Delta Air Lines isn't just flying fans to Augusta — it's turning every touchpoint, from seat-back screens to baggage carousels, into a piece of the Masters experience. A look at how the carrier's 2025 activation stacks up against…
GOLF Magazine and GOLF.com, the preeminent media destinations in the world of golf, have been prominently recognized by the Golf Writers Association of America (GWAA), with 5 of their creators honored in 6 different categories in this year’s…
As professional golf enters a new era of athlete-centric competition, player services have emerged as a decisive differentiator among tournaments. In 2026, the most progressive events are no longer judged solely by prize funds or prestige, but by…
Jumeirah Golf Estates has reinforced its position as a leader in innovation and sustainability by successfully installing GC Media’s Touchscreen 2.0 digital noticeboard platform, becoming the first venue in the Middle East to adopt the system. The initiative…
The increasing presence and recognition of women in the golf industry represent far more than symbolic progress—they signal a pivotal shift that could redefine the sport’s trajectory for decades to come. As women take on more visible roles…
Global Golf Post has announced the inaugural class of GGP Futures, a groundbreaking initiative that celebrates the next generation of leaders shaping the future of golf. In partnership with influential organizations and key voices across the industry, the…
This year has revealed the transformative power of AI-based personalization. Applications are harnessing individual behaviors to create tailored recommendations, content, and user experiences, making each interaction uniquely impactful. Super Apps, the all-in-one mobile or web applications that combine…
Rory McIlroy has achieved significant success in the DP World Tour Championships, securing the title three times to date: 2024: Won with a total score of 273 (−15), edging out Rasmus Højgaard by two strokes. This secured his…
The ISPS Handa Senior Open attracts a diverse audience, including enthusiasts who come to witness former European and major champions in person. The audience is very likely to belong to the 50+ age group, who are loyal to…
Toptracer, the world's leading range technology and official ball tracking provider for The Open, announced that the renowned site of the 2025 Championship, Royal Portrush, is now accessible on its platform at golf ranges worldwide. Royal Portrush, recognized…
At the beginning of this year, magazine circulation was reported to decline 7.3% in 2024, as noted in this year's ABC Consumer Report. Conversely, digital subscriptions experienced a robust increase of 20% during the same period. This tells…
In 2023, the National Golf Foundation estimated that there were 11.5 million on-course senior golfers (aged 50 and over) in the U.S., accounting for 43% of all on-course golfers. I couldn't find any substantial statistical data on the…
Artificial intelligence is anticipated to impact content creation substantially by 2025. AI technology tools are expected to streamline the process while enhancing the resulting output's quality and relevance. Artificial intelligence has advanced to a point where it can…
A study by Nielsen reveals that 92% of consumers trust recommendations from peers and industry experts (e.g., golf architects). Such endorsements can significantly contribute to establishing customer trust and confidence, enhancing conversion rates. This is particularly effective when…
Virtual Reality (VR) is widely recognized for its transformative capability of immersing users in a digital environment and facilitating interaction with computer-generated worlds through gestures and movements. This technology is anticipated to emerge as a significant trend within…
In 2023, Sky Sports Golf experienced remarkable success in viewership, breaking numerous records and significantly increasing viewership among individuals under 35. Here are some exciting statistics that undeniably prove I am not just talking to the wind: The…
Can we say that despite the noise around LIV Golf, the tournament struggles to attract interest and sponsors? To what extent does the style of LIV Golf appeal to golf enthusiasts? Is it perceived as attractive or unappealing…
Over the years, I've discovered that single malt, scotch, and smoky whiskeys are the most enjoyable. Which one is your favorite? The tale of Glen Moray is reminiscent of a Scottish folk story. It tells of three brothers,…
When clients ask for influencer marketing advice, I suggest collaborating with relevant influencers for extended partnerships rather than short-term and sporadic campaigns. In short, consider evolving the successful influencer campaigns into brand ambassadors. This role enables your brand ambassadors…
Let's start with the great news and start this day positively! All three Dubai Golf-operated golf clubs in Dubai, Emirates Golf Club, Jumeirah Golf Estates, and Dubai Creek Golf and Yacht Club, have been recognized with Gold Flag…