Golf Media

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Will PowaKaddy’s new videos cut through the noise on YouTube?

By: 2021. 06. 28.

PowaKaddy has created a set of high-tech product (5) videos showcasing the pioneering 2021 trolley range. I wouldn’t say that PowaKaddy is an early adopter of YouTube for brand communication. In the second half of this article, I will…

WGC HSBC Champions - Previews Day One - Photo by Getty Images

HSBC’s key global golf partnerships can calm down. See why!

By: 2020. 12. 14.

HSBC announced today that it will continue to support the 3 key pillars of its global golf brand partnership portfolio: the HSBC Women’s World Championship in Singapore, the World Golf Championships-HSBC Champions in Shanghai and the CGA-HSBC China…

Race to Dubai European Tour Martin Kaymer Rolex

Race to Dubai Rankings Presented by Rolex vs sports sponsorship trends

By: 2020. 12. 11.

I see the coronavirus has triggered changes in sports sponsorship as well. The organizers of the Race to Dubai (of course other golf tournaments too), but also its sponsors like Rolex have to face and embrace the changes…

Shot Scope Course Hub social community Pumpherston page

Do we really need Shot Scope’s Course Hub social community?

By: 2020. 11. 12.

When I first heard of Shot Scope's all-new virtual social community, the Course Hub social community somehow Nir Eyal's Hook Model (see his 'Hooked: How to build habit-forming products' book) came to my mind. Before I would tell…

Sophie Walker LET HowDidiDo

How can HowDidiDo help us make our game better?

By: 2020. 09. 21.

When I first heard of HowDidiDo's new digital learning experience service, immediately Golf GameBook Swing Card (powered by the Swing Index) came into my mind. I tell you soon why. HowDidiDo is among many other golf outlets which…

Golf Business Monitor and World Corporate Golf Challenge media partnership in 2020

My media partnership with the World Corporate Golf Challenge

By: 2020. 06. 03.

It was two years ago when I heard of the World Corporate Golf Challenge (since 1997) for the first time. In that year the Hungarian Zala Springs Golf Resort hosted the very first World Corporate Golf Challenge tournament…

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What will the European Tour look like for the rest of the year?

By: 2020. 05. 29.

Just like many other sports events, the European Tour is very interested in resuming the 2020 season and continue as business as usual. The global value of the sports industry was estimated to be $471bn in 2018. The…

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Callaway Golf Next-Gen 2020 Challenge in live stream broadcast

By: 2020. 03. 06.

How many of you remember Callaway Golf's creative event marketing project The Links at Petco Park from 2015? It was held at the San Diego Padres stadium. I still believe it was a great idea to activate inactive/"armchair…

The 2019 Solheim Cup - the winning European Team

Record crowds at The 2019 Solheim Cup

By: 2019. 09. 17.

I was so happy to see Europe is winning The 2019 Solheim Cup for the first time since 2013. What is even nicer is the record crowds. More than 90,000 turned out to watch The 2019 Solheim Cup…

Golf Business Monitor's 10th Anniversary

Golf Business Monitor’s 10th anniversary

By: 2019. 08. 13.

I am super excited today, as I arrived at a major milestone with Golf Business Monitor, the world #1 B2B golf business blog (+ golf club marketing consultancy). 10 years ago on 13th August 2009, I launched my…

NTT DATA billboard at the 148th Open Championship at Royal Portrush Golf Club

How AI contributed to the success of the 148th Open Championship?

By: 2019. 07. 22.

There are more and more pieces of evidence that AI (artificial intelligence) is penetrating into the golf industry. In 2017, Pebble Beach Resort launched its AI-based virtual concierge service. Another great example is Callaway Golf's Epic Flash Driver…

sirmione-lago-di-garda Italian golf tourism

What can boost Italian golf tourism?

By: 2019. 05. 02.

I firmly believe that there is a huge and untapped opportunity in Italian golf tourism. Hence, I thought to ask the Founders of Italy4golf about how they want to boost the inbound golf tourism in Italy. What kind…

franciacorta-golf-club-corte-franca-brescia-Italy

Italy the untold golf tourism destination…

By: 2019. 02. 03.

At the latest IGTM in Ljubljana, Slovenia I tried to discover the less popular golf destinations among them Italy. I found only 25 companies representing Italy, including DMCs, golf resorts, golf travel agencies, and hotels. All this while…

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The benefits of the WeChat & WGC-HSBC Champions cooperation

By: 2018. 09. 24.

I am so excited what outputs and experience will provide the cooperation between the WeChat and the WGC-HSBC Champions. WeChat is more than just another official partner of the 2018 WGC-HSBC Champions (25 - 28 October at Sheshan…

The Shire London new website July 2018

In the spotlight: the new Shire London website

By: 2018. 07. 08.

Have you seen the new Shire London website? The ShireLondon’s new-look online tee-time booking service, powered by GolfNow and price-managed on a weekly basis by The Revenue Club. The club director Ceri Menai-Davis said: “Our new brand identity reflects…

2018 WGC-HSBC Champions

Can the 2018 WGC-HSBC Champions engage its fans?

By: 2018. 07. 03.

The 2018 WGC-HSBC Champions will take place between 25th to 28th October at Sheshan International Golf Club, Shanghai. I think many of you would ask Justin Rose if he can defend his championship title not. After winning the 2017 WGC-HSBC…

SAIC-GM Buick Brand and WME IMG China Launched Buick LPGA Shangahi Today

The Buick LPGA Shanghai & the Chinese golfers’ dreams

By: 2018. 05. 18.

We all know (I hope so!) that by making a golf event more observable makes it easier to generate interest and to raise awareness. If we want to make female golf contagious we should create triggers. As a…

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TOP 10 golf travel blogs to consider

By: 2017. 08. 25.

As we all know that people will be influenced by many things during their customer journey before they arrive (if they arrive at all) to our golf resort/club or to the golf resort's website. We also know that 90% of the consumers…

Why reviews are worth a lot for golf clubs?

By: Jeroen Korving 2016. 11. 14.

If we like it or not, the new economy is all about trust. Today, anyone from anywhere can do business with anyone.  The entry barriers have fallen away and the number of people that you as a business…

A surprising event at the Saadiyat Beach Golf Club

By: 2016. 10. 28.

Next week, we will see in Abu Dhabi a historical moment. The Saadiyat Beach Golf Club (Gary Player designed seafront golf course: par-72 course, which will be set up at 6,337 yards / 5,795 meters for the championship) will…