By: 2024. 01. 31.

It has come to my attention that the majority of golf tour operators tend to prioritize the preparation of packages for prominent international golf tournaments rather than the organization of their own golf events. Please correct me if…

Cart Care Company Carts 4 Rent IOTee

How does IOTee revolutionize golf cart usage convenience?

By: 2024. 01. 29.

I believe that the customer experiences that are most productive and memorable are the experiences that are convenient for the customer (including golfers). Convenience is about creating a situation that saves the customer effort and time. A PwC study found:…

Wilson FIT AI

How effective is the Wilson FIT AI DIY golf club fitting solution?

By: 2023. 12. 18.

It is fair to say that AI-powered personalization has emerged as a game-changer. AI recommendations are becoming indispensable tools for enhancing customer & golf experiences. The utilization of AI-powered personalization has emerged as a highly effective strategy to…

Customer persona development and usage

Why should we use customer personas to improve your golf club marketing’s efficiency?

By: 2023. 12. 14.

It would be folly to think that all golfers are the same. We have to learn the difference between them and how to differentiate among them to be able to attract the right customers to our golf clubs…

Sweetspot 59Club partnership

How will Sweetspot and 59club Nordic strengthen each other?

By: 2023. 11. 29.

Sweetspot, a Stockholm-based revenue management company, has successfully reached a noteworthy milestone. The achievement is a testament to the company's dedication and expertise in revenue management. 59club Nordic has just partnered with Sweetspot. This collaboration will provide Golf…

Yas Acres Golf and Country Club - 9th hole and the Clubhouse

What new group coaching packages are available at Yas Acres Golf Course?

By: 2023. 10. 26.

Is it possible that group coaching packages designed for PGA professionals have not yet become widespread? I will tell you what I mean. The Yas Acres Golf and Country Club on Yas Island, Abu Dhabi, has unveiled two…

Players 1st Golf Australia partnership_resized

How could Players 1st convince Golf Australia to partner with him?

By: 2023. 10. 16.

Players 1st's fruitful collaboration with England Golf and Scottish Golf has resulted in a new partnership with another national golf organization, namely Golf Australia. It is a great step forward not only for Players 1st but for the…

Aphrodite Hills Golf Resort golf course in sunset ClubstoHire

How does ClubstoHire boost Aphrodite Hills Golf Resort’s revenue efficiently?

By: 2023. 10. 10.

A frequent topic in recent years is how to create new sources of revenue for our golf clubs. Another urgent topic is enhancing and developing the customer experience for our golf club guests and members. I was inspired…

First party data strategy

How to run successful campaigns for your golf club without 3rd party cookies?

By: 2023. 09. 20.

It has come to light that Google's policy regarding the support of third-party cookies is slated for discontinuation by the first quarter of 2024. This long-standing decision will likely have significant implications for golf clubs and resorts that…

La Zalageta Casa Club restaurante old course

What is the level of demand for exclusive golf clubs in Europe?

By: 2023. 09. 18.

Luxury in 2023 is more about aspiration, connection to life events, a moment in time, or lifestyle. Aspirations are diversifying. Discovering how an exclusive private golf club like La Zagaleta can benefit from the changing luxury industry and golf club business is…

Centurion Club LIV Golf event 2023 18th Green_resized

What achievement the Centurion Club should be most proud of in its 1st decade?

By: 2023. 09. 11.

The Centurion Club started with the promise in 2013 that fewer rules and regulations would allow members to enjoy a new type of lifestyle club, which encourages an entrepreneurial spirit to thrive. The Centurion Club offers various membership…

European Tour Group NEXT Golf Tour Powered by Trackman_resized

How does the NEXT Golf Tour by Trackman get you on the DP World Tour?

By: 2023. 08. 30.

Recently, it seems that more individuals are inclined towards purchasing experiences rather than material possessions. This is probably one reason companies like Apple focus on experiences and less on features. If you sell “things,” you can only win…

True Spec Golf bend_fitting

Professional golf club custom fitting can no longer be seen as a “nice to have!”

By: 2023. 08. 25.

If we approach the golf club custom fitting further, we see that consumers generally expect brands to understand their needs and expectations. This is why I wrote in the title that professional golf club custom fitting is no…

Golf Genius and Vamoos collaboration_2023

How much does the Golf Genius and Vamoos partnership simplify golf travel?

By: 2023. 08. 23.

One of the things people do not forget is how you made them feel when they interacted with them. There is an interesting debate about if convenience is part of customer service or the customer experience available, for…

Stewart Golf US customer care center Houston

How can the new Stewart Golf customer care center become a brand protector?

By: 2023. 07. 03.

Today, it is clearly visible and demonstrable that superb customer service/care can greatly boost sales and customer retention. The 2022 Global Consumer Trends study of Qualtrics found: 63% of consumers think companies should listen better to their feedback.…

Positive experience Sweetspot

How to use Sweetspot to enhance golf simulator customer loyalty?

By: 2023. 06. 26.

Volatility in consumer behavior is at an all-time high. The COVID-19 pandemic fundamentally changed many needs and preferences. It is worth understanding that our indoor golf customers are laser-focused on value too. The demand for service, experience, and…

Club Caddie University

In what ways can Club Caddie assist you in achieving a successful implementation?

By: 2023. 06. 14.

I learned from my experience - working at Indextools/Yahoo Analytics - that if we want to impress and convince our customers, we must help them during the onboarding period and educate them throughout the cooperation period. Hence, I…