Tag: customer experience

Toptracer driving range technology Playsport Golf Range

How did Playsport Golf Range achieve a 90% revenue growth?

By: 2024. 05. 17.

Playsport Golf Range, one of the UK’s biggest driving ranges, has reported record business growth in 2023 following the installation of Toptracer Technology. Located on the outskirts of Glasgow, the multi-floor driving range boasts 56 premium bays and…

59club Golf Club St. Leon-Rot cooperation

What advice would 59club give to St. Leon-Rot Golf Club to improve their CX?

By: 2024. 05. 07.

Shortly after opening its regional office, 59club secured its first German client, Golf Club St. Leon-Rot, located in Southwest Germany, near Mannheim and Heidelberg. Golf Club St. Leon-Rot was famously founded on one man’s vision of creating a…

Tagmarshal powered by AI

How do golf clubs benefit from AI-powered Tagmarshal?

By: 2024. 04. 30.

In the current era, where technology is the driving force behind efficient performance, incorporating artificial intelligence (AI) in data processing has emerged as a fundamental component. For businesses aiming to innovate and stand out, AI represents a means…

Club Car Carryall 502 resized

How can Club Car address the growing demand for electric golf carts?

By: 2024. 04. 29.

Over the course of the past three years, Club Car has faced four significant events that have impacted the organization. Ingersoll Rand Inc. (NYSE:IR) sold Club Car to the global private equity firm Platinum Equity for cca $1.68…

Toptracer at the Centro Nacional de Golf since 2018

Toptracer technology helps Centro Nacional de Golf Introduce thousands to golf

By: 2024. 04. 25.

Centro Nacional de Golf, the home of the Spanish Golf Federation, has made significant progress in enhancing its driving range experience since integrating Toptracer Technology in 2018. As one of Toptracer’s earliest clients in continental Europe, Centro Nacional…

Toptracer Range billboard screen

Forthview Golf Range has soared 600% growth by Toptracer

By: 2024. 04. 08.

Forthview Golf Range, in Airth, Falkirk, has experienced a colossal 600% growth since implementing Toptracer technology five years ago. Toptracer, the #1 range technology in golf, was installed at Forthview Golf Range in 2019. The technology was an…

One Club by R&A memorable experience

What money-can’t-buy experiences will the R&A One Club offer?

By: 2024. 04. 02.

In 2019, I highlighted the significance of memorable moments in customer experience management. We must create moments that matter! In my interpretation, defining moments are both memorable and meaningful. Such moments typically do not endure for a long…

Club Caddie - OpEd Quote

All-In-One Application Vs. Integrated Golf Management Technology

By: 2024. 03. 12.

In the ever-evolving landscape of golf course management, the introduction of the Internet marked a pivotal shift in how clubs handle their operations. From the old server-based technologies of the '90s to the modern cloud-based solutions of today,…

Nick Moran GM of the Year Golf Division Burhill Group

What constitutes a record-breaking year of performance for Burhill Group?

By: 2024. 03. 04.

BGL (Burhill Group Limited) has announced that its golf division, BGL Golf, is celebrating a record-breaking year of performance in 2023, with a 10% revenue increase, a significant investment and refurbishment program, an ‘excellent’ group NPS rating, and…

PING s159_E_Lifestyle_2

Is the WebFit application reliable for personalizing the new PING s159 wedges?

By: 2024. 02. 15.

Last December, when I introduced you to Wilson FIT AI, I emphasized that golf equipment manufacturers are to focus on buying outcomes and not just on technology. In the case of PING, the marketer tries to simplify the…

Golf Genius IAGTO partnership

Make the most of your golf trip experience offer with Golf Genius!

By: 2024. 01. 31.

It has come to my attention that the majority of golf tour operators tend to prioritize the preparation of packages for prominent international golf tournaments rather than the organization of their own golf events. Please correct me if…

Cart Care Company Carts 4 Rent IOTee

How does IOTee revolutionize golf cart usage convenience?

By: 2024. 01. 29.

I believe that the customer experiences that are most productive and memorable are the experiences that are convenient for the customer (including golfers). Convenience is about creating a situation that saves the customer effort and time. A PwC study found:…

Wilson FIT AI

How effective is the Wilson FIT AI DIY golf club fitting solution?

By: 2023. 12. 18.

It is fair to say that AI-powered personalization has emerged as a game-changer. AI recommendations are becoming indispensable tools for enhancing customer & golf experiences. The utilization of AI-powered personalization has emerged as a highly effective strategy to…

Customer persona development and usage

Why should we use customer personas to improve your golf club marketing’s efficiency?

By: 2023. 12. 14.

It would be folly to think that all golfers are the same. We have to learn the difference between them and how to differentiate among them to be able to attract the right customers to our golf clubs…

Sweetspot 59Club partnership

How will Sweetspot and 59club Nordic strengthen each other?

By: 2023. 11. 29.

Sweetspot, a Stockholm-based revenue management company, has successfully reached a noteworthy milestone. The achievement is a testament to the company's dedication and expertise in revenue management. 59club Nordic has just partnered with Sweetspot. This collaboration will provide Golf…

Yas Acres Golf and Country Club - 9th hole and the Clubhouse

What new group coaching packages are available at Yas Acres Golf Course?

By: 2023. 10. 26.

Is it possible that group coaching packages designed for PGA professionals have not yet become widespread? I will tell you what I mean. The Yas Acres Golf and Country Club on Yas Island, Abu Dhabi, has unveiled two…

Players 1st Golf Australia partnership_resized

How could Players 1st convince Golf Australia to partner with him?

By: 2023. 10. 16.

Players 1st's fruitful collaboration with England Golf and Scottish Golf has resulted in a new partnership with another national golf organization, namely Golf Australia. It is a great step forward not only for Players 1st but for the…

Aphrodite Hills Golf Resort golf course in sunset ClubstoHire

How does ClubstoHire boost Aphrodite Hills Golf Resort’s revenue efficiently?

By: 2023. 10. 10.

A frequent topic in recent years is how to create new sources of revenue for our golf clubs. Another urgent topic is enhancing and developing the customer experience for our golf club guests and members. I was inspired…

First party data strategy

How to run successful campaigns for your golf club without 3rd party cookies?

By: 2023. 09. 20.

It has come to light that Google's policy regarding the support of third-party cookies is slated for discontinuation by the first quarter of 2024. This long-standing decision will likely have significant implications for golf clubs and resorts that…

La Zalageta Casa Club restaurante old course

What is the level of demand for exclusive golf clubs in Europe?

By: 2023. 09. 18.

Luxury in 2023 is more about aspiration, connection to life events, a moment in time, or lifestyle. Aspirations are diversifying. Discovering how an exclusive private golf club like La Zagaleta can benefit from the changing luxury industry and golf club business is…