Tag: employee experience

106th PGAof America Annual Meeting Don Rea Jr.

What do the PGA of America and the golf industry need to succeed?

By: 2022. 11. 24.

After hearing that Don Rea Jr. became the new vice president of the PGA of America, I thought it is a great moment to ask him about his plans, the challenges of the PGA of America, and the…

La Manga Club 1st Hole

How would you celebrate La Manga Club’s 50th anniversary?

By: 2022. 09. 30.

The La Manga Club found a unique way to celebrate its 50th anniversary. La Manga Club will be the host venue for Legends Tour's Farmfoods European Senior Masters hosted by Peter Baker. It will be held on October…

St Andrews Links Trust Swilcan Bridge

Why has St Andrews Links Trust opted for cloud-based ERP software?

By: 2022. 08. 22.

Two years ago, I already mentioned how important digital transformation is for golf clubs in order to maintain competitiveness, enhance employee productivity, and serve guests more efficiently (see also customer experience & personalization). The main motivations of businesses…

W Costa Navarino_Beachfront villa Interior

Are you ready to try the new W Costa Navarino Hotel?

By: 2022. 07. 26.

In January, I already told you about the opening of the W Costa Navarino hotel this year. The launch of the hotel will be on August 11. It will be the first W Hotel in Greece. Before I share…

Bernhard and Company 10 delegates 2022

Why worth participating in Bernhard and Company’s 2023 BIGGA Delegation trip?

By: 2022. 07. 15.

Bernhard and Company has recently announced that the application process is officially open for the 2023 BIGGA Delegation trip. Open to all full BIGGA members, the Bernhard and Company BIGGA Delegation is one of the most highly regarded…

omnichannel experience Players 1st

How can Players 1st help golf clubs to be able to deliver an omnichannel experience?

By: 2022. 06. 16.

2,000+ clubs in 20 different countries trusting the Players 1st platform. In this interview, I asked Morten Bisgaard, the CEO & Co-founder of Players 1st among the others about how has customer experience measurement developed in the last 10…

Pete Dye Golf Club 10th hole Club Caddie

How will the Pete Dye Golf Club utilize Club Caddie’s rich features?

By: 2022. 06. 01.

Recently, the Pete Dye Golf Club has selected Club Caddie as its new golf club management software. This is why I interviewed Tony Kowalski, the general manager of the club to understand their needs, expectations, and most of…

Foremost Golf 300x300_member winners 2021

Who are the winners of the Foremost Golf Industry Member Awards for 2021?

By: 2022. 05. 09.

Quantum Workplace says "Organizations with formal recognition programs have 31% less voluntary turnover than organizations that don't have any program at all. And they're 12x more likely to have strong business outcomes." If you give regularly, honest, and…

Slaley-Hall-The QHotels Collection Keith Pickard

How does The QHotels Collection make itself competitive?

By: 2022. 04. 26.

It will be a year in May that Keith Pickard joined The QHotels Collection as the Group Director of Golf, Leisure & Spa. That’s why I was wondering how he sees The QHotels Collection's situation and how they…

Chris Duffy staffing crisis

The club industry staffing crisis

By: Chris Duffy CCM 2022. 04. 11.

One year ago, no-one would have believed that Tiger Woods would play the Masters. Two years ago, no one would know the effect the Covid-19 pandemic would have taken on the club industry. Seven years ago, I didn't…

BIGGA CEO Jim Croxton Continue to Learn at BTME in March 1 greenkeepers

What do greenkeepers expect from their employers in golf clubs?

By: 2022. 04. 05.

I think that’s a very important recognition of what Jim Croxton said at 2022 BTME. Namely: "....with golf participation and membership booming, the time has come for the leading bodies in the game to make a priority of…

2022 BIGGA Awards Finalists announcement

Guess who are the finalists of the BIGGA Awards 2022!

By: 2022. 03. 09.

The BTME 2022 is almost here. It is very likely to be held between 22-24 March with Continue to Learn taking place from Sunday 20 to Wednesday 23 March 2022. One of the highlights of BTME each year…

Onyria Quinta da Marinha Hotel balcony golf course

Onyria Quinta da Marinha Hotel is supporting its employees’ wellbeing

By: 2022. 02. 28.

During the pandemic, we experienced how much this health situation has mentally worn out us. Those golf clubs and resorts that invest in employee experience for them their employees' mental health has become an increasingly important topic. In…

London Golf Club Reece Salvage, Becky Bainbridge and Lewis Matthews

How does the London Golf Club retain its best talents?

By: 2022. 02. 02.

The COVID-19 pandemic has changed just about everything, including golf club HR and talent management. People are reevaluating their work preferences. Unfortunately, not always the job/work in golf club comes out as a winner. Employee experience must be…

North Berwick Golf Club GM Elaine McBride

How does North Berwick Golf Club live up to its guests’ & members’ expectations?

By: 2022. 01. 10.

The North Berwick Golf Club honored double-winning European Solheim Cup captain Catriona Matthew by reopening a clubhouse lounge in her name last December. That’s why I thought I’d ask a few questions from Elaine McBride, the general manager…

2022 golf club marketing trends New Year is coming

2022 golf club marketing trends – thriving through customer centricity

By: 2021. 12. 27.

I was so glad that so many of you were interested in my 2021 golf club marketing trend predictions. Reading through these, I see that I was not very wrong. On the contrary! How did you see the…

Customer experience seriously talent

How to win the war for great talents by giving them the right tools?

By: 2021. 12. 20.

The latest research of The R&A and Sports Marketing Surveys (SMS) found that the total number of golfers has increased to 66.6 million from 61 million over the last five years, surpassing the previous high mark of 61.6…

Real Club de Golf El Prat GM Ariana Martin Balet

How will Real Club de Golf El Prat consolidate its growth in 2022?

By: 2021. 12. 09.

Early this year, we heard the good news that Real Club de Golf El Prat will implement its sustainability plan and renovate its two Greg Norman-designed golf courses ("Yellow, "Pink"). I was curious how they the current golf…

Foxhills Club & Resort Chris Fitt

How does Foxhills Club & Resort develop a meaningful & memorable experience?

By: 2021. 12. 07.

During the 2021 GCMA National Conference in November, I had a very interesting conversation with Christopher Fitt (Director of Golf & Leisure, Foxhills Club & Resort). That is why I invited him for an interview to share his…

Toptracer UK Boys squad 2

What are the results of the England Golf & Toptracer cooperation so far?

By: 2021. 11. 26.

I told my audience at the 2021 GCMA National Conference that today's businesses no longer compete only within their market category or industry. The personalized experiences delivered by disruptors such as Amazon, Netflix, Apple, Uber, etc., and a…